Erika Brown

Great time with Elanie and Kay from the Renegade Nutrition Podcast! Their content is always so timely related to changes in the science of nutrition, it's impact on our wellness, and how we can all be better at 'biohacking'. We discussed the importance of polyphenols in the diet for longevity, data from blue zones, and Goode Health. Give it a listen (if you have an hour or listen at 1.75x speed) and follow Renegade!

19

Politics aside, I think we can all agree that WAY too many direct CPG brands are reeling right now 😥 And it’s truly sad as the founders have put their🩸, sweat and tears into these businesses, which now have: 🏪 Strong retail distribution 🥫 Unique products with true-ish differentiation 😋 Great flavor profile and hedonics 🌀 Relevant and well designed branding 💲 Price points that align with target audience So why are they failing? Three major reasons that I’m seeing: 1) Lack of investor commitment:  Previous standbys in the Food/Bev VC space have not secured new funding or now have alligator-arms when reaching for more funding as they have been ‘burned’ by this category.  So financing has to be more creative and linked to specific milestones.  2) MVPs don’t work in food:  Those who come into the industry hoping to create and launch a ‘minimally viable product’, and then upgrade regularly in the future like they do in tech, are quickly realizing that is not possible.  The regulatory environment, manufacturing, and retail make that much more difficult in this category.  And if you launch a brand that doesn’t do well, consumers and retailers won’t take another look when you upgrade it! 3) Supply chain costs are crazy:  Ingredient costs are increasing weekly for certain raws (e.g. organic cacao), strength of third-party manufacturers (who have full production schedules) and their ability to flex pricing and schedule are impacting businesses, and transportation costs have increased to get products to the end consumer. I’m sure in the future we’ll look back at this period as one of creative survival, innovation, and collaboration, but right now it just sucks 👎 for so many brands and businesses out there and I feel for you. If you are one of these brands or know of one, feel free to reach out 📲 to see if the folks here at Palm Venture Studios would want to take a look.

16

1 Comment

What do grocery data (how, when, and what you buy) and traditional credit scores have in common?  According to research by Professor Eric Anderson and his colleagues at Northwestern University - Kellogg School of Management, they both effectively predict how consistently you’ll pay off your credit card bills, making it an interesting alternative for lenders to gauge the creditworthiness of applicants who have no credit score. This could bring new customers to banks and improve access to credit for the 26 million in the US (and more than a billion globally) who are “unbanked.” Some findings: - People with consistent supermarket behaviors tend to pay their credit cards on time: They shop at regular times of the day and weekdays. They make repeat purchases. They spend about the same amount of money each time and look for bargains. Even controlling for credit scores, income, and socio-demographic factors, there was a correlation between grocery habits and credit risk. - It’s not just about how you shop but what you buy: Cigarette purchases are a big predictor someone will default (i.e., miss two consecutive credit card payments), as are those of highly processed foods and energy drinks. “The single greatest indicator of a non-defaulter. . . was spending a significant amount on vinegar salad dressing,” as well as ingredients that suggest healthier eating and home cooking, such as milk, flour, beans, and fresh produce. - Grocery data is most effective in determining the creditworthiness of credit card applicants who don’t yet have credit scores, but less effective in incrementally assessing those who already do. Similarly, the data is most helpful at predicting whether someone will default soon after they get a credit card; less useful once they begin to build a credit score. “‘That’s the world we’re heading towards, which is your data is going to be cutting across lots of different domains and being used in ways you may not have thought before,’ Anderson says.” On the one hand, it could provide access to a loan in the case of an emergency to those who might not otherwise be able to get one, and it can help lenders anticipate a default and intervene in advance, which is better for everyone. “Still, . . . the idea that the choices you make while filling up your grocery cart could impact other parts of your life in ways you don’t understand, or consent to, may sit uneasily with many.” #credit #data #shopping #shoppers #consistency #habits #creditrisk #supermarket #insights

