Hunter Hammonds

If you're inconsistent with posting content... It makes all the difference. You'll want to see this. 📈 Launch Kit is a small branding studio in Grand Rapids, Michigan. Led by founder Kevin Kamis, his team of 5 other young creatives have built the business doing branding, design, and marketing for local small businesses. But here's what sets them apart: They seriously never miss the boat with content. I've been following Kevin Kamis and Launch Kit for almost a year now- and they really practice what they preach... ...to the T. Vlogs, Carousels, Tutorials, Interviews, ALL platforms. Consistently. Day after day, week after week. And the results speak for themselves. If you're struggling with the motivation to post, or think it isn't worth your time... Think again. So stoked for episode 50 of The Creative's Journal by MMG Design... nobody else I would want to have on for a milestone episode like this. Closing in on one year of the show, the value, interviews, and lessons learned have been incredible. Like to Episode 50 in the comments!! ⤵️ #contenteducation #contentmarketing #podcastmarketing

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Today's L(ai)tte newsletter gives subscribers exclusive access to 6 years worth of tried web strategy and planning wisdom, coupled with the help AI tools. We dive deep into crafting a user-centric homepage strategy, including: ✅ Developing a strategy using 1 AI tool ✅ Designing your money-making navigation ✅ Structuring strategic homepage sections that captivate visitors With users deciding whether to stay or leave your website within 0.05 seconds, this is to help them stay longer. Read it below.

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If you're building in Webflow, Prototyping in Figma, or even just looking for a more efficient approach to initial ideation and wireframing and haven't tried out Relume you're missing out. I've tried hundreds of tools that claim to bring a more efficient approach to web design and development processes but there's always issues with integration, adaptability, and further customization opportunities from most of them. Relume is different, it's a truly authentic approach to decreasing cycle time and I highly encourage checking them out.

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Building product manufacturers often lead with feature-first marketing for their products—and it's actually turning off architects from specifying them. - Features don’t address architects’ core concerns Architects are looking for solutions that meet design, sustainability, and compliance goals. By focusing solely on features, manufacturers fail to address how their products fit into broader architectural visions and needs. - Value and application come before specs Architects prioritize products that seamlessly fit into the aesthetic, functional, and regulatory requirements of a project. Showing how a product integrates and solves specific project challenges resonates more than a list of technical specs. - Specifications come from understanding the project context, not just features Building product manufacturers who first understand the unique demands of architectural projects can tailor their pitch to highlight relevant solutions. Otherwise, feature-based marketing just gets lost in the noise, and architects move on.

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Etsy was recently seen A/B testing AND eventually shipping a more visible search with the help of a higher contrast orange background button color (instead of a ghost-like icon only approach). Full screenshots: https://lnkd.in/gVJThW3W Now I don't work for Etsy (as much as I'd love to design some experiments for/with them) so we can't see the actual numbers beyond this feint probabilistic residue from the public domain. However, the amazing Andrey Andreev who runs experiments at Metro recently ran a very similar one and shared a solid result on GoodUI - with a positive impact to sales and searches. N = 896,009 SRM Check = Pass p-val on Increased Sales = 0.0139 (I know some people might like this to be even lower for a primary metric; but there is also reinforcing evidence on increased searches with an even lower p value at "ultra stat-sig" levels using Ron Kohavi's language; p < 0.00000001). I inverted the a/b test and categorized it under the Filled Vs Ghost Button pattern - further weakening the ghosts and strengthening the high contrast filled button styles on multiple metrics. https://lnkd.in/gmD8Exvc Thanks Andrey for a somewhat of an unintended replication, as I know your source of inspiration came from somewhere else on this one. :) Have you tested anything similar or different. If so, what did you discover? I'd be super curious to see more examples where increases to search have either ❌ failed or ✅ succeeded. Please share independent of outcome. ps. We also have a handful of similar "visible search" experiments where companies tested adding or hiding search: https://lnkd.in/gvWqzrK5 - further supporting this direction. [EDIT]: Note the additional confounders / variables in the Metro test - a stronger border, a change in background color of the search box as per Jakob Nielsen comment. They may be similar along the lines of the increased visibility theme - but possible additional variables nevertheless. #experimentation #ecommerce #replication #optimization #ui #ux

