Eran Lobel

In today's issue of AdExchanger, Anthony Vargas discusses why media mix modeling aka MMA is back in a big and more powerful way for marketers c/o the best new solutions like FutureSight.online with the founder and CEO of the business, Marilois Snowman and measurement and research legend, Josh Chasin. Read more! #adeffectivness #MMM #measurement #attribution #omnichannelmarketing

15

#Speaker #Announcement #AdTech #Economic #Forum returns to the fabulous New York Times Center on March 19.  It's the best place to be if you're interested or vested in #adtech. Last April at our inaugural forum we brought 34 of the brightest minds to the stage to deliver #enlightenment 💡  #enlightenment is our primary unit of production. We produce it with four raw materials: #Content at the intersection of adtech, economics, and finance. #Conversation in the raw with zero no trade-press listening in. #Connecting with friends new and old. #Collaboration that turns into #deal making. If there is one thing that makes curating #ATEF worth all the effort it's hearing from so many people about the deals they got done by being there. When we produce #enlightenment, our guests get #deals done. Today we are announcing 12 #returning speakers and one #new speaker with several more speaker announcements happening over the coming weeks: Sir Martin Sorrell Brian Wieser, CFA Sanja Partalo Rishad Tobaccowala Joe Marchese Laura Martin, CFA, CMT Shweta Khajuria, CFA Eric Franchi Reed Rayman Brian O'Kelley Stephen Master Bob Lord and... Daniel Salmon #ATEF #NYC is invite-only or apply to attend. Are you in? https://lnkd.in/ewR6wpV3 If you're interested in #sponsoring ATEF NYC, reach out to me or Rob Beeler. We've curated a handful of creative sponsorships and we go "logo lite" at #ATEF so get involved soon and lock it in.

105

11 Comments

In episode 13 of #ThePubWayPodcast, Tina and Mike sit down with Keith Gooberman, CEO and Co-Founder of Pontiac Intelligence, to discuss the role of DSPs in the CTV space, contextual advertising, and the upcoming 2024 Pontiac Summit, bringing together industry leaders across the ecosystem. During the episode, they covered: 🔐 Pontiac Intelligence and the changing privacy landscape 📺 The Role of DSPs in the CTV Space 🌐 The evolution of contextual advertising 🎧 Listen now: https://lnkd.in/exafzaDw #CTV #Publishers #AdTech #ContextualAdvertising Seedtag

1

“We continue to see strong momentum in our podcast business” - Bob Pittman during the iHeartMedia earnings call this morning. Podcast revenue was $105m for Q2, up 8%, and overall revenue was $929m, up 1%, beating estimates. Unsurprisingly, radio revenue continues to decline while podcasting continues to be the highest growth opportunity for iHeart and other more traditional audio companies. Over the last two years, radio revenue has declined 4.3%, while podcasting revenue has grown 8.5%… and it’s not slowing down. The story here is pretty straightforward. Podcasting is the future of audio. Let’s start investing in it. I’ll summarize what we learned in Q2 in my letter to investors in the next week or so. Feel free to sign up: https://lnkd.in/e63PbEh7 https://lnkd.in/er6VKGQc #podcasting #audio #iheartmedia #investing

39

4 Comments

Reddit appears to be a new tool for BtoB media brands to start looking at. Check out the piece from Digiday below. It appears that consumer media brands are finding success expanding reach through Reddit. Definitel y something for BtoB media brands to explore as well. #reddit #B2B #media #SEO https://lnkd.in/euCMvE8c

2

Today's marketers are turning to nontraditional advertising formats to garner consumer attention, thanks to a highly fragmented marketing environment where mass media moments are few and far between. Mother New York strategist Evan Giordano sums it up nicely: "You can’t rely on advertising around a piece of culture anymore and expect that anyone and everyone will see it, because they won’t.” #Marketing #NontraditionalFormats #MarketingTrends

1

HAVE YOU CONSIDERED ROKU FOR MARKETING? With so many option it can be confusing about what is the best strategy. I can help you. If you would like to expand your brand while reaching your target audience, you need to advertise on Roku. Let’s talk. #marketing #ROKU #advertising #consultant

1

Last night’s Golden Globes didn’t just celebrate the best in film—it marked a critical juncture for award season marketing strategies. With Emilia Pérez and The Brutalist taking home top honors, the race for the Oscars is officially on, and the stakes for publicists, marketers, and social teams have never been higher. The next few weeks are a whirlwind: 🗳️ SAG Award nominations and Academy voter ballots go out this Wednesday, January 8. 🏆 Critics Choice Awards voting is still open, and results will be announced this Sunday, January 12. 🎥 Oscar nominations are revealed January 17. This condensed timeline puts immense pressure on award season campaigns and social teams to deliver narratives that resonate across audiences. It’s not just about getting the attention of voters—it’s about creating cultural moments that align with community and values, ensuring these films stay top of mind. Take Emilia Pérez and The Brutalist as case studies. Both films broke the mold: • Emilia Pérez leaned into bold, inclusive storytelling, capturing the hearts of a global audience. • The Brutalist positioned itself as a cinematic event, using its 3.5-hour runtime and VistaVision format to create a sense of prestige. Award season is where entertainment brands can shine by embracing some of the very principles Battenhall highlighted in our Year Ahead in Social Media Trends forecast: • Community and Culture: Campaigns need to foster real connections, making fans feel part of the journey. Wicked is a standout here—its stars have dominated traditional and digital media, from podcasts to viral social video trends like the “What Is This Feeling” dance. • Authenticity and Accessibility: Demi Moore’s heartfelt speech and Zoe Saldaña’s effusive gratitude exemplify how authenticity builds lasting emotional impact. For Wicked, the challenge now lies in turning its immersive, fan-driven buzz into tangible awards momentum. After falling short at the Globes, building critical wins leading up to the Oscars will be pivotal—not just for voter perception, but for maintaining the cultural relevance it has built so effectively. As we’ve seen with past campaigns, the most effective strategies unite traditional PR, social buzz, and fan-driven content under a cohesive story. At Battenhall we thrive at the intersection of strategy and culture, helping brands not only win the race but also build lasting relevance. 💬 How do you see award season campaigns evolving to meet the challenges of today’s fast-paced social media landscape? I’d love to hear your thoughts!

