Dawn Wayt

Unlock new insights into manufacturing marketing with my latest post, "Why Manufacturing Marketing Strategy is More Than a Checklist." Explore how a strategic approach can push your marketing strategy beyond just ticking boxes. Read more at https://buff.ly/4ilmDeL. #ManufacturingMarketing #ManufacturingMarketingStrategy

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🔮 What’s Ahead for 2025? The future of the digital, marketing, and creative industries is taking shape. Cella's 2025 Predictions explores the trends, challenges and opportunities you need to know to stay ahead. This mini eBook guides you to navigating what’s next, from AI advancements to talent strategies and emerging technologies. Read on to learn more! bit.ly/4iSq7FJ #2025Predictions #MarketingTrends #Cella #RandstadDigital

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Grocery chain Hy-Vee inks deal with Grocery TV to sell in-store ads through The Trade Desk (Adweek): By Kathryn Lundstrom. Advertisers can buy in-store inventory programmatically. The grocery chain has partnered with Grocery TV, an Austin, Texas-based company that has built out a network of digital screens across more than 5,000 retail stores across the U.S. The deal allows Hy-Vee to plug its in-store digital screens into that network. Advertisers will be […] #DOOH #digitalbillboards #digitalsignage

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The Mars Agency's Lindsey Simcik and Kristin Wall joined over 800 practitioners last week for the Salsify Digital Shelf Summit in Nashville, Tennessee, to network and gain insights into the evolution of the omnichannel space. Across the different sessions, five themes emerged: 🧠 Artificial Intelligence 📋 Product Quality ⚖️ Data Governence 📊 Measurement 🌱 Digital Transformation Get their key takeaways here 👇

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Read this part twice, "in order to identify issues and THEN address them." Seek to understand and then to solve. Also...processes can be tested; communications can be tested. Not everything is/or requires a tech solution. #citizenexperience #equity #efficiency #bpr

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A variety of factors influence the probability of #sponsorship retention. Take a look at this comprehensive, generalizable sponsorship retention model recently published in the #JournalofAdvertisingResearch, available for #theARF members. #predictiveanalytics #advertisingresearch #marketing

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Inventing Joy: Navigating Challenges and Creativity in the Toy Industry In this episode of Toy Business Unboxed, we sit down with prolific inventor Richard Levy, who has brought over 50 imaginative ideas to life. From "space kids" dolls to tools that help kids try new foods, Richard shares his journey of creativity and resilience. We discuss the challenges inventors face, the ever-changing toy industry, and strategies for pitching fresh ideas to hesitant companies. Richard also opens up about personal struggles and finding hope through innovation. Tune in for an inspiring conversation on turning passion into products.

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✨ The "itch"—that grinding feeling of discomfort many consumers experience when the gap between who they aspire to be and their actual behavior, becomes too hard to ignore. It's a balance between the two trends: Status in Sustainability and Reckoning With Reality. The sustainability itch is real and it's triggered by three key barriers: time, money, and knowledge. Consumers want to make more sustainable choices, but these obstacles hold them back, creating a space of inner conflict. And it’s this discomfort that will drive future migration from today’s brands to those offering real, accessible sustainable alternatives. At Above The Clouds Communication , we dig deep into these insights to understand what’s really going on in the minds of consumers. Through our Future Series Reports, like The NXT Sustainable Consumer, we explore how consumers feel, think, and aspire—and how brands can tap into these emotions to create lasting change. 🌍 Want to know why 8 out of 10 consumers identify with sustainability but feel stuck in their ability to act? And how this will impact brand loyalty in the near future? Check out The NXT Sustainable Consumer Report here: https://lnkd.in/d7FYbCnx ❓ What’s the biggest barrier stopping you from living or consuming more sustainably? And what would help you make more informed choices? #sustainability #thenxtsustainableconsumer #sustainablefashion #fashion #consumerinsights #brandbuilding #sustainable