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Design Isn't Just Pretty, It's Profitable 📈 Investing in design isn't just about aesthetics, it's about investing in growth. According to McKinsey, companies prioritizing design experience 56% higher revenue growth and 32% higher total return to shareholders than their competitors who don't! Websites and apps that look good and most importantly, feel good significantly outperform those that don’t. Turn browsers into buyers by making their experience as simple and satisfying as possible. UX should be your top priority for increasing conversions and growing your customer base long-term. Design isn't a luxury, it's a strategic advantage. Want to know if your website is well-designed? DM me today for a complimentary Website Design audit. #RDotMarketing #DigitalMarketing #BayAreaMarketing #BayArea #UI #Design #UX

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Let’s be real: The "DIY, throw it up there, and hope for the best" approach is not cutting it. Design requires intention, strategy, and an understanding of user behavior to make a real impact. 3tone Approach: We regularly conduct usability testing throughout our design process. This helps identify pain points, allowing us to make informed adjustments based on data that will improve user experience. #websitedesign #figmadesigner

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One of the ways our studio utilizes our ShopFront theme design kit is by leveraging it in CRO / Audit work. The ShopFront library is a great way to quickly generate easy to understand examples of best practices and can be quickly modified to make a clear case for an optimization idea. theshopfront.com #shopifyaudit #shopifyoptimization #shopifyui #cro

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🔔New WordPress Redesign Project: Bemidji State University in Minnesota Seeks WordPress Redesign and Rebuild Budget: $100,000 Deadline for Proposals: November 14, 2024, 3:00 PM CST --- Features: Modern Design: Aligns with BSU’s new brand. Responsive & Accessible: Mobile-first, WCAG 2.1 AA compliance. SEO & Searchable: Optimized for search and easy navigation. Easy Maintenance: WordPress-based, intuitive for staff updates. Content Migration: Includes migration and permalink updates. Custom Theme & Plugins: BSU provides WordPress framework and approved plugins. --- Get more leads and see the PDF for details about this project here: https://lnkd.in/g5hP2FU --- 🟢👀🟢 By the way, are you looking for more web development projects with little to no competition? It looks like the perfect timing for us to work together. I am currently looking for a web agency to work with. Quite a few WordPress and development projects are coming in each day through the inbound ad channel I've developed. This is different from the RFPs I am sending. You can attract over 100 leads per month on these channels. They are U.S. businesses seeking help in WordPress, Web Development, Web Design, E-commerce, and Branding, with budgets ranging from $2,000 to $20,000. These are ready-to-buy clients calling you directly. You can also get leads through our Upwork Engagement Strategy (UES), RFP Proposals, and our Geometric Growth strategy. Our Upwork Engagement System is generating over $40k/mo for agencies and can be done from anywhere. I have an agency from Nepal that joined the program. They are now getting over $40k/mo using this strategy. If you'd like, I can send you an overview (with case studies and references) to see if it's a good fit for your agency. Message me here: 👉 https://m.me/upscalemethod Chris "Upscale" Johnson WordPress & Web Dev Leads| Web Agency Success Coach Upscale Method #webdesignleads #webdesignagency #webdesign #webdesigner #webdeveloper #webagency #digitalagency #agencycoach #webagencycoach #digitalagencycoach #mentor #businesscoach #mastermind #mentorship

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The #1 question I get asked: "How do you get leads?" I've been running Halaska Studio over the past 12 months have have generated ~$1M in rev with ZERO cold outreach. Here's what's worked for me... Most designers focus on the wrong things: • Polishing their portfolio • Lowering their rates • Posting content that appeals to other designers But none of these truly move the needle. The real formula for attracting clients comes down to three elements: Trust Building genuine relationships and showing up consistently. Authority Demonstrating deep expertise in your field and owning it. Impact Proving the tangible results your work delivers, not just pretty designs. When you nail these three elements, clients start coming to you. No cold outreach needed. No race to the bottom on pricing. No desperate portfolio updates. Just authentic connection and proven results.

