John Nitti

Dive into Verizon's Q1 Earnings & 5G Future! 🚀 Wireless growth vs. declining EPS. What's next? Can Verizon turn the tide? Discover the insights & risks of Verizon's 5G gamble. READ MORE 👉 https://lnkd.in/g5MbfNjm $VZ #Verizon #5G #TechInvesting

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Kudos Samuel Youn. It's great to see this called out from premium publishers. MFA in some senses was encouraged over the years by giving such importance on the (now perceived as) vanity metrics and KPIs. Take for example infinite scroll which until recently was perceived as a positive way to increase content consumption and in turn yield more revenue in comparison to traditional clicks to more content. Now it's been targeted as a source or signal of MFA. Everyone along the chain between the publisher and the buyer benefited from an increase in revenue which Samuel rightly points out was heavily incentivised through rev share based relationships. The answer may be clear (find a way to incentivise non MFA behavior) but the path there is murk at best if only left to publishers to remedy on their own... especially if they are handed more rev share based solutions to help solve things. Also love your call out to Sovrn as they have moved away from rev shares (credit to Walter Knapp for seeing this years ago on the SSP side). It takes alot to go against the grain but I believe (hope?) that we will see more to follow. #adtech #mfa

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📺 TV advertising has evolved dramatically, shifting from age-and-gender targeting to advanced audience-based buying. Alison Levin, NBCUniversal’s president of advertising and partnerships, discusses this transformation on the latest AdExchanger Talks episode. Discover how advanced targeting improves ad relevance over traditional demo-based methods. Tune in to hear more!🎧

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Amen David Nyurenberg! Amen! "It is time to evolve beyond the addiction to addressable targeting and deterministic attribution, driven not by fear and doubt but by a commitment to rediscover how the empirically proven fundamentals of marketing effectiveness can be applied to the digital media era." This is exactly how we view the needs of the market and the direction the industry must go if we want to offer real value to brands, consumers, publishers, and everything in between. https://lnkd.in/evNqwWim

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Google 🍪 announcement + Oracle 💰 settlement signal a shift to Consumer-centric advertising. The recent #adtech developments at #Google and #Oracle may seem disconnected at first, but they signify a significant shift towards consumer-centric advertising. Alongside Apple, these tech giants are embracing privacy concerns and strategically repositioning themselves by prioritizing consumers. This move aims to reduce risks and drive growth by empowering consumers, advocates, and next-gen companies to innovate new approaches in place of legacy adtech. The ripple effect is evident, with companies like Amazon and Meta expected to follow suit to mitigate the legal and financial risks highlighted in the coverage of Oracle's recent settlement. I transitioned from retail and ecommerce to adtech two decades ago with a vision to revolutionize advertising by attacking the inefficiencies of offline methods adopted in the digital realm. Seemed like an easy fix but it turned out to be a long slog. I also saw the inherent risk from cookies that hold adtech together to this day. Now it seems the consumer is finally getting a seat at the advertising table, and they don't like cookies or spam. For advertising and publishing businesses, the time is ripe to pivot towards alternative strategies in alignment with this evolving landscape. Seeking expert guidance to navigate these transformations could be the key to staying ahead in this dynamic environment. DM me for a chat or simply to chew the fat :) Google announcement - https://lnkd.in/gu9a-wba Oracle coverage- https://lnkd.in/gA9H-Fey My take from 2013 - https://lnkd.in/gB8QCjF

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Digital advertising is set to evolve in 2025, driven by CTV consolidation, stricter data privacy measures, and AI innovation. But how will these shifts impact marketers' strategies? Our VP of Product Marketing, Eric Shiffman, MBA, PMPO, predicts advertisers will prioritize solutions that balance performance, compliance, and user experience to combat signal loss and fragmentation. With nearly 70% of the U.S. population streaming CTV and first-party data becoming a cornerstone of marketing, adaptability will be key. Which of these trends do you think will have the biggest impact on how we reach audiences in 2025? Check out the article here: https://lnkd.in/gMMCzq_b #DigitalMarketing #AdTech #Yieldmo #2025Trends

