Cody Tusberg

Grocery chain Hy-Vee inks deal with Grocery TV to sell in-store ads through The Trade Desk (Adweek): By Kathryn Lundstrom. Advertisers can buy in-store inventory programmatically. The grocery chain has partnered with Grocery TV, an Austin, Texas-based company that has built out a network of digital screens across more than 5,000 retail stores across the U.S. The deal allows Hy-Vee to plug its in-store digital screens into that network. Advertisers will be […] #DOOH #digitalbillboards #digitalsignage

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One of the better write ups I’ve read in a while. Great points in here by the author on why retail media is moving quickly to a strategic brand solution vs only a transactional solution. I fully agree retail media solutions are giving CPGs direct access to build a relationship with the consumer. As measurement evolves the focus on customer acquisition and long term relationships should become the primary markers of success for CPG brands. I’m curious how your opinion of retail media investments has evolved over the last several years? https://lnkd.in/gFWdn9Ua

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Check out the new Baird/Digital Commerce 360 Ecommerce Stock Index, which is a collaboration between Digital Commerce 360 and the wealth management firm. The index covers both B2C retail and B2B ecommerce companies, in addition to the technology vendors that serve them, with a broader focus on global activity. #ecommerce #retail #digitalcommerce360

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This is a worthwhile watch, great overview and discussion on how important designing with purpose is and the impact it can have on driving your business forward.

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Retail is not just about "experiences" in 2024—it's about connected experiences, says #RetailMediaSummit keynote Jessica Hendrix, EVP and CMO of Hy-Vee, Inc.. And that's where #retailmedia comes in—expanding the relationship between shopper and retailer to also include brand advertisers. As a regional chain, Hy-Vee has always been deeply integrated into communities, offering regional insights beyond national chains. Demonstrating the evolution of experiences, Hy-Vee has installed food courts in stores (inspired by Eataly)—Chinese, Italian, and American fare. Shoppers have shown time and again they will spend more money at a location if they connect to the experience. Capturing shopper attention is harder than ever, but delivering relevancy is about diving deeper into the shopper data—beyond demos to psychographics and behaviors. Also, kid influence is much stronger now with parent shoppers than in the past. But there are challenges in measuring relevance—what did the shopper communicate all the way to the register? Biggest trends for the next 12 months: • In-store media will become more important. • Brands/agencies will build centers of excellence to maximize their retail media spend/campaigns. • Value of 1st-party data will continue to evolve. And the big question going forward: how will AI fit more specifically into #retailmedia? How will it become integrated into our needs? Path to Purchase Institute

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More insights from our team: how shoppers are reacting to higher grocery prices (and what brands and retailers can do to meet evolving consumer demand)...

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The Mars Agency's Lindsey Simcik and Kristin Wall joined over 800 practitioners last week for the Salsify Digital Shelf Summit in Nashville, Tennessee, to network and gain insights into the evolution of the omnichannel space. Across the different sessions, five themes emerged: 🧠 Artificial Intelligence 📋 Product Quality ⚖️ Data Governence 📊 Measurement 🌱 Digital Transformation Get their key takeaways here 👇

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Google's decision to delay its complete removal of third-party cookies has opened up new opportunities for retailers. Retailers are now seeing a longer lifespan for cookies than what was originally anticipated and retail media networks are now able to capitalize on it. What are your thoughts on what this means for the future of retail media? #Retail #AdTech #MarTech #RetailMediaNetworks