25

16 Comments

This time of the year is always particularly special for Pampers, as we’ve recently launched our global campaign to support premature babies and their families. This initiative started over 20 years ago when our Pampers researchers, in collaboration with more than 800 neonatal nurses and pediatricians, developed our smallest diapers, tailored to meet the unique needs of those little ones born before they’re strong enough to leave the hospital. It’s incredible to see how tiny these diapers are, and I truly admire the resilience of these little fighters. Every year, I am so proud to see the impact of our actions across Europe and beyond. We partner closely with NGOs and healthcare professionals to make sure we provide the right support to the families navigating the journey of prematurity. Through product donations, awareness initiatives and collaboration with hospitals and experts, our teams in Europe are making a meaningful difference with incredible passion and dedication. This year, they’ve gone above and beyond, launching impactful initiatives such as a powerful solidarity chain in France, an emotional partnership with a mom of a preemie in the UK or a donation marathon in Germany. These efforts show how relevant and important this initiative remains still today to support the 13 million babies who are born premature each year worldwide. Our commitment to preemie babies extends year-round, but I wanted to take a moment to shine a special light on this initiative that is so close to my heart. This is what makes Pampers so much more than a diaper. Most importantly, this is really how together, we keep making EVERY baby’s world better 🩵 #WorldPrematurityDay #PampersforPreemies #Prematurity 

239

6 Comments

As we close out 2024, I predict the snacking aisle will only get more competitive and brands will really need to prove their benefits for consumer selection. Americans are snacking more than ever - a whopping 90% snack up to three times per day! In 2025, people will look for snacks that work for their taste buds, wellness, and their schedules. Because of this, we've intentionally partnered our yogurt brands with influencers where health and snacking go hand in hand to bring to meet consumer needs.​ ​ As the world’s largest yogurt manufacturer, here is how we approach innovative nutrition at Danone to meet this trifecta of consumer snacking needs: ​    ​ 💪High protein you can take with you: Oikos is a leader in the high protein segment and the largest contributor to high protein growth. We know consumers are hitting the pavement and want their protein on-the-go. We launched Oikos Pro Drinks and Shots earlier this year to deliver high-protein, great flavor, and 0g added sugar for a protein-packed portable snack. ​ ​  😋Checking nutrition labels and sugar is top of mind: Whether it's looking into new and exciting sweeteners from innovative sources or exploring proprietary combinations of existing ingredients Danone is on the frontlines of sweetening innovation. Too Good & Co. has emerged as a leading brand devoted to delicious, lower-sugar offerings From Smoothies to our Zero Sugar cups. Too Good & Co. uniquely taps into the desires of younger, health-conscious consumers who eat clean, treat their bodies with care, and want to replicate those ideals in their lifestyle. ​ ​ 🍨Game-changing indulgent snacks: Our new REMIX platform is the latest innovation to hit the mix-in aisle with a selection of products from our Light + Fit, Oikos, and Too Good & Co. Brands. We set out to innovate the cup and what is inside – with an innovative, patented packaging design ergonomically shaped for the hand for optimal snacking, and mix-ins designed to deliver knock-out nutrition that that is shaking up the dairy aisle. ​ ​ 💚 Your gut is where it all begins: At just 3.1 fl oz, Activia Dailies are a simple way to kickstart your daily routine and help support your gut health on-the-go. After strong consumer reception over the years, we launched Activia ZERO 0g Added Sugar Dailies for people looking to minimize their sugar intake. #HealthThroughFood #Innovation #protein #nutrition #yogurtculture

245

8 Comments

Is personalization a trend or a necessity in today’s market? Looks like Starbucks is betting on it being a necessity as new CEO, Brian Niccol, announced its return to hand-written names on cups. And this isn't a small gesture...it involves sourcing 200,000 Sharpies! This level of investment is a clear reminder that consumers crave individuality over automation. It's not just about nostalgia; it’s a strategic play that brings back the human touch and transforms each coffee order into a unique, personal experience. In today's digital world, brands that invest in personalization win hearts and minds—and wallets. Consumers are increasingly skeptical of the one-size-fits-all approach and will pay more for a brand that speaks to them as individuals. Even a simple gesture like a hand-written "ROCKI :) " on my grande vanilla skim latte can make a big impact. Over time, personalization drives loyalty, strengthens brand connection, and keeps consumers coming back for more. I know I'm looking forward to seeing my name emboldened on the side of my cup during my next Starbies run! #Personalization #CustomerExperience #MarketingStrategy #BrandLoyalty #CustomerEngagement #RetailTrends #MarketingInnovation #StarbucksNews #BrandStrategy #ConsumerExperience #DigitalMarketing #CustomerConnection #CustomerRetention https://lnkd.in/ga5hCgEp