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Digital video ad spend is becoming more performance-driven, with tangible metrics like sales, store visits, leads and website actions now the most important KPI for determining success with digital video. #mediaplanning #mediabuying

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Will local linear TV benefit as advertisers shift spend from search and social? Will data platforms emerge to provide audience information despite a lack of common currency in CTV advertising? TVNewsCheck's Michael Depp rounds up the questions asked at last week's TVOT conference in New York. #media #advertising #streaming #CTV https://lnkd.in/enBRneQ7

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Will local linear TV benefit as advertisers shift spend from search and social? Will data platforms emerge to provide audience information despite a lack of common currency in CTV advertising? TVNewsCheck's Michael Depp rounds up the questions asked at last week's TVOT conference in New York. #media #advertising #streaming #CTV https://lnkd.in/enBRneQ7

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In AdExchanger's newest story covering the #GoAddressable Summit and how "Addressable TV’s Slice Of The Advertising Pie Keeps Growing," our Chief Investment Officer Lisa Giacosa discussed how addressable TV requires marketers to be more precise with their methodologies and their clients’ goals. Read more here: https://lnkd.in/gwN75W7r #SparkofLeadership #AddressableAdvertising

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With creative commerce, marketers can build brand health and grow profits by offering engaging experiences that encourage purchasing. Path to Purchase Institute and CMO Dan Eisenberg identify how brands can get started in creative commerce: https://bit.ly/46Cl2eR

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🗳️ Political ad spend in the U.S. is set to exceed $12 billion for the 2024 election—up 29% from 2020! Campaigns are investing heavily, and Connected TV (CTV) is no longer just a trendy option – it's a must for reaching voters in the digital age. While linear TV remains a "safe bet" for cautious advertisers, CTV’s programmatic targeting offers unmatched precision, reaching the right people, at the right time, with the right message. 🎯 With fewer ads on streaming platforms and rising prices, especially in swing states, political buyers will need smart programmatic strategies to stretch their budgets. If you’re looking to navigate CTV and programmatic more effectively this election season, feel free to reach out – or stay tuned for more insights from us! #CTVAdvertising #PoliticalAds #2024Election #ProgrammaticAds

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In a recent Association of National Advertisers article, Channel Factory's Bill Schild, GM of Americas, explores how inclusion-first advertising practices can enhance brand safety and drive meaningful engagement and growth. Discover why moving beyond restrictive blocklists to embrace diversity and positive content is crucial for the future of digital advertising. Read the full article for insights into building a thriving and inclusive digital ecosystem, https://lnkd.in/gE8HW8yB. #BrandSafety #InclusionLists #ConsciousAdvertising

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Are technology partnerships a key to retail media growth? 🤝 Omnicom Media Group's Jasmine Poke discusses the intersection of commerce, media, performance, and measurement (and much more) in this #RetailMediaThursdays episode: https://okt.to/lsVt5L

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From this week's Week in Charts: 90 percent of EU5 marketers expect to increase their AVOD/FAST investments, according to AudienceXpress, Comcast's video sales house. Asked where they expect those budgets to come from, 29 percent of respondents said social media, followed by online video at 22 percent, and linear TV at 18 percent. Sign up to the newsletter to receive the weekly insights: https://lnkd.in/eYxP8zy3

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Are regional networks the new frontier of RMN? Only time (and scale) will tell. 🎙️ Tune in to the MarTech podcast to hear Bridg Head of Platform and Media Partnerships Jared Luskin and host Benjamin Shapiro discuss both regional retail media challenges and exciting new opportunities. Topics include: 👉 What’s a regional media network? 👉 How big is the regional grocer market? 👉 Common limitations of loyalty programs 👉 Does every grocer really need an RMN? 👉 How Rippl helps #CPGs access the RMN scale they need to reach regional and c-store shoppers Get answers when you listen in today. Interested in reaching unique segments across 100M+ regional shoppers through one point of access? Contact us today to learn more about our data and media network, Rippl. https://lnkd.in/gGTzWVTV

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