Katie Bosworth

As the weather starts to turn, the pent-up demand for al fresco experiences is palpable. Read my thoughts in Modern Restaurant Management (MRM) magazine on how operators can maximize demand this summer dining season.

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Election Impact on Restaurants: As the 2024 election approaches, the restaurant industry—employing 12.4 million workers faces critical policy debates. 🌟 Key issues for talent include include: 🌟 1️⃣ Labor Costs: Policies like "No Tax on Tips" are on the table, but the debate on the tipped sub minimum wage remains contentious. 2️⃣ Immigration: The industry calls for comprehensive reforms to ease hiring challenges, aligning with union concerns for balanced security and economic opportunity. Read more in the article linked in comments.

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What's one panel you will not miss at the QSR Summit this week? New guest acquisition for restaurant brands is complicated and expensive. It can also be difficult to track attribution. That’s why retention is so important, driving additional trips increases lifetime value and the expense of acquisition. As digital marketing becomes more and more proliferated the entire process is only getting more arduous. How do you know which channels work? How do you increase performance on each? How can you measure your effectiveness? Join this panel discussion of marketing leaders who will share actual tactics, framework and how to’s on what is working along with the results they’ve achieved so you can model the success for your own brand. ➡️ David “Rev” Ciancio, Handcraft Burgers and Brew ➡️ Sara Kear Condado Tacos ➡️ ✌🏼💕☀️🚐 Deena McKinley (formerly) Papa Gino’s ➡️ Erin Levzow, MUSEUM OF ICE CREAM WEDNESDAY | JUNE 12, 2024 2:50 p.m. Discover more: https://bit.ly/QSRSummit Use code REVITUP for a discounted ticket! #qsrsummit #fastcasual #conference #restaurantbusiness #restauranttech #restaurantowners #restaurantmarketing #restaurantindustry #restaurantowner

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What's one panel you will not miss at the QSR Summit this week? New guest acquisition for restaurant brands is complicated and expensive. It can also be difficult to track attribution. That’s why retention is so important, driving additional trips increases lifetime value and the expense of acquisition. As digital marketing becomes more and more proliferated the entire process is only getting more arduous. How do you know which channels work? How do you increase performance on each? How can you measure your effectiveness? Join this panel discussion of marketing leaders who will share actual tactics, framework and how to’s on what is working along with the results they’ve achieved so you can model the success for your own brand. ➡️ David “Rev” Ciancio, Handcraft Burgers and Brew ➡️ Sara Kear, Condado Tacos ➡️ Deena Siegelbaum, (former) Papa Gino's ➡️ Erin Levzow, MUSEUM OF ICE CREAM WEDNESDAY | JUNE 12, 2024 2:50 p.m. #qsrsummit #fastcasual #conference #restaurantbusiness #restauranttech #restaurantowners #restaurantmarketing #restaurantindustry #restaurantowner

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This BizBash blog article underscores just how vital a clear mission statement is for pulling off successful trade shows and exhibits. It’s all about knowing why you’re hosting the event right from the start, which helps align your planning, draw in the right crowd, and create a seamless and memorable experience. By asking the right questions and keeping that mission front and center, you can design events that hit your strategic goals and leave a lasting impact. Read the article here: https://bit.ly/3KQdWth #ExhibitOptions #TradeShowMarketing #EventMarketing #ExhibitCanHelp #OurTeamIsYourTeam

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🔥 Want some hot tips for what is and what is NOT working in restaurant marketing RIGHT NOW? Check out this panel discussion with Kelsey Verdier, Josh Kopel, Shawn P. Walchef and I from the National Restaurant Association Show where we discuss our hot takes and answer questions like: ⭐️ What is the top thing in restaurant marketing that needs to STOP now? ⭐️ How to break marketing down into little bite sized actions ⭐️ Simple ideas on how to be creative with your restaurant marketing content ⭐️ What vendors selling products and services to restaurants should do on social media to reach more restaurants ⭐️ Ever wondered what's inside that tattoo on my right arm? ⭐️ What the heck are pizza lips?!?!?! *Pro-tip*: Play this on 1.25 speed but be sure to take notes PS: BITE THIS JOSH Thank you Marqii!! #revsmarketingtips #restaurantbusiness #restauranttech #restaurantowners #restaurantmarketing #restaurantindustry #restaurantowner

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How Standardization Creates Powerful Insights from Your Event Marketing Data Imagine two experiential events: a four-hour retail activation with one staff member and an eleven-hour state fair booth with ten staff members. Simply counting the total number of interactions at each event wouldn’t tell the whole story. The state fair would naturally have a higher total count. It's disappointing to be presented with this type of data as an analyst. You can't do much with it. To effectively compare results across different events, we need a standardized metric that allows us to measure them on the same scale. This is where PortMA’s Interactions per Hour equation becomes critical. (See graphic.) You can only have an accurate picture of engagement by standardizing interaction metrics, allowing you to compare apples to apples. It helps us understand the effectiveness of different event formats, giving us a clearer picture of what drove the greatest volume of interactions (i.e. your campaign’s event marketing efficiency). How do you count and use engagement data? Let us know in the comments. #EventMeasurement #EventROI #ExperientialMarketing

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Check out this new story about my new restaurant and lounge Montauk on Business Insider!