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From $60,000 snooze-fests to smartphone magic: Welcome to the next era in industrial video marketing!📱 For our latest ChangeOver Podcast, I cornered Meg Hoppe, our VP of Creative (and my favorite colleague), to spill the beans on video marketing for industrials. 🧨 Ready to blow up the myths that are keeping your team away from video? Myths like: 🚫 “We need professional equipment” (Nope, your phone might be just fine) 🚫 “Our products are too boring for video” (Time for a perspective shift) 🚫 “Video is too expensive for our budget” (Is almost free still too pricey?) Plus, Meg reveals the “@Kyle Jepson technique” that has the potential to turn your engineers and service agents into content marketing superstars. If you’re still relying on 20-page PDFs to sell your industrial products and services, this episode is your wake-up call to think about your target audience and start delivering more of what they really want. 🎧 Listen now before your competitors do:https://hubs.li/Q02RvS_40 #IndustrialMarketing #VideoMarketing #B2BGrowth

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A “great” workplace includes three experience drivers: “beauty,” “welcoming,” and “inspires new thinking.” Design matters. Uniqueness matters as well. An “exceptional” workplace differentiates by including unique factors both in and out of the office. https://hubs.ly/Q02xmT4z0

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We've compiled a list of gifts to give based on Enneagram Types. There are nine enneagram/personality types. Read more: https://buff.ly/3xuNEKb #promotionalproducts #promoproducts #branding

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I was honored this week to be an opening speaker at the HIRI Home Improvement Summit 2024. The summit had many interesting topics and speakers. Here is a summary of the key points: - There is an expectation that at some point in 2025, the deferred demand from 2024 will release and many brands will not be ready for the supply and resource needs it will generate. - People are becoming more comfortable with aging-in-place, with the average homeownership creeping up to 11 years. Therefore people are more open to improving the house they have. - The average age of housing stock has risen from 31 to 41 years since 2005. That means a lot more older houses needing renovation. - In many categories, there can be thousands of options but only 9 or 10 brands with perceived value. This is a huge opportunity to differentiate your brand. - Millennials expect very different things from their housing and home experience. They are driven by extreme levels of environmental concerns. - Getting price and promotional pricing right is 5% more important in 2024 (compared to 2023). - 60% of home improvement searches now start on YouTube. - Pros came out of the pandemic more open to switching brands than ever before. Brands need to protect the relationships they have. - Brands need to appoint a millennial champion today because the brands that don't run the risk of becoming irrelevant. There is a small window of opportunity to get set up the the coming demand and growing millennial audience. Reach out if you want to get started. #Homemarketing #HIRI #Marketing #Brunner #Marketing #Homebrands

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"FB mikestoneallstateagency IG mikestoneagency LI mikestone4336 🚨You're being USED. 🚨 Let me break it down for you: advertising is powerful because it taps into our subconscious. Mountain Dew doesn’t spend $7 million on a Super Bowl ad to make a quick sale the next day—they’re embedding their brand in your mind. So when you’re standing at the gas station, staring at the drink cooler, your brain says, “Oh yeah, Mountain Dew!” That’s not an accident—that’s intentional branding. This isn’t just for billion-dollar companies. As agents, small business owners, or entrepreneurs, the same principles apply. You’re not just selling today; you’re building trust and familiarity for when your audience is ready to buy. Social media is your Super Bowl ad—it’s your chance to be top of mind. Post consistently, engage authentically, and show up in your audience’s feed so when they’re ready to make a decision, your name is the first that comes to mind. It’s not about being pushy; it’s about staying present. Want to learn more about how to master the art of branding and make advertising work for you? Check out this episode of The Sales Factory podcast with Mike Stone where we dive into the strategies that keep your business thriving. 🔗 Do the smart thing - watch now at https://lnkd.in/eJdMpbQ3 #TheSalesFactory #Podcast #MikeStone #MountainDew #SuperBowl #AdvertisingTips #CoachCarroll #BrandBuilding #MarketingTips #TopOfMindAwareness #SmallBusinessSuccess"

