John DeCaprio

John DeCaprio

Oviedo, Florida, United States
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About

Global Digital Platform Leader, Mid-Large Cap Change Manager & Startup Executive…

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Experience

  • 7-Eleven International Graphic

    7-Eleven International

    Orlando, Florida, United States

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    Greater Orlando

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    Orlando, Florida, United States

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    Cincinnati, Ohio, United States

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    Atlanta, Georgia, United States

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    Cincinnati Area, KY

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    Dallas/Fort Worth Area

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    Dallas/Fort Worth Area

Education

Volunteer Experience

Publications

  • Luxottica Moves From Brand to Digital Marketing by Leveraging Its CIO-CMO Relationship

    Gartner

    CIOs are becoming more business savvy and CMOs more technologically adept, but delivering business solutions requires an appreciation of the perspectives of both sides. Senior Luxottica IT and marketing leaders discuss how team synergies provide better speed to market.

    Other authors
    See publication

  • Speed FC - Powered by The Planet

    The Planet

    Speed FC Interactive President John DeCaprio discusses the growth and evolution of his business as a leading provider of direct-to-consumer and business-to-business customized, integrated and outsourced transaction management services for retail and manufacturing companies. As the company grew, it expanded its product offerings to Web hosting and Web development, so it sought a hosting partner to take care of the infrastructure requirements.

    John explains, "We evaluated a number of…

    Speed FC Interactive President John DeCaprio discusses the growth and evolution of his business as a leading provider of direct-to-consumer and business-to-business customized, integrated and outsourced transaction management services for retail and manufacturing companies. As the company grew, it expanded its product offerings to Web hosting and Web development, so it sought a hosting partner to take care of the infrastructure requirements.

    John explains, "We evaluated a number of companies, knowing it was critical to have a partner that could scale with us, no matter the size of the client we brought to the table. The Planet provides us with an enterprise-quality network and IT infrastructure, which allows us to focus on our customers and the core competencies we provide."

    For more information about Speed FC, visit http://www.speedfc.com/
    For more information about The Planet's hosting solutions, visit http://www.theplanet.com

    See publication

  • UPS rolls out new package-tracking service

    Computer World

    In a service that it hopes will save customers time and money, United Parcel Service of America Inc. rolled out an enhanced tracking service that lets customers digitally receive a recipient's signature and proof of delivery. Called UPS Signature Tracking, the new package-tracking system, which is still in beta testing, was announced last week.

    See publication

  • UPS Offers Customers Free Net Access

    ZD Net

    In an effort to accelerate use of its Web-based package shipping services, United Parcel Service announced Monday that it would provide its 1.7 million customers with free Internet access. In an effort to accelerate use of its Web-based package shipping services, United Parcel Service announced Monday that it would provide its 1.7 million customers with free Internet access.

    See publication

  • Big Brown to Roll Out Signature Confirmation Test

    DM News

    United Parcel Service said yesterday that it will roll out its UPS Signature Tracking Service to 120,000 preferred customers in the United States in September.

    See publication

Projects

  • Designing and scaling a Seamless Customer Experience

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    My internal client was experiencing declining customer loyalty, reduced traffic and decreasing brand relevance was impacting revenue and required a new look at the company’s retail value proposition.

    Task one was gaining a complete understanding of the customer, by segment, as realized through their unique purchase journey. The resulting approach included the mapping of customer journeys for 6 customer segments, 2 associate segments as well as for our doctors. The process uncovered…

    My internal client was experiencing declining customer loyalty, reduced traffic and decreasing brand relevance was impacting revenue and required a new look at the company’s retail value proposition.

    Task one was gaining a complete understanding of the customer, by segment, as realized through their unique purchase journey. The resulting approach included the mapping of customer journeys for 6 customer segments, 2 associate segments as well as for our doctors. The process uncovered 165 friction points/service opportunities that were undermining company equity.
    We partnered with our insights team to access each opportunity through the lens of consumer research. These insights provided a baseline understanding that was leveraged to project financial and brand impact. This insight was, in turn, leveraged to project how much could be invested to address each opportunity.
    o A search was completed for in-market solutions that would deliver the impact projected. High-level solution designs and projected ROI impact assessments were completed for each friction point/service opportunity.
    o Investment opportunities that included high ROI potential were moved forward in the process.
    Meetings with senior leaders were completed to align on a final plan.

    The multifaceted nature of work required to deliver the strategy, necessitated multiple program managers and a team of project managers. An agile process, complete with daily scrum meetings ensured interconnected and stand-alone development sprints achieved targeted goals.

