George Costello

We just released a great new study on Digital Packaging Trends. Download this report to learn more about: Digital adoption and why brands want the Digital Print Advantage. Production efficiency and increased versioning in packaging. Maintaining efficiency in production to meet increasing turnaround time pressures. What’s driving increased versioning and SKUs. How digital printing and production technologies can help meet brand owners’ evolving packaging needs. #printindustrynews #packagingnews #packageprinting:

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Introducing RRD’s ConnectOne Storefront: A reimagined web-to-print experience Juggling multiple platforms to create marketing materials? RRD’s ConnectOne Storefront streamlines your workflow, ensuring brand consistency and efficiency — letting you focus on creating amazing content. Learn more: https://bit.ly/3ZXPtLw #RRD #ConnectOneStorefront #webtoprint #branding #marketingautomation

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Print & Graphic Communications Association Prevails on Proposed NYS Carbon Black Ban! We are pleased to report that the NYS Legislature has adjourned without passing the Extended Producer Responsibility (EPR) bill containing the proposed ban on carbon black, the primary pigment in black printing ink. Thanks to all who were involved in this effort! We had many companies write letters and make personal calls, expressing their concerns about this critical issue! In achieving this victory, PGCA worked with a coalition of associations opposed to the EPR bill. However, the Print & Graphic Communications Association was one of only a few associations, such as the Color Pigment Manufacturers Association (CPMA) and the National Association of Printing Ink Manufacturers (NAPIM), and others, whose primary focus was on fighting the proposed carbon black ban. Without our focus on this critical issue, it is doubtful if the proposed ban, which would have essentially destroyed the packaging and label business in NYS, would have been removed from the overall bill! To recap, several months ago, we advised the NYS industry, that the EPR bill, titled the Packaging Reduction and Recycling Infrastructure Act (PRRIA), contained a section that would ban several chemicals that were being designated as “toxic” including carbon black. Recognizing this existential challenge, PGCA jumped into action. -Prepared and sent a message, protesting the proposed carbon black ban, to all NYS legislators and Governor Kathy Hochul. -Prepared and sent an Action Alert to our industry contacts, asking them to communicate their concerns to their legislators, generating over 500 individual grassroots communications to legislators. -Hired an experienced and effective Albany lobbyist, Thomas Faist, Esq., to represent our industry -Met with individual legislators and/or staff including the following NYS legislative leaders: Bonnie Lockwood, Regional Director of Western New York for NYS Governor Hochul, Crystal Peoples-Stokes, NYS Assembly Majority Leader, Charles LeDuc, Legislative Director for NYS Assemblywoman Deborah Glick (Assembly sponsor of the PRRIA), Marie Kelly, Legislative Director for NYS Senator Pete Harckham (Senate sponsor of the PRRIA) -Commissioned an article that was used to educate legislators. -Launched a social media campaign directed at stakeholders. -Authored a joint letter opposing the legislation with one of the state’s largest printing unions, the Printing Packaging & Production Workers Union of North America -Submitted a Memorandum-in-Opposition to the NYS legislature While the NYS legislature has adjourned, you can be certain the issue is not done. The EPR bill, which will drive significant business out of NYS, will resurface before the end of 2024. Stay tuned! We are pleased to have taken a leadership role in this successful effort and are working diligently to address a similar situation in New Jersey. Please do not hesitate to contact PGCA with your concerns.

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Stay ahead with Taylor! Our latest report on Commercial Print Market Trends for late 2024 and early 2025 is here. Explore insights that matter most to your business. Read it now! #CommercialPrint #MarketTrends

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On Tuesday, August 13 at 1 pm ET, our fifth annual Technology Outlook series of Webinars continues with labels and packaging. Join WhatTheyThink contributor David Zwang as he highlights the latest technology and product announcements from manufacturers of label and packaging solutions. This session will detail new product announcements, new features, capabilities, and applications in the label and packaging market, as well as prevailing and emerging trends, some of what was announced at drupa and to expect at PRINTING United. What you’ll learn: - New label and packaging technology developments and trends. - New label and packaging products from major industry vendors. - New features, capabilities, and applications.

