Jeff Moriarty

The stage was set at the NAB Show 2024. Hundreds of products battled for supremacy in the ever-evolving streaming video arena. Tensions were high as the industry's elite judging panel meticulously evaluated each offering. Then, a true champion emerged from the fray. Vimond's VIA App Builder captivated the experts with a perfect fusion of power and elegance. Features that dazzled: - Lightning-fast development capabilities that make deploying streaming services across devices a mere formality. - An interface so intuitive even a novice could wield its might. - Unparalleled content management that monetises like never before. In an epic clash of innovation, the VIA App Builder reigned supreme – conquering the "Next TV" category to seize the coveted Best of Show honour. A thousand competitors stood in awe. This was more than just an award. It was a statement of Vimond's unwavering commitment to streamlining video streaming for the modern era. An undisputed mark of quality that will shatter industry conventions. The victory horn has sounded. All others have been put on notice. Brace yourselves for the VIA App Builder's continued dominance, as it leads content creators to a new era of broadcast supremacy. https://lnkd.in/gssvefKG

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KO: a micro-step away from connecting the dots between between OTA broadcast (zero latency, bandwidth offload, free premium TV) and CTV.

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We're seeing a steady increase in the number of consumers and advertisers gravitating toward CTV and streaming. It's the fastest-growing advertising channel right now and is expected to reach $30.1 billion in spending this year. To succeed during this shift, advertisers will need to leverage their first-party data, focus on smart buying practices through premium channels, and embrace sound measurement solutions. #Advertising #DigitalAdvertising #CTV

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Very insightful article shedding light on the interplay between SVOD and FAST services. Some consumers are shifting from subscriptions to FAST platforms, while others are finding new programs and subscribing to services. The hope is for both types of services to become more complimentary in the future. Great read!

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This is an update on how successful #fast and #fastchannels are reporting across the USA ….. #ctv #ottx #ott #dpp #broadcastmedia #streamingmedia #adtech

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DIRECTV’s decision to abandon its acquisition of DISH Network due to bondholder opposition underscores a critical point: the pay-TV landscape is continuing to fragment as streaming takes center stage. The proposed merger, which would have created the largest U.S. pay-TV provider with 19 million subscribers, was seen as a way to consolidate a shrinking industry plagued by cord-cutting. But even $1 billion in potential cost synergies couldn’t overcome financial roadblocks. In a world dominated by Streaming TV, the failure of this deal reflects the increasing difficulty for legacy TV providers to adapt. Consumers demand flexibility, choice, and personalization—values that streaming platforms deliver natively. As cord-cutting accelerates, the focus shifts to innovation, aggregation, and delivering content where audiences are—streaming, not satellites. The implications are clear: the winners in this shifting landscape will be those who understand streaming is no longer a side business, but THE business.

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Another study confirming the impact that audio advertising has when combined with digital campaigns. Uplift in reach, and as they occupy different levels in the consideration funnel there must also then be an uplift in conversion. Shifting digital only budgets tona combo budget is a better plan. Says Neilsen.

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"While larger broadcast groups might achieve operational efficiencies, the core challenge remains: delivering compelling local content to audiences who increasingly consume media through non-traditional channels. Mergers and acquisitions may strengthen balance sheets, but they don’t automatically solve the innovation puzzle." (via Dak Dillon NewscastStudio) https://lnkd.in/gBYPB4ze

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I couldn't agree more with Jason Kilar, CEO of WarnerMedia prior to the Discovery takeover: the #streaming business can be incredibly attractive for media companies and investors. Kilar recently quoted Charles Darwin, stating, “It’s not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change." We see this natural selection playing out in the #Media industry today. Some companies are adapting, while others are leaning back. To be clear: there is a path to growth, scale, and attractive margins for legacy media companies in streaming. But it requires leaving behind many old management practices and thinking and embracing change and innovation. #Strategy #BusinessGrowth #Innovation #DigitalTransformation #MediaEconomics #Netflix #Leadership #Investing

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Streamline Your AdTech Stack - It's Time to Simplify! 💡 Targeting the right audience has never been more complex. Media companies need innovative solutions to bridge gaps in audience knowledge, but the temptation to add layers of tech to meet new ad formats and privacy regulations can be costly and complex. Covatic’s on-device technology provides a simple, cost-efficient, and highly effective solution with no need for cookies, IDs, or tracking. Find out how you can streamline your approach while still delivering results in my piece on overcoming signal-loss. ⬇ Learn more about Covatic’s technology here ▶ https://lnkd.in/ek8TaFvu #Marketing #Advertising #DataPrivacy #Innovation #AdTech #Media #Publishing #Marketing #Cookieless