    The platform was deployed in 1100 LensCrafters franchise stores delivering a seamless on/offline experience for all of our shoppers. Success of the project led to a similar efforts being commissioned by Sunglass Hut who ultimately deployed strategies within their +1700 Sunglass Hut stores.
    In total, an overall investment of $30M was deployed delivering a 2.5-year break even return.

    See project

  • Global eCommerce Platform

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    Situation: a loss of brand identity from client specific go-to-market tactics led to declining growth.
    o An agile methodology ensured rapid response-to-market trends, spurring acceleration of the plan.
    o A platform strategy closely followed validation, integrating 40 global websites into a single multi-national platform.
    o Platform drove a 78% increase in channel sales, became the global brand standard.

    See project

  • In Store Digital - Personalizing In-Store Communications

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    Our client, LF Beauty (Global Design Agency) hired us to help analyze and optimize key consumer engagement zones within L’Oréal retail chain Kiehl’s.

    Phase One of the test included the goal of validating existing assumptions regarding the age, gender and purchase path of shoppers. The results were as follows:
    o The results included a previously unknown issue, in that traffic was more male than expected. Something the team debated internally, with no clear understanding on whether…

    Our client, LF Beauty (Global Design Agency) hired us to help analyze and optimize key consumer engagement zones within L’Oréal retail chain Kiehl’s.

    Phase One of the test included the goal of validating existing assumptions regarding the age, gender and purchase path of shoppers. The results were as follows:
    o The results included a previously unknown issue, in that traffic was more male than expected. Something the team debated internally, with no clear understanding on whether they were purchasing a gift or a product for themselves.
    o The team resolved this conflict by launching an A/B test that used personalized signage to explore the impact of content designed to drive self vs. gift purchases.
    o Message testing led to the clear winner; he was in fact buying for himself, these insights ultimately led to an updated merchandising plan.

    Phase Two of the test included the goal of determining if the personalization of content based on age and gender would drive a greater bottom line impact than traditional printed collateral. Test cells included segments for “females below the age of 35, and above the age of 35” and “males below the age of 35, and above the age of 35”. The results for male shoppers differed from females in the following ways;
    o As realized in Phase One, male shoppers responded positively to messages based on gender, but age- based personalization did little to increase conversion.
    o In contrast, female shoppers responded positively to both age and gender personalization strategies.

    Results: The performance improvement realized, ultimately delivered an 11% increase in store sales due to improved conversion rates by gender & age. The success of which led to an expansion of our relationship, scaling from one L’Oréal brand to four, and from 5 doors to +90 and counting during my tenure.

    See project

  • Interactive Try On Tool - Personal Style Finder

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    With myLook in our stores and "Find Your Look" online, we're here to help you find the perfect frames for your face!
    Visit the "Find Your Look" tool here: https://www.lenscrafters.com/lc-us/fi...​
    Join us on Facebook: http://www.facebook.com/LensCrafters​

    See project

  • Retail Analytics - Leveraging Insights into Purchase Intent to uncover new revenue opportunities

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    Our client, The IMAGINE Group (Global Print Solutions) hired us to help analyze their client, 7-Eleven, understand the impact of their printed, in-store collateral.

    Phase One of the test included the goal of validating the continued investment in print collateral. Research included establishing a baseline across all test stores. Once a baseline was established, the stores were split into a control and test group, with print materials being removed from all test group stores. The…

    Our client, The IMAGINE Group (Global Print Solutions) hired us to help analyze their client, 7-Eleven, understand the impact of their printed, in-store collateral.

    Phase One of the test included the goal of validating the continued investment in print collateral. Research included establishing a baseline across all test stores. Once a baseline was established, the stores were split into a control and test group, with print materials being removed from all test group stores. The results were as follows:
    o The removal of printed materials increased overall dwell time and reduced average basket size.
    o An analysis of the bottom-line impact validated the belief that the profit derived from printed collateral was larger than the savings from not deploying the collateral in store.

    Phase Two of the test included the goal of determining if we could improve upon energy drink collateral design as realized thought increased awareness and sales.
    o Percentage of front door traffic that shopped the energy drink display validated assumptions regarding store design, meeting traffic expectations for this key product category.
    o Anonymous insight into age & gender validated assumptions regarding target audience characteristics.
    o The percentage of shoppers aware of the collateral when in close proximity did not meet expectations.
    o Of those that were aware of the collateral materials, far too few acted on the promotion as evidenced by their getting in closer proximity to the cooler door. An agile test and learn process increased awareness, ultimately driving a 12% increase in category sales.
    o Of those that did make it to the cooler, expectations for conversion met expectations across segments.

    The project accomplish our clients goal, helping 7-Eleven validate its investment, while casting our client in a new, more strategic light.