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"Purpose is dead. Long live purpose!" Two or so weeks ago, I had a thought-provoking conversation with Ken Beaulieu, head of the Association of National Advertisers' Center for Brand Purpose, about whether marketers are truly moving on from purpose or if it's simply evolving into something more profound. Ken shared research he conducted this past Spring with Internationalist Insights and was curious to learn my take on what it said about the evolving role of purpose in today's complex landscape. Some key topline insights I shared with Ken include: 🔍 Purpose: Evolving, Not Fading Despite sentiment among some marketers that purpose is "one and done," the ANA-Internationalist research reveals that purpose is very much alive and evolving. While 85% of marketers acknowledge that insubstantial purpose can harm a company, a strong brand purpose remains a “North Star” for organizational alignment and impact. 🔗 Beyond Marketing: A Holistic Commitment Purpose is maturing into what it is meant to be: much more than a marketing strategy. It's a company-wide effort transcending PR tactics, one that requires the commitment of the entire organization, from the C-suite to front-line employees to ensure it is embedded into brand DNA and business operations. 💡 Five Guidelines for Embracing Purpose: 1. Align Purpose with Organizational Goals: Purpose is most effective as a driver of decision-making and operations, not a stand-alone initiative or after-thought. 2. Communicate Authentically: Sincere messaging, backed by tangible actions, is crucial for resonating with all material stakeholders. Empower Stakeholders as Advocates: Engaged communities amplify brand reach and grow impact. 3. Cultivate an Ethical Supply Chain Across Sectors: Partnering with nonprofits and maintaining responsible practices enhance the honesty of purpose. 4. Embrace Continuous Improvement: Purpose is an ongoing tool for risk management and innovation. When activated effectively, purpose serves as a strategic compass for modern brands, guiding them to navigate today's shifting social landscape more fluidly. Embedding purpose in a brand’s DNA and business operations cultivates genuine engagement, enhances social impact, and drives profitable growth. For more in-depth insights, read my full article on the ANA's Industry Insights blog. (https://lnkd.in/eX7uGgcR) What do you think about purpose in today's landscape? Is it one and done or is its role evolving? Share your thoughts in the comments below! #Purpose #MarketingStrategy #Growth #Performance #CorporateResponsibility #SustainableBusiness #SocialImpact #BrandCitizenship #DoGood

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"Lose all the indulgent cock about courage and possibilities and transparency. We aren’t saving the world. We are serving it coffee. Remember that brand positioning, whatever you call it, is what we want our customers to think when they think about us. Nothing more." Brands, know your place. #brandstrategy

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Great brand messaging is specific. It clearly communicates the value your products and services deliver. 💰 There are a few spots remaining for my 2 week course on Brand Messaging: https://lnkd.in/gyhaG2ff. I will teach you a proven, step-by-step process to develop brand messaging that sells. Sign-up today. It's gonna be awesome!

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This morning, I read the linked Washington Post column. It starts as a political column (deservedly, given the observation), and then it transitions into a primer on how people evolve from worker to leader. I scooped out a few takeaways from the article that I thought were insightful. It seemed to work as part of a discussion with the last item I posted about workplace bullies. > That transition from worker to leader is one McDonald’s has carefully mapped and analyzed… It begins with a two-part test: Does a worker aspire to do something more? Then comes the hard part: Can the employee make the mental shift needed to go from peer to coach? > “No one is 100 percent perfect,” says Shannon Mullaney, the dean of Hamburger University, the chain’s corporate training camp. “‘Are you 80 percent ready?’ is normally what we say when we’re looking at the shift leader.” > “If we don’t take care of anybody behind the counter,” he adds, “we’re never going to be able to take anybody in front of the counter.” That’s leadership at almost any workplace. And when it works, it can almost guarantee better outcomes. > This simple step, from doing “your” job to leading a bigger team, is the critical ingredient required of anyone stepping into management in any organization. It’s a shift from the “hard skills” of getting your basic work done to the “soft skills” of emotional intelligence, listening, coaching and inspiring. https://lnkd.in/eMs8F3za

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