CLAIBOURN ROBERT HAMILTON

Are brands losing their legacy to minimalism? Jaguar’s shift to a sans-serif logo trades TIMELESS elegance for trendy simplicity. Is modern design enhancing brands or erasing their personality? #JaguarRebrand #Designtrends

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Another feature, and this time in Business of Fashion! People with gaps in their lash line have had to give up wearing lash extensions & makeup to promote the growth of their natural hairs. And at times, it’s a shot in their confidence. Which is why we love this product so much. This serum is 100% oil free and lash extension safe. Meaning, they can still wear lash extensions to cover those gaps and feel confident in themselves and in the health of their lash hairs. Read more about this feature at https://lnkd.in/g_MTFCdT

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COLLAGERIE's chief creative officer, lucinda chambers, shares her plans for US expansion and reveals the common denominator shielding fashion players from economic headwinds. Subscribe to read the interview below. #MyFashionLife #fashionnews #international #expansion #fashion #retailnews

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"Effective photography oftentimes means capturing white space, especially in design." — VP of Brand Strategy, Kevin Balzer Kevin Balzer, Bekah Wilkinson, and Lauren Larocca from "Med Spa Marketing Group Chat" discuss some of their favorite photos from the Holden Timeless Beauty San Diego shoot in this week's episode. In this clip, the three emphasize the importance of white space in photography and how it plays a key role when it comes to design. Check out their full conversation here! 🎧 Apple: https://lnkd.in/d-zPUaiE 🎧 Spotify: https://lnkd.in/daeKnkE3

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What differentiates a breakthrough product, brand, or marketing campaign in a marketplace awash with options and thousands more new launches every year? The BeautyMatter NEXT Awards recognize the role of design and the brands and agencies that push the envelope with innovative design ideas and impeccable execution. The criteria applied by our judges:  – Creativity and innovation of the concept, taking into account the design choices, visuals, language, and medium  – Execution, taking into account its effectiveness as it relates to the campaign's objectives  – Evaluation of each touchpoint of the design or campaign  – The impact of the campaign or design as it relates to the reaction of consumers/industry  – Memorability of the campaign or design and its role in communicating the brand objective Entries can be submitted until the entry deadline of May 24, 2024. Finalists will be announced July 7, 2024, and winners will be announced on October 24, 2024, at our NEXT Summit in Los Angeles. Learn more and apply today at: https://lnkd.in/dMW7XuDm #BeautyMatter #NEXTAwards #beautybusiness #beautyindustry #awards

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Fast fashion & micro-trends move quickly—can your brand keep up? There’s no doubt micro-trends are reshaping the apparel industry, and brands that succeed know how to launch new designs while demand is still hot. In our latest blog, we break down how Scrappy Apparel’s Limited Edition Drops Program provides the fulfillment infrastructure to help you drive demand and sell out your apparel launches while keeping customers happy. With our fast turnarounds, streamlined production, premium screen printing, and expert supply chain management strategies, you can produce on-trend apparel without sacrificing quality—or getting stuck with excess inventory. Ready to see how you can keep up with viral micro-trends? Read our latest blog here: https://lnkd.in/gT8bV-dr #MicroTrends #LimitedEditionDrops #ApparelManufacturing

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Michael Kors' #merchandising team selectively applies animated badges to collection cards for featured products ⭐ Think this could work well for #dtc #cpg brands in the health/wellness space or where important attributes aren't obvious from the picture (featured ingredients, "made without" etc) The transparency enables more words for a "product label" without completely obscuring the image as well What do you think? #ecommerce #fashion #UXUI #webdesign

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In the heart of the fashion industry, a legendary brand is embracing change. Vera Wang is turning 35 and marking this milestone with a bold rebranding and global expansion, all led by Vera's own daughter, Michelle Wang Dousu. As we navigate the ever-changing world of luxury fashion, it's exciting to see a brand like Vera Wang adapting to the needs of younger generations. By integrating more accessible luxury products and focusing on sustainability, the brand is set to form a deeper connection with its consumers. But what does this shift mean for the luxury fashion industry as a whole? How can we balance the aspiration for exclusivity with the growing demand for sustainability and accessibility? As a brand dedicated to "Being good, doing better," we're inspired by Vera Wang's commitment to evolving and catering to the needs of a new generation. At Lovethyne, we believe that fashion has the power to drive meaningful change and create a more compassionate world. What do you think about the role of luxury brands in embracing sustainability and accessibility? Share your thoughts! #LuxuryFashion #SustainabilityInFashion #FashionForACause