3

2 Comments

New York Ave’s brand strategy is thought up and designed by humans, not A.I. We begin by getting to know your customers, industry, and mission. Then, our team builds a roadmap that guides our continuing work to disseminate branded content among your audience. Lastly, there are several steps in the process to ensure that every message is infused with strategy that traces back to your primary objectives. This is not a B2C, B2B, or B2B2C process…it’s P2P, person-to-person. Partnering with New York Ave means talking with people who understand people and thus, have the unique ability to formulate messaging so that it clicks. Let’s talk: https://buff.ly/4cPQM28 #NewYorkAve #FullService #MarketingAgency #DigitalMarketing #CentralFlorida #BrandDevelopment #WebsiteDesign #SocialMediaManagement #EmailMarketing #MediaProduction #SEO #SearchEngineOptimization #ManagedMarketing #OutsourcedMarketing #MarketingServices

3

Centriply couldn't agree with you more #AlisonLevin! We've been "doing" targeted, advanced audience TV buying for 25 years. And heck, we've been measuring and optimizing all those campaigns too! Bring us your in-market, intent, behavioral or same audience data you use for digital channels, and we'll give you TV solutions that you never knew existed. Today. h/t to AdExchanger for the article/podcast: "Talking Advanced Audiences With NBCU’s Alison Levin" https://hubs.ly/Q02PzPx90

4

1 Comment

Shout out to XR Extreme Reach’s James Shears for this terrific feature in AdExchanger on how we can build a better ad ecosystem with IDs like the IAB Tech Lab’s Ad Creative ID Framework (ACIF). As James shares in his article, adopting standards and interoperable creative IDs can revolutionize the ad ecosystem. The IAB Tech Lab's Ad Creative ID Framework (ACIF) offers a solution by defining how universal ad IDs can be used to track creative assets throughout the supply chain. By establishing a common creative standard, we can: 📊Improve cross-platform measurement 📉Reduce ad frequency 💡Enhance creative integrity 🚀Drive better ROI Let's work together to make ACIF a reality and unlock the full potential of cross-platform advertising. Read the full feature here: https://bit.ly/4d82Tav #AdTech #CreativeIDs #CrossPlatformAdvertising #IABTechLab #ACIF

120

2 Comments

For ads to serve an organization’s strategic goals, the marketing blueprint needs to align with strategic goals for the year. As we near the end of the year, it's important to learn how to create an ad campaign that supports your EDO's Marketing Strategy. Click the link to learn more! https://hubs.ly/Q02WDRMz0

2

It’s a fascinating time to be harnessing the many dimensions of influence. (Also, leave it to Natalie Lieblick to share timely pointers on influence and the actual cosmos all in one post :)

6

1 Comment

To build a brand and establish yourself as a #thoughtleader, utilizing #PR to create a strong and positive public image is paramount. There’s a certain magic to it. The right story, told to the right media outlet, at the right time, can shape mainstream conversation and shift public perception on almost any topic. The right way to make that magic for maximum exposure? A combination of proactive media and reactive media. Read more in my piece for Advantage Media a part of the Forbes Books Authority Network. https://lnkd.in/dhxErTgH

20

If you missed our 1st episode of The Digital Fix podcast, we had an all-star cast: Dan Levi,#CMO of Clear Channel Outdoor and Rick Song, President of Brand Innovators Strategy. you can listen to https://lnkd.in/e3fTrE_C Episode 2 Spoiler Alerts: we will be talking to Michael Burgi of DigiDay, Kevin Shapiro of Coty, and Kelly Peters of Tomorrow.io. We spoke about everything digital including #AI, #digital, #skynet to #satellite #idonthaveasatellite #AI #personalization #TShirt #innovation #digital #marketing #advertising Sean Halter

50

6 Comments

Are you ready to take your Riverside business to the next level? 🌟 Social media advertising is the key to boosting your visibility, engaging with your audience, and driving sales! Platforms like Facebook, Instagram, and TikTok give you the power to target local customers, showcase your products, and grow your brand! https://lnkd.in/gkWfb2fQ Ready to get started? Learn more about creating effective campaigns tailored to your business needs. Let Hoopla Digital Marketing help you craft strategies that deliver real results. Contact us today and watch your Riverside business thrive! #SocialMediaAdvertising #RiversideBusiness #DigitalMarketing #FacebookAds #InstagramMarketing #TikTokAds #SmallBusinessSuccess #ContentCreation #LocalSEO #OnlineMarketing #SocialMediaGrowth #ShopLocalRiverside #RiversideCA #HooplaDigitalMarketing #MarketingTips

2

1 Comment