Jonathan Moffie

Streamline Your AdTech Stack - It's Time to Simplify! 💡 Targeting the right audience has never been more complex. Media companies need innovative solutions to bridge gaps in audience knowledge, but the temptation to add layers of tech to meet new ad formats and privacy regulations can be costly and complex. Covatic’s on-device technology provides a simple, cost-efficient, and highly effective solution with no need for cookies, IDs, or tracking. Find out how you can streamline your approach while still delivering results in my piece on overcoming signal-loss. ⬇ Learn more about Covatic’s technology here ▶ https://lnkd.in/ek8TaFvu #Marketing #Advertising #DataPrivacy #Innovation #AdTech #Media #Publishing #Marketing #Cookieless

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#programmatic is broken for #ctv #fast and #fastchannel #broadcasting for #streamingmedia companies across the world. #streamingtv is pointless if it does not provide a higher yield thank #youtube and FAST certainly does not. #COMO puts content in charge of #contebtstrategy and delivers at least two thirds of gross revenues compared to the pathetic 10% of FAST on #OTT

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Content Monetization is the primary revenue generation #contentstrategy for content libraries, #fast and #fastchannels just does not cut it, join the race to prove #streamingmedia and #broadcastmedia is an amazing business model if deployed via the #streamingplaybook. https://viewtvx.com

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For years OTT app development has been plagued by fragmentation. For vendors and publishers it feels like there's a never-ending landscape of devices and device models. That's why at A Different Engine we're proud to be certified development partners for Metrological, a Comcast Company's #LightningFramework ! The Lightning Framework has proven to be a viable solution to the fragmentation problems that have been plaguing the industry for years. It is ideal for building TV apps that run on major smart TV platforms, set top boxes, and other devices with a modern HTML5 browser. Some Key Highlights: - Build once, deploy anywhere (yes, beyond just #X1) - Native-level performance on #WebOS, #Tizen, and Android - Lightning-fast development with #HTML5 & #WebGL Leveraging Lightning reduces development time, is easy to learn, and allows for easy bundling for different platforms. Best of all, it can be used to update specific components for increased performance. When implemented properly, it has the potential to reduce cost and time to market. We recently took a client from ground zero to published on X1 in only 30 days! Interested in a demo? Drop "DEMO" in the comments and I'll reach out with more info. p.s. check out our work on #X1 is unmatched - link is in the comments!

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🎉 BIG NEWS at IBC 2024! 🎉 We’re thrilled to unveil Zixi's latest ground-breaking features at IBC 2024! 🎉 💥 Live demos, hands-on experiences, and exclusive insights await you at Stand #5.A85! >Upstream Metadata Tracking Capture protocol metrics and system metrics from previous network hops. Helping to pinpoint where issues have been introduced.   >Reduced stream bitrate without transcoding on congested networks​ Dynamic bitrate adjusting without transcode, to suit available network bandwidth.   >Seamless switching between inputs Switching between streams in compressed IP without any disruption to output IP stream and downstream decoders.   >IDP Incident Prediction​ Increased accuracy of incident prediction, now highlighting incidents that will become “severe”.   >SCTE-224 / ESNI Schedule-based Switching​ Support for scheduling and program substitution switching via the SCTE-224 standard, also known as ESNI (Event Scheduling Notification Interface). Ideal for switching targets to an alternate Channel for alternate content or blackout   Alternate Path Switching ​ >Alternate Path configuration failover for disaster recovery, maintenance windows, multi-cloud environments etc and many more!   IBC 2024 (13-16 Sept) RAI Amsterdam, Hall Number 5, Stand A.85 Stream without limits, broadcast without boundaries ONLY with Zixi!

