Kevin Kalinowski

Retail is not just about "experiences" in 2024—it's about connected experiences, says #RetailMediaSummit keynote Jessica Hendrix, EVP and CMO of Hy-Vee, Inc.. And that's where #retailmedia comes in—expanding the relationship between shopper and retailer to also include brand advertisers. As a regional chain, Hy-Vee has always been deeply integrated into communities, offering regional insights beyond national chains. Demonstrating the evolution of experiences, Hy-Vee has installed food courts in stores (inspired by Eataly)—Chinese, Italian, and American fare. Shoppers have shown time and again they will spend more money at a location if they connect to the experience. Capturing shopper attention is harder than ever, but delivering relevancy is about diving deeper into the shopper data—beyond demos to psychographics and behaviors. Also, kid influence is much stronger now with parent shoppers than in the past. But there are challenges in measuring relevance—what did the shopper communicate all the way to the register? Biggest trends for the next 12 months: • In-store media will become more important. • Brands/agencies will build centers of excellence to maximize their retail media spend/campaigns. • Value of 1st-party data will continue to evolve. And the big question going forward: how will AI fit more specifically into #retailmedia? How will it become integrated into our needs? Path to Purchase Institute

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An important perspective on getting to integrated platforms that ultimately drive highly effective customer experiences. Looking to streamline workflows and unify your tech systems? Merkle's Daniel Knauf and other experts discuss strategies for balancing efficiency with minimal disruption in this Forbes article: https://bit.ly/3Pnzuj4

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If you missed out on Cara Clanton Pope's Midwest Dreamin' session, 3 Tips to Become a Data Storytelling Expert, catch her along with Aaron Stayman for their upcoming webinar on August 6, From Marketer to Data Storytelling Pro! We all know how critical it is for marketers to have reporting set up to track campaign results and effectively display performance in an easy-to-use dashboard to communicate impact to stakeholders. However, this can seem like a massive hurdle to jump over when your data is not set up to fully capture campaign results and when you and your team are not as comfortable with analyzing data live and sharing your story of impact. This comprehensive session is intended to help you overcome this hurdle and provide: - Pitfalls to avoid in building reports and analytics - Data management best practices - Examples of excellent data storytelling - Pro tips for data storytelling - The next steps for optimizing your data to create complete and accurate reports Walk away with the confidence to prepare accurate reports and the skills to tell the story. Sign up here: https://lnkd.in/en39YvSs #data #analytics #datastorytelling #webinars

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Calling all Retail & CPG Leaders at #SalesforceConnections! ☕️ Struggling to personalize customer journeys across a complex retail landscape? Join Jon Jessup, CEO of 1440, for an exclusive breakfast roundtable tomorrow morning. Jon will dive deep into leveraging AI to unlock growth for your Retail or CPG brand. #GenAI #CNX24

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There are six states (Pennsylvania, Michigan, Wisconsin, Arizona, Georgia, and Nevada) who are likely going to "pick" the next POTUS. Four of those states also have a crucial Senate race this year (Michigan, Nevada, Pennsylvania, and Wisconsin). If you have a Linear TV advertising schedule in the back half of 2024 in any of these states, hunker down! ....especially if your daypart mix is heavy with local news. Now, you want to know the GOOD news? Simpli.fi has a Hyper-local, Premium CTV solution at CPMs comparable to the *non-primetime* Traditional TV dayparts! That's right! CTV as low as $10 CPM. Ladies and Gentlemen - ZTV! #simplifi #ctvadvertising #politicaladvertising #ctv

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🤔 Is your Martech stack optimized for success? Our latest ebook, "Solving the Martech Mystery: Strategies for Avoiding Buyer’s Remorse," is here to guide you through the complexities and help you make informed decisions! 💡 Whether you're looking to optimize your current tools or explore new ones, this resource is packed with actionable insights to ensure you get the most out of your investments. Don't let buyer's remorse hold you back—download your free copy today and start mastering your Martech strategy! ✨ 👉 https://bit.ly/3z4kJ0a #Martech #eBook #Cella #RandstadDigital

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Some things shouldn’t change - the way you use your data should... Data activation is the future of automotive. Fullpath ’s CDP can help  you get there. Learn more about Fullpath’s CDP here>> https://bit.ly/4flg1LS #movingon #futuredealer #itstimetomoveon

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What are you doing with your customer insights once you survey them or receive reviews? This feedback can be turned into marketing messaging gold! https://hubs.ly/Q02KcRtR0 Stay up to date here. https://hubs.ly/Q02Kdfzq0

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GTM2024 is next week - here's WHY we designed the event the way we did. Kevin Lee asked me to come on the Power Marketing podcast to talk about what GTM2024 is, what we'll be covering, who the event is for, and what we're hoping to accomplish. The truth is, I worked with the team to build the kind of event I want to go to. ⭐ Executive-only ⭐ Education that mixes how to do your specific job well, and how to be effective as a leader in a cross-functional GTM team ⭐ Sessions that help you learn the soft skills you need to be a great leader ⭐ Talks by thought leaders on the big picture forces shaping the future of business ⭐ Collaborative problem solving and peer to peer networking ⭐ FUN and plenty of time for relationship building (pickleball, anyone?) GTM is a team sport, and this event is designed to train elite GTM athletes and winning GTM teams. If you're curious about the event, or want to learn more, check out our full conversation 👇 #gtm2024 #kathleenhq

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As the digital landscape continues to evolve, search engine optimization has become more crucial than ever for business owners. Recent algorithm changes and shifts in user behavior mean that SEO is no longer just about keywords; it's about providing valuable, user-focused content and staying adaptive to new trends. For businesses, this means staying competitive requires a strategy that balances technical optimization, content quality, and continuous monitoring." At KDGS Works, we're here to guide you through these changes and ensure your business thrives in the ever-shifting online environment. Let’s create a strategy that not only keeps up with trends but sets them.  https://lnkd.in/gGYrhjHa #kdgsworks #SEO #Quote #seoservices #onlinetrends

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Choosing the right fleet management software can prove daunting as the industry continues to evolve. Join us on the upcoming webinar, Examining key fleet trends and buying insights, on Nov. 7 at 2 p.m. EST to explore this topic.

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AI can be scary! But it doesn't have to be. If you're in the travel and tourism industry, get with me and let me show you how to harness the power of AI for your benefit.

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Some interesting points in this article. Effectively measuring success in account-based marketing isn't just about tracking traditional metrics like website traffic or lead volume; true ABM success is gauged by deeper engagement with target accounts and real business impact. https://ow.ly/5qB050SJzUb #ABM #B2BGTM #MarTech

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Boost your brand’s visibility with PSM Marketing’s Content Marketing services. Engaging, SEO-driven content that drives results. #ContentMarketing #SEO

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The power of personalization! Go beyond "Dear Valued Customer": Use subscribers' names, purchase history, and interests to craft targeted emails that resonate & drive sales! #JanszenMedia #webdesign #marketing #digitalmarketing #SEO #contentmarketing #OhioProud #OhioBusiness #SunburyMarketing #ColumbusWebDesign #EcommerceDesign #ConversionRateOptimization #SocialMediaMarketing #SEOConsulting #ContentStrategy #LocalBusinessMarketing #B2BMarketing #LandingPageDesign

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