Jaco Grobbelaar

Understanding your target market is fundamental to any business. Learn tips to help pinpoint your target market and engage with them effectively. https://ow.ly/Pnp450RHIPx #MarketingLogix #TargetMarketing #MarketingStrategy

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Have shiny objects like AI been distracting your marketing efforts? Corey Morris, President and CEO of VOLTAGE with nearly 20 years of experience in strategic and leadership roles, joins for an encore episode of Sell With Authority. In this episode, we dive into Corey’s new book, The Digital Marketing Success Plan. His observations are compelling and timely — resonating deeply with the challenges and opportunities agencies face today. Clients want the strategy, the path, and the overall goal in nearly equal parts. To pack a powerful punch — agencies that want to attract advocates and exacting experts should offer elements of all three. We explore how Corey’s book can serve as a roadmap for your agency to create winning strategies, paths, and goals for your clients. Don't miss this episode filled with invaluable insights to help your agency thrive! Listen here: https://bit.ly/4cGfrGB

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Episode Summary: In this episode, digital marketing guru Jason Drohn dives deep into customer analytics and discusses four essential tools to help you understand and capitalize on your website's traffic. He thoroughly explores each tool, ranging from beginner-friendly options to advanced professional-grade software, offering valuable insights into how to turn prospects into loyal customers. Jason starts by addressing the importance of tracking website traffic and understanding where visitors come from. He emphasizes using Google Analytics, a free and powerful tool for any website owner. He explains how to set it up and utilize its various features to break down website visitors' demographic and behavioral data. Jason notes, "Every single website should be using Google Analytics." Moving into more advanced territory, Jason explores tools like Wicked Reports and Supermetrics, which help tie different analytics elements together, including CRM and shopping cart data. He highlights how UTM variables are crucial in tracking customer journeys, from ad clicks to conversions. Jason mentions, "The best way to understand what makes a prospect a customer is to use an analytics package that ties different elements together." Key Takeaways: Google Analytics: Essential for every website, providing detailed insights into traffic sources, audience demographics, and user behavior. UTM Variables: Crucial for tracking the effectiveness of marketing campaigns and understanding customer journeys. Wicked Reports: Advanced analytics software integrating multiple data sources for comprehensive customer analytics. Supermetrics and Report Garden: Tools for creating detailed, visually appealing reports that help track advertising performance. Importance of Customer Analytics: Jason stresses understanding what turns a prospect into a customer to drive more sales. Notable Quotes: "Every single website should be using Google Analytics." - Jason Drohn "What turns a web visitor into a customer? And the best way to understand that is to use a software package that ties a couple of different elements together." - Jason Drohn "UTM variables are essential for tracking where your website traffic is coming from and understanding the performance of different marketing campaigns." - Jason Drohn "Wicked Reports ties together Facebook ads, Google Analytics, your CRM, and shopping cart tools to give a complete view of your customer data." - Jason Drohn "For a dashboard and reporting standpoint, Report Garden looks well for that." - Jason Drohn Resources: doneforyou.com Google Analytics Wicked Reports Supermetrics Report Garden Tune in to the full episode for an in-depth look at these powerful tools and how they can transform your understanding of customer analytics. Stay connected for more insightful content to boost your business strategies!

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Managing multiple social media platforms can be a tangled web, requiring a significant time investment. Multiply that by your entire sales force, and your marketing team can be overwhelmed by leading a social selling program. Ready For Social simplifies this process by offering a centralized dashboard where your team can find, schedule, post, and monitor custom-created content across all channels. Ensure a consistent brand voice and streamline your social media efforts. #SocialSelling #B2B #Sales #Marketing #ContentMarketing #ReadyForSocial https://lnkd.in/gQdvH9QB

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Amplify Your Business Growth Digital marketing has revolutionized the way B2B companies connect with their target audience. At MarketWell Solutions, we’ve seen firsthand how these strategies can transform businesses. The DO-IT-FOR-YOU digital Accelerated Marketing Program (AMP) by MarketWell Solutions provides an innovative 7 pillar marketing strategy designed to simplify your business success. The AMP comprehensive program focuses on accelerating business growth through tailored solutions and a suite of resources to optimize customer engagement and drive measurable results. AMP provides turnkey solutions and turnkey results. But how does AMP digital marketing work for a B2B company? The benefits are substantial and far-reaching, from boosting brand visibility to generating quality leads. For the rest of the story: https://lnkd.in/e6bMuScf #digital #marketing #education #business #growth #success #amplify

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Did you know? The Content Marketing Institute (CMI) shares that 65% of B2B marketers struggle to find content partners with relevant topical expertise. Read more 👉 https://lttr.ai/ASqiD #Blogging #ContentMarketing

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Mapping Content to the Buyer's Journey: A Sales-Driven Approach - Explore how aligning sales content with the buyer's journey can elevate your B2B strategy. https://hubs.ly/Q02W-BqX0

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Best Practices for Setting Up and Using Sales Forecasting in HubSpot https://hubs.ly/Q02Kyn_R0

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If you're in the market to learn about Local SEO, please join us next week for a webinar where I'll discuss five easy steps to drive more customers to your business and increase your bottom line. #localseo #SEO #searchengineoptimiaztion #marketingwebinar

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Cracking the Code: Strategies for Navigating Industrial Marketing Challenges Industrial marketing is no easy feat—long sales cycles, complex products, and niche markets make it a tough landscape to conquer. But what if you could crack the code to overcome these challenges? In my latest blog post, I dive deep into actionable strategies that can transform obstacles into opportunities. Whether you're a startup founder, marketer, or business leader, this guide will empower you to build a resilient brand, effectively communicate your value, and thrive in the B2B world. Unlock the secrets to industrial marketing success today! 🔗 https://lnkd.in/ehkja8qY #IndustrialMarketing #MarketingStrategy #B2BMarketing #BrandBuilding #BusinessGrowth #Leadership

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A personal brand builds trust and credibility with potential prospects, customers, and even potential hires, making them more likely to consider your business. Learn more. https://ow.ly/87K650SqBK2 #MarketingLogix #brand #personalbrand #trust #credibility

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Explore the potential of automated dynamic content in our latest podcast episode. Matthew Dunn shares insights on increasing email engagement and leveraging visuals that update in real-time to keep offers relevant. Perfect for marketers looking to enhance their email strategy and ROI. 𝐋𝐢𝐬𝐭𝐞𝐧 𝐭𝐨 𝐭𝐡𝐞 𝐟𝐮𝐥𝐥 𝐩𝐨𝐝𝐜𝐚𝐬𝐭 𝐞𝐩𝐢𝐬𝐨𝐝𝐞: https://lnkd.in/gUwaGeaf #EmailMarketing #BusinessInnovation

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