28

4 Comments

Branded Produce: A trend that could reshape the grocery aisles? Any commodity can be upgraded to a brand. It is about the value consumers are willing to pay. This WSJ sparked these thoughts A Branding Shift: The traditional approach to selling produce is evolving as more farmers and companies adopt branding strategies typically seen in other product categories. From vibrant packaging to engaging backstories, fruits and vegetables are now competing not just on price and quality but also on unique branding elements that capture consumer attention. Consumer Appeal: With a growing focus on health, sustainability, and online shopping, consumers are increasingly looking for more than just fruits and vegetables. They seek products that reflect their lifestyles and values, even willing to pay a premium for brands that align with their preferences. This shift in consumer behavior is driving the rise of branded produce as a way to communicate consistency and quality in a crowded market. Challenges and Opportunities: While some branded produce ventures have seen success, others face challenges such as retailer restrictions on advertising in-store. Additionally, the fluctuating nature of crop yields poses a marketing challenge for brands making them adapt their strategies based on supply. Despite these obstacles, the trend of branded produce presents a significant opportunity for farmers and companies to differentiate their products and separate them from other commodities. What do you think? The opportunity to brand commodities and add value that consumers are willing to pay a premium for is endless. #marketing #branding #management #mentoring Nicholas Di Cuia George Minakakis Dr. Sylvain Charlebois

12

10 Comments

Diageo doubles down on non-alcoholic spirits with the acquisition of Ritual Zero Proof & now owns three of the five world's largest non-alcoholic spirit brands Ritual Zero Proof was founded in 2019, and became the #1 non-alcoholic spirits player in the US after joining Diageo’s accelerator program in 2020. Five reasons why this deal makes sense: 1) Fast growing: The US non-alcoholic spirits has been the fastest growing category with +31% L5Y CAGR. 2) Incremental: 94% of non-alc buyers in the US also purchase alcoholic beverages, spending on avg $292 more than households exclusively purchasing alcohol demonstrating the incrementality of the category to beverage alcohol. 3) High Right-to-Win: Ritual is already a #1 non-alcoholic spirits player in the US, with a strong market position and tailwinds 4) Synergistic: being a #1 player globally in both alcoholic and non-alc spirits Diageo is well positioned to build on Ritual’s current success and scale it up further leveraging its GTM muscle and category expertise 5) Close to the Core: being a part of Diageo’s accelerator (Distill Ventures) since 2020, Ritual already knows what it takes to make cooperation with a spirits giant successful, limiting risks of integration challenges Exciting times for Diageo 𝗔𝗯𝗼𝘂𝘁 𝘂𝘀: FF&A solves the most complex strategic problems of the world's largest FMCG companies across Corporate Strategy, Organic Growth, Digital RTM (eCommerce, DTC, and eB2B) and M&A. 14 out of the world's 20 largest FMCG companies are repeat Clients 𝗧𝗼 𝗸𝗻𝗼𝘄 𝗺𝗼𝗿𝗲, 𝗰𝗳. 𝗼𝘂𝗿 𝗹𝗮𝘀𝘁 𝗙𝗠𝗖𝗚 𝗠&𝗔 𝗽𝘂𝗯𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗯𝗲𝗹𝗼𝘄: https://lnkd.in/efD5RNWX 𝗧𝗼 𝗴𝗲𝘁 𝗮𝗹𝗹 𝗼𝘂𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀, 𝗳𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 & 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗼𝘂𝗿 𝗙𝗠𝗖𝗚 𝗖𝗘𝗢 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿: https://lnkd.in/ea4gy65y #fmcg #cpg #mergersandacquisitions https://lnkd.in/dXAZQ242 Pernod Ricard The HEINEKEN Company AB InBev Carlsberg Group Campari Group William Grant & Sons The Coca-Cola Company PepsiCo