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From Telecom IVR and WAP Portals to FAST: The Glow-Up of #Content and Distribution ⏩ Over the past decade, I’ve seen how content distribution has dramatically transformed, starting from the early days of Telecom IVR and WAP portals to the rise of OTT and now, the #BIGFAST (Free Ad-Supported Streaming TV) platforms. What began as simple content on mobile phones has evolved into a world where viewers have smart choices at their fingertips, accessing a vast array of channels and genres on connected TVs. FAST platforms are truly changing the game, offering free, ad-supported content that’s accessible to everyone. It’s no longer just about watching TV—it’s about choosing what, when, and how to watch. This shift is paving the way for #GenAlpha, who is already ready for a world where FAST is the norm :D For content creators and platforms, the potential is huge. But with great potential comes the need for seamless content distribution. That’s where Amagi Corporation steps in. We’ve already launched the first-ever marketplace(#AmagiConnect) designed specifically for FAST, making it easier than ever to launch and scale content on OTT, Telco, and Smart TV platforms. 🚀 But that’s not all—we’re just getting started. Stay tuned as we roll out even more initiatives aimed at simplifying the FAST experience for content owners and platform partners. Exciting things are on the horizon! #ContentDistribution #FASTPlatforms #StreamingEvolution #DigitalTransformation #AmagiConnect #MediaInnovation #TVRevolution

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AI for Advertising is here and with it, Programmatic 3.0 begins. See you at Digiday this week and Cannes to share early results of AI #Blockboard

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How Comcast got from cord-cutting to exploring cable networks spinoff Sarah James of S&P Global writes Like others in the pay TV universe, Comcast's cable networks have seen significant declines in subscribers in recent years. For instance, NBCUniversal Media LLC's @Bravo (US) and @Syfy (US) each had over 80 million subscribers in 2020, according to S&P Global Market Intelligence #Kagan data. In 2025, Kagan estimates the networks will both be down to about 61 million subscribers, representing a 24% decline. Similar declines are projected for #E! (US) and USA (US). Read more https://lnkd.in/ggyR3V39 Andy Abramson Jeff Pulver Mark A. Daley Jon Arnold #Technology, #Media & #Telecom

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Yes, it's one analyst firm's estimate based on imperfect data. Yes, it's frustrating that the big tech/media companies, Google in particular, do not break out stats for any of their streaming services. Or do so randomly. But assuming there is validity to the stat, we seem to be reaching that point where the vMVPDs have grown as much as they're going to grow and the overall number of people paying for a full cable bundle--traditional or virtual-- will continue to shrink. Slowly shrink. Because despite the most fervent wishes of the tech press, TV changes ever so slowly. But this may be the point where things really start to go south and soon enough media companies will need to make the call as to whether it's worth it to keep the lights on at their linear networks. And by "soon enough" I mean two to three years. Not two to three months. https://lnkd.in/e_iQDFTS

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#programmatic is broken for #ctv #fast and #fastchannel #broadcasting for #streamingmedia companies across the world. #streamingtv is pointless if it does not provide a higher yield thank #youtube and FAST certainly does not. #COMO puts content in charge of #contebtstrategy and delivers at least two thirds of gross revenues compared to the pathetic 10% of FAST on #OTT

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Reaching audience at scale has become incredibly complicated, thanks to Connected TVs (your Samsung, Vizio etc has that nice cable like guide that allows to access various linear streaming options) and Streaming's explosion. @ErinMullaney does a nice job here of explaining the nuances in this quick read.

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On the heels of the Walmart acquisition of VIZIO, Roku has partnered with The Trade Desk, allowing TTD’s customers with access to Roku's data to enhance campaign optimization for streaming viewers via ACR data. This is in line with Roku’s partnerships strategy and creating more demand and collaboration within their walled garden to drive yield with enhanced audience precision, but this behind the velvet rope of PMP deals. What makes this interesting is that this play an important role with #CTV activation, but we cannot lose sight of the Roku data accounts for 38% of the US streaming hours and the wide array of companies participating in the Roku Measurement Partner Program, where Roku’s first-party data provides measurement partners a privacy safe, identity backbone – allowing for better coverage and accuracy when it comes to campaign reporting, verification, brand safety assessment and other measurement use cases. #CTV #Streaming #Inscape #Measurement #DataTargeting https://lnkd.in/eDRGGnDr

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Overexposure to ads is negatively impacting consumer purchase behavior from otherwise well intentioned advertising investments.    Digiday’s Tim Peterson shares a first look at our new survey with The Harris Poll addressing TV streaming ads’ overexposure issue, which finds that half of US adults have opted against purchasing a product after seeing its ads too often.     AD-ID, LLC's CEO Nada M Bradbury weighs in on this issue, and how we are helping to minimize overexposure. #adindustry, AD-ID, LLC, IAB Tech Lab, XR Extreme Reach   Read the full piece and study below:   https://lnkd.in/gv2BHDv4   https://lnkd.in/gDjtrbRM

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Content Monetization is the primary revenue generation #contentstrategy for content libraries, #fast and #fastchannels just does not cut it, join the race to prove #streamingmedia and #broadcastmedia is an amazing business model if deployed via the #streamingplaybook. https://viewtvx.com

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