Jonathan Larson

Sales leaders in Q4 "Helping" 🤝 The oldest problem in sales? Time NOT spent selling. - Your AEs spending hours finding good leads - Your SDRs drowning in manual research - Your best closers doing data entry When they should be selling 💰 What your reps REALLY want in 2025? It's not a President's Club retreat. It's not more deal coaching. It's more TIME back to sell. How do you give them that? Give your reps an AI Sales Agent. Think of it as giving each rep their own "sales multiplier" One that works 24/7 to: 1️⃣ Research 1000s of qualified leads weekly 2️⃣ Personalize outreach at scale 3️⃣ Book 10-15 meetings monthly All while your team focuses on what they do best: Closing deals. P.S. Your 2025 tech stack needs an AI teammate. Not just another tool. The future of sales is human + AI. h/t RepVue for the meme 😂 Credit: Jeff Chen

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Most sales reps trigger sales resistance. It’s not their fault, but it's their problem. Top 1% salespeople know how to get their prospects to lower their guard. Here’s how to get ANY prospect to open up and go below the surface Scenario: Prospect tells you the problem or emotional pain they are feeling. ✅ How long has that been going for? Follow-up with: ✅ Ok so you’ve been having this problem for the last 18 months. Has that…has that had an impact on you/your business? They’ll probably say yes in some way. Then, ask this: ✅ Well, in what way though? When you get to this point, you want to ask NEPQ probing questions. Here are a few: ✅ Oh what you mean by that? ✅ Can you tell me more about that? ✅ Can you tell me more about that? ✅ What does that means for you when that happens? ✅ Can you unwrap that for me? ✅ Can you unpack that for me? When you ask probing questions like these, two things happen: 1. You show your prospect you’re concerned about their problems 2. The prospect will tell themselves how those problems are affecting them This makes closing the sale way easier because they feel so much “Internal tension” from where they are to where they want to be, that they feel massive urgency to want to CHANGE. Credit: JeremyLeeMiner on Twitter/X

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A strong SDR strategy isn’t just about calls—it’s about timing. Ever wonder why some calls lead to instant connections while others fall flat? The secret is timing. Hypercall’s data-backed approach ensures that outreach happens when your prospects are most receptive. Here’s why timing matters: ↳ Increased Engagement: Calls made at optimal times see up to 50% higher response rates. ↳ Better Conversion: Strategic timing means more calls turning into meaningful conversations. ↳ Smart Outreach: Our SDRs use insights to schedule calls and LinkedIn outreach that fit decision-makers’ peak availability. The result? More booked meetings, more qualified leads, and a sales team that spends less time chasing and more time closing. #SDR #SalesDevelopment #LeadGeneration #OutboundSales #SalesGrowth #Hypercall #ColdCalling #DataDrivenSales

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To all SDRs or anyone entering B2B sales, read this post to avoid falling into common traps. 1. The most successful AEs I have met were the best SDRs. 2. SDRs who didn’t excel in the role and are now AEs are still struggling to generate their own pipeline. 3. AEs who skipped the SDR role, often due to an MBA or strong interview skills, fear switching jobs and roles without inbound leads. They’ve never faced the grind of building a pipeline from scratch, filled with rejections. 4. AEs who have never been an SDR majorly rely on their SDRs or Inbound leads from marketing to help them build pipeline and if any Quarter they don't get inbound or enough meetings from SDRs they sh** in their pants. 5. When these AEs become managers, they often question their team—"Where are the numbers?" or "Why isn’t there a pipeline?"—instead of guiding them on building it. Lacking experience in pipeline generation, they fail to lead by example and eventually lose the respect of their team. Learn the art and science of being an SDR and excel at this job at any cost, you will never have to look back or depend on anyone for pipeline EVER. Prospecting and Generating Pipelines is fundamental to Sales whether you are an SDR, AE, Sr Manager, or VP if you don't know how to do OUTBOUND you will continuously live a sales life of fear and anxiety. So SDRs ask yourselves do you want to be such AE and Managers in the future who depend on others to determine their performance and faith or would you like to own your job? #sales #prospecting #outbound #pipeline #sdr #ae #b2b #saas

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SDR Dashboards - what do you want to see? Gimme your top 3 stats/charts/reports you like to see on YOUR dashboard for pipeline gen. There's the obvious activity levels and SQL/SAL volumes but what else do you like to see.....