19

CPG Brand Marketing Leaders – Great evening with Chicagoland Food & Beverage Network hearing nuggets of marketing excellence from a powerhouse panel, catching up with friends old and new, and even 1 minute of sizzle reel fame (because 5 minutes is WAY too long.. link in comments 😊) Key insights from on The New Rules of Brand Management reflecting how marketing has changed (spoiler—a LOT) in the past few years: 💡𝘿𝙤𝙣’𝙩 𝙁𝙡𝙪𝙗 𝙩𝙝𝙚 𝙁𝙤𝙪𝙣𝙙𝙖𝙩𝙞𝙤𝙣: Brand fundamentals are still, well, fundamental. While the paths to market have changed, the need for sharp insights, distinctive benefits, and compelling messaging is evergreen 💡𝙈𝙚𝙖𝙨𝙪𝙧𝙚 𝙀𝙫𝙚𝙧𝙮𝙩𝙝𝙞𝙣𝙜: Attribution offers empowering performance insights, internal alignment, and the freedom to optimize as you go. But with those analytics must come nimbleness: be ready to adjust early and often, 3-yr planning horizons are SO 5 years ago. 💡𝘽𝙪𝙘𝙠𝙡𝙚 𝙐𝙥 𝙩𝙤 𝙍𝙞𝙙𝙚 𝙩𝙝𝙚 𝘾𝙪𝙡𝙩𝙪𝙧𝙖𝙡 𝙈𝙤𝙢𝙚𝙣𝙩𝙨: even if you lose some control.  While UGC may break some brand guidelines, when your brand and culture intersect in ways you can’t buy or plan for, seize and fuel those moments. 💡𝙃𝙖𝙧𝙣𝙚𝙨𝙨 𝘿𝙖𝙩𝙖 𝙞𝙣𝙩𝙤 𝙖 𝙎𝙞𝙣𝙜𝙡𝙚 𝙎𝙤𝙪𝙧𝙘𝙚 𝙤𝙛 𝙏𝙧𝙪𝙩𝙝: with unprecedented access to ocean-deep, yet fragmented data, collaboration and transparency are key to common understanding and alignment on implications 💡𝙎𝙩𝙤𝙘𝙠 𝙮𝙤𝙪𝙧 𝙑𝙞𝙙𝙚𝙤 𝘼𝙨𝙨𝙚𝙩 𝙆𝙞𝙩𝙘𝙝𝙚𝙣: Video is today’s language. Make your dollars and brand assets work as efficiently as possible with savvy production planning and batching so your content is truly on demand Which of these resonates most? What New Rule did I miss? Saverio Spontella Larry Deutsch Stephen Gaither Ashley Nazarian Findlay Jessica Barrutia Janet Garetto Tracy Hatfield #brandmarketing #brandstrategy #insights I'm Elizabeth, and I help brand marketing leaders harness consumer & market insights to fuel strategic brand growth. DM me to talk nimble, data-driven strategy to drive consumer connection.

27

17 Comments

Health & wellness has been a growing consumer trend for at least the last three decades, if not far longer. There have been very few years over that time where healthy, clean & simple ingredients and premium positioning has not been the wind-at-your-back advantaged brand POV in virtually every #CPG category. Perhaps the year or two after the last massive recession was one of the exceptions, but that quickly reversed back to the trend. As we start this new year '25, everything is looking to me like we are at the precipice of a very significant acceleration in this trend. The winds are getting quite a bit stronger. It's the best opportunity horizon I've ever seen across food, beverage & personal care. Hopeful that we do not have a black swan event that takes the industry off of this track. Best of luck everyone in #emergingbrands I hope it's your best year ever.

