Craig Poston

Wait Vanessa, what is System1? So, you're no longer with ALDI? That’s right. And you're not working for a Creative Agency? Correct. And System1 is what now? A Creative Effectiveness platform. What's a Creative Effectiveness platform? We 'Test Your Ads'. Almost all of them. You do what now? Yes we test Ads that hit the market and provide results in as quick as 24 hours. Want to go deeper? We do that too. So, you know how my Ads have performed? Most likely, yes. System 1 thinking, isn't that from Daniel Kanheman's 'Thinking, Fast and Slow'? Sure is. Want to know more? Come join us for our Happy Hour next Tuesday September 17th @ 5pm. I promise not to bore you too much with what it was like as a young Account person in the early 2000's.

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When marketers find themselves facing challenges in understanding attribution and crafting optimal consumer journeys, how do you approach building brand loyalty? Stay tuned for the video 👀

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Check out my latest blog post for @SEMpdx: Navigating the @Reddit Rabbit Hole: #SEO Opportunities and Pitfalls for Brands https://ow.ly/XTpN50SnEvC #reddit #redditSEO #redditmarketing

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Check out my latest blog post for @SEMpdx: Navigating the @Reddit Rabbit Hole: #SEO Opportunities and Pitfalls for Brands https://lnkd.in/g_GDusWM #reddit #redditSEO #redditmarketing

Check out my latest blog post for @SEMpdx: Navigating the @Reddit Rabbit Hole: #SEO Opportunities and Pitfalls for Brands https://lnkd.in/g_GDusWM #reddit #redditSEO #redditmarketing

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Check out my latest blog post for @SEMpdx: Navigating the @Reddit Rabbit Hole: #SEO Opportunities and Pitfalls for Brands https://lnkd.in/g_GDusWM #reddit #redditSEO #redditmarketing

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Grocery chain Hy-Vee inks deal with Grocery TV to sell in-store ads through The Trade Desk (Adweek): By Kathryn Lundstrom. Advertisers can buy in-store inventory programmatically. The grocery chain has partnered with Grocery TV, an Austin, Texas-based company that has built out a network of digital screens across more than 5,000 retail stores across the U.S. The deal allows Hy-Vee to plug its in-store digital screens into that network. Advertisers will be […] #DOOH #digitalbillboards #digitalsignage

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AI can be scary! But it doesn't have to be. If you're in the travel and tourism industry, get with me and let me show you how to harness the power of AI for your benefit.

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We saw this coming after they kept pushing out their deadlines but it finally happened, Google is finally scrapping plans to deprecate 3rd party cookies in Chrome. Despite this, the trend toward stricter data usage controls persists, driven by consumer and regulatory pressures. As brands and agencies adapt to these changes, the focus on first-party data remains crucial for effective media targeting, personalization, and measurement. Protect privacy while improving the customer journey's that customers expect.

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D2C Brands: Are You Ready for Making the Most of Q1? The holidays are over, and Q1 is here—a golden opportunity to turn holiday shoppers into lifelong customers. Here’s your game plan: 1️⃣ Retention Campaigns: Send thank-you emails to holiday buyers with exclusive offers like “20% off your next purchase.” Launch a New Year-themed loyalty program to keep them engaged. 2️⃣ Data-Driven Personalization: Use purchase data to recommend complementary products. Example: “Bought winter boots? Here’s a care kit to keep them looking brand new!” 3️⃣ Post-Holiday Promotions: Create urgency with clearance sales like “Last chance to save on holiday leftovers!” Pro tip: Q1 is about building relationships, not just transactions. . . . . . . P.S. What’s your top strategy for retaining holiday shoppers? Let’s share ideas! . . . . . . #customerretention #ecommercegrowth #d2cmarketing #newyearcampaigns

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As #thirdparty cookies near deprecation, ad tech companies are innovating to build audiences for media buyers. #Sellside curation is emerging as a key trend, where #firstparty customer data from buyers is matched with publishers' first-party audience data to create private marketplaces (#PMPs). This shift changes the traditional roles of #DSPs, #SSPs, and #DMPs, leading to new dynamics in the #programmatic ecosystem. Key Highlights: ✅ SSP Curation: SSPs now leverage first-party data from publishers, enabling large-scale activation of second- and third-party audiences without third-party cookies. ✅ Data Marketplaces: SSPs are partnering with third-party data providers to enhance audience matching, creating new data marketplaces. ✅ Real-Time Reporting: SSPs offer real-time data matching and reporting, improving transparency and efficiency. ✅ Flexibility and Control: Sell-side curation provides advertisers with more flexibility and control over audience identifiers, bypassing DSP limitations. ✅ Industry Impact: The evolving landscape is creating new opportunities and tensions, as SSPs gain prominence and DSPs adjust to reduced control. As the ad tech industry adapts to the loss of third-party cookies, sell-side curation is transforming how audiences are built and targeted, paving the way for a more connected and efficient advertising ecosystem. #sellsidecuration #programmatic #advertising

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🚨🚨IT’S ABOUT TIME 🚨🚨 It is frustrating how slowly (most) brands and (almost all) agencies make moves in media. - It’s been crystal clear for a decade that this was the trajectory and low-and-behold, brands are (finally) adjusting spend despite agencies urging them to waste ever more billions on the geriatric TV audience; - What’s also clear… interruptive spot advertising is a TV thing and doesn’t port well to digital native. We are all thankful to the inventor of the SkipAd button. For brand marketers: when the ad isn’t skipped, it’s not that they’re into your product… they’re probably on a second screen or got distracted; - What’s painfully clear is authentic connection between creator and brand can drive so much value. I recently worked with a creator who loves a popular kids breakfast product. This creator has over 10M followers…in the kids space! No brainer? NOPE! It was impossible to get the brand’s ad agency to see what the genuine love this creator had for the brand could do to sales (they even told me once “I’d talk about _____ for free, I love it so much!!”). - Instead brands source creators like they were products on a grocery shelf, selecting them for various reasons but never asking themselves or the creator about the emotional connections between creator<>brand<>audience. Instead, they give these creators an overworked brief and tons and tons of notes along the way. We have a LONG way to go… - Brands need to evolve their thinking; - To do this they need to ask critical questions of their agencies; -Agency incentives need to fundamentally change from simply putting dollars to work (on which they scrape a %). They need drive actual relevance in a changed (and changing) media landscape.

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Did you know that 53% of gamers play for longer because they get rewards?💡To help you boost retention and revenue, Adjust's guide covers everything you need to know about rewarded video ads. Pause to read!

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Fuck it! Our 2024 Report is $25 now https://lnkd.in/gah39-sj We spent months putting this together and I just want y'all to read it. Buy it for $25 before I change my mind !! FYPM App #creatoreconomy #influencermarketing #branddeals #paytransparency

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She tells my career story better than I ever could! Kait Stephens, it's an honor to be featured in your female leadership series. Thanks for shining the spotlight! #FemaleLeaders #WomensEmpowerment #Leadership #CareerJourney #SuccessStory #ProfessionalGrowth #Networking #DirectToConsumer #Ecommerce #Advertising #PerformanceMarketing #Digital

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How To Create A Working Search Traffic Strategy (STS) To Amplify Your SEO Strategy https://lnkd.in/gWceUuaU

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