Jamey Maki

With its acquisition of #Vizio complete, #Walmart is giving advertisers greater access to consumer living rooms. This move paves the way for more affordable flatscreen TVs by offsetting costs through hyper-targeted ads based on viewing preferences. Walmart plans to merge Vizio’s ad business with #WalmartConnect, its platform that delivers advertising for suppliers and sellers across digital properties, as well as in stores. #AVOD #SVOD #consumerspending #electronics

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ICYMI: In-store retail media spend will grow to $1 billion in 2028 but will not reach 1% of total retail media spend (EMarketer): In-store retail media ad spend will reach $1.06 billion by 2028, accounting for 0.8% of all retail media spend, according to our March 2024 forecast. Beyond the chart: In-store retail media’s growth is the result of a growing number of screens at retailers. Almost all (99.3%) of retail media ad dollars will be put toward […] #DOOH #digitalbillboards #digitalsignage

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As U.S. shoppers plan to spend 4% more this holiday season, with an average spend of $613, retailers will need to balance the demand for value and promotions with strategic pricing. In the short term, this means agility in pricing and inventory management will be essential to stay competitive, avoiding a race to the bottom on price. Retailers who adapt to these shifts and innovate in areas like gift card engagement and personalized shopping experiences will drive lasting customer loyalty and future growth. #ConsumerTrends

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Grocery chain Hy-Vee inks deal with Grocery TV to sell in-store ads through The Trade Desk (Adweek): By Kathryn Lundstrom. Advertisers can buy in-store inventory programmatically. The grocery chain has partnered with Grocery TV, an Austin, Texas-based company that has built out a network of digital screens across more than 5,000 retail stores across the U.S. The deal allows Hy-Vee to plug its in-store digital screens into that network. Advertisers will be […] #DOOH #digitalbillboards #digitalsignage

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Walmart’s figured out what every other retailer is fumbling around trying to crack: if you’ve got the data, the eyeballs, and the checkout lanes, why not make a killing selling ads too? This quarter, Walmart Connect’s U.S. ad revenue shot up 26%, proving they’re not just a retail giant—they’re a media powerhouse with a side hustle so lucrative, it’s probably making Madison Avenue sweat. The secret sauce? Ads that don’t suck. Instead of bombarding shoppers with irrelevant noise, Walmart’s got brands paying up to slip into your shopping journey seamlessly. Need shampoo? Here’s the latest must-have. Shopping for cereal? Boom—there’s a new flavor you didn’t know you wanted. It’s like product discovery, but without the existential dread of scrolling TikTok for hours. This isn’t just about running ads; it’s about Walmart monetizing their entire ecosystem—from digital shelves to checkout clicks—and making it look easy. Meanwhile, other retailers are still trying to convince advertisers that their audiences are engaged enough to care. Newsflash: Walmart’s already cashing the checks. Retail media isn’t a cute side gig for Walmart; it’s a full-blown money-printing operation. If they keep this up, they won’t just be the place to grab eggs and toilet paper—they’ll be the kingpins of digital advertising, and the rest of the retail world will be left asking, “Can we copy your homework?” Spoiler: Walmart already handed it in.

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As the CTV landscape evolves, contextual AI is becoming essential for advertisers, addressing key challenges like targeting limitations, transparency issues, and lack of real-time insights. Jon Wallett, VP of Sales, East Coast at Seedtag, emphasizes that innovation in contextual targeting is crucial for future success. Seedtag's contextual AI, Liz, enables brands to develop effective audience strategies, enhance creative messaging, and gain valuable insights, all while adapting to real-time trends. Wallett argues that embracing these advancements will drive greater transparency and more inclusive, interest-based targeting, making contextual AI indispensable for modern advertising. Watch the full interview here to learn more 📺 : https://lnkd.in/eJ9Q3PDJ #ContextualAI #CTVAdvertising #InnovationInMarketing

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🚨 Shifting the cookie countdown to 2025 hasn’t changed the growing necessity for a new paradigm in digital advertising’s approach to data. Individual-level targeting might feel familiar, but change is coming, and clinging to the past will only become more costly, complex, and risky. In this piece, Marko Johns, UK Managing Director and International Head of Agency at Seedtag, explains how contextual approaches deliver effective and sustainable advertising aligned with the emerging privacy-first status quo. 🌱 Curious to learn more? 🔎 Read the full piece here: https://lnkd.in/etKk8vrR #SurveillanceAdvertising #Contextual #AI #PrivacyFirst #AdTech

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Brand safety is kind of a given in terms of marketer expectations in 2024, but the reality of making brand safety happen is a bit more complex. Let's talk about it at the TAG "State of the Fight" event during Advertising Week New York!

