Kathie Johnson

Can you get big results with advertising? Yes, you can! On today's episode we talk with Debra Bowers who shares how she helps clients get great results and shares insights on key ad strategies in new channels like streaming / connected TV. Remarkable Marketing Podcast

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My latest article on CMSWire asks CMOs, CEOs, and hiring agencies if industry experience is necessary or overrated. The deeper question I'm getting at here is: are too many great CMO candidates not even getting interviewed because they lack prior industry knowledge? Share your thoughts! Thanks to Sue Keith, Club CMO, Eric Pairitz, James (JD) Dillon, Doug Zarkin and Gaurav Bhatia for being a source! #cmo #marketing #humanresources

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Don’t just use AI to generate heaps of new content to drive your marketing agenda forward. Any tech-savvy company can do that these days. Strengthen your brand presence and move beyond the immediate efficiency gains of AI. ContentGen™ combines generative AI with structured messaging frameworks, templates, and guidance to not only help marketing teams scale content production, but also to ensure that every marketing material that passes through your doors is differentiated, well crafted, and tailored to the needs of your target audience. Discover the power of ContentGen™ https://lnkd.in/e_meH65m

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Subliminal advertising has been a topic of fascination since the 1950s, but does it still work in today’s ad-heavy environment? 📺 One fascinating fact: consumers process millions of bits of information unconsciously every day, meaning many ads still affect us even if we don’t realize it. But with attention overload, the real question is—should brands focus on what’s hidden, or on capturing attention openly and authentically? Check out this insightful piece by Infillion’s Jamie Auslander on the evolution of subliminal messaging in advertising. #Infillion #AdvertisingTrends #SubliminalMessaging #ConsumerAttention #MarketingInsights

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Account’s don’t buy, people do. Multiple people. An expert panel, including Intentsify Product Leaders along with Forrester Research Analyst, Kelvin Gee, dove into how buying group intent data and AI are revolutionizing revenue marketing. Key insights from the webinar revealed how to: 💡 Leverage intent data to target key decision-makers 💡 Use AI to uncover and engage overlooked personas 💡 Optimize marketing programs with personalized insights 💡 A live demo of the Intentsify platform, revealing our new Buyer Intent Discover how AI and intent data are transforming persona identification and engagement within buying groups. Watch on-demand webinar and unlock powerful strategies for your revenue growth. https://lnkd.in/erM6sCKb

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Understanding and integrating the user's intent is how you create more profound, lasting relationships with your users. It’s one of the critical pillars of our Intelligent Experiences. Get a deeper dive from the legend Chidi Achara #IX #Huge

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** CMOs, Drowning in Marketing Data? ** 🛟 Stop treading water and chart a course for success with SQOR.ai. Unify your data, gain actionable insights, and say goodbye to data silos. Get a clear picture of your marketing performance and finally see what's driving real ROI. 📈 ✨ 🆓 Get a FREE 3-month trial & breathe easy! 👉 SQORLINKEDIN2024 👈 SQOR.ai saves you time ⏰ and money💲 by bringing all your marketing data together. Imagine spending less time drowning in reports and more time crafting winning campaigns. 🏆 #ActiveCampaign #Ahrefs #Amplitude #GoogleAnalytics #Asana #BingAds #Braze #Buffer #Canva #Clearbit #ContentFly #Contentful #ContentStudio #Convertkit #ConvertFlow #CreativeCloud #Customerio #emarketer #FacebookAds #FacebookPixel #Facebook #Figma #Flurry #GoogleAds #Heap #Hootsuite #Hubspot #JoinMe #Kissmetrics #Mailchimp #Metamarkets #Mixpanel #Semrush #SendGrid #Sumo #SurveyMonkey #TwitterAds #Vector #Vidyard #Wistia #Zendesk #ZohoConnect #Marketing #Leaders #CMO #Metrics #Campaigns #Data #VPMarketing #SQOR #SQORai #AI #BI #Insights #CSuite #VP #LP #NoCode #SaaS #B2B

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The use of AI has quickly become controversial, but on social media, brands are actually using AI to build consumer trust. In this podcast episode, Sprout Social, Inc. CMO Scott Morris discusses how AI is now a vital tool for brands to set themselves apart on social—helping them provide stronger care and more creative engagement to their customers. Check it out!

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Attention-oriented media: its a hot topic and brands appear very interested in better understanding how they can measure it and what is the downstream impact from it. Simply put - if you don't capture attention, you can't expect engagement or any other key activities to take place. #advertising #attention

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A/B testing isn’t just for experts. Simple tests can unlock higher clicks and better engagement. Are you testing headlines, CTAs, or layouts effectively? Learn how to optimize your campaigns with easy-to-implement A/B strategies. 🚀📊 #ABTesting #DigitalMarketing #ConversionOptimization #Engagement #emailmarketing

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Great article from Karine Regev. I like the holistic view of modern PR, the blurring of channels and with marketing. So often it is about, how to demonstrate Thought Leadership and thereby differentiate from the competition.

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Training is absolutely important, however I'd frame is slightly different in this context of collaboration. Marketing leaders should ensure a culture of collaborative continuous learning where marketers will thrive while continuing to up-level skills (amidst the fumbles that inherently occur while learning) in our ever rapid evolving marketing profession, AI's impact being one element. "...only a quarter of marketing professionals have said they’ve received any training on how to use AI within their organizations, which Hinds sees as a missed opportunity. “Training is essential for multiple different reasons… They are not only more confident in their ability to use the technology, but they’re also more optimistic about them and more enthusiastic that that AI will have a positive impact on their work and their marketing success.” Thank you Asana and Meltwater. #marketing #CMO #AI

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💡Have you downloaded the "Prompt with Purpose" Guide? 🚀 In today’s fast-paced world, marketing teams and small to mid-sized businesses don’t just need to fill content calendars, they need strategies that deliver clarity, focus, and purpose. Whether you’re growing, strapped for resources, or simply navigating the chaos, it’s time to do more than just keep up. It’s time to stand out. This guide is designed to: ✅ Keep your strategies aligned with purpose and value. ✅ Help you focus on what really matters to your audience. ✅ Provide actionable, no-fluff prompts to make every move count. In this fast-paced world, purpose-driven marketing isn’t just a luxury; it’s a necessity for standing out and thriving. How is your team staying focused on the big picture? Let me know how Prompt with Purpose is helping you! www.promptwithpurpose.com

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This in-depth guide explores the world of CMO marketing, outlining roles, responsibilities, challenges, and necessary skills. It dives into the evolution of CMO roles, provides strategic insights, and discusses the importance of driving growth and achieving marketing success in 2024 and beyond. 🚀 #marketing #cmos #leadership #startups #entrepreneurship

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💸 Is your wallet feeling light? It’s time to rethink your current martech budget to maximize your ROI–without sacrificing the quality of your DXP or CMS. ⚡️Find out what truly drives ROI in marketing technology and learn seven ways to cut costs in your digital experience solution with our new ebook. Discover proven methods to reduce expenses while boosting efficiency. 🤑 Download our free ebook and start reducing costs today 👉link.kentico.net/3KF84Di #DXP #Kentico #MarketingROI #MartechBudget #DigitalExperience #CostSavings

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As someone who’s spent decades navigating the rapidly changing tides of marketing—from leading teams to building an agency to supporting endless businesses and founding startups—the Chief Marketing Officer (CMO) role has never been more dynamic or demanding. What does leading as a CMO in 2025 take? In this article, I dive into the challenges and opportunities of modern marketing leadership, offering a bold vision for the future of strategy, creativity, and accountability. https://lnkd.in/eyKrxsvm

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