Neil Collins

Understanding your target market is fundamental to any business. Learn tips to help pinpoint your target market and engage with them effectively. https://ow.ly/Pnp450RHIPx #MarketingLogix #TargetMarketing #MarketingStrategy

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Customer reviews and testimonials can help sway potential customers who are on the fence about purchasing. Businesses can use targeted ads on various online platforms to reach potential customers who have shown interest in their product or service. Learn more. https://ow.ly/v7as50RCf8C #MarketingLogix #CustomerReviews #TargetMarketing

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Lida Citroën is a personal branding and reputation management expert and author of the book, The New Rules of Influence. We talked about personal branding, reputation repair, and measuring influence on this week’s episode of the On Brand podcast. Listen now! https://lnkd.in/g6nZY4GT #marketingpodcast #brandingpodcast #branding #reputationmanagement #marketingroi #marketingmeasurement

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The need to crafting an integrated marketing approach may sound straightforward, but executing it can be challenging especially in larger organization. In many circumstances, companies prioritize short-term gains over long-term sustainability. Having navigated diverse corporate landscapes, I've learned that developing a robust integrated marketing strategy demands meticulous planning, collaborative partnerships across departments, and a shift in mindset from individual channel victories to overarching marketing ROI. A recent article featuring J.M. Smuckers' CMO, Gail Hollander, resonated deeply with me. She spearheaded initiatives to revitalize iconic brands like Jif and Meow Mix. Hollander emphasized the importance of integrated teams devoid of silos, where every facet, be it media, data, or social, seamlessly intertwines. This holistic approach fosters synergy, ensuring that the business thrives today while safeguarding brand vitality for tomorrow. #integratedmarketing #CPGmarketing #brandmarketing

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What does Google's decision to stop the deprecation of cookies mean for marketers and advertisers? This article offers some insights and perspectives. #ascensionstrategy #insighttoimpact #digitalmarketing #branding #sales #contentstrategy #contentmarketing #emailmarketing #socialmediamarketing #marketingstrategy #b2bmarketing #leadgeneration #salesenablement #salestraining https://soamp.li/lW9i

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Great brand messaging is specific. It clearly communicates the value your products and services deliver. 💰 There are a few spots remaining for my 2 week course on Brand Messaging: https://lnkd.in/gyhaG2ff. I will teach you a proven, step-by-step process to develop brand messaging that sells. Sign-up today. It's gonna be awesome!

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The most successful social media post I have ever been part of started with these words: "We hear you." The key to the success? Leading with empathy. A while back, a client of ours at Smoketown, LLC got wrapped up in a rumor that was fueled by misinformation. This rumor turned into potent controversy on social media and our client was widely accused of walking away from their core values. No part of these rumors were true, and, to be honest, they were quite absurd. A natural reaction would have been to be judgmental: how could these folks fall for such a ridiculous story? But that reaction, while natural, would have been the wrong one. In the midst of a firestorm, it is powerful to slow down, summon more empathy, and figure out the underlying reason for the drama. Once we did that, the frame changed. We read the radioactive social media comments. A pattern emerged: the brand's fans were having a hard time trusting institutions, including us. It was almost as if they were just waiting for the trust to be broken. So we tried to level with them: "We hear you." At the end of the day, no matter how value-driven and transparent a brand is, they are still a business. And to consumers, this means there is always the potential for their trust to be broken. That's why brands with a real commitment to their values, which was the case for this client, need to make empathy a core competency. From the outside, the social media post could have seemed simple, almost trite. But the reaction was exactly what we hoped: Thousands of positive engagements. More shares than any post in the company's history. Consumers appreciated being heard. With empathy, everyone won. #empathy #brandcommunication #brandvoice #marketing #brandvalues

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Always proud to be a solution when it comes to high quality lead gen for my clients, but it's often we forget about brand and why its ongoing presences is important for B2B marketing investment. Love this Illustrative + point from Dave Gerhardt.

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A personal brand builds trust and credibility with potential prospects, customers, and even potential hires, making them more likely to consider your business. Learn more. https://ow.ly/87K650SqBK2 #MarketingLogix #brand #personalbrand #trust #credibility

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Project management software doesn't work for most marketing teams. And not because the tool isn't good. But because the team doesn't know how to approach it. Listen to this conversation I had with Paul Minors about productivity, project management, and Asana. You'll learn the right way to adopt, use, and benefit from Asana (or any other tool). And check the comments to learn more about Paul and how he can help.

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It's never too early to begin preparing for holiday gifting orders! PPAI - Promotional Products Association International surveyed more than 500 consumers to dig deep into what types of holiday gifts they prefer, the importance of personalization, and how gift-giving influences brand perception. #GiftGiving #PromotionalProducts #CorporateGifts

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⚖️ Work-life balance isn't a myth; it's a choice. Great jobs are those that value your well-being as much as your productivity. Prioritize balance, and you'll find long-term success. 🦒 #WorkLifeBalance #GreatJobs #GiraffeMarketing #opportunity #monday #motivational #grow #giraffe #improve #marketing #mondayquotes #everytime #motivationalmondays #everymonday #everydayisanadventure #every #bestoftheday #Lexington #LexingtonSC #LakeMurray #GiraffeMarketing #EdwinGerace #DigitalMarketing #SocialMedia #EmailMarketing ✅ Please take time to share this post with friends or a group ✅ Please tell me some insights on how this post relates to you Edwin Gerace Giraffe Marketing LLC https://bit.ly/44W21le 803-609-7653⚖️ Work-life balance isn't a myth; it's a choice. Great jobs are those that value your well-being as much as your productivity. Prioritize balance, and you'll find long-term success. 🦒 #WorkLifeBalance #GreatJobs #GiraffeMarketing⚖️ Work-life balance isn't a myth; it's a choice. Great jobs are those that value your well-being as much as your productivity. Prioritize balance, and you'll find long-term success. 🦒 #WorkLifeBalance #GreatJobs #GiraffeMarketing

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There are always *trends* on social media, and it can be easy to jump on a trending topic or platform without fulling understanding the impact on your brand. So, how do you know when to jump in and when do you sit it out? Listen to the Digital After Hours Podcast: Understanding and Capitalizing on Social Media Trends Tell me what you think in the comments! https://lnkd.in/eUtksfni

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