Lonnie Hirsch

𝐌𝐨𝐫𝐞 𝐭𝐡𝐚𝐧 75% 𝐨𝐟 𝐩𝐚𝐭𝐢𝐞𝐧𝐭𝐬 𝐬𝐞𝐚𝐫𝐜𝐡 𝐨𝐧𝐥𝐢𝐧𝐞 before choosing a healthcare provider. Are you doing something about it? In today’s digital world, your online presence is often a patient’s first impression of your practice. Here’s how to make your online presence work for you: 1. 𝐀 𝐏𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥 𝐖𝐞𝐛𝐬𝐢𝐭𝐞 Patients trust practices with clean, easy-to-navigate websites. If your site looks outdated, they may assume the same about your services. 2. 𝐋𝐨𝐜𝐚𝐥 𝐒𝐄𝐎 Patients often search for providers near them. Optimizing for local search ensures your practice shows up when someone searches for “doctor near me” or similar terms. Keep your Google Business Profile updated, use location-specific keywords, and ensure consistent contact information across platforms. 3. 𝐀𝐜𝐭𝐢𝐯𝐞 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 Patients like to see that you’re approachable and engaged. Sharing tips, updates, or behind-the-scenes content helps build trust. 𝐖𝐡𝐲 𝐓𝐡𝐢𝐬 𝐌𝐚𝐭𝐭𝐞𝐫𝐬 𝐟𝐨𝐫 𝐀𝐥𝐥 𝐏𝐫𝐚𝐜𝐭𝐢𝐜𝐞𝐬 Whether your practice serves patients online or offline, your online presence is the bridge that connects you to them. For offline practices, it ensures patients in your area can find and trust you. For online practices, it’s the only way to stand out in a crowded digital space. 𝐃𝐨𝐧’𝐭 𝐖𝐚𝐢𝐭 𝐔𝐧𝐭𝐢𝐥 𝐈𝐭’𝐬 𝐓𝐨𝐨 𝐋𝐚𝐭𝐞 With 2025 just around the corner, If you’re not working on your online presence yet, you might regret it later. Building trust and visibility takes time, and the sooner you start, the sooner you’ll see results. 𝐈𝐟 𝐲𝐨𝐮’𝐫𝐞 𝐮𝐧𝐬𝐮𝐫𝐞 𝐰𝐡𝐞𝐫𝐞 𝐭𝐨 𝐬𝐭𝐚𝐫𝐭 𝐨𝐫 𝐝𝐨𝐧’𝐭 𝐡𝐚𝐯𝐞 𝐭𝐢𝐦𝐞, 𝐰𝐞 𝐜𝐚𝐧 𝐡𝐞𝐥𝐩. 𝐋𝐞𝐭’𝐬 𝐦𝐚𝐤𝐞 𝐬𝐮𝐫𝐞 𝐲𝐨𝐮𝐫 𝐩𝐫𝐚𝐜𝐭𝐢𝐜𝐞 𝐬𝐡𝐢𝐧𝐞𝐬 𝐨𝐧𝐥𝐢𝐧𝐞.

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Open enrollment brings a lot of changes for you and your patients. Assisting your patients during this time strengthens trust and ensures they can continue accessing your care. One easy yet effective step is to update your website with a current list of accepted insurance plans for the upcoming year. Why it matters: 1. Patients can quickly verify if you’re in-network, reducing confusion and stress. 2. It saves your staff time by minimizing phone inquiries about insurance coverage. Bonus Tips: 1. Highlight key changes in insurance participation directly on your homepage. 2. Include a downloadable PDF or dedicated FAQ section with open enrollment details. 3. Use social media and email campaigns to remind patients to check your updated list. With Hive, you’ll have the tools to manage this season like a pro: * Real-Time Insights: Understand patient trends, claims, and revenue at a glance. * Payer Portfolio Management: Optimize contracts and monitor plan performance effortlessly. * Alerts Dashboard: Stay ahead with actionable insights tailored to your practice’s needs. Let Hive help you focus on what matters most—your patients. Ready to streamline open enrollment? Book your FREE 25-minute consultation here - https://lnkd.in/eYnE25Su. #OpenEnrollment #PatientTrust #PracticeTips #HiveHealthcare

