Eric Casarez

Join me and fellow marketers at Digital Pharma East 2024 (Sept. 9-12, Philadelphia, PA) as we shape the future of pharma marketing together. You will be with the Who’s Who in the pharma marketing industry. Register here: https://lnkd.in/e6RgZRqf #DPEAST #DigitalPharma #pharmamarketing #digitalmarketing #marketing #WeAreFierce Digital Pharma Series

7

Excited to be attending Digital Pharma East 2024 (Sept. 9-12, Philadelphia, PA) as we delve into the latest trends and innovations in pharma marketing. Let me know if you're attending and want to connect! 👉 Join me and register now! https://lnkd.in/ej5yxsmM #DPEAST #DigitalPharma #pharmamarketing #digitalmarketing #marketing #WeAreFierce Digital Pharma Series

27

OUTFRONT has a new report filled with data on holiday shopping and how to impact it with out of home. https://lnkd.in/eTmKhh6i

2

Explore the world of clean rooms with The Hershey Company! Join this a live webinar with Kyle Shank, Director of Media Tech, Analytics and Ops at Hershey's, and LiveRamp's Tousanna Durgan on May 22 to: ➡ Discover what’s motivating Hershey’s to adopt clean rooms and how they’re making an impact on the company’s success ➡ Explore how clean room technology is transforming everything they do ➡ Gain inside access to Hershey’s early learnings and expert advice, especially for CPG companies and brands looking to navigate the ad tech landscape Ready to uncover the secret to sweet success? 🍫 Save your spot:

2

Move with the mood shift 💨 Brands! Do you want to know how you can leverage trends, creators and communities to build long-lasting relevance? Raised on Social LIVE is coming to New York to give you all the answers! Get ready for: 💬 Trends: How are marketers effectively identifying and leveraging trends/mood shifts to make their brands part of popular culture and conversation? 🤳 Creators: How can brands evolve their influencer and creator marketing strategies to drive greater connections with their audiences next year? 🤝🏻 Communities: To avoid the trap of constantly changing trends, how can brands build genuinely meaningful relevance with communities? 🚀 Media: How can brand teams better integrate their influencer and social with wider media channels to drive measurable business impact? 📆 Date: October 23rd 2024 ⏰ Time: 8:30am - 1:30pm 📍 Location: Crosby St Hotel, SoHo New York Link in comments to secure your spot! 🎟️ #InfluencerMarketing #SocialMediaMarketing #InfluencerMarketingAgency #MarketingEvent #SocialMediaEvent #SocialMediaAgency #NewYork #NewYorkEvent #ContentCreators

10

2 Comments

Check out our comprehensive guide on safeguarding your media plan. Get a behind-the-scenes look at the strategies and processes at Lean Media that are crucial to your success.

2

For professional communicators fascinated by the world of AI, this eBook offers valuable insights and practical tips for incorporating the latest trends into everyday practices! What's included? 🔹 An internal AI policy template 🔹 How PR and communications professionals are leveraging AI (from a survey of 200 experts) 🔹 Tips for managing AI challenges in a rapidly evolving landscape 🔹 8 free, proven AI prompts to boost your workflow

7

Join me and your fellow marketers at Digital Pharma East 2024 on September 9-12 in Philadelphia as we shape the future of pharma marketing together. Like & share my social post to help millions living with debilitating migraine. 👉 Join me and register now! https://lnkd.in/gWCpVqRZ #DPEAST #DigitalPharma #pharmamarketing #digitalmarketing #marketing #WeAreFierce Digital Pharma Series

10

1 Comment

🌟 Celebrate Hispanic Heritage Month with CTV Advertising!🌟 Hispanic Heritage Month (starting September 15) is a fantastic opportunity for brands to connect with our growing Hispanic community. With the rise of CTV, it’s easier than ever to engage with this vibrant community. 🇲🇽 🇧🇿 🇬🇹 Why CTV? 🇭🇳 🇸🇻 🇨🇷 - It’s a personalized experience that gives advertisers a chance to speak directly to viewers that matter.   - By 2060, Hispanics will make up 28% of the U.S. population. So, there’s no better time to start building those relationships! 🇵🇦 🇨🇴 🇻🇪 Here’s how to do it: 🇵🇪 🇨🇱 🇦🇷 1. Be culturally relevant – Highlight Hispanic values and traditions.   2. Representation is key – Make sure your campaigns reflect diverse voices.   3. Use CTV’s targeting features – Deliver personalized messages that matter. 🎉Curious how you can get started with CTV this Hispanic Heritage Month?🎉 Check out this article at Vibe.co for more tips! 👇 https://lnkd.in/gmBhZgGs #HispanicHeritageMonth #CTVAdvertising #DiversityInMarketing #MultiCulturalMarketing #SiSePuede

2

Proud to have written this blog about Strategic Media Buying for the U.S. Election at Meet Rise! Are you ready? How did you prepare for your media buying for this pivotal moment in history?

13

Privacy laws and browsers are ditching cookies, and 50% of the web is already cookieless. First-party data = VIP access to customer insights.  LiveRamp has outlined 8 steps to a first-party data strategy to get you started.

6

If you don’t organize your marketing data, it’s hard to scale your review management strategy and gather meaningful insights. Here’s our checklist to organize your reviews and streamline your review response, all within the Yext platform.

8

I’m Nashville-bound for the Digiday Programmatic Summit, happening from Dec. 3-5! Excited to join programmatic leaders and represent Colossus SSP at this event. With programmatic advertising evolving—thanks to changes like Google’s pause on third-party cookie deprecation—the Summit will spotlight first-party data, AI-driven targeting, and privacy-first technologies that are shaping the future of adtech.   At Colossus SSP, we empower brands to connect with unique growth audiences and drive measurable revenue. Let’s dive into the future of programmatic together—comment below if you’re attending!    #Digiday #DigidayProgrammatic #SupplysidePlatform #ProgrammaticAdvertising #adtech

16

1 Comment

Your brand deserves the credibility that comes with news media. Find out how advertisers can leverage trusted journalism for greater impact in the latest blog by Outbrain's Maria Malsin for the Association of National Advertisers: https://outbra.in/49y5ol6

17

Get connected to the right patients, on the right screens, with media that moves. Learn more healthcare marketing tips in our AHA-sponsored report. Your patients are on every screen. Your healthcare ads should be, too. https://lnkd.in/eBmBcWH8

11

Don't miss this free webinar to help jumpstart your plans for 2025 marketing trends, the best ways to communicate with your audience, and embracing video (if you haven't already). Certainly AI will be a hot topic as well! Register now - it's coming up soon ⏰

2

Nielsen's 2024 ESG Report is here! As we navigate changes in the media ecosystem, our focus on audience measurement ensures transparency and value for all. Explore the report to see how we're making an impact through our ESG initiatives. https://bit.ly/3Adkf82 

4