Jason Hicks

We are expanding the SoCal Digital Studio LinkedIn Company Page to provide organizational business and marketing insights to arm you with resources to more effectively compete in our increasingly fluid business environment. Follow us! #linkedincompanypage #businessinsights #marketinginsights SoCal Digital Studio #businessmastermind

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In the fast-paced world of marketing, blending data with creativity can feel like a balancing act. Are you navigating this journey, too? You’re not alone. Cella's latest read explores how data-driven decision-making is transforming the way we approach marketing and creativity. Discover insights on striking the perfect harmony between numbers and innovation to drive impactful results. ✨ https://bit.ly/46zRKxw .

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Feeling stuck with your Martech stack? You’re not alone. Cella has worked with a client facing similar challenges, helping them simplify systems, improve processes and see real results. Cella's tailored solution turned confusion into clarity and set them up for success! If you’re ready to feel confident in your Martech investments, I'm here to help. 📖 Want to learn more? Read the full case study here! bit.ly/3VlZ9MA

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Feeling stuck with your Martech stack? You’re not alone. Cella has worked with a client facing similar challenges, helping them simplify systems, improve processes and see real results. Cella's tailored solution turned confusion into clarity and set them up for success! If you’re ready to feel confident in your Martech investments, I'm here to help. 📖 Want to learn more? Read full case study here! bit.ly/426OZDV

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Looking to level up your social media game? Dive into Cella's latest case study and explore how innovative strategies helped develop our client's exceptional social media team. Cella designed a customized managed solution, focusing on recruiting, developing, and onboarding top-tier talent to meet the client's diverse needs. The result? Check out Cella's recent case study to learn more! 👈

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Your digital advertising just got a privacy reboot 🔒 Discover how data clean rooms enable brands and publishers to securely collaborate on audience insights while protecting customer data. LiveRamp's new guide explores 12 ways that top marketers: ✨ Build richer profiles from data locked in silos 🎯 Optimize targeting and frequency across walled gardens 📊 Measure granular ROAS and incrementality metrics Learn how smart marketers are turning signal loss into business wins: https://lnkd.in/d-xFJP_q #datacollaboration #dataprivacy #measurement

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🎉 Really excited about this one.... An interesting thing is happening in the performance marketing ecosystem: digital media has become slower and more aggregated in terms of feedback, while OOH and DOOH have become more granular with faster reporting, meaning there's a 'meeting in the middle' and OOH is earning its rightful place in the sales funnel. There's a lot to unpack, but looking forward to chatting on it! #performancemarketing #ooh

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Think of your marketing strategy as a treasure hunt. LiveRamp's "Measurement Primer for Brands" is your trusty map! Dig into how to maximize ROAS, unravel data silos, and navigate privacy regulations. https://lnkd.in/gBPjigx6

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From concept to launch: Generative AI accelerates the product lifecycle https://slalom.ws/3NKekLc

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We go live tomorrow at 11am! Can't make it? Save your spot anyway and you'll receive a follow up email with the recording. See you there! Michele (Schuessler) Bavitz Molly Fuard SiriusXM Media Digital Content Next #AdTech #AdOps #DevOps #MediaOps

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73% of B2B buyers want to do their research independently before talking to sales. Yet most marketers still gate their best content behind forms 🤔 Ready to transform your demand gen strategy? Our new Folloze ABX Masterclass shows you how to deliver personalized content that builds trust BEFORE asking for anything in return. Learn how industry leaders like Workday and UiPath are using Account-Based Experience (ABX) to accelerate their pipeline and drive more revenue with less effort. Get the insights: https://bit.ly/428YJ0q #B2BMarketing #ABX #DemandGen #ABM #accountbasedmarketing #B2Bmarketers

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Christena J. Pyle (she/her), Chief Equity Officer, Dentsu, revealed how marketers can start investing in minority-owned publishers today. And yes, your favorite SSP may be involved 😉. 🔗 Learn more about the state of DE&I in digital media by reading our report here: https://hubs.li/Q02Ls9BK0

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By focusing on a curated marketplace, we’re helping our publishers drive revenue growth while maintaining high standards in ad quality and user experience. It's a "baby carrot" approach: a healthy balance between curation and flexibility, giving our partners the best of both worlds. 🌱💡 A huge thank you to our team and partners for making this journey possible. Dive into the full article to learn more about how we're reshaping the ad space! 👇

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69% of advertisers consider Connected TV a “must-buy.” With the rise of streaming, CTV is reshaping how brands can connect with their audience. StackAdapt's latest blog breaks down the key stats fueling this shift and explains why marketers are increasing their CTV spend. 

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In a new Cynopsis Special Report, our President Daniel Spinosa shares insights from our new report: Streaming TV Trends & Outlook: The Streaming TV Playbook – Winning Strategies for Marketers in a Shifting Advertising Marketplace—developed in collaboration with BIA Advisory Services. Daniel discusses the top priorities for #CTV advertisers and offers strategies for staying ahead in a fragmented, fast-changing marketplace. Read the Q&A here: https://lnkd.in/eum5rnug

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