    See project

  • Store of the Future - Immersive Customer Engagement

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    Our strategic partner, Huge (Global Digital Agency) hired InReality to help them deliver a fully interactive customer experience within a pop-up retail store concept for their client P&G’s SK-II brand.

    Action: The team installed and trained the P&G team at their development offices in Atlanta and Singapore. In addition, we installed demo units to showcase our in market capabilities and preproduction offerings. Once on site training was completed, we led a visioning session to…

    Our strategic partner, Huge (Global Digital Agency) hired InReality to help them deliver a fully interactive customer experience within a pop-up retail store concept for their client P&G’s SK-II brand.

    Action: The team installed and trained the P&G team at their development offices in Atlanta and Singapore. In addition, we installed demo units to showcase our in market capabilities and preproduction offerings. Once on site training was completed, we led a visioning session to showcase the depth and breadth of the platform’s current and planned capabilities.

    The P&G team completed a series of design sprints that included multiple shopping “moments” that made up the core of the in-store experience. P&G ultimately narrowed their focus to nine “moments” and the team set about building, testing and operationalizing the final solution.

    Result: The Tokyo based pop-up store was an immediate success, quickly gaining a buzz within the press and target audience. The social media traction led to press coverage beyond industry trade groups and included bloggers and news outlets. The solution ultimately delivered the best PR P&G had seen in over 10 years.

    The positive results led to an expansion of the concept to incremental locations across APAC. This success ultimately led to the platform’s inclusion in P&G’s North American Innovation Lab as well as being showcased inside P&G CES booth.

    The project provided the ultimate endorsement for our platform vision and led to incremental funding from our investors. Our partners in turn were able to expand their offerings based on their unique heritage, expanding as appropriate based on their ability to deliver added value based on our capabilities.

    See project

Honors & Awards

  • 2018 Outstanding Retail Analytics Solution Award

    ET Net - Fintech Awards

    InReality is proud to be the recipient of the 2018 Outstanding Retail Analytics Solution award at this year’s FinTech Awards. Special thanks to ET Net and all the judges that recognized the potential of InReality’s platform. See you next year!

    https://www.linkedin.com/feed/update/urn:li:activity:6511236553958846464/

  • Hong Kong Retail Innovation Award 2017 - Best Retail Innovation (Product) Award

    Retail Technology Industry Association (RTIA)

    InReality, a software and services company that helps brands and retailers drive consumer conversion in-venue, announced today its real-time analytics technology won the Gold Award for Best Retail Innovation Product by the Retail Technology Industry Association (RTIA) in Hong Kong. InReality was honored Thursday at the award presentation ceremony at ClubONE in Hong Kong Science Park. The RTIA is a non-profit organization that promotes awareness and adoption of the latest technologies across the…

    InReality, a software and services company that helps brands and retailers drive consumer conversion in-venue, announced today its real-time analytics technology won the Gold Award for Best Retail Innovation Product by the Retail Technology Industry Association (RTIA) in Hong Kong. InReality was honored Thursday at the award presentation ceremony at ClubONE in Hong Kong Science Park. The RTIA is a non-profit organization that promotes awareness and adoption of the latest technologies across the retail industry. The award program recognizes outstanding enterprises who are committed to drive business innovation and adoption across mobile, omni-channel, cloud computing, and big data
    technologies to achieve excellence across retail.

  • Isaac Awards - Marketing & Advertising

    AdWeek

    The creation of the new LensCrafters try on tool provides shoppers the gift of seeing their new look with clarity!

    http://www.isaacawards.com/winners/2013/marketing_and_advertising/entry.cfm?entryid=601300129&award=50&from=1&to=500&order=0&direction=1

  • Interactive Award

    MITX


    http://www.mitxawards.org/interactive/Finalists.aspx
    - Consumer Goods 2012 - LensCrafters CompleteLook
    - Experimental and Innovative **NEW** 2012 - LensCrafters CompleteLook
    - Social Content 2012 - LensCrafters How You See It
    - Best Use of Technology 2012 - LensCrafters CompleteLook
    - Best in Show 2012 - LensCrafters CompleteLook

  • 2012 Luxottica Retail Live It! Imaginative Group Award

    Luxottica Retail North America

    Presented to my team with gratitude for outstanding service in building the Omni-Channel Signature Customer Experience and 3 year digital strategy

  • Best of Show & Most Effective Use of Online Creative

    Dallas Fort Worth Interactive Marketing Association

    http://www.dfwima.org

  • National Gold Award Winner - Interactive

    American Advertising Federation

    http://www.aaf.org/default.asp?id=1178
    www.frontgate.com

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