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The stage was set at the NAB Show 2024. Hundreds of products battled for supremacy in the ever-evolving streaming video arena. Tensions were high as the industry's elite judging panel meticulously evaluated each offering. Then, a true champion emerged from the fray. Vimond's VIA App Builder captivated the experts with a perfect fusion of power and elegance. Features that dazzled: - Lightning-fast development capabilities that make deploying streaming services across devices a mere formality. - An interface so intuitive even a novice could wield its might. - Unparalleled content management that monetises like never before. In an epic clash of innovation, the VIA App Builder reigned supreme – conquering the "Next TV" category to seize the coveted Best of Show honour. A thousand competitors stood in awe. This was more than just an award. It was a statement of Vimond's unwavering commitment to streamlining video streaming for the modern era. An undisputed mark of quality that will shatter industry conventions. The victory horn has sounded. All others have been put on notice. Brace yourselves for the VIA App Builder's continued dominance, as it leads content creators to a new era of broadcast supremacy. https://lnkd.in/gssvefKG

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This is an update on how successful #fast and #fastchannels are reporting across the USA ….. #ctv #ottx #ott #dpp #broadcastmedia #streamingmedia #adtech

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STREAMING BUNDLES: Is the cable box making a comeback!? Subscriber churn remains an issue for SVOD services – 42% of US streaming subscribers report that they “'regularly subscribe, cancel and resubscribe,” according to Ampere’s Media Consumer survey covering 1Q24. But bundling streaming services can have a significant impact on mitigating the issue. Ampere cites Disney subscribers as an example: Consumers who had previously churned and then returned to take the Disney+/Hulu/ESPN+ bundle are 59% less likely to churn within 12 months than those who take Disney+ alone, based on 1Q23 sign-ups. Ampere also found that US resubscribers skew younger (aged 18-44), are more likely to be in family households, and are typically avid media consumers. And with that wide media diet, the cohort is 40% more likely than average to exhibit signs of subscription fatigue and 21% more likely to desire unified access to content across different services. Which makes bundles, Ampere concludes, a key strategy in subscriber retention. The cable box is making a comeback! This time, it's on your mobile device$!

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Very insightful article shedding light on the interplay between SVOD and FAST services. Some consumers are shifting from subscriptions to FAST platforms, while others are finding new programs and subscribing to services. The hope is for both types of services to become more complimentary in the future. Great read!

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Comparing #FAST & #FASTCHANNELS to #YOUTUBE

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Can I say for the first time how proud I am to have caught the Roku wave in 2013? You have to go for it! Roku has taken over and continues to grow. "It has more than 80 million active accounts and counting, a major marker of the company’s growth and scale as consumers continue to move to TV streaming." Hear this! "Viewer engagement on Roku is also at a record high—for the first time, more than 100 billion hours were streamed on the platform in 2023, averaging a record of 4.1 hours per day per account in Q4." One more thing! "Additionally, in the U.S., Roku’s active account base is now bigger than the subscribers of the six largest traditional pay-TV providers* combined." Roku has more subscribers than Comcast, DirecTV, Charter, and so on. Not only individually but collectively. Let that seep in! 🍵 Hey! iDefine TV is proud to be in the 100 billion hours streamed on the #1 streaming TV platform. I would have never imagined 20 years ago owning a TV network. No way, now how! The shift in media and technology has made more things possible for us entrepreneurs. The key element. We have to take action when the opportunities are presented. Let me help you leverage this grand opportunity. Don't find yourself looking back weeks, months, or next year in the same place. It's time to shift. You're welcome to jump on my calendar and let's see where your shift can take you. Sounds good? Use my link to chat... LetsChat.iDefineTV.com. Have an awesome day on me! 😊 #motivation #keytosuccess #idefinetv #entrepreneurship #successtips #entrepreneurmindset #successquotes #Roku #contentcreators #streamingtv #RokuDomination #traditionalTV

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My Faultline article this week: Where I analyze the technical choices streaming services are making regarding their CDN architectures https://lnkd.in/eaPzqQeg More details to come from CDN Alliance regarding the different CDNs deployed out there.

