David Spark

The proposed https://lnkd.in/ePPywuYS shared O-RU spectrum sharing framework is applicable to sharing between spectrum users including public, private, and government. Additionally, it is radio technology agnostic, i.e., not all of the cooperating systems need to deploy the same 3GPP radio technology versions, and non-3GPP radio technologies can potentially be accommodated using the same O-RAN Open Fronthaul-based shared O-RU mechanisms. Shared O-RU with spectrum sharing feature can create opportunities for new spectrum for the next generation networks. In addition, it can lead to sustainability improvements and reduction to CapEx and OpEx for operators. Below is shown an example (referencing O-RAN paper shared O-RU) above of spectrum O-RU sharing between 5G RAT and Non-3GPP RAT (B2X) Broadcast 2 Everything a new RAT aligned 3GPP for Interworking has been studied for two years is now starting the standard process 2024. https://lnkd.in/eQmX8NFJ Further research is needed on O-RAN architecture and procedures for spectrum sharing. New applicable deployment scenarios should be analyzed and considered. Shared O-RU spectrum sharing may be facilitated either by an operator that “owns” spectrum or by third party. Shared O-RUs extended to facilitate spectrum sharing have the potential to improve sustainability, with reduced energy consumption, and reduced CapEx and OpEx for all operators. A “neutral host” like deployment of an O-RU can support shared use from multiple independent O-DUs accessed dynamically via standardized fronthaul interfaces. This can support differentiation between operators. In addition, it retains for MNOs and Private Networks alike all of the cloud-based, complete, centralized control capabilities of the Open RAN system. This includes all of the functionality of the O-DU, O-CU, RIC, and advanced network automation capabilities inherent in the O-RAN architecture. Another paper on Spectrum sharing with O-RAN architecture https://lnkd.in/e3J7veqg #ORAN #5GMBS #B2X #Spectrum #Sharing #Interwork #Convegence

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This is good info from our Endeavor Business Intelligence group on what the sentiment and prevalence of BEAD in the market. These scorecards are such cool reports. #Broadband #Internet #utilities #fiber

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Chrome Digital Distribution Track is gearing up to release its highly anticipated Connected TV SES (Subscriber Establishment Survey) 2024 Report on December 25, 2024... Read More At:- https://lnkd.in/gKuXZnQt Chrome Data Analytics and Media Pankaj Krishna #connectedtv #chromedata #survey #news #NewsUpdate #newsfeed #dailynews #IBWNews

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📣 Calling all IT Directors, AV professionals, Video Specialists, PIOs, and decision-makers in government communications! Tackling complex A/V projects—whether it’s launching closed captioning, a new streaming app, or building a city council chamber—comes with major challenges. Sign up for Cablecast by Tightrope Media Systems webinar to help you navigate roadblocks like: ✅ Misaligned teams; ✅ Lack of stakeholder buy-in; ✅ Budget and timeline issues; ✅ Coordinating vendors. Join us to hear from experts who have navigated these challenges and come out on top. You’ll leave with actionable strategies to ensure your next big video project hits the ground running—with every stakeholder on board. Registration link in the comments.

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The Trade Desk Operating System (Axios) TTD is developing a new connected television operating system called Ventura. The system, set to launch in 2025, aims to improve transparency and measurement in the CTV advertising ecosystem by partnering with hardware companies and television distributors. The Trade Desk believes its lack of content ownership will provide a more objective solution compared to existing OS providers like Roku, Amazon, and Google.

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In their first public appearance together, interim Intel co-CEOs David Zinsner and Michelle Johnston Holthaus gave blunt assessments of the company’s accelerator chip and server CPU efforts while noting that more rivals are set to enter the PC market next year. In the latest episode of CRN In Depth, Dylan Martin tells Wade Tyler Millward what channel partners want to hear from Intel as the chipmaker searches for a new permanent CEO. You’ll find the entire episode, “Intel At Crossroads In Post-Gelsinger Era: CRN In Depth,” linked in this story: https://okt.to/7c6gJG.

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There are some interesting developments with Google's potentially forced divestiture of Chrome and Android. Either that or forced government oversight over one or both. So far, the DOJ is showing that they are serious about enforcement and they have another case in progress on Google's ad tech side. Do you believe this type of enforcement is better or worse for the ad tech industry?

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I've been asked to contribute a few segments on another NowMedia Television & NowMedia Radio television show, Biz-Talk. On the most recent episode of NowMedia's Biz-Talk, I discussed the motivation to create and SMB mission of vCISO Services, LLC, some common SMB cybersecurity risks, and some of the most pressing SMB information security topics we've recently discussed on The Virtual CISO Moment podcast. https://lnkd.in/e4K7iySi

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There's a new attack on video streaming security that's causing concern. While the attack involves the DRM client (CDM), the root issue lies within the MPEG DASH spec. Specifically, certain encrypted content components (I_PCM macroblocks) are not decoded post decryption, enabling attackers to manipulate the content and extract it. The attack, though complex, could potentially lead to content theft from high-resolution videos even when track keys are utilized. Check out the details of this concerning development here: https://lnkd.in/dQPjdwBh #video #streaming #security #drm #ott

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PBS has a new distribution deal with Amazon to simulcast 150 local stations. We talk with PBS’s digital head, Ira Rubenstein, about the deal and its 2025 strategy. https://lnkd.in/gXJrzHCq

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GSA is testing how well facial recognition works to compare folks against their ID and to identity proof them online. One tested solution had a false negative rate of about 50%, essentially meaning that only half of legit users got through. https://lnkd.in/eCZ79ZrB

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Are you monitoring the effectiveness of your subscriber acquisition strategies? Learn how to track the full LTV profitability of newly acquired subscribers to better manage margins and marketing campaigns. Get our guide to show you how to scale subscriber growth profitably. Read more 👉 https://lttr.ai/AZS7g #how-to #growthmarketing #subscription #LTV #subscriberretention #Subscriptionmodel #b2b #b2c #premium

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We are celebrating 10 years of IAB Tech Lab at the #IABTechLab Summit today & tomorrow! Past & current IAB Tech Lab leaders — Scott Cunningham, Alanna Laforet, Dennis Buchheim, and Anthony Katsur — reminisce with Shailley Singh about developing the foundational #adtech #standards and #specs for our #digital #advertising & #media industry and building a #global #community! From taking over the original #technical #standards from IAB to developing new initiatives such as #OpenRTB, #OpenMeasurement, ads.txt, #VAST, #AdvancedTV and #CTV initiatives, #Privacy Enhancing Technologies #PETs, and many other Tech Lab accomplishments. #Kudos to the whole #IABTechLab Team - past and current - over this past decade! #AdStandards #AdTech #CookieDeprecation #Grits #Service #Teamwork

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EX.CO and GeoEdge's new parternership is aimed at tackling malvertising in video ads. This strategic alliance establishes a new paradigm for video ad security, demonstrating that it's possible to have both seamless ad experiences and robust protection. Hear from GeoEdge CEO Tobias Silber and EX.CO CEO Tom Patchys on the importance and timeliness of this partnership. Gain insights into the mechanics of these scams and learn about the industry standards we're setting. 📖 Dive into the full article to stay informed and ahead in ad security!

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Excited to share an insightful article on Wireless Multichannel Audio Systems (WMAS) by my colleague at Shure, Ben Escobedo. If you're wondering, "What exactly is WMAS?" or are curious about Shure's approach to this innovation in wireless audio, Ben has the answers. https://lnkd.in/g_FuEE_6

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