Doug Parsonage

Another great episode from Acxiom's Digital Thoughts series. Learn more about how healthcare brands can leverage data and technology to connect with their audiences in an increasingly digital and virtual environment: https://lnkd.in/gaTKHBaP #MarketingMadeBetter

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An important perspective on getting to integrated platforms that ultimately drive highly effective customer experiences. Looking to streamline workflows and unify your tech systems? Merkle's Daniel Knauf and other experts discuss strategies for balancing efficiency with minimal disruption in this Forbes article: https://bit.ly/3Pnzuj4

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It’s #Workshare Wednesday and we’re focused on account-based marketing. #ABM is a powerful tool that allows brands to target and engage audiences of one, few, or many. April Six creates account-centric ABM programs that combine AI-driven dynamic segmentation with innovations for advanced delivery & reporting. Visit https://bit.ly/3VhcyWF to learn how we’ve leveraged ABM to help B2B brands understand & connect with prospects. And watch for the next case study post showcasing how we helped semiconductor leader AMD transform its acquisition of new accounts through ABM. #agencylife #digitalmarketing

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How can organizations get started with building an #AI strategy? Merkle's Courtney Trudeau breaks down the fundamentals in this article for The Drum: https://bit.ly/4cV9gPo

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📊 #MarketingTipMonday: "Our CEO has full access to all datasets, and we encourage every team member to be analytically minded, which sets the tone for a data-backed decision-making culture." — Calvin Lammers, SVP Digital and Media at Nécessaire, Inc. In the "Data-Driven Scaling" breakout session at the 2024 CommerceNext Growth Show, Calvin Lammers shared how Nécessaire, Inc. integrates data into every aspect of decision-making, from marketing to operations. By giving the entire team access to data, they create a culture where decisions are not just based on instinct but are supported by real-time insights. This tip and session highlights the importance of data accessibility in creating a more efficient and proactive organization. 🎥 Learn more by watching the full session here: https://lnkd.in/eY8GXUmv #CN2024 #retail #ecommerce #data #collaboration

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Speaking of data ... again. This article underscores the value of having reliable, consistent data to drive systems and decisions. Then, in November, join Angela Nicloy and me at the #CHPAMarketingForum as we discuss "Delving into Data."

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On this episode of The B2B Marketing Mindset, we debunk the myths around selling marketing services companies with expert insights from Todd Taskey of Potomac Business Capital. Todd shares his knowledge on maximizing company value through innovative transactions tailored for CEOs, Founders, and Entrepreneurs. See more at the link in the comment.

"The real power of #AI isn’t replacing humans—it’s supercharging humans," says Merkle’s Global President Pete Stein. Read how this emerging tech is providing businesses with better insights and #CX in Forbes: https://bit.ly/3ORBxvE

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Planning your direct mail campaigns for CY2025? Here are new ways to save on postage costs and maximize your direct mail ROI - https://bit.ly/46EQMjx The USPS is proposing five primary promotions and two add-on/upgrade incentives for 2025 to encourage businesses to explore new ways to engage and save with direct mail. By leveraging these USPS discounts in combination with robust data services, you can significantly improve mail accuracy, deliverability, response rates, and reduce overall campaign costs. To discuss how we can help implement these strategies for your upcoming campaigns, call me at 631-306-9266. #postagecosts #directmail #uspspromotions #dataquality #datahygiene #dataenrichment #datamodeling #dataservices

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🎯 High-quality survey responses lead to smarter business decisions. So, how can you drive thoughtful engagement? It may come down to how you're framing your questions. The right balance between open- and closed-ended questions can yield better insights. 🤿 Let's go for a deep dive. https://hubs.ly/Q02x0cmm0 #marketresearch #mrx

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At the Association of National Advertisers last week, there was a continued undertone of both transparency (brands have the right to stand up and demand access to both their data and to better understand the fees they are being charged) along with ID Fragmentation. With more environments continuing to skew cookieless, the updated way to target is using a host of ALT ID's. Matt Spiegel at TransUnion and John Piccone at Adform give some great insights into their view of how this landscaping is evolving. Want to learn more? Send me a note to learn why Adform continues to showcase the dollars left on the table when anyone assumes Match Rate and Reach Rate are the same thing. This disparity is very true in almost all 1P data campaigns. #reachrate #reach #programmatic #mediaplanning #frequency #ID #retailmedia

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"Is your organization aligned and ready for ABM success? 🤔" In this week’s podcast episode, Jessica Fewless and Andrea Frazier break down what it really takes to make ABM work: ✨ Alignment: Across your organization on ICPs, target accounts, and revenue goals. ✨ Readiness: Researching your tools, ensuring your data is clean, and using your tech with purpose. Spoiler: Technology alone isn’t a strategy—it’s about how you prepare and use it. Ready to rethink your ABM approach? 🎧 Check the full episode in the link in bio!

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Is your MarTech stack cluttered and inefficient? A recent Gartner study reveals organizations are using only 33% of their available capabilities. This underutilization wastes resources. In our newest guide, "Your Path to A Modern MarTech Stack," we provide a detailed roadmap designed to streamline and modernize your stack. Get started: https://lnkd.in/gx2wRXr8 #MarTechStack #CMOs

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This is #marketresearch that rocks! Cornerstone Research surveys radio listeners and asks their opinions about songs or even hooks. Then, this market research firm enables the radio industry to sort, filter, and categorize survey results so they can find trends. Read the case study today: https://lnkd.in/gYzEHgcG

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This is #marketresearch that rocks! Cornerstone Research surveys radio listeners and asks their opinions about songs or even hooks. Then, this market research firm enables the radio industry to sort, filter, and categorize survey results so they can find trends. Read the case study today: https://lnkd.in/gYzEHgcG

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In this insightful interview with Ann Fellman, CMO at Bloomerang, discover how nonprofits and small businesses can tackle email marketing challenges, optimize donor engagement, and enhance campaign success through personalized strategies and integrated efforts. Read More: https://lnkd.in/d2cKhNdP #martechcube #mtc #mtcinterview #emailmarketing #marketingchallenges #personalizedstrategies #annfellman #bloomerang

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CEO and Founder of Ogma Risk & Analytics, Matthew Komos, joined Verisk Marketing Solutions' podcast, #TheMarketingRapport, to discuss the evolving dynamics between marketing and risk management. 🎙️ Listen to the full episode and subscribe wherever you get your podcasts: https://vrsk.co/4goJ7JU #IdentityEnhancement #RiskManagement #ConsumerPrivacy

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Want to boost sales while keeping marketing costs down? What if you could predict those prospects that are most likely to convert into customers and only market to those people? Propensity modeling helps forecast customer behavior using past data. This article explains how to predict which customers will convert, churn, or unsubscribe. At ADM, we use propensity modeling to help multi-unit businesses achieve exceptional sales growth. Discover how we can transform your marketing strategy with advanced predictive techniques. Read More https://lnkd.in/gr_C9MYC #DataDrivenMarketing #PropensityModeling #PredictiveAnalytics #MarketingStrategy

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