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NEWS: Streambox TV launches an innovative service where TV sale is bundled with 24 OTT services in India. We have seen similar offers from pay TV operators, but not from device manufacturers, or did I miss it? I know Sky Glass offers a single sign on, but no commercial bundling. And off course, it is an open environment, and transparent in customer data access to content providers. This is yet another step into the super aggregation direction. Detailed coverage in article 👇 via Prashant Chothani Andreas Waltenspiel Maria Rua Aguete Colin Dixon John Moulding https://lnkd.in/grDY6V8F

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ICYMI - The Week In Review looks at why most of The Trade Desk's "Top 100 Publishers on the Open Internet" list consists of streaming TV services and networks with URLs and why the list resembles a big consumer brands' media plan circa 1987. We also look at Nielsen's plans to measure Lionsgate's FAST channel and wonder why we're the only ones asking "Okay, but how?" https://lnkd.in/e8kpPVBE

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After nearly 20 years of building TV apps, here are the hidden costs your vendors aren't talking about ↴ Media brands consistently focus on upfront development costs while overlooking the strategic implications of maintenance. Here's what REALLY drives cost: • Platform SDK updates (2-3x annually) • Security compliance requirements • Cross-platform feature parity • Performance optimization • Fragmented codebases • UI/UX consistency Each requirement compounds across every platform in your ecosystem. Multiply that by EVERY platform you're on. And in some cases, multiple devices per platform. Maintainable by design means building on a unified framework with shared components, consistent naming conventions, and centralized API handling. It's about writing code once and deploying everywhere - while still maintaining SDK integrity on each platform. When evaluating vendors, be sure to ask these critical questions: 1. How are platform updates handled across devices? 2. What's the process for rolling out new features? 3. Can you show me your maintenance workflow? 4. How much of the codebase is shared vs platform-specific? The right answers will save you millions in long-term maintenance costs. What's your experience? Has maintenance become your hidden cost center? ------------------------------ 𝗽.𝘀. We're helping brands launch on Comcast X1 in 30 days with Vahalla, our TV app framework. Interested in a demo? DM me or drop 'DEMO' in the comments. #StreamingTV #AppDevelopment #MediaTech

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I agree with Marc BAILLAVOINE CTO of Synamedia when it comes to his predictions for 2025, but particularly on one point, here is why Marc anticipates that 2025 will mark the beginning of significant efforts to standardize short-form video and live stream delivery across social media platforms. Currently, each platform operates on its own technology stack, making collaboration challenging. As existing Content Delivery Networks (CDNs) approach their capacity limits, establishing these standards becomes crucial. Initiatives like Media Over QUIC and the Streaming Video Technology Alliance (SVTA) working groups are promising steps toward this goal. My interview this year with Michelle Munson gave me a huge insight into how much potential there is in the CDN space to expand and advance when it comes to CDN technology. (Full Interview with the CEO of Eluvio here https://lnkd.in/d28bEJug) In the Middle East, platforms such as blinx have already made strides in bridging the gap between traditional over-the-top (OTT) media services and social media formats. Blinx, launched in September 2023, is a digital media hub that connects Gen Z and Millennials across multiple screens, platforms, and smart devices, offering fresh perspectives and authentic storytelling. If I draw on the topics I have been discussing with broadcasters, vendors and innovators in the creator economy space, I predict that traditional broadcasters will aggressively adopt hybrid OTT/social media formats in 2025. I feel like they need to, should do and that the whole market would benefit from exapanding commercial and operational lessons from platforms like Blinx and DramaPops We already saw some of these gains recently in STARZPLAY when Maaz Sheikh made a post about how much their AI powered recommendation engine created a 68% uplift in playback time and 39% more content clicks (post here https://lnkd.in/dJJEaZUg) This strategic shift will engage new demographics, modernize content delivery, and rejuvenate their broadcasters catalogs, to align with the evolving landscape when it comes to viewer preferences and the benefits of technological advancements. Great article Marc & Advanced Television, full article here: https://lnkd.in/ddvMV6wW

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AI's Role in Revolutionizing Radio for 2025 Explore how AI integration is transforming radio stations and reshaping talent dynamics. We discuss strategies to engage younger audiences, enhance streaming quality, and the evolving importance of on-air talent in today's media landscape. Stay ahead with our insights on the future of radio! #RadioInnovation #AIInRadio #StreamingQuality #FutureOfRadio #TalentDevelopment #MediaTrends #AudienceEngagement #RadioStreaming #TechInRadio #2025Radio

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Read our notes on #ContentMonetization #contentstrategy

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