Dave Currie

New Open Market episode featuring Jay Friedman, CEO of Goodway Group. This one’s packed with insights for anyone in ad tech, agencies, or media. Key Highlights: -Why Jay believes marketing belongs at the top of the boardroom agenda. -Goodway Group's incredible 95-year history and evolution. -How Jay’s perspective on remote work has shifted. -The critical role of incrementality in proving marketing’s value. -Smart advice for ad tech CEOs on how to effectively sell to agencies. As always, expertly guided by Joe Zappa. Check it out—link in comments.

67

5 Comments

What role does contextual AI play in shaping the future of advertising? As end-users and technology companies increasingly prioritize privacy, contextual AI is poised to emerge as the primary tool for advertisers as it focuses on aligning the right messaging with the right context, making it essential for brands' future success. Kartal Goksel, CTO at Seedtag, believes that context reigns supreme when it comes to effective advertising. While the industry has typically depended on keywords and phrases to gauge context, he argues that a more nuanced, human understanding of context is crucial as this approach considers the broader meaning of words within the context of an article. Watch now: https://lnkd.in/e3aBPiYQ #ContextualAI #ConsumerPrivacy #ContextualAdvertising

34

OPTIMISTIC OUTLOOK: PUBLISHERS REPORT REVENUE GROWTH - Apartment Therapy Media expects a 17% revenue growth for 2024, with a strong Q3 forecasted. - Vox Media relies on tentpole events and franchises to sustain visibility amid market fluctuations. - Gallery Media Group reports a 10% increase in average deal size, with 20% of revenue from new clients. - Gannett | USA TODAY NETWORK identifies strong advertiser interest in sports, particularly women's sports, post-Cannes. - Bloomberg Media notes high demand for sports content from advertisers after Cannes insights. 📖 Article by Digiday : https://lnkd.in/gXqjEEjk 🌎To learn more join the AdTechGod Slack Community: https://lnkd.in/g-XzVDkX ✉️Sign up for the Marketecture Media newsletter: https://lnkd.in/gjGRM_uk

37

1 Comment

One of the most common questions I am asked by CMOs is "...how do we integrate adtech and martech so that we can present an AI experience using targeting data from both platforms?" Below is The AICX Institute's methodology for driving a fully integrated AICX, the AI-powered Customer Experience. The convergence layer key integration points are: 1) the CDP 2) the Data Warehouse and surrounding ecosystem (pre-CDP data flows) 3) the AI Predictive Environment (data science) 4) Ad Revenue Management (ARM) 5) BI Platform. Data integration is the key to providing the nextgen AI experience for your brand. Stay ahead of the AI personalization wars, join The AICX Institute, it's free: https://lnkd.in/g86MhJyY aicxinstitute.com #ai #martech #adtech #personalization #AICX #data #cdp

2

Want to boost sales while keeping marketing costs down? What if you could predict those prospects that are most likely to convert into customers and only market to those people? Propensity modeling helps forecast customer behavior using past data. This article explains how to predict which customers will convert, churn, or unsubscribe. At ADM, we use propensity modeling to help multi-unit businesses achieve exceptional sales growth. Discover how we can transform your marketing strategy with advanced predictive techniques. Read More https://lnkd.in/gr_C9MYC #DataDrivenMarketing #PropensityModeling #PredictiveAnalytics #MarketingStrategy

2

Digital video ad spend is becoming more performance-driven, with tangible metrics like sales, store visits, leads and website actions now the most important KPI for determining success with digital video. #mediaplanning #mediabuying

5

Unlock Your Business Potential with a Fractional CMO: Big Results Start with a Bold Marketing Strategy https://wix.to/lEL2ZZH

1

This lineup! 🤩 Just as excited to be in the audience as on stage for #MAICON24. Hope to see you there: http://www.maicon.ai/ Marketing AI Institute Creativity Squared #CreativitySquared #Helen2ODD #AI #digitaltwin #digitaltwins #responsibleai #ethicalai #genai #generativeai #virtualhumaneconomy #digitallikeness #customavatars #hyperrealisticavatars

5

As one who interacts with CMOs all the time I can tell you this topic is at or near the top of their collective priority list. And while I am skeptical of those who espouse best practices when it comes to generative AI - only because it is so nascent - I felt compelled to share this particular piece from my fellow CMSWire scribe, Tiffany Holland Why? Glad you asked. I felt compelled for the simple fact I agree with everything Tiffany opined on, which she breaks down into four truths, which are below along with my brief commentary. Do yourself a favor and read her piece. ➡️ Truth #1: Inaction With Generative AI in Marketing Is the Greatest Risk Yes, yes and YES. If I could climb the highest mountain I would and bellow this to the masses below. This ain't the time to "sit this one out" whilst the rest of the world, AKA your competition is taking full advantage. ➡️ Truth #2: Generative AI Offers More Value Than Just Operational Efficiency Tiffany deftly writes of the "narrow view" many CMOs and marketers have of Gen AI, which "offers only short-term benefits and overlooks the true power of machine learning." Dating myself big time here but this reminded me of the late 70's campaign professing that orange juice is not just for breakfast anymore. https://lnkd.in/e95uWbex ➡️ Truth #3: Generative AI Solutions Fails in the Traditional Marketing Model "Generative AI won’t deliver its full potential if organizations try to plug it into outdated operating models." Full Stop! Read and re-read that over and over and over and then, for the love of all things Holy, do NOT blame Gen AI if you do not adhere to this sage advice. ➡️ Truth #4: Ethical Governance of Generative AI in Marketing Is Critical I love that Tiffany saved this one for last because it is THE most important truth, by far. Gen AI and AI in general, is very much akin to the wild west right now; no rules of governance other than those self-imposed. Brands MUST self-govern the way they use Gen AI if for no other reason, it is the ethical thing to do. Please share your thoughts on all of this. I love a good conversation and yes, a debate if need be. Jeanniey John Aakansha Srota Manny Shelly Lou Jeff Raja Ted Lee David Alma Dom Rhonda #ai #GenAI #cmo