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"What percentage of your reps are actually hitting quota?" This is one of the most important questions you can ask when interviewing for a sales role. We have often seen companies overpromise and underdeliver when it comes to compensation. In this episode, Ryan explains how to avoid this ➡️ https://hubs.la/Q02SqtG20

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The Cost of Inaccurate Data for SDRs: If you have an SDR Team, you will know that outbound connect rates have dropped to 2 – 4% across the B2B space, meaning that an SDR making a typical 50 – 100 calls per day is only speaking with 1 – 4 people. Accurate data will not only save you money in the long run, but it will also prevent your SDRs from spending most of their day talking to no one. Read more here - https://lnkd.in/dQ_SBmmF

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SDRs in 2020: Focused on hitting activity quotas Sending out mass, generic emails Cold calling until they break KPIs SDRs in 2025: Building relationships, not just pipelines Letting AI handle the boring, repetitive stuff Turning LinkedIn into a conversation starter Leveraging social media to stay top of mind Focusing on quality, not quantity The truth? Traditional SDR is fading fast. The future is clear: SDRs + AI + LinkedIn. Who’s ready to adapt? #ai #linkedin #coldemails #sales

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5 books every salesperson should read.. 1. 𝐅𝐚𝐧𝐚𝐭𝐢𝐜𝐚𝐥 𝐏𝐫𝐨𝐬𝐩𝐞𝐜𝐭𝐢𝐧𝐠 𝐛𝐲 𝐉𝐞𝐛 𝐁𝐥𝐨𝐮𝐧𝐭 Incredible book for SDR’s, AE’s and even Sales Leaders to level up their prospecting game. https://lnkd.in/gUhrtmCt 2. 𝐄𝐱𝐭𝐫𝐞𝐦𝐞 𝐎𝐰𝐧𝐞𝐫𝐬𝐡𝐢𝐩 𝐛𝐲 𝐉𝐨𝐜𝐤𝐨 𝐖𝐢𝐥𝐥𝐢𝐧𝐤 Not necessarily a sales book, but something that separates good sellers from great sellers is having an internal locus of control. Extreme ownership is a great book for both sellers and sales leaders. https://lnkd.in/gTDs_ZVj 3. 𝐓𝐨 𝐒𝐞𝐥𝐥 𝐈𝐬 𝐇𝐮𝐦𝐚𝐧 𝐛𝐲 𝐃𝐚𝐧𝐢𝐞𝐥 𝐏𝐢𝐧𝐤 A phenomenal book on finding your authentic voice and approach. https://lnkd.in/d5RWuPS 4. 5-𝐌𝐢𝐧𝐮𝐭𝐞 𝐒𝐞𝐥𝐥𝐢𝐧𝐠 𝐛𝐲 𝐀𝐥𝐞𝐱 𝐆𝐨𝐥𝐝𝐟𝐚𝐲𝐧 Based on consistent, repeated actions that take only minutes per day, but can deliver huge results and more closed won deals. https://lnkd.in/g54JW6CP 5. 𝐆𝐀𝐏 𝐒𝐞𝐥𝐥𝐢𝐧𝐠 𝐛𝐲 𝐊𝐞𝐧𝐚𝐧 GAP selling takes a modern approach to sales. The strategies are impactful and easy to implement with a bit of work! https://lnkd.in/dHFBWk6 Which sales books are top of your list? #b2bsales #sales #salescoaching