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Banquet season is around the corner as the weather gets warmer! Entegra’s Director of Culinary Operations, Chef Lynn Hay, recently spoke on a webinar about the latest food trends to elevate banquet events. Some tips shared include embracing technology for cost savings and back-of-house efficiencies, adopting sustainable practices to attract eco-conscious guests, and customizing menus to cater to diverse dietary needs. Check out our latest blog to learn how to make your venue stand out! https://ow.ly/tv7B30sC0O2 #BanquetTrends #BanquetSeason #FoodTrends #HospitalityTrends

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As demographics shift, so do dining preferences! Check out this insightful article from Nation's Restaurant News on how evolving demographics are shaping the growth strategies of restaurant brands. Read more: https://lnkd.in/gSmF5Ziy

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Talking about the Cali sober movement, changing habits, and how the hospitality industry stands to make a tremendous impact at raising the standards, education, and experiences — so long as they’re willing to adapt. https://lnkd.in/enX4htNm

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Starbucks' latest beverage lineup has sparked a buzz by tapping into the burgeoning sweet and spicy trend. It's a big area of interest for younger audiences. While spicy drinks have long been a staple on cocktail menus, the adoption of the trend into nonalcoholic beverages and coffees marks an exciting evolution. The "swicy" trend speaks to a broader cultural shift towards embracing bold and adventurous flavor profiles. With these new offerings, restaurants can cater to the evolving palates of consumers offering memorable experiences. As the "Swicy" trend continues to gain traction, it presents a golden opportunity for restaurants to innovate and differentiate their offerings. #SweetAndSpicy #SwicyDrinks #MenuInnovation #RestaurantTrends

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-Rounds of creative reviews -Storyboards -Extensive script writing -Multiple leadership approvals -Countless takes -Repetitive video and copy edits None of the above took place to make our first viral TikTok happen. Instead, we let our team do what they do best: create. If you want your Brand to go viral then hire someone you trust, who knows what they're doing, and give them the freedom to do it. It also doesn't hurt if they're willing to be splashed with a bucket of water. Shoutout to Cameron LaFontaine on a job well done! 270k video views, +35k engagements, +600 new TikTok followers, and we're just getting warmed up!

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Restaurant Costs are up: 98% of operators say higher labor costs are an issue for their restaurant. 97% cite higher food costs. 38% say their restaurants were not profitable last year. https://ow.ly/Xnmu50SUerp #lowprofits #restaurantmarketing #marklaux

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Did you know that mocktails are similar to zero proof drinks/cocktials? Zero proof cocktails are specifically made to mimic the taste and complexity of alcoholic cocktails using specially engineered non-alcoholic spirits, while mocktails are alcoholic cocktail recipes without the alcohol. Offering sophisticated zero proof cocktails at events can significantly enhance the guest experience by providing inclusive options that cater to all attendees, regardless of their drinking preferences. It demonstrates attention to detail and commitment to inclusivity, making everyone feel valued and part of the celebration. How can you incorporate Zero-proof drinks into your next event? Connect with me to explore the world of zero-proof drinks! Let CSI DMC make your next event unforgettable. 🥂 Remember, it’s not just about the drinks—it’s about creating moments that resonate. Cheers! 🎉🍹 #EventPlanning #Mocktails #ZeroProofDrinks #InclusiveEvents #EventTrends #CSIDMC

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Introducing the Most Successful Restaurant Marketing System Ever! Over the past 20 years, RestaurantDifferent has proven to be the most effective restaurant marketing program ever developed. In our service, we educate restaurant owners and their staff on ways to increase revenue by 28% or more...we have seen as high as 72.2%. By eliminating 100% of advertising expenses, we can increase revenue by 28% or more. Could you allow me 10 minutes to explain how this will affect your business? I'm BobbyGrant - That's What I Do! #compellingstory

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In the restaurant business, it was always believed that value deals and meals drove traffic. However, recent data indicates that this may not always be the case. Chains must now focus on elevating the customer experience to maintain positive traffic numbers. Read more about this shift in consumer behavior: https://lnkd.in/g2RNwmP2

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Excited to share my recent conversation with Event Marketer! We discussed the business outlook for agencies in 2025 and what what we’re focused on in shaping the future of #experiential marketing and owning every moment.  

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