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Protecting Creatives: Redefining the Future of Design Carrie Crigler, COO of Optikka, shares her journey of transforming AI from a source of uncertainty into a powerful tool for innovation, empowering creatives and safeguarding artistry. With decades of experience in the fashion industry, Carrie understands the unique challenges faced by creative professionals and brands alike. How Carrie is driving innovation at Optikka: - Licensing for Empowerment: Pioneering the use of licensed likenesses for models, giving them agency over their personal brand while enabling brands to scale creative output. - Brand Integrity in AI: Demonstrating how brands like Thalie, an eco-luxury handbag designer, use AI-driven campaigns to maintain their branding guardrails. - Innovation for Franchise Owners: Helping franchises streamline creative workflows while protecting brand identity and delivering faster time-to-market. Discover the future of design and brand protection with AI. Follow our YouTube channel for insights, success stories, and the latest in creative tech innovation: Subscribe Now: https://lnkd.in/dHZmnSwb #AIinDesign #FranchiseSolutions #CreativeInnovation #BrandIntegrity #SystemIntegrators #FashionTech #Optikka Charles Duncan Daniel Evans Jeremy Walder-Willows Cecilia Truong John Leider

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American clothing retailer Gap has launched its new sub-brand named GapStudio featuring designs by Gap's Creative Director, Zac Posen and his NYC team, as per reports. To read more, click here👉🏻 https://lnkd.in/gKJPDkTM #ApparelResources #DailyNews #GapStudio #ZacPosen #NYCFashion #GapLaunch #FashionForward #StyleReimagined #ModernFashion #TimelessStyle #CreativeDesigns #WardrobeGoals #Trendsetters #ClothingBrand #GapStyle #DesignerWear #FashionBuzz

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This is Perrier, circa 1983. Art director Joe LaRosa with a deft touch, and typography perfectly matched up with R. O. Blechman's evocative illustration. And the writing by Francesca Blumenthal is a tour de force of perfectly aligned body copy. Perfect for the subject, perfect for the brand platform (Earth's First Soft Drink), and perfect for the prehistoric theme. To wit: "Prehistoric cuisine was salt-free, of course. If you could manage to make a fire, you were ahead of the game. And if the game was well-done, you were a four-star chef. Because stone-age man didn't know there was such a thing as salt. Or high-blood pressure, either." And that's just the first paragraph. Control click and open the image in a new window and enjoy the rest of the copy.

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"Slouchy denim, metallic manis, day raves. It’s one thing to know what Gen Z likes. But if you want to go beyond the surface, here’s a helpful insight: Pinterest is where Gen Z finds their favourite ideas—and brings them to life." While Pinterest's newest think-piece is highly relevant to the platform itself, we also think there is so much knowledge that can be used outside the walls of Pinterest: https://lnkd.in/d8Bjg4cP

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I'll be attending this too! CREATIVES ROUNDTABLE colleagues -- just a heads up for this webinar. For all my creative colleagues, please attend. PaperSpecs always delivers great content, whether paid or free. I always up my game with printing and print techniques through their content. #FoilTechniques #LuxuryPrintDesign #FoilPrinting #MetallicFoilDesign #FoilStamping #CreativePrinting #ElevatedPrintDesign

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Brands fighting for social or environmental change have a tall order. Anywhere they can increase their impact while simplifying, is a win. Visual identity systems simplify the work by organizing visual language so everyone is on the same page at every brand touchpoint. Let's work together to Identify Good. #VisualIdentity, #IdentitySystems, #VisualLanguage, #IdentifyGood www.risewithmission.com

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Crafting packaging that truly represents a brand's essence requires a thoughtful approach. Here's how to get it right: 🔍 Immerse yourself in the brand's world and understand its unique personality 📊 Conduct market research and analyze consumer behavior 🎨 Develop designs that balance functionality and visual appeal 🤝 Collaborate with stakeholders to ensure alignment 🚀 Refine and perfect your design until it shines! Let's elevate the packaging design together! Share your insights and questions in the comments. Assignment for Katori #packagingdesign #branding #designprocess #graphicdesign #creativedesigner

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COS has partnered with San Rafael, Calif.-based artist Chris Perani on a capsule that brings his nature-inspired photography to life through fashion. https://lnkd.in/e7eCD7nz

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Brand awareness is not just about knowing who you are, but also learning and understanding how to speak to your audience effectively and respectfully. In @byamicole’s recent #MyLipsTellAStory campaign, the brand highlights and celebrates communities of color and the significance of their contributions to the beauty industry as a whole. It's a shining example of how brands can honor their audience’s cultural roots with genuine products and messaging. On the flip side, Bumble's recent celibacy campaign did the opposite and missed the mark, alienating its audience and highlighting the dangers of not fully grasping your audience's preferences and sensitivities. The difference between the two? An inclusive and empathetic approach. Before launching any campaign, creative discovery is crucial to understanding the diverse experiences of the audience(s) you’re looking to target, as well as the right ways to talk to them from your point of view. This requires recognizing that each individual's perspective is unique, and shaped by their cultural background, identity, and lived experiences. There’s always a list of things brands should do, but perhaps more importantly, a list of don’ts to avoid causing harm or offense. But here's the thing: brands — and the people who run them — can and will make mistakes. What matters is how you learn and grow from them. Stay tuned for more resources on this topic from @backstoryconsulting https://lnkd.in/eDDmPuQa

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After recent high profile exits at Blumarine ec, DRIES VAN NOTEN and Valentino, Drapers examines the challenges facing fashion’s creative directors today, and what the reshuffling means for the luxury labels in question. Read more below. #creativedirector #luxuryfashion #fashion #Valentino #DriesVanNoten #Blumarine

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