Danielle De Guzman

Struggling to boost brand recognition, customer loyalty, or that emotional connection with your audience? Our brand strategists and semioticians are ready to help you tackle these challenges head-on. We’re all about creating bold, resonant strategies that bring your brand to life. Keep swiping to unlock Associate Brand Strategists, Oliver Wall’s top three tips for overcoming these hurdles and strengthening your brand's connection with consumers. Chat to our team today to find out how we can help your brand: https://hubs.la/Q02Y2GHQ0

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📈 Looking to make a splash in the natural and wellness products industry? Check out the new SPINS Pitch Slam Ebook, an insightful guide packed with strategies, case studies, and expert advice for emerging brands looking to stand out. Whether you're a founder ready to pitch or part of a team refining your brand's story, this resource is designed to help you capture attention and drive growth in today's competitive market. Learn from the experiences of industry leaders, uncover common pitfalls, and discover what it takes to make your brand resonate. Perfect for anyone passionate about natural products and wellness innovation. 🔗 Download the full ebook here and take your pitch to the next level: SPINS Pitch Slam Ebook https://lnkd.in/entMWuBi #CPG #NaturalProducts #BrandGrowth #PitchSlam #SPINS

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Looking to boost your restaurant's visibility? Influencer marketing can be a game-changer. Learn how partnering with influencers can drive growth for your restaurant in our latest blog post. 🍽️👩‍🍳

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Alright, you really like TikTok shops as a topic? I got a lot of questions in my DMs about merchandising and marketing. Let's start by talking about Merchandising. Merchandising on TikTok shops is complicated. Want to know what the #1 product currently is? A 14-day Colon Cleanse for $14. All of the top products are low-cost quick fixes. Luckily, at Geologie we actually have a few hero products that fit that description, but most of our products are average price range, high quality skin, body and hair products meant for consistent long-term use. Knowing what is working certainly influenced which products we want to make our hero SKUs in the channel. SKUs that are a very different selection than our best-sellers on DTC or even Amazon. Are your hero SKUs different in TikTok Shops than other channels? Guess what our #1 product has been by far? The Zit Zapper Pimple Patches. An overnight quick fix and our lowest priced SKU in our catalog. A perfect segway into my next series of topics covering how we are creating a full-funnel approach to the channel. Because while it's great we can bring in a high volume of new to brand customers with this product, we want to ensure we are turning them into great long-term customers for the brand.

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Request Your Free White Paper Now: "Optimize your customer experience with 7 expert tips for omnichannel personalization" Unlock the secrets to making your customers feel truly valued with our "7 Pillars of Omnichannel Personalization" guide. This essential resource offers clear, practical advice for creating personalized marketing experiences at scale. Learn how to make your data work for you, ensuring it’s accessible across all customer touchpoints to deliver meaningful, individualized interactions. Discover how to connect online and in-store commerce for a seamless customer journey, enhancing engagement at every step. Our guide also highlights the importance of customer loyalty, showing you how to build lasting relationships with frequent, relevant communications. Plus, see how AI can help you automate and personalize your marketing efforts, reaching customers with the right message at the right time. Download the guide now to start transforming your marketing strategy and making every customer interaction count. Download here : https://t.ly/Y1-tl

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💡 TikTok Made Me Buy It! 💡 You know it’s viral when products are selling out within hours! This week, a simple skincare routine went viral and racked up 8 million views, driving sales like wildfire. 🔥 Want to tap into TikTok’s power for product discovery? Nuwave Social knows how to leverage influencer partnerships and creative product content to turn views into conversions. Let’s get your products trending! #ProductMarketing #TikTokViral #InfluencerMarketing #NuwaveSocial

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Ad Age’s 2024 Breakout Brands is here, recognizing 10 individuals who are driving the marketing success of up-and-coming brands.

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Templates are a godsend for channel marketers. Because without them, affiliates go rogue. Here’s everything you need to know about marketing templates. And be sure to check out the comments to see how BrandMuscle’s templates stand out. 

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Learn how Funnel Monke's programmatic advertising strategies can optimize your ad spend and improve targeting.

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A well-crafted brand story is like a well-oiled machine. When your mission, vision, and values are aligned, every part works in harmony. Does your brand’s narrative need a tune-up? 🧰

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Dating apps throwing shade in the comments? ICONIC behavior 👏 When Bumble slid into a TikTok about a bad Tinder date with, “Should’ve used Bumble,” they weren’t just being petty - they were stepping outside their own bubble and flexing next-level brand strategy 🔥 It’s a reminder that your brand isn’t limited to its own posts. Sometimes the most powerful moves happen when you show up in unexpected places, outside of your usual community, and make an impact. Save your energy for those mic-drop moments that truly connect and showcase your brand’s personality. Quality > quantity every time. Are you ready to serve “main character energy” in the comments? Take notes 📝👀 #socialmediastrategy #brandmarketing

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Some 65.6% of consumers say digital in-store signage increases their spending, with 37.9% willing to spend more where it’s used, per an EMARKETER survey. Download the report, “Consumers Embrace Digital In-Store Retail Media Formats,” created together with Placer.ai, to learn how these formats drive purchase and shape shopping behavior. Get the Report: https://lnkd.in/gcWQDVum #retailmedia #instore #digitalsignage 

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👟 Step Up Your Game with Forbid Sneakers! 🔥 Unmatched style, comfort, and durability all in one. Perfect for every stride, every move. 🌟 Where performance meets street style. 🌟 Where exceptional content drives results! Our high-converting ads deliver ~70% better CTRs, helping brands scale with 50-100% month-over-month growth. Struggling with low CTRs or ad fatigue? Let us transform your digital campaigns and boost your success! hashtag#d2c hashtag#ads hashtag#highconvertingads #datadriven#performancemarketing

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Corporate member MuteSix is offering a helpful and insightful guide to uncover the secret sauce to conversion and cook up an experience that audiences will savor. When you combine brand thinking and performance marketing, you get sweet, sweet sales. The guide provides four proven steps to get your audience to buy what you’re selling… and come back for more. It covers: Optimizing Audience-Specific Content; Entertaining, Not Advertising; Thinking Outside Your Brand; Being Original. Read more here: https://lnkd.in/gQdmhFer #sales #performance #results

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