Karen Naves

Is traditional sales content management stifling your org’s growth potential? In this video, Mindtickle Principal Product Marketing Manager Christian Pieper outlines how orgs can build a content strategy using data from your CMS, DSRs, and CRM. The result? A content strategy that’s driven by data and perfectly aligned with the buyer journey Here's what Christian covers: -How centralizing content can alleviate administrative burdens and boost adoption rates. -The importance of layering engagement data to truly understand the impact of your content. -How to use data for strategic content planning Watch the entire video here: https://brnw.ch/21wK7HD

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"Is your organization aligned and ready for ABM success? 🤔" In this week’s podcast episode, Jessica Fewless and Andrea Frazier break down what it really takes to make ABM work: ✨ Alignment: Across your organization on ICPs, target accounts, and revenue goals. ✨ Readiness: Researching your tools, ensuring your data is clean, and using your tech with purpose. Spoiler: Technology alone isn’t a strategy—it’s about how you prepare and use it. Ready to rethink your ABM approach? 🎧 Check the full episode in the link in bio!

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Embarking on your initial venture into data enrichment? Allow us to significantly cut down your time and effort. Explore our detailed survival manual. Gratitude is unnecessary. Our passion for the field drives us. https://gag.gl/CvnC56 #RevOps #data

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What's the secret to successfully implementing automation at mid-market companies? Experts from Nintex, IDC, ImageTech Systems, ATSG, and Sonardyne International Ltd led a discussion to uncover exactly that. Watch the on-demand webinar to see what they found: https://lnkd.in/gm-nsWKJ #Automation #ProcessManagement

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Learn more about how the Premier Success Plan helps you start strong, scale, and get more value from Salesforce.

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Do you need to build a Voice of the Customer (VoC) program, or want to mature an existing program? Merkle's Jas Singh and Katie Wallace discuss how brands can take their #VoC programs to the next level in this blog post: https://ow.ly/pntA50SXT2b

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It’s #Workshare Wednesday and we’re focused on account-based marketing. #ABM is a powerful tool that allows brands to target and engage audiences of one, few, or many. April Six creates account-centric ABM programs that combine AI-driven dynamic segmentation with innovations for advanced delivery & reporting. Visit https://bit.ly/3VhcyWF to learn how we’ve leveraged ABM to help B2B brands understand & connect with prospects. And watch for the next case study post showcasing how we helped semiconductor leader AMD transform its acquisition of new accounts through ABM. #agencylife #digitalmarketing

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Inflation is reshaping consumer purchasing habits in retail sectors. Understanding consumer behavior nuances is vital for your business to succeed. Check out our latest blog for key insights and lessons from Circana.

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Webinar to check out - #Observability in the real world & how your Olly strategy can align with your customer experience and revenue! Great event for anyone trying to show greater value for Observability investments or more closely tie it to Customer Satisfaction or SLAs. #CIO #CustomerExperience #eCommerce #PlatformEngineering

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Explore the latest Zeta blog by Kara Trivunovic, our GVP of CX Studio, on the intricacies of selecting the right email marketing platform. 📧 Discover why a thoughtful choice extends beyond basic features, encompassing personalization, automation, and deep analytics to truly drive your brand's growth! #EmailMarketing #DigitalMarketing

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Maximize the impact of your media investments! Merkle's Anto Inigo details how website engagement metrics and customer journey analysis can refine your strategy in this blog: https://ow.ly/cGwN50TCuYk

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Here's an inspiring #casestudy on how Gartner Digital Markets helped ULTATEL: ✅ Achieve a 37% win rate from leads originating from #GartnerDigitalMarkets ✅ Secure a 70% lower CPC and 4x lower CPL with Gartner Digital Markets compared to other paid channels ✅ Build trust and credibility with earned category leader badges This is a great example of how strategic lead gen programs can help you drive significant growth. If you're looking for ways to optimize your #marketing efforts and maximize #ROI, this case study is a must-read! #SoftwareMarketing #LeadGen #SuccessStory

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As marketers, we lean into martech investments to help drive growth—especially when resources and budgets shrink. However, it's clear that simply having the tools isn't enough. A recent Deloitte The Wall Street Journal article highlights two key points: • Companies spend 20% of their marketing budgets on martech, a figure expected to grow to 31% over the next five years. • Only 56% of martech tools are being fully utilized, leaving a significant gap between what we expect and what we achieve. For me, it’s a reminder that getting the most out of our martech investments requires more than just implementation. It’s about setting clear goals, aligning the broader team, celebrating small wins along the way, and fostering a culture of continuous learning and adaptation. Lindsay Korstange #Martech #MarketingStrategy #DigitalTransformation #ROI

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Leader in Forrester Wave for Email Marketing 2024, Visionary in Gartner MQ for Multichannel Marketing 2024, and now... Strong Performer in Forrester Wave for Cross-channel Marketing Hubs, 2024! We've been recognized three times in a row for what the industry has known for a while: when it comes to personalized customer engagement that works, Bloomreach is an undisputed top choice. This validation is sweeter because Bloomreach is 1 of only 3 vendors to have also received above-average customer feedback! You can't argue with customer love. Find out what the buzz is about here: https://bit.ly/3UXrEzZ

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🚀 #TeamDeltek’s Warren Linscott recently joined Michael Fauscette on the Disambiguation podcast to discuss the impact of #AI on project-based businesses. They discussed how our AI companion, Deltek Dela, is driving innovation and delivering real value to our customers. Check it out! 🎧 https://lnkd.in/egYii2dC #Innovation #ProjectManagement #ArtificialIntelligence #Podcast

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For all Partner Marketing Leaders in the midst of 2025 planning Join me & Anita Covelli for Tech Target's Partner Marketing Visionaries Webinar on November 13 where we'll discuss partner marketing and program strategies for: * Tiering partner groups to drive focus and scale your program: Learn how to segment your partners based on their strengths and capabilities, allowing you to customize your engagement strategy and maximize their impact. * Creating sustainable growth opportunities for channel partners: Discover innovative ways to empower your partners to achieve success, fostering long-term partnerships that benefit both your business and theirs. * Ensuring return-on-investment from MDF funding opportunities: Maximize the impact of your MDF budget by implementing strategies that track performance and demonstrate the value your partners bring to the table. Don't miss this opportunity to gain valuable insights and actionable strategies for building a thriving channel program. Register for the webinar now! https://lnkd.in/euRTUc2N #PartnerMarketing #ChannelStrategy #GrowthMindset #Qlik Join the conversation and share your thoughts on the importance of channel partners in today's business landscape.

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