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You're not leveraging storytelling. Facts alone don't persuade. Incorporate stories: Share personal experiences. Authenticity builds trust. Use client success stories. Proof over promises. Create relatable scenarios. Help readers see themselves in your content. Evoke emotions. People act on feelings, not just logic. Stories stick; data is forgotten. Become a storyteller. 👇 I'll get you 5-10 qualified leads in 90 days. Guaranteed. (Or I’ll work for free until I do) There’s 3 reasons why you should be posting content: - To become an authority in your niche - To drive organic traffic to your offer - To build a brand that’s inside everyone’s head The result? - You build an audience, giving you status - You generate high-quality leads - You become the brand that everyone knows DM me “LFG" if you're interested for a free 15-minute consultation. (I’ve got limited space available)

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Customer service in #healthcare -- listening to #patients -- is that a novel concept? Seems like for my first 5-7 years in #urgentcare it's mostly what I talked about 2x/year at Urgent Care Association conventions. Since urgent care has become more corporatized, it seems the concept has taken hold and it's now totally a "given." But it was independent docs--urgent care "pioneers"--who really focused on the #patientexperience with leather sofas, upscale finishes and refreshment stations. Early in the industry, especially when I was Vice President of Product (with that one "product" being "urgent care"), it was always an agenda-setting issue. Do you ask your patients what they think? Some of the most insightful experiences I had during those years were consumer focus groups held in various cities to get patient perspectives on "on-demand" health care--not just urgent care but also CVS Health MinuteClinic and #occupationalmedicine experiences. This role was not without its run-ins. I remember one #emergencymedicine physician who acted as if the patients were there for him. "F**k the patient" he said in protest of helping make a process more patient-centric. Another occ med doc totally dismissed what I was saying..."I understand you're a patient advocate, but..." Huh? What's a "patient advocate" and why is that a bad thing? Customer service is a basic concept--shared by banking, retail, hotels, restaurants and every other business that depends on consumer discretionary spending. And customer service starts with what the customer wants, needs, and desires...on their terms. In Ohio, the world-class Cleveland Clinic has created a panel to learn more about providing an award-winning patient experience including involving patients in #healthcaremarketing activities like: --Improving the websites --Helping design Cleveland Clinic mailing pieces --Shaping new initiatives through focus groups with fellow patients --Providing feedback to improve the patient experience --Identifying the best way(s) to communicate with patients How do you engage your patients in making sure on-demand healthcare is more responsive to their needs?

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Fact vs. Fiction: Keywords and SEO Success Keyword stuffing won't make your healthcare site rank higher on Google. In this episode, we discuss how Google's smart algorithms can detect when you're overusing keywords like 'Best Fertility Clinic' or 'Best Chiropractor Near Me.' Instead, learn how to create content that answers the real questions and concerns of your potential patients, many of whom are searching under stress or pain. Discover the right way to connect with your audience and improve your SEO. . . . . #branding #business #digitalmarketing #doctor #doctors #entrepreneur #entrepreneurship #healthcare #healthcareprofessionals #healthcareworkers #hospital #inspiration #marketing #marketingdigital #marketingstrategy #marketingtips #medical #medicine #motivation #nurselife #nurses #nursing #smallbusiness #socialmedia