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Boost Your Sales with SDRs: The Secret Weapon for Your Sales Team Sales Development Representatives (SDRs) are more than just a support role—they’re a driving force behind successful sales teams. By handling the critical tasks of prospecting and lead qualification, SDRs free up your sales reps to focus on closing deals. Here's how SDRs can help your sales team thrive: 1. Supercharge Your Pipeline SDRs specialize in identifying high-quality leads and nurturing them until they’re ready for your sales team. This targeted approach ensures your reps spend their time on prospects with the highest potential. 2. Reduce Sales Cycles With SDRs qualifying leads upfront, sales reps can jump into conversations already primed for closing. This streamlines the sales process, saving time and boosting efficiency. 3. Increase Conversion Rates SDRs build strong relationships with prospects, addressing their pain points and aligning your offerings with their needs. This tailored approach improves the likelihood of closing deals. 4. Focused Expertise By dividing responsibilities, SDRs become experts in outreach and initial conversations, while sales reps excel in negotiations and deal closures. It’s a win-win! 5. Scalability and Growth SDRs help you scale your outreach efforts, giving your team the bandwidth to enter new markets and tackle more opportunities without overloading your sales reps. 6. Real-Time Insights SDRs gather valuable data about your prospects, including their challenges, goals, and objections. This feedback can refine your sales strategy and make your team more effective. The Bottom Line An effective SDR team doesn’t just support your sales team—it transforms it. Whether you're looking to increase revenue, streamline processes, or improve customer relationships, SDRs can be the game-changer your business needs. 🚀 Ready to build a powerhouse sales team? Let us help you integrate SDRs into your strategy and watch your sales soar! #LeadGeneration #SDR #SalesGrowth #BusinessDevelopment

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SDRs/BDRs are the lifeblood of your sales pipeline. So, how do you build an SDR function primed for growth? 🚀 Bessemer's latest guide shares 33 tactics from high-performing sales orgs in our portfolio on building SDR / BDR teams: ✅ Defining the SDR role & ideal candidate profile 📈 Ramping & managing SDRs to hit targets 📊 Key SDR metrics to track ⬆️ Creating SDR career paths Setting the right culture, hiring practices, and processes are critical to building a scalable SDR program. Dive into the guide today: https://lnkd.in/grQNreEM

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Here are six reasons why cold calling isn’t dead 😵 1. Cognism’s data says It’s not dead The research done by Cognism in their state of cold calling report on 10,000 cold calls shows that it remains highly effective. Having contact details also helps. 2. More SDRs are entering into sales SDRs are no longer limited to startups. Aaron Ross highlights the importance of SDRs even in established industries. SDRs are crucial for mainstreaming B2B sales. 3. Executives love it! The RAIN Report shows that 57% of C-level and VP buyers prefer cold calls as the first point of contact. Cognism’s data reveals that C-suite executives will likely pick up the phone. 4. It Provides value to prospects (they can’t find anywhere else) Experienced salespeople can turn cold calls into meaningful conversations by identifying prospects’ pain points. The goal is sales discovery—finding out if the prospect has a problem you can solve. 5. Rejection is part of the process Rejection is part of cold calling. Sometimes, it’s about timing or reaching the wrong person. If your stats don’t add up, review your list and target industries, sizes, and job titles that fit your customer base. 6. Cold calling isn’t as saturated as other channels Email has become oversaturated, making it harder to book meetings. Cold calling cuts through the noise with direct conversations. Cognism’s data shows a 75% chance of prospects picking up on the first attempt. What are your thoughts on this? Let us know in the comments 👇