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Measurement is key to maximize (and prove) marketing impact. Kroger shares how they hold traditional reach mediums like CTV accountable to actual conversion outcomes. Explore more from LiveRamp's #RampUp24 here: https://lnkd.in/gEfnYkfz

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One of the better write ups I’ve read in a while. Great points in here by the author on why retail media is moving quickly to a strategic brand solution vs only a transactional solution. I fully agree retail media solutions are giving CPGs direct access to build a relationship with the consumer. As measurement evolves the focus on customer acquisition and long term relationships should become the primary markers of success for CPG brands. I’m curious how your opinion of retail media investments has evolved over the last several years? https://lnkd.in/gFWdn9Ua

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Retailers: 65% of U.S. consumers say loyalty programs are important to them during post-holiday season shopping(Google). As you move into 2025, consider *a digital display campaign targeted to 2024 multi-transactional customers *next-purchase-in-the-sequence ads, targeted to those making their first purchase with you *competitive search analysis around your competitive set, particularly those with loyalty programming If there's a brand getting it right and you aspire to close the gap between your brands, Januay is the time to get tactical, not Q3. #retail #digital #strategy #branding

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Google's decision to delay its complete removal of third-party cookies has opened up new opportunities for retailers. Retailers are now seeing a longer lifespan for cookies than what was originally anticipated and retail media networks are now able to capitalize on it. What are your thoughts on what this means for the future of retail media? #Retail #AdTech #MarTech #RetailMediaNetworks

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Big news in CPG ecommerce advertising! Our client Duke's Mayonnaise and Wright Brand Bacon teamed up for a wildly successful Instacart joint marketing campaign. By collaborating to reach grocery shoppers at the digital point of sale, they achieved: - 44% sales lift for Duke's Mayo - 69% sales lift for Wright Brand Bacon - 6.4x ROAS The keys to success: - Pairing two complementary, iconic brands - Engaging creative featuring recipes with both products - Robust targeting of high-intent Instacart shoppers - Native, non-disruptive ad placements Kudos to Duke's, Wright Brand, and Instacart on this innovative, data-driven partnership that shows the power of strategic collaboration in driving digital sales! 🙌 Excited to see more CPGs embrace this approach to achieve outsized results. Brainlabs is proud to help clients like Duke's push the boundaries of what's possible in digital advertising. #ecommerce #cpg #advertising #instacart

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Discover the 5 TOP secrets to unlocking marketing success from the world's most agile and effective teams! Enhance collaboration, streamline communication, and adopt smart governance for efficient workflows. 👏 Amy Tesch Strickland, Cella's Consulting Director of Marketing Operations, offers insights on simplifying, standardizing, and collaborating to deliver better work efficiently. 💡 Read more here! #Marketing #Cella #RandstadDigital

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Kroger, Albertsons could turn to ad business as mega merger falls through, analysts say (MSN): by Siddharth Cavale. Retailers like Amazon, Target, Walmart, and grocers like Tesco have created in-store and online media platforms that generate advertising revenue from big food companies and consumer product makers. Kroger and Albertsons could turn to fast-growing and profitable advertising ventures to tackle competition and grow after a failed $25 billion merger between the […] #DOOH #digitalbillboards #digitalsignage

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This is a GameChanger for any ISP looking to market easily and more efficiently. Direct mail timing ⏱️ is always an issue but that is solved with Harper Direct! Reach out to learn more. #marketing #directmail #easybutton #leadstosubscribers

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FYI: Retailers are shifting focus to in-store advertising (Adweek): By Kevin Bridgewater, SVP Strategic Retail Solutions, Quad. And that new in-store focus, combined with new technologies and strategies, is giving regional and midsize retailers a fighting chance in an RMN space largely dominated by retailers with significantly more online traffic. It is also providing innovative new opportunities for CPG brands to reach audiences in […] #DOOH #digitalbillboards #digitalsignage