Greg Bogich

Grocery chain Hy-Vee inks deal with Grocery TV to sell in-store ads through The Trade Desk (Adweek): By Kathryn Lundstrom. Advertisers can buy in-store inventory programmatically. The grocery chain has partnered with Grocery TV, an Austin, Texas-based company that has built out a network of digital screens across more than 5,000 retail stores across the U.S. The deal allows Hy-Vee to plug its in-store digital screens into that network. Advertisers will be […] #DOOH #digitalbillboards #digitalsignage

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Retail is not just about "experiences" in 2024—it's about connected experiences, says #RetailMediaSummit keynote Jessica Hendrix, EVP and CMO of Hy-Vee, Inc.. And that's where #retailmedia comes in—expanding the relationship between shopper and retailer to also include brand advertisers. As a regional chain, Hy-Vee has always been deeply integrated into communities, offering regional insights beyond national chains. Demonstrating the evolution of experiences, Hy-Vee has installed food courts in stores (inspired by Eataly)—Chinese, Italian, and American fare. Shoppers have shown time and again they will spend more money at a location if they connect to the experience. Capturing shopper attention is harder than ever, but delivering relevancy is about diving deeper into the shopper data—beyond demos to psychographics and behaviors. Also, kid influence is much stronger now with parent shoppers than in the past. But there are challenges in measuring relevance—what did the shopper communicate all the way to the register? Biggest trends for the next 12 months: • In-store media will become more important. • Brands/agencies will build centers of excellence to maximize their retail media spend/campaigns. • Value of 1st-party data will continue to evolve. And the big question going forward: how will AI fit more specifically into #retailmedia? How will it become integrated into our needs? Path to Purchase Institute

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Want to boost sales while keeping marketing costs down? What if you could predict those prospects that are most likely to convert into customers and only market to those people? Propensity modeling helps forecast customer behavior using past data. This article explains how to predict which customers will convert, churn, or unsubscribe. At ADM, we use propensity modeling to help multi-unit businesses achieve exceptional sales growth. Discover how we can transform your marketing strategy with advanced predictive techniques. Read More https://lnkd.in/gr_C9MYC #DataDrivenMarketing #PropensityModeling #PredictiveAnalytics #MarketingStrategy

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"The real power of #AI isn’t replacing humans—it’s supercharging humans," says Merkle’s Global President Pete Stein. Read how this emerging tech is providing businesses with better insights and #CX in Forbes: https://bit.ly/3ORBxvE

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MikMak is in The Wall Street Journal talking about the implications of the Kroger-Albertsons merger’s dissolution on retail media. Do you agree with our hot-take below? "In the wake of the merger’s dissolution, Kroger will struggle to achieve growth rates necessary to compete with the largest retail media sellers, said Rachel Tipograph, founder and CEO of e-commerce software company MikMak. “What does this all mean for Kroger and Albertsons? They begin to lose leverage around scale in a world where the delta between Amazon, Walmart and Instacart and everyone else is just getting wider,” Tipograph said. Consumer packaged goods brands that regularly sell to Kroger and Albertsons shoppers will continue advertising with both companies, said Tipograph. But the deal would have allowed for a more compelling pitch to so-called nonendemic brands, such as automakers, that don’t sell products in Kroger and Albertsons stores by streamlining the sales process and significantly increasing the amount of data the combined company could provide to advertisers, said Tipograph. The number of retailers that have launched their own media networks in recent years has overwhelmed ad buyers, who generally commit ad dollars to the largest players with the most advanced technology offerings, Tipograph said." Read on: https://lnkd.in/gshwNtSM

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This is a worthwhile watch, great overview and discussion on how important designing with purpose is and the impact it can have on driving your business forward.

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The new year will continue to see the prevalence of nonlinear, omnichannel marketing strategies. Consumers engage with brands across a web of touchpoints—social media, websites, apps, emails, and more. To thrive in this dynamic landscape, brands will continue to need to adopt innovative marketing strategies that: - Connect multiple channels seamlessly - Adapt content to each platform's unique strengths - Personalize messaging for diverse audiences New Year = New Opportunities. Happy 2025! #digitalmarketing #marketing

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Check out the new Baird/Digital Commerce 360 Ecommerce Stock Index, which is a collaboration between Digital Commerce 360 and the wealth management firm. The index covers both B2C retail and B2B ecommerce companies, in addition to the technology vendors that serve them, with a broader focus on global activity. #ecommerce #retail #digitalcommerce360

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Mintel Consulting and Comperemedia have unveiled three key trends shaping 2025’s marketing landscape. 1️⃣ The Personalization Renaissance AI and data analytics are revolutionizing how brands engage with customers. Hyper-personalization is no longer just an option—it’s essential. - Predictive Engagement: Data-driven insights allow brands to anticipate customer needs and deliver the right message at the right moment. - Cutting Through the Noise: In today’s saturated market, consumers expect relevance. Generic marketing will be drowned out by highly targeted, personal experiences. - Efficiency Meets Impact: Smart personalization ensures campaigns are both effective and efficient, boosting performance across channels. 2️⃣ The Rise of a Female-Driven Ethos Brands are embracing the influence of women—not just as consumers but as cultural and business leaders shaping market trends. - Consumer Expectations: *Female-driven values, such as inclusivity, transparency, and emotional intelligence, are redefining brand loyalty. - Purpose-Driven Messaging: Brands that champion causes aligned with these values will build deeper, more meaningful connections. - New Leadership Models: Companies adopting this ethos internally will see stronger consumer trust and engagement, especially as female influence grows across demographics. 3️⃣ The Casual Brand Reset The shift away from formality signals a move toward authenticity, making brands more relatable and accessible to modern consumers. - Less Polished, More Real: In 2025, brands will benefit from shedding corporate jargon and embracing conversational, everyday communication. - Human-Centered Strategy: Consumers are drawn to brands that feel genuine. Marketing strategies rooted in real-world interactions will foster trust and connection. - Flexibility as a Strength: Expect more brands to pivot their identities to reflect the casual tone customers now prefer—leading to deeper engagement. Need help applying these insights? My team at BottomLine is here to support your journey—offering customized strategies to fuel growth, expand your market, and answer the question, What now?” #MarketingTrends #AI #ConsumerBehavior #FemaleLeadership #Omnichannel2025 #MintelConsulting