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Here are six reasons why cold calling isn’t dead 😵 1. Cognism’s data says It’s not dead The research done by Cognism in their state of cold calling report on 10,000 cold calls shows that it remains highly effective. Having contact details also helps. 2. More SDRs are entering into sales SDRs are no longer limited to startups. Aaron Ross highlights the importance of SDRs even in established industries. SDRs are crucial for mainstreaming B2B sales. 3. Executives love it! The RAIN Report shows that 57% of C-level and VP buyers prefer cold calls as the first point of contact. Cognism’s data reveals that C-suite executives will likely pick up the phone. 4. It Provides value to prospects (they can’t find anywhere else) Experienced salespeople can turn cold calls into meaningful conversations by identifying prospects’ pain points. The goal is sales discovery—finding out if the prospect has a problem you can solve. 5. Rejection is part of the process Rejection is part of cold calling. Sometimes, it’s about timing or reaching the wrong person. If your stats don’t add up, review your list and target industries, sizes, and job titles that fit your customer base. 6. Cold calling isn’t as saturated as other channels Email has become oversaturated, making it harder to book meetings. Cold calling cuts through the noise with direct conversations. Cognism’s data shows a 75% chance of prospects picking up on the first attempt. What are your thoughts on this? Let us know in the comments 👇

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Multi-threading... A skill that's fast becoming the most critical in a sales reps arsenal. Why? 🤔 The market is tough at the moment. 🤔 Buyers are more budget conscious. 🤔 CFOs are asking teams to reduce spend and cut back on investment. 🤔 Prospects that once had buying power and sign off capability now have to get approval from C-Suite. It sounds like an uphill battle 🏃‍♂️‍➡️⛰️ but the truth is, multi-threading is not as daunting as you might think. ⭐️ Here's some tips that have worked well for me in the last 6 months ⭐️ 🗺 Map out your accounts. Org charts are critical for multi-threading. You need to understand who your prospects are, who they report to, and who holds decision making power. Tip - LinkedIn SalesNav let's you build drag and drop org charts! 🗣️ Check with your your champion. Confirm your org chart is correct. Ask them what the process is for bringing on a new vendor. If they don't know, 🆘 they are not a true champion. 📧 Share content early. Begin introducing yourself to key stakeholders quickly. Tip - Connect on LinkedIn with a short and sweet connection request, something like "Wanted to put a face to a name following some great conversations I've been having with (champion name) re (challenge). I'll send over some content via email shortly. I look forward to hearing your thoughts." 🎺 Make sure your content is personalised, engaging, and stands out. TOP TIP - Using a tool like trumpet 🎺 (digital sales room) is a sure fire way to encourage stakeholder engagement. Upload clear and concise value props, how you can solve their businesses challenges, client case studies and more. Ask these contacts to bookmark the page as you will regular update it with content as the deal progresses. And, track their engagement, so you can meet them in the moment. So far, my prospects have been LOVING it! 📞 Pick up the phone. Once you've connected on LinkedIn and sent content, call prospects to ensure that they have seen it. Ask what questions they have and tell them about next steps. By doing the above, when it comes to negotiation these stakeholders will be informed and aware of the entire process to date, and you and your product will be top of mind 🧠 Tenured AE's in my network (I know there are a lot of you), what do you do to successfully multi-thread? P.S. You can guess what I'll be doing in the office today :😉 #multithreading #sales #digitalsalesrooms #dsr #aestrategies

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What metrics do you track for your cold-calling efforts? Cold calling remains one of the most effective lead-generation tactics, but mastering it requires understanding the key metrics that indicate success. Many fractional SDRs miss out on key opportunities by not focusing on essential metrics. Learn how top-performing fractional SDRs use these metrics to refine their approach and maximize results: https://lnkd.in/dwxKtnUf #outboundsales #SDR #fractionalSDR #remotesalesjob #coldcalling #Glencoco

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What sales reps say vs. what prospects hear: "Do you have time for a 5-minute call?" - I'm about to waste your time "Before we jump into a demo, I have a few questions" - I'm about to waste another hour "Let's grab some time for another meeting" - Let's waste more time "I'm going to put you in touch with my AE" - Someone else is going to waste your time, too -- It's an uphill battle to prove value and keep a prospect on the line. Sales reps, what are your tactics to keep them engaged (and not feel like you're wasting time)?

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