Colleen Delaney, MBA

Recognizing who your customers are and understanding their affinities, needs, and motivations are critical in marketing. Identity resolution is key to achieving this objective. Read this blog to learn how a Customer Data Platform (CDP) resolves customer identities and creates Golden Customer Records, which help make omnichannel personalization possible: https://bit.ly/42Z2rqr #marketing #customerdataplatform #personalization

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Brand safety is kind of a given in terms of marketer expectations in 2024, but the reality of making brand safety happen is a bit more complex. Let's talk about it at the TAG "State of the Fight" event during Advertising Week New York!

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Today’s modern consumers – especially women – are more multifaceted than ever before. How can brands break through? According to Cristina Wells, SVP Marketing, Subway, it's about delivering content and engaging guests in a much more meaningful way. "Consumer needs must be at the center of everything we do." For more insights check out the full webinar, Women Leaders Redefining Restaurant Marketing: https://okt.to/htPMeG #restaurantmarketing #subway #womeninleadership

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Save your spot to unlock never-before-shared data and insights about how we create authentic connections with Black Millennials and Gen Z. ⬇️ In this exclusive webinar, the Blavity team is showing you how to leverage social media, influencers, cultural relevance, and more to craft campaigns that truly resonate with the new majority. Register and share this with another purpose-driven marketer you think should attend: https://lnkd.in/gJnxVpi4 #DigitalMarketing #InfluencerMarketing #MulticulturalMarketing #GenZMarketing

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How can brands adapt to consumers’ desire for authentic marketing strategies in their paid, earned and owned channels? We explore tactics for portraying authenticity and transparency in your brand’s marketing.

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How are consumers choosing brands in the midst of inflation and economic uncertainty? Some highlights from the 2023 Amazon Ads Higher Impact study: 1. 7 in 10 consumers (+11% from 2022) said they support brands that donate to causes that are important to them, despite being more budget-conscious 2. Top 5 causes important to US Consumers in order of priority: Mental health awareness, Health care / Health care access, Economic uncertainty, Human rights and social issues, Homelessness / Unhoused persons 3. More and more consumers are expecting brands to make a positive impact on society through their offerings and through external community actions. "Clever campaigns definitely garner attention, but won’t sustain performance if brands haven't aligned their brand basics with their consumers. Great marketing, when informed with a solid brand strategy and consumer understanding, can fire on all brand cylinders." Access the full study here: https://lnkd.in/ezFMF6DU #BrandPurpose #BrandStrategy #PurposeDriven

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🔍 Marketers: Imagine cutting weeks off your media insights research! LiveRamp's new Quick Start Insights does exactly that. Now you can: • Get audience performance metrics in minutes • Collaborate with top publishers seamlessly • Make smarter media buying decisions fast No more endless data crunching. More strategic marketing. Read how we're changing the game: https://lnkd.in/efpj9VS9 #MarketingInnovation #DataIntelligence #SpectrumReach #LiveRamp

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This is helpful for those of us who don’t have a marketing team, the #solopreneurs and #smallbusinessowners looking for guidance for our #socialmediapresence and #personalbranding! And if you are considering outsourcing your social media, this report will help inform the questions you need to ask any potential service providers… Good work here, WideFoc.us!

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Your digital advertising just got a privacy reboot 🔒 Discover how data clean rooms enable brands and publishers to securely collaborate on audience insights while protecting customer data. LiveRamp's new guide explores 12 ways that top marketers: ✨ Build richer profiles from data locked in silos 🎯 Optimize targeting and frequency across walled gardens 📊 Measure granular ROAS and incrementality metrics Learn how smart marketers are turning signal loss into business wins: https://lnkd.in/d-xFJP_q #datacollaboration #dataprivacy #measurement

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This week, standout campaigns on TikTok and Instagram showcase the power of short-form video and interactive content. Some brands captivate audiences by leveraging AI-driven personalization, while others struggle with an outdated approach. Explore how brands are leveraging these platforms to connect with their audiences and drive engagement! #DigitalMarketing #Trends #SocialMedia | Eran Nizri Yonatan Arami itamar gonsherovitz

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Building Trust or Driving Leads? Why the Best Marketing Strategies Do Both It’s surprising how often businesses treat branding and demand generation as opposing forces, choosing one at the expense of the other. But here’s the thing—both are revenue drivers, and both are critical for sustainable growth. ✅ Brand builds trust and loyalty. People want to buy from people—and businesses—they trust. A strong brand helps you create that emotional connection, making it easier to win customers and keep them coming back. ✅ Demand captures interest. It drives quick wins, filling your pipeline and delivering results today. This might sound like Marketing 101, but it’s a strategy that’s too often overlooked. In competitive markets, a strong brand isn’t just a “nice-to-have”—it’s what keeps your business human, differentiated, and resilient as new players enter. Check out my latest blog post https://lnkd.in/g4VJ8s2z to learn more about why brand and demand need to work hand-in-hand. (Yes, I just did that.) Would love to hear—how does your team balance long-term brand-building with short-term demand-gen goals?

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Personalization is often misunderstood by brands but commonly sought out by consumers. This Forbes article explains the common disconnect between brands and their target consumers.   “Personalization is not just about how you can sell more stuff to people through relevant, timely, and contextual campaigns….real personalization takes a more holistic view and operates across the customer lifecycle.”   When scaling personalization, it’s important to have a customer-centric rather than a product-centric mindset to offer a personalized customer experience at every touchpoint. https://lnkd.in/gy9ZGvyq   #CustomerExperience

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SiteSpect integrates seamlessly and is designed for collaborative campaign management — so all of your teams can innovate confidently across platforms. If you’re looking for a testing framework that’s efficient and designed to scale, we can help you make the most of your A/B testing program. Get the full guide to hybrid experimentation today. ➡️ https://hubs.la/Q02N0CKz0 #hybridexperimentation #hybridtesting #abtesting #hybridabtesting

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Learn how Allison + Partners, Inc. used audience insights to help shape and validate the campaign strategy behind TikTok All-Star SEA. From in-depth audience insights to brand tracking, gain the insights you need to make informed decisions and drive successful campaigns. 📈🙌 Find out how they did it: https://okt.to/C8kTJd Speak to our researchers to conduct your survey: https://okt.to/b2Mz8p #TikTok #strategy

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Social media influencers have the power to bridge the gap between banks and Gen-Z. Learn how influencers can help banks reach new audiences through relatable content, financial education, storytelling and interactive experiences. https://lnkd.in/eHEUBkDk

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Today's CMOs must balance data-driven insights with innovative strategies to stand out. Amid rapid change, focus on targeted messaging and a seamless digital experience. Stay ahead by developing leadership, analytics, and creative thinking skills. Marketing Charts | CMSWire | #cmoinsights #marketingevolution #digitalstrategy #Activate_ms

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New Guide out today! If targeted, hyper-personalized messaging is your goal, it all starts with accurate customer data flowing across all of your platforms. Learn how to effectively integrate your data & optimize digital marketing.

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Attention marketers: Learn how a marketing team leveraged in-app customer feedback and received 3X CTR compared to traditional email marketing. Acting on mobile customer sentiment data, the FanDuel team was able to optimize one of their most important marketing programs to yield a robust 20% increase in mobile activations. Their approach wasn’t just limited to in-app interactions: by enriching customer profiles with sentiment data, they were able to target their biggest fans via traditional email and push mobile channels as well. Read the FanDuel case study today: https://lnkd.in/gUMHXq32 #Marketing #Success #MarketingWins

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