Jordan Tomimatsu

Think of your marketing strategy as a treasure hunt. LiveRamp's "Measurement Primer for Brands" is your trusty map! Dig into how to maximize ROAS, unravel data silos, and navigate privacy regulations. https://lnkd.in/gBPjigx6

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With cookies disappearing, advertisers are exploring new approaches. In fact, programmatic growth is expected to outpace nonprogrammatic, as advertisers focus strategies on first-party data and invest more in closed ecosystems like walled gardens. Download the Programmatic Ad Spending Forecast H1 2024 from eMarketer to: ✅ Understand the impact of cookie deprecation on transaction methods and devices ✅ Discover why advertisers are turning to walled gardens and how this will affect advertising across the open web ✅ Learn what’s next for Google’s Privacy Sandbox, smaller advertisers, and 2024 TV upfronts trends Grab your copy now: https://lnkd.in/dX6D8FSz

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There are many ways to find success in a post third-party cookie world but PAIR (that's Publisher Advertiser Identity Reconciliation) is definitely one of them. Get the 4 PAIR takeaways from IAB Tech Lab's 10th Anniversary Summit session with LiveRamp's Travis Clinger, as shared by our very own Jessica Nussbaum: 1⃣ Stand out with relevant ads powered by your first-party data. 2⃣ Sustain durable advertising strategies amid signal loss. 3⃣ Secure your data: No sharing, no pooling, you keep full ownership of your data. 4⃣ Standardize on IAB Tech Lab's open-source protocols for a reliable, interoperable solution. WATCH as Shailley Singh talks about PAIR. Additionally, LEARN MORE about the IAB Tech Lab PAIR and how to engage with it → https://goo.gle/3XfzpDs #EndOfTheBeginning #TechLabSummit

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Does TikTok play a critical role in your media strategy? Check out these great insights from Claire Frick on what a ban could mean for you and ways to stay ahead. 

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Sign up now for our webinar on June 5th on the exciting developments in leveraging first party data using LiveRamp to achieve stronger ROI.

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Despite “connecting media to outcomes” being a top priority for the C-suite, half of marketers are no longer performing any type of holistic measurement. Why? Because it’s historically been difficult to do. We’re breaking out of the “doom loop” and getting to data-driven decisions faster for our clients. Our partnership with Amazon Ads has led to a groundbreaking solution that's transforming how we measure campaign success. We've created a scalable dashboard solution on top of Amazon Marketing Cloud (AMC, Amazon’s clean room) that delivers actionable insights without endless data crunching or weeks-long waits for answers. Read the full article from Amazon's Dave Katz on how the Amazon & KINESSO partnership is helping brands measure campaigns and find insights they can make informed decisions with via AdExchanger https://bit.ly/3A58BMy

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Earlier today, Omnicom announced that it will be the first holding company to integrate into the new Instacart Developer Platform (IDP), a publicly available API program that leverages Instacart's industry-leading online grocery platform to supercharge third-party digital experiences. Our Chief Experience Officer, Clarissa Season, noted: "This integration legitimizes influencers as a media channel even more because of the clarity it provides. We view this level of outcomes-based measurement as a significant step forward." You can read the full Digiday piece here: https://lnkd.in/gm7DbAY5 #OmnicomCannes

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What's really behind the sell-side curation craze? 🧐 AdExchanger’s Anthony Vargas spoke with Permutive co-founder and CEO Joe Root to better understand the programmatic market dynamics driving the intense interest in curation: 🔎 Why are CPMs and CPAs going up while performance is going down? 🔎 How should publications approach their curation GTM? 🔎 Does curation enable supply-path optimization? 🔎 Is a DSP backlash coming?  🔎 Is the open web still a viable concept? Answers to these questions and more ➡️ https://lnkd.in/eXW6gE-v

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Your digital advertising just got a privacy reboot 🔒 Discover how data clean rooms enable brands and publishers to securely collaborate on audience insights while protecting customer data. LiveRamp's new guide explores 12 ways that top marketers: ✨ Build richer profiles from data locked in silos 🎯 Optimize targeting and frequency across walled gardens 📊 Measure granular ROAS and incrementality metrics Learn how smart marketers are turning signal loss into business wins: https://lnkd.in/d-xFJP_q #datacollaboration #dataprivacy #measurement

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According to Lotame's The State of Data Collaboration: A Global Perspective report, 98% of marketers are struggling to fully harness their data. So, what's the path forward? Data collaboration platforms could be the solution that can help marketers integrate data, break down silos, and unlock new use cases. #Martech #DataCollaboration #FutureOfMarketing

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To stay competitive in 2025, businesses must embrace key shifts in go-to-market strategies. AI and automation 🤖 will streamline marketing operations, enabling smarter, data-driven decisions. Personalization will reach new levels, allowing brands to deliver tailored customer experiences that resonate deeply on an individual level. Seamless omnichannel integration will ensure a cohesive journey across all platforms, enhancing engagement and consistency. Focusing on customer experience will be vital for brands aiming to stand out, as customers increasingly expect exceptional interactions. Ethical data practices 🔒 will play a central role in building trust, with transparency becoming essential for both compliance and customer loyalty. Together, these trends will shape a more dynamic, customer-centered approach to market strategies. Read the full article here: https://lnkd.in/g93cykCK Looking to elevate your brand’s marketing strategy? Call LMA at (858) 537-9600 ext. 109 to get started today! #GTMStrategy #MarketingInnovation #BusinessGrowth #DigitalTransformation #CustomerExperience

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Are you curious how data-driven curation can help drive efficiency for brands? Stacy Bohrer shares how the role of the SSP has evolved to help buyers leverage curated data to refine their targeting to reach their desired audiences. Read more in our blog: https://bit.ly/3SzJat6 #DemandAddressability #Curation

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Interesting insight into conversations between Google and publishers, all seemingly focused on yield optimization for their respective organizations with little discussion on improving advertiser campaign performance or return-on-ad-spend. Advertisers investing in programmatic digital media really need to take note of the continued lack of transparency, hidden ad tech fees, and manipulative pricing methodologies that are emblematic of this space and that are sapping their working media dollars.

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With political ad fatigue rising, many brands are rethinking their strategies during this contentious election season. iSpot recently surveyed over 24,000 U.S. consumers to gauge the impact of increased political ad spend on brand advertising. The results provide valuable insights for navigating the challenges of advertising in a highly polarized environment. Explore how these findings can help you adapt your strategy and make informed decisions during this pivotal time. https://bit.ly/3zjanJV

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Why should political buyers warm up to CTV this season? Magnite's Head of Political Demand Erik Brydges spoke to AdExchanger about how political buyers are effectively using programmatic and ACR data.

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Amen David Nyurenberg! Amen! "It is time to evolve beyond the addiction to addressable targeting and deterministic attribution, driven not by fear and doubt but by a commitment to rediscover how the empirically proven fundamentals of marketing effectiveness can be applied to the digital media era." This is exactly how we view the needs of the market and the direction the industry must go if we want to offer real value to brands, consumers, publishers, and everything in between. https://lnkd.in/evNqwWim

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