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Are you maximizing your loyalty program to drive both customer acquisition and retention? If your program isn’t working to attract new customers, it’s only pulling half its weight. Ulta Beauty aims to do just that with its Ulta Beauty Rewards program. With over 40 million members and projections of 50 million by 2028, loyalty is a central growth lever, and Ulta is using the program to deepen engagement while attracting new customers in a highly competitive market. In a recent investor meeting, Ulta set cautious expectations for 2024, marking 2025 as a transition year. Despite major investments like Warren Buffett’s $200M stake and a collaboration with the movie Wicked, Ulta stock is down ~22% YTD, indicating that competition, particularly from Amazon’s expanding beauty category, is pressuring margins. Amazon's partnerships and Prime benefits make it an increasingly formidable rival in cosmetics. As Ulta rolls out Early Black Friday Deals, loyalty members gain exclusive benefits beyond discounts, providing an ideal opportunity to retain members and drive incremental sales. Ulta’s expansion plans for its stores and eCommerce will be critical in capturing market share. Still, the question remains: Can Ulta’s loyalty strategy sustain growth across its 600+ brands and 1,400 stores? Here are five standout loyalty benefits for members this holiday season: 1️⃣ Enhanced Points Multipliers: Ulta frequently offers bonus point multipliers during the holiday season, allowing members to earn points faster on their purchases. These promotions make it easier for shoppers to accumulate points for future discounts, turning holiday shopping into opportunities for even more savings. 2️⃣ Exclusive Gift Sets and Bundles: Ulta introduces special holiday gift sets at various price points, offering great value across categories like makeup, skincare, and fragrance. These curated sets are designed to maximize savings and are often exclusive to loyalty members, making them ideal for both gift-giving and self-care. 3️⃣ Gifts with Purchase: Ulta provides exclusive "gift with purchase" deals for loyalty members, where specific purchases come with additional items at no extra cost. These bonuses vary across product categories, adding a festive bonus to members’ holiday shopping. 4️⃣ Personalized Offers and Early Access: Platinum and Diamond members often receive early access to holiday sales and product launches, giving them the first pick on popular items before they sell out. Additionally, Ulta tailors its holiday promotions based on member preferences, ensuring relevant and personalized deals. 5️⃣ Revamped Birthday Gift Options: Although available year-round, Ulta’s birthday gifts have been revamped to offer more choices across various popular brands. Members can select from various options, adding a personalized touch to this benefit. #loyalty #rewards #marketing #retention #personalization

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This is an interesting article about "grocery" competition. This thought process also applies to brands and how you define competition. Time to think beyond how your product solution has always been defined and get into the mind of the consumer and their "job to be done"

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The AI conversation in retail often gets stuck on automation, but here's what excites me: AI's potential to create intensely personal, human experiences at scale. It's not just about efficiency - it's about crafting those meaningful moments that make customers feel truly seen and understood. 🤝 Michele Fitzpatrick nails it in this Retail Today roundtable - it's about using AI to transform digital interactions into deeply personal connections. Think less 'robot efficiency' and more 'digital empathy.' This piece beautifully breaks down how retailers can harness AI to create those magic moments that turn shoppers into loyal advocates. Great read for anyone passionate about using technology to deliver intensely personal human experiences in retail. The future of retail isn't just automated - it's authentically and personally connected. 🎯 #RetailInnovation #RetailTechnology #AIinRetail #RetailStrategy #FutureOfRetail #CustomerLoyalty #AI #MarketingAutomation

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Exciting news today: Yahoo DSP advertisers now have seamless access to Kroger audiences! We believe in the power of precision purchase signals. Shopping behaviors reveal lifestyles, aspirations, and life stages more meaningfully than demographics alone. Our purchase-based data with flexible buyer controls is the new model for leveraging first-party data and reducing programmatic advertising waste. Read more here: https://lnkd.in/g_aUBEVM

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Consumer loyalty isn’t just about making sales; it’s really about how well companies tune into what people want as their tastes change. So, how can we connect with customers in a more personal way? The answer is good data management. When data is handled well, it helps brands link up with useful info, offers, and experiences that give them a better understanding of their customers. This way, businesses can figure out what people love, what they don't, and, most importantly, how everyone is unique! #Data #DataManagement #CX #ConsumerLoyalty

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If you missed the Retail Media Report Card Deep Dive webinar, it's now available to watch on-demand! Watch The Mars Agency's commerce media team discuss how retail media can be leveraged to drive incremental growth for your brand and what capabilities leading retailers are bringing to the table: https://lnkd.in/gxGRYzvQ #retailmedia #webinar #retailmediareportcard

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Did you know Cyber 5 spending in 2023 reached $38 billion? This five-day window is a vital time for brands looking to win both online and offline. If you want to get ahead, check out The Mars Agency's latest report presenting 10 steps for optimizing retail media and omnichannel activation during this critical holiday sales window!

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ICYMI: In-store retail media spend will grow to $1 billion in 2028 but will not reach 1% of total retail media spend (EMarketer): In-store retail media ad spend will reach $1.06 billion by 2028, accounting for 0.8% of all retail media spend, according to our March 2024 forecast. Beyond the chart: In-store retail media’s growth is the result of a growing number of screens at retailers. Almost all (99.3%) of retail media ad dollars will be put toward […] #DOOH #digitalbillboards #digitalsignage

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It's time to dispel the notion that shoppers in local independent retailers aren't important enough for advertisers and agencies to prioritize. Over the past twelve months, the NRS network's three-month moving average for same-store sales has outpaced the US Commerce Department’s Advance Monthly Retail Trade data. With over $19.1 billion in local sales, these shoppers are a significant and growing market. If you need help figuring out where to start, we can help.

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