Kyle Sutton

How can healthcare marketers stay effective while keeping data privacy top of mind? Carter Main explains why aggregate data beats one-to-one attribution and shares what this approach looks like in action. 👇

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When’s the last time you conducted a funnel analysis? 🧐 77% of consumers say their top priority when transacting online is quickly accomplishing what they set out to do. Analyzing how users flow through your funnel and interact with your platform can help your product team evaluate how intuitive it is. 🚦 Conducting a funnel analysis allows you to: ❇️Find drop-off and friction points ❇️Optimize user experiences ❇️Reveal technical errors ❇️Make iterative improvements and data-led decisions ​​❇️Understand visitor demographics ❇️Refine your messaging ❇️Validate your designs Learn how to select the right tool to complete your funnel analysis ➡️ https://lnkd.in/gsG-RXzn

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If you don’t organize your marketing data, it’s hard to scale your review management strategy and gather meaningful insights. Here’s our checklist to organize your reviews and streamline your review response, all within the Yext platform.

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🚀 Scale Your ABM Strategy with Precision and Impact 🚀 Discover how Account-Based Marketing at Scale can help marketing leaders lower customer acquisition costs while increasing lifetime value. This guide dives deep into dynamic personalization, actionable insights, and best practices for navigating the complexities of ABM in today's competitive landscape. Stay ahead of the curve and learn how to build scalable, high-impact ABM strategies to unlock greater revenue and customer engagement. Read more to transforming your ABM approach: https://lnkd.in/eXMtYMa4 #ABM #MarketingStrategy #B2BMarketing

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A/B testing isn’t just for experts. Simple tests can unlock higher clicks and better engagement. Are you testing headlines, CTAs, or layouts effectively? Learn how to optimize your campaigns with easy-to-implement A/B strategies. 🚀📊 #ABTesting #DigitalMarketing #ConversionOptimization #Engagement #emailmarketing

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Understanding and integrating the user's intent is how you create more profound, lasting relationships with your users. It’s one of the critical pillars of our Intelligent Experiences. Get a deeper dive from the legend Chidi Achara #IX #Huge

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Data dashboards are a marketing team’s best friend 💟 When data-driven strategies are both the goal and the expectation, the challenge of data consolidation and visualization proves daunting for many marketing teams. No-code dashboards bridge the gap between data collection and data empowerment 🚀 Learn more on our blog 👇 https://lnkd.in/gwQ-Kj_k

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Ahrefs has the BEST email newsletter we read, by a mile. We’re catching up with this great overview of content marketing tactics. What approaches have been most effective for you?

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If you caught DEMAND 2024, you probably heard: we’ve got a free trial for Metadata now. Yep, you read that right. One tool for your multi-channel ABM advertising. What’s in it for you? ✔️ build custom audiences ✔️ test creatives that resonate ✔️ automate your campaigns ✔️ round-the-clock budget optimization ✔️track and retarget the journey of your accounts Hit those pipeline goals, get max ROI, and make smarter ad spend decisions with a clear view of your customer behavior. Try it out for 30 days and see if it’s exactly what you need—on the house. Check the link in the comments to get started. 

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Are you maximizing your ad spend with the best Google Ads bid strategies? Explore our latest blog post to unlock the secrets to boosting your profit margins. What you'll learn: 📊 Granular Control with Manual CPC: Understand the power and limitations of manually setting your bids for each keyword. 🔧 Efficient Automation with Enhanced CPC: Learn how this strategy optimizes bids for conversions by combining manual control with machine learning. 💡 Maximize Conversions with Smart Bidding: See how Google’s automated strategies can help you achieve the highest number of conversions within your budget. Choosing the right bidding strategy can transform your clicks into profits, ensuring your ad spend delivers the best return. Check out the article by Shawn H. Assad, MBA, Strategy Lead for Search, Shopping, Display, and Video at adQuadrant, and supercharge your Google Ads strategy today! https://lnkd.in/dv6-ApVu #googleads #ecommerce

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💸 Is your wallet feeling light? It’s time to rethink your current martech budget to maximize your ROI–without sacrificing the quality of your DXP or CMS. ⚡️Find out what truly drives ROI in marketing technology and learn seven ways to cut costs in your digital experience solution with our new ebook. Discover proven methods to reduce expenses while boosting efficiency. 🤑 Download our free ebook and start reducing costs today 👉link.kentico.net/3KF84Di #DXP #Kentico #MarketingROI #MartechBudget #DigitalExperience #CostSavings

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📈 Dive into our white paper: "A Comprehensive Guide to Measuring Lower- and Upper-Funnel Media"! Discover: 📊 Key metrics for each funnel stage 🎯 Effective measurement techniques 🚀 Strategies to align media with your goals Boost your marketing game with expert insights! #UpperFunnel #LowerFunnel #MediaStrategy #WhitePaper #MatrixPoint

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