Jorge Ruiz

Start 2025 a step ahead by curating existing data into insights to guide your projects. Let us know if we can help! Robyn Clayton

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Join us for our next KEYS webinar as we share findings from our new Ipsos Generations Report and discuss how businesses can foster genuine connections with diverse generational groups and take the right steps to prepare for tomorrow’s population realities. https://lnkd.in/g-bFnr4g

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Read more about how Ipsos and Paramount took a behind-the-scenes look at inclusion in advertising. https://lnkd.in/gZHrJ57P 🔦 explore our Impact Story and ERG toolkit 🙋‍♀️ reach out to learn how to leverage these solutions: [email protected] 🎞 revisit our recorded panel discussion 📚 read our detailed Point of View ❤️ bookmark our Insights to Activate series exploring a range of timely topics, featuring impactful insights today that you can activate tomorrow https://lnkd.in/gFF2XHt5

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🔈 Listen again - The WARC Podcast x Kantar 🔈 Want to learn more about the Blueprint for Brand Growth but don't know where to start? This episode of The WARC Podcast with Jane Ostler, Kantar's EVP, Global Thought Leadership, and David Tiltman, WARC's SVP of Content is a great primer! Jane and David cover the three growth accelerators and how and why the Blueprint came into being. It's a great starting point for understanding the principles of the Blueprint. You can listen to their conversation here: https://lnkd.in/effzTnRj

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Ever wonder why some brands can charge a premium while others get commoditized? Our new Blueprint for Brand Growth report sheds light on just that. Our analysis of 6.5 billion attitudinal and shopper data points found that brands that reach “meaningfully different” status, addressing a spectrum of practical and emotional needs in unique ways that competitors don't, have much greater pricing power, higher brand equity and much faster growth. Learn more about how brands can extend their identity and become more differentiated in this @MediaPost article: https://lnkd.in/gHRSmHgw

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If you missed my ESOMAR talk on AI and its implications for the Market Research industry, you can view it here: https://bit.ly/3NhReLT (registration required but it's free).

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With Nielsen’s integration of big data into our audience measurement (already happening for national and launching local in January), this article really helps explain why our viewership methodology (panel + big data) is the most reliable in the marketplace. As media consumption has evolved, so have we! A great read - shout with any questions! #nielsensports #data #TV

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PersonaBots - fueled by robust research and insights - are an engaging way to bring a segment or target to life for your team and stakeholders. Let us know if you'd like to explore a PersonaBot on your next project!

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As marketing accountability rises, companies are increasingly adopting Marketing Mix Modeling (MMM) solutions to assess the effectiveness of their marketing spend. At the same time, various digital publishers are developing open-source MMM capabilities to support marketing measurement. This article sheds light on Open-Source MMM and Internalization, emphasizing essential factors for a successful MMM initiative. https://lnkd.in/emMKjJ5K

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The November Ipsos Essentials Infographic explores some early positive signals regarding holiday spending – although still decidedly negative, there are signs that consumer confidence is beginning to rebound. https://lnkd.in/eMHTg4DU

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Johnson's Relative Weights is the most useful statistical tool available for Importance Indexing Brand Equity Measurement, Target Audience Segmentation, Marketing Mix Models, Advertising Campaigns, Content Marketing, Customer Journey-Mapping, Product Line Optimization. https://lnkd.in/e8aYTkyZ .

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Johnson's Relative Weights is the most useful statistical tool available for Importance Indexing Brand Equity Measurement, Target Audience Segmentation, Marketing Mix Models, Advertising Campaigns, Content Marketing, Customer Journey-Mapping, Product Line Optimization. https://lnkd.in/e8aYTkyZ .

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Johnson's Relative Weights is the most useful statistical tool available for Importance Indexing Brand Equity Measurement, Target Audience Segmentation, Marketing Mix Models, Advertising Campaigns, Content Marketing, Customer Journey-Mapping, Product Line Optimization. https://lnkd.in/e8aYTkyZ .

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Johnson's Relative Weights is the most useful statistical tool available for Importance Indexing Brand Equity Measurement, Target Audience Segmentation, Marketing Mix Models, Advertising Campaigns, Content Marketing, Customer Journey-Mapping, Product Line Optimization. https://lnkd.in/e8aYTkyZ .

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Johnson's Relative Weights is the most useful statistical tool available for Importance Indexing Brand Equity Measurement, Target Audience Segmentation, Marketing Mix Models, Advertising Campaigns, Content Marketing, Customer Journey-Mapping, Product Line Optimization. https://lnkd.in/e8aYTkyZ .

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Johnson's Relative Weights is the most useful statistical tool available for Importance Indexing Brand Equity Measurement, Target Audience Segmentation, Marketing Mix Models, Advertising Campaigns, Content Marketing, Customer Journey-Mapping, Product Line Optimization. https://lnkd.in/e8aYTkyZ .

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Johnson's Relative Weights is the most useful statistical tool available for Importance Indexing Brand Equity Measurement, Target Audience Segmentation, Marketing Mix Models, Advertising Campaigns, Content Marketing, Customer Journey-Mapping, Product Line Optimization. https://lnkd.in/e8aYTkyZ .

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