Andrew (Drew) Smith

Why are marketers so often confused by their own campaign data? 🤔 Turns out, it’s not their fault. Many marketing ops pros were never taught how Salesforce data actually works—which has led to a massive data disconnect nobody’s talking about. Camela Thompson from RevOps Co-op and CaliberMind’s Joe Schattschneider dive into: ❌ Why CRMs and marketing automation platforms just aren’t speaking the same language 😬 The biggest lie Salesforce has told marketers 🤝 How RevOps can bridge the gap and help marketing make sense of their data 🔗 https://bit.ly/3XnEN63 #Salesforce #CRM #MarTech

5

Have you signed up for tomorrow's 6sense webinar yet? Don't miss out on this incredible opportunity to gain valuable insights from top ABM leaders. Join us as our very own CivicPlus Marketing Operations Manager, Jordan Rochester, takes the panel, alongside other experts, to discuss the transformative journey from lead-based to account-based strategies. In this webinar, you'll: 1. Hear why ABM leaders made the switch to account-based strategies and the challenges they overcame. 2. Learn about the benefits and business impact of an account-based approach. 3. Understand how marketing leaders influenced their organizations to adopt this innovative strategy. 4. Engage in a lively Q&A session with our ABM experts. Secure your spot now for a session packed with knowledge and actionable insights. Click the link to sign up and join this transformative conversation: https://bit.ly/46qS5Ta #6sense #CivicPlus #GovernmentSolutions #Innovation #DigitalOptimization #DigitalTransformation

11

2 Comments

The future of sales is clear: Relationships and ecosystems are key. But how are GTM leaders actually executing these partner-led strategies to drive revenue in 2024? That’s where Pavilion‎ and Crossbeam‎’s latest Future of Revenue survey comes in.  We’re diving deep into the real-world tactics and strategies that are redefining the GTM landscape. By participating in this research, you won’t just be adding your voice to an important conversation, you’ll be among the first to access hard data on how successful leaders are leveraging ecosystems to stay ahead. Your input will help shape these valuable benchmarks — let’s navigate this shift together. Survey closes soon! https://lnkd.in/gBv_cShM

12

Looking to align your sales, marketing, and other teams seamlessly? Tune into the latest episode of the OnBase Podcast with Kyle Lacy, CMO of Jellyfish, as he shares expert strategies for achieving cross-functional harmony and driving measurable growth in B2B. 💬 "If you’re not aligned with the sales leader and not looking at the same numbers, eventually it’s going to break." Catch this episode for more of Kyle’s insights on fostering alignment and boosting impact. Listen now: https://bit.ly/3C3QQhK #OnBasePodcast

17

Today’s One-Minute ABM Primer: Revenue Support ABM is more than just targeting accounts—it’s about supporting revenue growth at every stage of the customer journey. ✅ Pre-Sale: Align sales and marketing to identify and engage high-value accounts with precision. ✅ During the Sale: Provide personalized resources and insights to help prospects make informed decisions. ✅ Post-Sale: Support long-term relationships by addressing client needs and driving expansion opportunities. When revenue support is part of your ABM strategy, you’re not just closing deals—you’re building partnerships that last. 🎯 #ABMPrimer #RevenueSupport #B2BMarketing #CustomerSuccess

7

3 Comments

If you're looking to take your marketing to the next level, then mark your calendars for this discussion hosted by RevOps Co-op. Tune in as Chief Outsiders Doug Bell and Jeff Loeb join Eric Westerkamp, CEO of CaliberMind, as they share their insights on data-driven Account Based Marketing! 📊 Join us to discover: ✅ Key strategies for maintaining a lean operation while achieving rapid scale ✅ How to pinpoint critical data needed during the MVP stage ✅ Effective ways to utilize data for iteration and informed decision-making This is a must-attend event for marketers looking to stay ahead in today's competitive landscape. https://bit.ly/3UzUVzO #ABM #GrowthMarketing #RevOps

Tired of boardroom bickering over who gets “credit” for that last opportunity? The real culprit might be your CRM’s lead-centric worldview. If your system still sees buyers as single leads hanging in the ether — instead of as complex, multi-contact accounts — you’re missing out on a huge piece of the attribution puzzle. Upgrade your perspective, align your data, and finally get everyone on the same page ▶️ https://bit.ly/3XLnoEn #CRM #MarTech