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How will GLP-1 medications like Ozempic shape the printing industry? 🤔 As these groundbreaking treatments redefine obesity management, the apparel and promotional products industry is heading for unexpected shifts. Curious about the ripple effects? Check out our take on the topic! #GLP1 #Ozempic #PrintingIndustry #Innovation #HealthcareTrends

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Lessons learned while addressing this issue in New York State are being implemented in the PGCA fight against the proposed carbon black ban, currently being contemplated by the New Jersey Legislature. New Jersey printers, packaging manufacturers, and label producers can learn more and weigh in with their legislative representatives by visiting the PGCA Legislative Action Center here. https://lnkd.in/eQQ_9r8R #carbonblack #government #packaging #labels

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In marketing, the color purple evokes luxury, mystery and royalty. Do you want your brand to inspire greatness? Consider incorporating purple in your next print marketing campaign with Graphic Solutions Group. https://loom.ly/hMs42_Q

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NEW BLOG 📝: With Colorado’s first enforceable Extended Producer Responsibility (#EPR) deadline just days away, many producers remain unclear about their obligations. ⚖️📦 As new packaging Extended Producer Responsibility laws roll out across five US states, brands must quickly assess whether they are affected by these evolving regulations. Terri L.'s blog explores key questions to determine if your business needs to comply, offers insights into state-specific differences, and outlines steps to ensure compliance. Read it here 🔗 https://okt.to/VbiQa6 #InternationalCompliance #pEPR #ExtendedProducerResponsibility #bEPRepared #EPRready

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In this episode of What’s Trending Now, #NAPCOResearch Principal Analyst Lisa Cross and Cory Francer discuss the findings from the group’s report, “Artificial Intelligence in the Printing Industry: The Journey Begins.” Specifically, we explore how printers have used and are using #AI in #print production currently as well as AI’s future potential. Highlights from the episode include: - Printers currently report AI usage, although low, is in the double digits - More than 30% of respondents in the #label and #package printing segment plan to use AI in the future - 64% of respondents in all segments plan to use AI in press monitoring and adjustments #Packaging #Printing #Research

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🔒 Ensuring consumer and team member safety is paramount, and it starts with the creation of effective and durable ID plates. Excited to share our latest eBook packed with everything you need to know about crafting top-notch ID and data plates! From substrates to design options, we've got you covered. Check it out below! 👇 #SafetyFirst #DataPlates #MetalTags

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RRD’s 2024 Print Impact Report found that marketers expect new technologies to play a role in their print marketing future. For example, 32% of marketers are currently using AI and 31% plan to use the technology to support print marketing. See the entire report here: rrd.com/print-impact #PrintMarketing #DigitalMarketing #Marketing #AI #RRD

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In an era where digital dominates, print marketing's impact remains strong. "26 Relevant Print Marketing Statistics: 2024" from FinancesOnline shows 82% of consumers trust print ads for purchases, with 80% acting on direct mail. Reider Media, rooted in Western Massachusetts, leverages this to enhance local businesses and community connections. Emphasizing print's authenticity and high brand recall, we help businesses stand out in a digital world. Ready to connect deeply with the community? Contact us to share your story in print. #PrintMarketing #CommunityFirst #ReiderMedia #LocalBusiness #SocialMediaInPrint #LongmeadowMA #NorthamptonMA #LongmeadowNeighbors #NorthamptonLiving

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In an era where digital dominates, print marketing's impact remains strong. "26 Relevant Print Marketing Statistics: 2024" from FinancesOnline shows 82% of consumers trust print ads for purchases, with 80% acting on direct mail. Reider Media, rooted in Western Massachusetts, leverages this to enhance local businesses and community connections. Emphasizing print's authenticity and high brand recall, we help businesses stand out in a digital world. Ready to connect deeply with the community? Contact us to share your story in print. #PrintMarketing #CommunityFirst #ReiderMedia #LocalBusiness #SocialMediaInPrint #LongmeadowMA #NorthamptonMA #LongmeadowNeighbors #NorthamptonLiving

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