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Cyber 5, the sales window from Thanksgiving to Cyber Monday, has become critically important to holiday-season success for many brands. And with more than 200 million U.S. consumers spending $38 billion during Cyber 5 in 2023, it’s vital for brands to win both online and offline. In our latest report, The Mars Agency's Ecommerce team presents 10 steps for optimizing retail media and omnichannel activation during this critical holiday sales window. Download your copy here 👇

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Don't Get Caught Off Guard: Forecast Your Holiday Success Now 🎄🦃🎃 Retailers, the holidays are closer than they appear! ⏰ Critical marketing decisions need to be made today to dominate the season. Don't rely on guesswork - unlock actionable insights with Zeta Global's 2024 Holiday Shopping Trends Report. This report is your secret weapon for understanding consumer behavior. We analyzed historical data and surveyed over 6,000 shoppers to reveal: ✨ Gift preferences and budgets ✨Popular shopping destinations (online & offline) ✨ Emerging trends shaping the holiday season Knowledge is power. Download the report today to make data-driven decisions and achieve your holiday sales goals: https://ter.li/v91iaw #BlackFriday #CyberMonday #HolidayShopping #HolidayMarketing #RetailInsights

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The Mars Agency's Lindsey Simcik and Kristin Wall joined over 800 practitioners last week for the Salsify Digital Shelf Summit in Nashville, Tennessee, to network and gain insights into the evolution of the omnichannel space. Across the different sessions, five themes emerged: 🧠 Artificial Intelligence 📋 Product Quality ⚖️ Data Governence 📊 Measurement 🌱 Digital Transformation Get their key takeaways here 👇

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Why Advertise on Amazon Prime for my Dealership? ·     Amazon Prime Video isn’t just a streaming service—it’s a powerhouse platform that offers advertisers the opportunity to engage with audiences like never before. With a global footprint and a loyal subscriber base, Prime Video is redefining how brands can reach and resonate with today’s consumers. Here’s why Amazon Prime Video should be a major part of your media strategy: ·     Unmatched Audience Loyalty: With over 200 million Prime members worldwide, your ads have the potential to reach a diverse and engaged audience that has chosen Amazon as their go-to entertainment destination. ·     Premium Content, Premium Viewers: Prime Video is home to award-winning original series, blockbuster movies, and exclusive sports events. This premium content attracts a viewer base that’s highly invested and attentive—making it the perfect environment for your brand to shine. ·     Sophisticated Targeting: Leverage Amazon’s rich ecosystem of first-party data to connect with the right people at the right time. With targeting based on purchase behavior, viewing habits, and more, your message is always delivered with precision. ·     Ad Experiences That Resonate: Amazon Prime Video’s ad offerings go beyond traditional pre-rolls. With options like sponsored content and interactive ads, you can create experiences that captivate and inspire action—no matter where your audience is watching. ·     A Seamless Brand Experience: Whether it’s reaching a sports enthusiast watching Thursday Night Football or connecting with fans of the latest hit series, Prime Video allows you to position your brand in front of an engaged audience that values both content and the experience. As streaming continues to rise, there’s no better platform than Amazon Prime Video to capture attention and drive real impact.

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Foodservice marketers: check out our free e-book with the 10 essential tips specific for the challenges you face.

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It's FINALLY feeling like Fall here in Jacksonville, which makes me think that #NRF2025 is around the corner! Retail is so dynamic and I must applaud the operators that continually evolve to stay relevant. Below, I've shared a few of the speakers/sessions I'm most excited to see. I'll share more in December! Frank Bracken of Footlocker: https://lnkd.in/d9PJd2b6 This session; focused on Innovation, gets at the heart of where retailers need to spend more time and effort. I love what they've done to their 34th St. store in NYC and look forward to hearing more. Greg Cathey of WalMart -https://lnkd.in/dYdmUD_R WalMart continues to kill it in the market, and for a company of this size to continually innovate should be inspirational to the rest of the industry. Michael Diedrich of Tractor Supply - https://lnkd.in/d9HK29ZY The role of stores is vastly different than 24 months ago. Maximizing productivity is important to anyone with stores and Tractor Supply is one of the best. Ken F. of Hermes https://lnkd.in/d2kxmQBD Hermes continues to defy all trends in the challenged luxury sector, and Ken is one of the smartest guys I know. He's also a great speaker that offers practical insights with no ego or pretentiousness. Who are you most excited to see? If you haven’t registered yet, you can use this link: https://lnkd.in/d5ekWmeG  #RetailVoices #NRF2025 Incisiv RETHINK Retail

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