2

📈 Need to craft a marketing plan that actually works? Join Micro Enterprise Services of Oregon (MESO) on September 10th, from 12-1pm for the webinar, "How to Create an Effective Marketing Plan: Eight Best Practices." Led by a seasoned marketing expert and managing partner at Anvil Unlimited, this session is packed with straightforward strategies to help you connect with your audience and drive results. Register now and walk away with actionable tips and a marketing strategy you can put to use right away. Know someone who could benefit? Share this post and help them out! 🔗 Register for this Business Building Class now at https://bit.ly/3Ti9hVL #MarketingTips #SmallBusiness #MESOPDX #OregonBusiness #ForBusiness #Business #Marketing #Oregon

2

Drive results by delivering the right message at every touchpoint. 📈 As a leader in marketing innovation, Mary Dantzler takes an account-focused approach, using intent data to target buyers when they're in-market and surround the entire buying committee with relevant messaging. “At each touch point, we're really trying to deliver the right message, and that's a big shift for us away from our previous strategy which was more contact and pure lead-focused. Now that we've moved into more of an account focus, we're seeing a lot more success.” ⬇️ Watch below as Mary shares her tips and tactics for using ABM and intent data to drive success, and learn more here: https://hubs.li/Q02RRp_t0 #LeadersInMarketingInnovation #b2b #b2bmarketing #abm #success #strategy #data

31

2 Comments

Heading to #MOps-Apalooza in Anaheim CA this November? Check out our own Todd Sprinkel who'll be speaking about #b2b funnel tracking! Don't miss out and learn from 50+ additional experts about topics like: ✅ Marketing Attribution techniques ✅ Optimizing campaigns ✅ Getting leadership buy-in ✅ Centralized v Hybrid v Decentrilzed campaign ops ✅ The future of AI + Marketing Ops & RevOps ✅ and so much more... Have a question or a thought you want to share with Todd beforehand? Share here: https://lnkd.in/eRQ9ePeK 📝

2

New episode 🎙🔥 Tune in to episode GTM 105 of The GTM Podcast to get insight directly from Sam Blond on: -Why investing early in sales ops and rev ops is critical for scaling revenue. -How to generate demand through creative campaigns and a "concentric circles" approach. -The risks of scaling sales teams too quickly based on flawed hiring models. -What VCs look for in a compelling founder pitch, beyond just business metrics. -Why focusing on generating pipeline is often better than optimizing conversions. -How to leverage customer marketing and "raving fans" as an early acquisition channel. + more Available wherever you get your podcasts, including the links in the comments👇

21

With ABM - Retention is the winning. You're tracking Relationships. You're tracking Reputation. You're tracking Revenue. But what about Retention? Retention - the 4th 'R'. Celia Slack shared some great insight on her thinking on Retention in her episode of Let's talk ABM Podcast. How important is this 4th 'R' in your ABM strategy? ----------------------

13

1 Comment

🤔 So if MQLs are out, how do we determine marketing success? Check out Part 2 with Katherine Lehman as we explore new metrics that align sales and marketing for shared success! 🤝📈 📺 YouTube: https://bit.ly/4focqfE 🎵 Spotify: https://bit.ly/3AEh6Pi #MarketingMetrics #SuccessStories #B2BMarketing

4

When it comes to ABM, many marketers believe that success hinges on buying expensive software like 6Sense and Demandbase. But that's not the case. The true keys to #ABM success are skills, creativity, resourcefulness, and a scrappy mindset that leverages technology to scale efforts. You don’t need to spend a fortune to achieve your ABM goals. Focus on honing your abilities and using the tools at your disposal effectively. If you're interested in learning how to initiate ABM and execute it effectively (even on a budget), take a listen to 🔶🔸Mason Cosby🔸🔶 from Scrappy ABM on the Digital Banter #Podcast - link in comments.

4

1 Comment

Struggling to use HubSpot Sales Hub? We can help! 𝐓𝐡𝐢𝐬 𝐛𝐥𝐨𝐠 𝐮𝐧𝐥𝐨𝐜𝐤𝐬 𝐢𝐭𝐬 𝐩𝐨𝐭𝐞𝐧𝐭𝐢𝐚𝐥 𝐟𝐨𝐫 𝐲𝐨𝐮: Master the tools (simply!) Boost sales team performance Avoid DIY implementation headaches ‍ Get expert guidance for sales success! https://bit.ly/3Kx0r1u

7