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 How We’re Simplifying Design Services at TheMarketingFactory We’ve reimagined the way design services work. Here’s what we do differently, - Flat, monthly pricing for unlimited design requests. - No contracts or complicated terms. - Unlimited revisions until you’re 100% satisfied. Productizing design services means you get faster, better results—without the headache of hiring or managing freelancers. Ready to see how it works? #BehindTheScenes #SimplifiedServices #UnlimitedDesigns #DesignMadeEasy #SmallBusinessGrowth

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This just happened at Config 2024... Figma has introduced some major updates at Config 2024. The updates include a new user interface, AI integrations, auto layout suggestions, Figma Slides, and an improved DEV mode. The new AI tools can create UI mockups, offer visual search, and automate text translation and image background removal tasks. One downside is that Figma will now use our intellectual property to train its AI, which is a concern. Where will this all lead us in the next few years? That's something we'll know when we get there. #Config2024 #Figma #ProductDesign #News #AI

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Pretty design without strategy is just that, pretty. And we’re looking for more, aren’t we? We’re looking for substance. That’s why we start our branding projects with that: strategy. To know what, how, and why we should design a brand the way we do. Foundational work first. Pretty pictures that sell second. #BecomeConfidentlyIndependent

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Create clear call-to-actions (CTAs) to turn visitors into customers! 🖱️ ✨ Watch to learn how to design CTAs that boost conversions. Send this to a friend who needs website help. 🤝 #WebOptimization #CTATips #SmallBusiness

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As we continue to explore the our latest blog series, let's delve into "The Time Keepers" – an intriguing consumer archetype poised to reshape the future market landscape. Learn how this discerning group prioritizes excellence, functionality, and sustainability in their quest for value-driven experiences. Discover actionable strategies for brands to engage effectively with The Time Keepers and stay ahead of evolving consumer preferences. https://lnkd.in/ecR4tF8S #ConsumerInsights #DesignInnovations #TimeKeepers

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🤔 Ever Wondered Why Your Website’s Reading Experience Isn’t great? 🤔 It might come down to something as simple as Line length and height. In Part 3 of our "Improve Your Web Design" series, we dive into how these often-overlooked details can transform your site’s readability. Curious about the fix? Check out our latest carousel for easy-to-implement tips! 🚀 #WebDesign #UserExperience #DesignTips #WebDesignSeries #BusinessGrowth

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Designers are problem solvers who craft strategies and experiences that make businesses more unique, memorable, favorable, and profitable. There is a current movement of people with these skills taking their future into their own hands rather than relying on the false security of their full time roles at agencies or studios. We need to stop competing and keep supporting each other. There are collectives and coalitions of independent creatives forming all over the world right now. Neol is an example of a financially-backed version. There are also millions of independent design business owners (like me)partnering and growing our personal networks with complementary services. We’re doing amazing work together with measurable business results — WITHOUT trying to make a markup on each other. That is how we’re thriving individually and building trust and loyalty with our clients.

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Hey #TheBuilders crew! So, this week's episode was supposed to feature an awesome guest, but due to some technical hiccups, you're getting another solo episode from yours truly. It is what it is, right? In this episode, I’m pulling back the curtain on my latest ventures and sharing how all my digital projects interconnect. From agency work to developing WordPress plugins, I’m breaking down how each piece fits into the bigger picture. 🎙 What’s Inside? - Overcoming tech hurdles in podcasting - Enhancing the WordPress admin experience with custom plugins - Crafting a unified content strategy for multiple sites - Building products that sync with agency services - My websites .. the awesome roller coaster ride into my content and offers. ...and more! Tune in now and get an inside look at my journey and learn how you can boost engagement through smart content and strategic partnerships. https://lnkd.in/g-Xf89Dt #techpreneur #entrepreneurialjourney #agencyownerlife #podcasting #strategicpartnerships #wordpressplugins #contentstrategy #businesstrategy #thebuildersfm

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