Jim Burchell

As #Martech and IT lines blur, CIOs must leverage their expertise to drive better customer experiences. Merkle’s Peter Rogers explores this shift and offers insight for CIOs as their role evolves. Read the blog for more: https://bit.ly/3TmPHaX

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NEW EXECUTIVE INSIGHTS: This article on Open Source MMM and Internalization clarifies many of the questions and confusion executives have. It also provides best practices for establishing a Unified Marketing Measurement capability. https://bit.ly/3zK506h #MMM #marketingmixmodeling #digitalmarketing #IpsosMMA

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Curious about how top brands are modernizing their marketing measurement? Join us for CYE Episode 8: “Modernizing Measurement to Fit Today’s Marketing Data Needs” featuring James W. Warner, Field CTO of Advertising & Marketing at Snowflake, along with John Wallace, Co-Founder & CEO of LiftLab, and Jon Lorenzini, VP of Marketing Science at LiftLab. 🗓 August 27, 2024 // 11AM PT | 2PM ET What’s in it for you: ▶ The latest trends in privacy, AI, and Martech/Adtech ▶ Proven strategies to turn data into higher ROI ▶ How to optimize your media spend for maximum impact Don’t miss out—register now and gain insights that can elevate your marketing game! 👉 https://lnkd.in/dR7k36gf If you won’t be able to join live, still make sure you register to receive the recording in your inbox. #CurveYourEnthusiasm #MetricsThatMatter #BeyondIncrementality

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Want to get a competitive edge in the post-cookie measurement landscape? That's what VP of Analytics Benjamin Vigneron's panel at #smxadvanced is all about. Mark your calendars and join us - you won't spend a better hour on your marketing future this year. #advancedanalytics #marketingmeasurement

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Attention Suppliers! Don't miss out on this one! Whether you are a TradeCentric Customer, a DIY-er or just exploring if eProcurement Integration is right for your company, you will want to attend this session. Come see what all the fuss is about and how these new features can take your business to the next level! #B2B #Integration #Distributors

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What if you had unlimited access to ROI deal reviews, market research grounded in relevant benchmarking data, and sourcing intelligence? With IDC’s Metrics solutions, you get a clear picture of how you stack up against peers and the market. Learn more: https://ow.ly/EtYb50RsALU #TechLeader #Sourcing #ROI #AI #TechTrends

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Here's an inspiring #casestudy on how Gartner Digital Markets helped ULTATEL: ✅ Achieve a 37% win rate from leads originating from #GartnerDigitalMarkets ✅ Secure a 70% lower CPC and 4x lower CPL with Gartner Digital Markets compared to other paid channels ✅ Build trust and credibility with earned category leader badges This is a great example of how strategic lead gen programs can help you drive significant growth. If you're looking for ways to optimize your #marketing efforts and maximize #ROI, this case study is a must-read! #SoftwareMarketing #LeadGen #SuccessStory

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Discover how Generative AI transforms marketing strategies for Chief Marketing Officers (CMOs), leveraging AI-driven customization, predictive analytics, and human-AI collaboration. https://buff.ly/3KxGA2g #DigitalTransformation #GenAI #ModernMarketing Sumit Dave [L.I.O.N] | Rishu Sharma

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AI agents not only automate tasks, but they also play an instrumental role in redefining the workflow. https://ow.ly/5jtL50UgGGg #marketing #martech #technology

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How can you stay ahead of the evolving retail landscape? Data from Circana's frequent shopper program helps you understand consumer behavior, personalize marketing efforts, and optimize pricing and promotions. Find out how loyalty data can improve your campaigns: https://bit.ly/3zQ5HeU

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Zion & Zion Senior Analytic Strategist Taylor Hill discusses how advanced predictive analytics techniques can future-proof digital marketing strategies by enhancing customer behavior predictions and optimizing campaign effectiveness. https://bit.ly/4fY3OgD #ZionandZion #PredictiveAnalytics #DigitalMarketing #FutureProof

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From Aisle to AI: How CPGs Can Conquer Demand Variability Consumer packaged goods (CPG) and food & beverage (F&B) companies face unique challenges in forecasting and demand planning due to omni-channel sales and promotions, product seasonality, and more. In our latest blog by Tom Gregorchik, we dive deep into how CPGs and F&Bs can achieve the optimal demand-supply balance with the help of AI and machine learning. Discover how accurate demand planning and real-time decision-making can drive revenue, protect profit margins, and build strong retailer and consumer relationships. 🔗 Read the full blog: https://bit.ly/4eQ8vr9 #DemandPlanning #CPG #AI #MachineLearning #SupplyChain #BlueYonder #Forecasting #RetailTech

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Why does Caleb Benningfield believe that open sharing in the #lakehouse is the future of customer data? "The lakehouse is a massive evolution for customer data as it’s the first setup to truly remove silos, maximizing flexibility while preserving data quality and strong governance. For data teams, this means lower cost and higher efficiencies, and for business teams, it accounts for the data volume, speed, and quality needed to serve the best customer experiences. Open sharing in the lakehouse pushes the boundaries on the possibilities for customer data and is set to become the industry standard."

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#B2B Enterprise Buyers Rely On #GenAI As A Top Information Source ______________ Enterprise buyers — buyers at companies with 1,000 or more employees — rated genAI as one of their top sources of information in Forrester ‘s Buyers’ Journey Survey, 2024. In all three phases of the buyer’s journey, 16% or 17% of enterprise buyers cited genAI as a meaningful or impactful interaction type. This trend is reshaping the traditional contours of the buying process. Providers catering to enterprise audiences must strengthen their content for conversational search engines and empower their frontline sellers to respond to the needs of these smarter, genAI-enabled buyers. — John Buten

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Given how central your OMS is to the growth of your business and the happiness of your customers, it's critical to have a strategy and organizational alignment around success metrics when you're considering a new system. Great insights from Jay Topper.

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Merkle leverages Snowflake for privacy and impactful marketing. Watch the video with experts John Gajewski and Morten Lileng to learn how: https://bit.ly/3YJwT7u

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