Leslie Osborne

DPAA Study Outlines Trends and Growth Opportunities for U.S. Digital Out-of-Home Market, with 96% of Marketers and Agencies Planning to Increase or Maintain Spending in the Next 12 Months

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Digital video ad spend is becoming more performance-driven, with tangible metrics like sales, store visits, leads and website actions now the most important KPI for determining success with digital video. #mediaplanning #mediabuying

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Once you have maximized results from a certain channel or campaign, you must move to the next most efficient medium or channel. This kind of incrementality is critical in optimizing marketing budgets. As you scale your marketing efforts, each additional dollar spent delivers a smaller return than the one before it. The key is understanding what each incremental dollar (or group of dollars) contributes and ensuring those returns align with your goals. Smart marketing isn’t about spending more—it’s about spending wisely. Are you tracking your incremental returns?

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📊 Direct Mail Delivers: The Association of National Advertisers (ANA) reveals that direct mail achieves an impressive 112% ROI, outperforming other marketing channels. 💡 Why it Matters: With unmatched response rates and proven ROI, direct mail remains a powerhouse for driving measurable results. Ready to see what your marketing ROI could look like? Use the calculator here: https://bit.ly/3XIDGO7 #marketingROI #directmail #advertisingstrategy #Clipp #Valpak

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Why Implementation Matters for Fractional CMOs https://lnkd.in/evfzMSVM . #fractionalcmo #digitalmarketingagency #bostondigitalmarketing #brickmarketing #nickstamoulis

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Here's an excellent comprehensive article from Swanson Russell providing guidance for retargeting strategies.

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Table Stakes alumni, are you looking to demystify how media buyers make decisions about advertising in local news? Join API's exclusive webinar with Ted Williams on Aug. 8 at 1 pm ET to learn about: ✅ Types of ad products that appeal to buyers ✅ Paywalls and ad placements ✅ Working with advertisers through their budget cycles and more https://lnkd.in/es9MFq3W #localnews

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🌌 #TroiMailing FAQ Series: How do I measure #DirectMail campaign success? 📊 A: Direct mail offers precise measurement capabilities that help track your campaign's performance. Our expert team can guide you through proven industry practices to evaluate your campaign's effectiveness. 📈 Ready to measure your campaign success? Contact us today: https://heyor.ca/LSRfKM #MarketingMetrics

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No matter where you are located, extreme weather conditions have become all too normal. Help prepare your community for whatever Mother Nature brings using your Metro creative, editorial and sales resources: https://lnkd.in/eCjvb4PB #publisher #newspaper #printadvertising #digital #socialmedia #community #local #emergencypreparedness

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How much more revenue could you generate with better targeting and quality data?    ✅ Data is at the core of everything you do! Identify your audience and convert your customers faster with our powerful data solutions - https://lnkd.in/e-N4Xt9E Schedule a brief call - 631-306-9244 - to discuss how we can help you acquire new customers and drive more revenue with our data-driven products and services. #dataanalysis #datamining #datamodeling #dataquality #dataenrichment #leadgen #datahygiene #emailmarketing 

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As the advertising landscape continues to evolve, don't just keep up...THRIVE 🏁 Combine the power of CTV, email, and display advertising to: 👀 Capture and hold your audience's attention 📣 Reinforce your brand message 🏎 Drive conversions LBDigital >> Third party data that doesn't suck 🥤 #data #ctv #dsp #email #directmail #identity https://lnkd.in/eEiVtYGx

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Insight delivers results at the top of the funnel. Here’s how. Your top-of-the-funnel (TOTF) acquisition—be it on landing pages, newsletters, or even here on LinkedIn—should deliver valuable industry insights to your audience.  They’ll learn something. You’ll generate a quality lead. That’s a rare win-win early in the funnel. How should you craft your insights? You’ve got to provide strategic information in a bite-size chunk. Try offering:  👉 Comparison grids or charts that highlight your offering alongside industry trends. 👉 Infographics that visually present key information. 👉 ROI calculators that clearly demonstrate your value in numerical terms. 👉 Connections between your offering and current events. When targeted effectively, these insights can drive measurable results, enhancing both your credibility and lead generation.

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A variety of factors influence the probability of #sponsorship retention. Take a look at this comprehensive, generalizable sponsorship retention model recently published in the #JournalofAdvertisingResearch, available for #theARF members. #predictiveanalytics #advertisingresearch #marketing

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Catch Randy Kessler, Digital Advertising Director of Informa Markets/Labels & Labeling and I, as we share expert insights on Making Email Marketing More Effective. Don’t miss this chance to enhance your email strategies and drive better results in your campaigns! #EmailMarketing #DigitalAdvertising #MarketingStrategy #InformaMarkets #LabelsAndLabeling #MarketingTips #BusinessGrowth

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Interesting take! Did you know that the Association of National Advertisers (ANA) reports that direct mail can deliver an impressive 112% ROI, making it the most effective marketing channel? In an age of digital overload, direct mail still cuts through the noise and drives results. Ready to see how your campaign could perform? Calculate your marketing ROI here: https://bit.ly/47nz6tj #MarketingROI #Clipp #Valpak

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📈 In-depth analytics are crucial to understand the success or failure of your strategy! 💡 At Southern Starr Promotions, we provide monthly detailed analytics and make necessary modifications to ensure our clients' success. #MarketingStrategy #DataDrivenDecisions #ConstantImprovement 🚀

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How is your advertising budget pacing so far this month? Find out and adjust accordingly to maximize your results using our AKvertise, Inc. Advertising Budget Pacing Calculator: https://lnkd.in/gjE3tRFs

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