238

24 Comments

Why do some legacy brands— survive and some do not? Professors at The Wharton School look at why for some brands—Sears, Toys"R"Us—nostalgia is not enough to ensure survival, and how others—Apple, Nike—have stayed relevant without betraying what they stand for. - Sears was once a retailer where you could get pretty much anything, and even some brands you couldn’t get anywhere else. But retail changes and Sears became a “store that lacked any sort of distinction, and the legacy part of its story just wasn’t enough.” Kohl's, on the other hand, builds on its past success but adapts as customer needs change. They have maintained large stores in non-mall locations for easier accessibility, but they renovate, inside and out, more often than other, similar retailers, and have developed their own store brands valued by customers. - Customers now look to retailers to be curators who have vetted what goes on shelf on their behalf. Costco Wholesale is an example of a retailer trusted by customers for the quality of their products and that has developed a strong store brand that is recognized as not always the least expensive brand in the store but one that the store stands behind. Nike, Apple, and Patagonia are all brands that have stayed true to the brand values, identity and emotional connection to the consumer, but who have stayed current by keeping their products cutting edge. Barbie, aside from the huge boost afforded by the movie, has evolved as the world has, introducing inspirational likenesses of ABT dancer Misty Copeland, NASA mathematician Katherine Johnson, artist Frida Kahlo and others, and making Barbie more inclusive of body types, skin tones, and abilities. - Gillette, on the other hand, was blindsided by Dollar Shave Club and Harry's Inc., which undercut Gillette’s prices and went directly to the consumer with a story and a subscription model, breaking consumers’ habit of going to a store for razors. Gillette has since launched its own subscription service, but not before losing market share that will be difficult to gain back. Johnson's baby , used by generations of parents for its promise of “no more tears,” saw sales fall as consumers became wary of its additives, a trend that J&J missed because it wasn’t monitoring consumer chat or sales online. Campbell's soup, despite being iconic, has had a hard time capturing younger consumers who don’t have the same warm memories of the brand and are skeptical of anything that comes out of a can. - Legacy brands are now up against with a wider competitive landscape; retailers who were once a big deal are now one of many physical and online stores, and the amount and accessibility of information about them is nearly inexhaustible. Not only can you find out what is offered elsewhere but there are reviews on everything from pricing to experience to the company’s politics and ethical policies. #nostalgia #brand #branding #retail #customer #consumer

23

12 Comments

In the latest Barking Mad episode, part of the "Trends to Watch in 2025" mini-series, the focus is on alternative proteins for pets. The discussion covers emerging innovations like cultured protein, as well as the potential for insect protein, invasive species, and other eco-friendly ingredients to reshape pet nutrition. This episode speculates on how these alternatives could benefit both pet diets and the environment. 🌎 You’ll hear from Joshua Errett of Friends & Family Pet Food Company, Rich Kelleman of Bond Pet Foods, Herman Sloot of Calysta, Allison Reser of the Pet Sustainability Coalition, alternative protein proponent Emilie Mesnier, and Drs. Bradley Quest, Renee Streeter, and Blaire Aldridge, MS, Ph.D., PAS. Tune in by searching “Barking Mad” on Spotify, Apple Podcasts, or wherever you prefer to listen, or you can find the full episode on our website here 🎧 https://lnkd.in/gwt6QBYN #BSMPartners. #NothingIsImpossible

4

It is always exciting when retailers create new categories and Walmart does it right with their newest category called Modern Soda category featuring innovative and better for you brands. Walmart's decision to modernize its soda shelves to prioritize functional beverages marks a pivotal moment in retail innovation. As this article from BeverageDaily highlights, the shift reflects evolving consumer demands for products that not only quench thirst but also enhance health and wellness. This trend resonates with what Pathformance is seeing across the industry: the integration of purpose-driven products with data-driven strategies. OLIPOP PBC Zevia poppi #CPG #Retail #media #measurement