18

3 Comments

Fascinating insight: Consumers now perceive good mattresses to be more affordable than in the past. Whether it's due to improved advertising or enhanced product quality, this shift in perception could impact buying decisions. How do you see this affecting the market? 🤔

11

CMOs, navigating your first 100 days? The latest CMO Success Guide from SBI, The Growth Advisory and The Pedowitz Group offers practical insights to help you excel in your new role. Whether you're aligning your strategy, refining your go-to-market approach, or leveraging AI for efficiency, this guide provides valuable benchmarks and best practices. Dive into topics like establishing a Revenue Growth Office, setting sales goals, and achieving marketing and sales alignment. Explore these actionable strategies and set the foundation for your success. 👉 Read the CMO Success Guide https://lnkd.in/eaDj3gBn #CMOSuccess #MarketingLeadership #RevenueGrowth #ThePedowitzGroup #SBIGrowth

14

1 Comment

Not all AI tech is compatible with your business strategy—and what works for your competitor may not work for you. An important read on strategic AI adoption:

1

As #thirdparty cookies near deprecation, ad tech companies are innovating to build audiences for media buyers. #Sellside curation is emerging as a key trend, where #firstparty customer data from buyers is matched with publishers' first-party audience data to create private marketplaces (#PMPs). This shift changes the traditional roles of #DSPs, #SSPs, and #DMPs, leading to new dynamics in the #programmatic ecosystem. Key Highlights: ✅ SSP Curation: SSPs now leverage first-party data from publishers, enabling large-scale activation of second- and third-party audiences without third-party cookies. ✅ Data Marketplaces: SSPs are partnering with third-party data providers to enhance audience matching, creating new data marketplaces. ✅ Real-Time Reporting: SSPs offer real-time data matching and reporting, improving transparency and efficiency. ✅ Flexibility and Control: Sell-side curation provides advertisers with more flexibility and control over audience identifiers, bypassing DSP limitations. ✅ Industry Impact: The evolving landscape is creating new opportunities and tensions, as SSPs gain prominence and DSPs adjust to reduced control. As the ad tech industry adapts to the loss of third-party cookies, sell-side curation is transforming how audiences are built and targeted, paving the way for a more connected and efficient advertising ecosystem. #sellsidecuration #programmatic #advertising

52

4 Comments

$CBDW 1606 Corp., an AI chatbot company, offers ChatCBDW, a proprietary bot fully integrated to improve sales, educate audiences on products, and provide analytics on customer preferences and behavior (…) #MondayMotivation @CBDWInc @SCStocks https://cbdw.ai/

3

🤯 AI is finally making the dream possible - targeting audiences by emotional state vs. demographics 🤯 Top Golf's emotional targeting strategy has yielded impressive results by using Cognitiv's AI to predict when consumers are most likely to be receptive to Topgolf's messaging, considering factors like weather, time of day, and day of the week: 47% increase in click-through rates 33% reduction in cost per acquisition 25% decrease in cost per click https://lnkd.in/gNm2k9ii

8

Podcast advertising is finally reaching its full potential as a truly attributable and digital-style channel… Specifically when it comes to measurement. While podcast listening itself remains offline and decentralized, advancements in technology—like pixel-based attribution—are changing the game. Historically, podcast advertising wasn’t as measurable as digital channels like Facebook, which capture all data in-platform. But now, by integrating pixels and tracking conversions, Wise has been able to bring podcast advertising into the same measurable realm as traditional digital channels. Even going as far as integrating the data into their own internal attribution environment! This ability to measure performance and tie it back to conversions is transforming how brands view podcast advertising. What was once difficult to track is now as data-driven and accountable as any other digital channel. Shout-out to Ad Age for having Cassandra LaPrairie from Wise on their most recent webinar with Podscribe, where this breakthrough was discussed! #podcastadvertising #dtc #audiomarketing #Podscribe

29

5 Comments

This case demonstrates Amazon Cloud value in retail digital selling! 📈 Follow this link to discover how Nieman Marcus leveraged AWS to speed app development and create better digital sales tools for associates. If you'd like to learn more, reach out to Bubble Cloud/ Bubble Social Media Marketing.

1

Consumers are increasingly aware of the value exchange between their data and the content they consume and many feel the benefits of personalized ads don’t always justify the privacy risks. Contextual targeting strikes the right balance—delivering relevant ads while protecting user privacy and meeting the needs of both advertisers and consumers. Seedtag #contextual #privacy #digitaladvertising #advertising #digitalmedia #targeting

26