Lindsey Bowen

Ahrefs has the BEST email newsletter we read, by a mile. We’re catching up with this great overview of content marketing tactics. What approaches have been most effective for you?

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New Guide out today! If targeted, hyper-personalized messaging is your goal, it all starts with accurate customer data flowing across all of your platforms. Learn how to effectively integrate your data & optimize digital marketing.

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Quiz funnels are a must-have for every marketing strategy. Our latest guide looks at how you can create engaging quiz funnels that convert. Whether you want to boost audience engagement, grow your email list, or increase sales and leads, quiz funnels are the way to go. Find out more by clicking the link. 🔗

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How can brands adapt to consumers’ desire for authentic marketing strategies in their paid, earned and owned channels? We explore tactics for portraying authenticity and transparency in your brand’s marketing.

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Kimberly Matenchuk, Managing Director, Programmable Media, at Cloudinary explores five trends that could help brands get more from their investments in video advertising...

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https://lnkd.in/es4_TteJ Effin Amazing’s content marketing strategy for Chupa Mobile led to 44% conversions with Unbounce’s lead gen templates. Learn how landing pages can drive more qualified leads. #LeadGeneration #UnbounceLandingPages #MarketingStrategy #DigitalMarketing

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Unlock a deeper understanding of your Prime Video ad campaign investments and overall media strategy. Dive into comprehensive cross-media custom attribution and uncover a more detailed view of the customer journey, ensuring every step of your marketing efforts resonates with your audience.

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When’s the last time you conducted a funnel analysis? 🧐 77% of consumers say their top priority when transacting online is quickly accomplishing what they set out to do. Analyzing how users flow through your funnel and interact with your platform can help your product team evaluate how intuitive it is. 🚦 Conducting a funnel analysis allows you to: ❇️Find drop-off and friction points ❇️Optimize user experiences ❇️Reveal technical errors ❇️Make iterative improvements and data-led decisions ​​❇️Understand visitor demographics ❇️Refine your messaging ❇️Validate your designs Learn how to select the right tool to complete your funnel analysis ➡️ https://lnkd.in/gsG-RXzn

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In 2024, location-based businesses must prioritize pivotal areas to succeed in the evolving landscape of personalized experiences. This eBook offers insights into key metrics for measuring performance and success in this dynamic environment. https://lnkd.in/dDJ6gZvZ

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Frustrated by ads that flop? Media networks are here to save the day. By uniting first-party data across companies, media networks create a single view of your audience, enabling seamless targeting and precision measurement. It’s the difference between ads that miss the mark and campaigns that drive true ROI.

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Brands that haven’t made a serious push into digital advertising don’t have to overcommit. With smart targeting and a small test budget, you can expand reach to high-value leads. See below to learn how!

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Unlock the full potential of your ad spend with precision advertising. Target your personas, merge channels, and measure it all with pinpoint accuracy. Learn how precision advertising can transform your marketing👇👇👇

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AI marks a fundamental shift in how #marketing operates — transforming engagement, decision-making, and customer segmentation. Want to learn more and find out how you can incorporate AI into your marketing workflow? Download the Callan Consulting 2024 State of Marketing AI Report and join our CMO Christine Royston for a LinkedIn Live session with Ed Callan and Amy Heidersbach on November 21 at 10:30 a.m. PST.

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