Lisa Sherwood

Is traditional sales content management stifling your org’s growth potential? In this video, Mindtickle Principal Product Marketing Manager Christian Pieper outlines how orgs can build a content strategy using data from your CMS, DSRs, and CRM. The result? A content strategy that’s driven by data and perfectly aligned with the buyer journey Here's what Christian covers: -How centralizing content can alleviate administrative burdens and boost adoption rates. -The importance of layering engagement data to truly understand the impact of your content. -How to use data for strategic content planning Watch the entire video here: https://brnw.ch/21wK7HD

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It’s #Workshare Wednesday and we’re focused on account-based marketing. #ABM is a powerful tool that allows brands to target and engage audiences of one, few, or many. April Six creates account-centric ABM programs that combine AI-driven dynamic segmentation with innovations for advanced delivery & reporting. Visit https://bit.ly/3VhcyWF to learn how we’ve leveraged ABM to help B2B brands understand & connect with prospects. And watch for the next case study post showcasing how we helped semiconductor leader AMD transform its acquisition of new accounts through ABM. #agencylife #digitalmarketing

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On this episode of The B2B Marketing Mindset, we debunk the myths around selling marketing services companies with expert insights from Todd Taskey of Potomac Business Capital. Todd shares his knowledge on maximizing company value through innovative transactions tailored for CEOs, Founders, and Entrepreneurs. See more at the link in the comment.

Monday means Best of MarTechBot on MarTech. 🤖 Today, MarTechBot helps a reader understand email tactics and CTAs for a lead generation program. Every Monday, Best of MarTechBot gives you can opportunity to see the bot in action, read the advice it dishes to marketers and see how improving the prompt impacts the answer. Read more from this week's Best of MarTechBot: https://lnkd.in/e2JCsAKt P.S. Sign up for the MarTech newsletter to get Best of MarTechBot, weekly job openings, perspectives from 70+ practicing marketers and more, delivered to your inbox. Sign up here 👉 https://lnkd.in/dGJkghCM #ai #aiinmarketing #leadgen #emailmarketing #marketing

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Disovery. Impact. Roadmap. If you're looking to jumpstart your campaign with the right messaging, learn more about our Impact Strategy solution to get clear insights that drive results: https://hubs.li/Q02NTWW80

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FIVE REASONS ITS TIME TO INVEST IN MARKET RESEARCH: Are you missing critical insights about your audience? 🤔 Learn how to spot the signs your business needs market research—and why acting now can set you apart. https://hubs.la/Q02ZqMtv0 #ConsumerInsights #MarketResearch

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Whether you are new to Propensity, or simply new to ABM, a good place to start is with Propensity Strategy docs! We’re compiling a wealth of information to help ABM enthusiasts answer everyday marketing questions like: 💭 How do I build an intent-driven audience? 💭 What’s the difference between a cohort and a campaign? 💭 Is there a way to measure ROI? 💭 How can I build sequences? 💭 Are there effective ways to engage with clients? Find answers to all your ABM questions here in our convenient doc repository: https://ow.ly/wFnb50StPf6

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Whether you are new to Propensity, or simply new to ABM, a good place to start is with Propensity Strategy docs! We’re compiling a wealth of information to help ABM enthusiasts answer everyday marketing questions like: 💭 How do I build an intent-driven audience? 💭 What’s the difference between a cohort and a campaign? 💭 Is there a way to measure ROI? 💭 How can I build sequences? 💭 Are there effective ways to engage with clients? Find answers to all your ABM questions here in our convenient doc repository: https://ow.ly/wFnb50StPf6

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Some interesting points in this article. Effectively measuring success in account-based marketing isn't just about tracking traditional metrics like website traffic or lead volume; true ABM success is gauged by deeper engagement with target accounts and real business impact. https://ow.ly/5qB050SJzUb #ABM #B2BGTM #MarTech

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"Is your organization aligned and ready for ABM success? 🤔" In this week’s podcast episode, Jessica Fewless and Andrea Frazier break down what it really takes to make ABM work: ✨ Alignment: Across your organization on ICPs, target accounts, and revenue goals. ✨ Readiness: Researching your tools, ensuring your data is clean, and using your tech with purpose. Spoiler: Technology alone isn’t a strategy—it’s about how you prepare and use it. Ready to rethink your ABM approach? 🎧 Check the full episode in the link in bio!

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Our CMO, Jason Lyman, recently appeared on the MarTech Podcast with Benjamin Shapiro for two interviews. Listen in as Jason discusses how data is transforming omnichannel marketing and learn about the challenges associated with it. 🚀 Listen below ⬇ #marketingtips #saas #cmo #podcast

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Break Free from the Funnel: A New Approach to B2B Content Marketing Are you tired of the traditional funnel approach to content marketing? As Constantine von Hoffman highlights, many B2B brands miss a crucial opportunity to connect with customers before they even start their buying journey. Key Takeaways: Problem-centric content Mental availability Long-term strategy - By addressing specific customer pain points and category entry points, we can position our brands as thought leaders and trusted advisors. Let's elevate our B2B content marketing strategies together! 🚀 #contentmarketing #B2Bmarketing #digitalmarketing #customerjourney #marketingstrategy

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What are you doing with your customer insights once you survey them or receive reviews? This feedback can be turned into marketing messaging gold! https://hubs.ly/Q02KcRtR0 Stay up to date here. https://hubs.ly/Q02Kdfzq0

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Stuck in a content rut? 🥴 Start leveraging data from customer feedback, competitor insights, and STAT's keyword suggestions to reignite your content strategy 🚀 Get more inspiration: https://bit.ly/42jb9Re

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Feeling stuck in a marketing rut? 😩 Kathleen Schaub outlines a 5-step process to spark innovation and solve your toughest problems. 🚀 Learn how to break free from common solutions and develop groundbreaking ideas to elevate your marketing game! 💡 https://lnkd.in/dJ7gG4vG #marketinginnovation #marketingproblemsolving #creativemarketing #b2bmarketing

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Discover valuable insights from Gravity Global experts and INFUSE demand strategists in our ABM activation webinar! Watch now to discover effective ABM launch strategies, common implementation pitfalls to avoid, and the best ways to align your organization for ABM success. https://lnkd.in/diPnwXvT #ABM #DemandGeneration #B2Bmarketing

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Make sure no white paper is left behind in 2025. Learn how to unlock the value of your content marketing assets and investments and extend their impact here: https://bit.ly/3XXNLXS #contentmarketing #digitalmarketing #marketing 

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