19

When Consumers Pull Back, Only brands with high perceived value earn the right not to be traded down. This WSJ article (may be paywalled) made me reflect on how food companies adjust to consumer feedback. - Consumers are pulling back in the U.S. and China, indicating a slowdown in spending. - Restaurant chains and food manufacturers are responding to consumer dissatisfaction with high prices by offering deals and introducing new products. - Companies like Domino's Pizza are raising prices at a slower pace and implementing more discounts to attract customers back to their brands. Profit Margins Remain Strong for Food Industry: - Major restaurant chains and food manufacturers have seen profits soar, with some reaching or surpassing 2019 levels. - Gross margins for many food makers are at or near prepandemic levels, indicating financial stability. Economic Growth Boosts Food Company Earnings: - Food companies have enjoyed record quarterly profits, aligning with economic growth trends. - Efforts to become more efficient and scale back pandemic-era measures have contributed to increased profits. Consumer Response to Pricing Strategies: - Consumer sentiment on food prices is mixed, with concerns about overcharging and shrinking product sizes. - While some consumers are cutting back on dining out, others are adjusting to higher prices and looking for value deals. Promotions and Discounts to Drive Sales: - Companies like McDonald's and Starbucks are launching promotional offers to attract customers back and improve sales volumes. - Food makers like Mondelez and General Mills are lowering prices, offering discounts, and enhancing product taste to drive consumer interest. Challenges in Winning Back Consumer Trust: - Executives acknowledge the challenge of winning consumers back post-inflation, requiring sustained efforts and investments. - The slow pace of consumer trust rebuilding highlights the complexity of addressing pricing concerns and ensuring affordability. Focus on Value and Affordability: - Restaurants are emphasizing value meals and affordable options to retain and attract customers. - Food manufacturers are reducing prices, offering discounts, and improving product quality to maintain competitiveness. Future Strategies and Consumer Engagement: - Companies anticipate a gradual process in winning back consumer trust post-inflation and emphasize the need for sustained investments. - Enhanced promotions, discounts, and product improvements aim to engage consumers and drive sales growth. Hiring Slowdown Fuels Bets on Rate Cut: - A hiring slowdown is fueling expectations of a larger rate cut by the Federal Reserve. - This development reflects concerns about the economic outlook and the potential need for monetary policy adjustments. I write about training marketers so that CMOs have a focused team to build profitable brands. Get a copy of my BrandTips® newsletter. See more in the comments. #marketing #branding #management #mentoring

2

1 Comment

Good insight from Walmart: Food and beverages companies are worried that weight loss medicine like Ozempic will reduce consumption, as consumers are becoming less hungry. What a brilliant marketing challenge for a brand manager - sell more to less hungry and thirsty user :) Ozempic Is Making People Buy Less Food, Walmart Says https://lnkd.in/dBvtFDi6

59

5 Comments

The key to success in CPG is turning normal customers into *loyal* customers. But how do you bridge that ever-so-elusive gap? According to PwC, it relies on putting your customers first and building deeper relationships. Here is their six-step approach to this transition: 1. Human-centric insights 2. Tailored channel innovation 3. Audience-led marketing 4. Frictionless commerce 5. Adaptive value chain 6. Behavior-led rewards "Companies that adapt their innovation approach, and their marketing and pricing strategies, for each channel have an opportunity to deliver more value to customers and differentiate themselves from competitors." #CPG #Retail #ConsumerGoods

5

Monday musings continued… Today’s markets and consumers are changing at a pace faster than we’ve ever seen. This raises the need for adaptability and flexibility by brands, leaders and team members (without losing sight of your core values and overall strategy). Of course it’s important to have a strategy and plan and the discipline to implement and follow them. Equally (or arguably more important) is the ability to react, adapt and be resilient when conditions or assumptions change. Be wary of leaders or team members who say things like “this is the ONLY way” (versus this is the way we’re choosing and we can adapt as needed) as that is rarely true and might signal hubris, lack of confidence or stubbornness that can create frustration and lower motivation over time. Also, be wary of plans that are too rigid and don’t allow for flexibility as you might miss opportunities that present themselves or you might stay too long on a course of action that isn’t delivering results. Build and foster a culture of nimbleness, curiosity and empowerment for teams and adjust as needed. Course correct as you go, learn from the failures and celebrate the wins (those planned and those found).

43

1 Comment

Coke vs. Pepsi? Not so fast.   For the first time, Keurig Dr Pepper Inc. has now claimed the #2 soda spot in America, surpassing PepsiCo, who had held the position for over two decades. Their innovative marketing initiatives and unique blend of flavors have truly set them apart from the competition. I had the chance to discuss Dr. Pepper's remarkable rise with The Food Institute, emphasizing their strategy and how they have particularly resonated with the younger demographic, who crave diverse flavors beyond traditional cola.   In the article, I mentioned: "Dr. Pepper has distinguished itself through effective marketing campaigns that emphasize its unique flavor and individuality. This strategy resonates particularly well with younger demographics seeking alternatives to traditional cola drinks."   With Dr. Pepper's leap to the #2 position, do you think they have a shot at dethroning The Coca-Cola Company from the #1 spot? In which other categories do you think a shift like this is possible? Read the full article here: https://lnkd.in/g572y5jv   #MarketingStrategy #BeverageIndustry #Innovation #DrPepper

20

2 Comments