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If Oprah Winfrey met Elon Musk… Discussing the Future of Independent Pharmacies in America Oprah: "Elon, independent pharmacy owners in the U.S. are feeling the squeeze. They’re facing skyrocketing operating costs, competition from large chains, and a constant battle to stay relevant in the digital age. What advice would you give them?" Musk: "That’s a tough environment, no doubt. If I were them, I’d look at it through a few key lenses: optimization, automation, and community." Oprah: "Optimization and automation? Aren’t those big investments for small businesses?" Musk: "Not necessarily. Think of it in steps. Start with what’s achievable now. For example, implementing simple AI solutions could streamline tasks like inventory management and customer communication, freeing up pharmacists to focus on patient care. Imagine a digital assistant reminding patients about prescriptions or checking insurance – things that eat up time but don’t necessarily need a human touch." Oprah: "So, more technology, less paperwork! But what about the human side? Pharmacies have always had that special, personal touch." Musk: "Exactly. That’s where community comes in. Independent pharmacies are the heart of neighborhoods – but to stay strong, they need to reflect that warmth and care in their space too. Imagine walking into a pharmacy that feels welcoming and bright, with a front-end designed to attract and engage. It’s not just about stocking the essentials; it’s about creating an experience. Smart product selection, a layout that encourages wellness, and curated services that fit community needs are powerful." Oprah: "Wellness hubs, welcoming atmosphere, all while delivering convenience. But what about the online competition? It’s hard to beat the convenience of a click." Musk: "Then they need to match that convenience – but with a human touch big chains can’t offer. Local delivery partnerships, same-day refills, personalized consultations via video – these aren’t out of reach. The goal is to be the pharmacy that serves and anticipates. Knowing your community’s needs lets you stock smarter and offer an experience that can’t be matched online." Oprah: "If they followed your advice, we’d see an entirely new model for independent pharmacies. Thank you, Elon!" 📢 Takeaway for Pharmacy Owners: It’s time to think outside the box! Use tech to streamline, create a welcoming atmosphere, reinforce community ties, and re-imagine your role as a wellness provider. A shift in perspective might just be the cure for your business challenges:)) WHAT DO YOU THINK about my AI post (Me+CGPT+MJ)? ready to talk with you next week in New York: https://lnkd.in/db2K-qkq #IndependentPharmacies #Innovation #HealthCareTransformation #sartorettoverna #pharmacy

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The healthcare system is often shaped by various hidden incentives that can impact the quality and type of care patients receive. This often creates friction between financial incentives and patient care goals. How an expert healthcare advisor can help you get the best care: Deciphering Billing Practices: Helping you understand what you are being billed for and why. Choosing the Right Insurance Plan: Offering unbiased advice on selecting the best insurance coverage for your needs. Appealing Denied Treatments: Assisting with the process of appealing insurance denials to secure necessary treatments. Maximizing Insurance Reimbursements: Helping you navigate the reimbursement landscape to optimize your healthcare benefits. Knowing our clients, their preferences, and care needs and staying in close touch with them and we know what to look out for as they navigate healthcare.  _ _ _ Have you experienced obstacles in getting the care you deserve?  Let me know in the comments below.    For more tips, link to the full article in the comments.    Need healthcare advice? At Wellworth, my team and I advise family offices and their clients on healthcare issues that require bespoke advice.    Book a time with me via the link in the comments.  #healthcare #advice #healthcareadvisor

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The healthcare system is at a breaking point. (Corporatization is eating it up) Corporate and government-led systems prioritize profits and bureaucracy over patient outcomes. And it leaves independent physicians struggling to maintain their autonomy. But physicians are not powerless. WE remain to be the bridge between patients and an increasingly convoluted system. It’s time to leverage that position and reclaim our role as patient advocates. 📌 Check out the 5 key strategies to strengthen independent practices and restore influence: 1) Shared Ownership of Vendors 2) Building Alliances for Strength in Numbers 3) Educating the Public 4) Innovating Through Independence 5) Claiming a Seat at the Table This isn’t just a fight for physician autonomy—it’s a fight for better healthcare for all. Where do you see healthcare going from this point? How do we fight corporatization? 🤔 #healthcare #corporatization #healthcaresystem #physicians #sharedownership #patientcare

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Discover Amarasate—a plant-based approach designed to target appetite control. Join Dr. Ed Walker as he explains how it signals the gut to tell the brain you’re full, offering a natural and scientifically validated method for managing hunger. Dive into the science behind this innovative solution!

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Overposting doesn’t make you consistent. → It makes you desperate. Why? Well for starters you get: → Terrible engagement. → No leads. → Zero results from your LinkedIn strategy. Sound familiar? You’ve been told to “just keep posting”... and “engage more.” So you’re doubling down → Posting multiple times a day → Leaving dozens of comments → And hoping something sticks. But it’s not working. Here’s the harsh truth: → Rushed posts damage your credibility. → Bland comments scream "notice me!" → Your audience sees through it. No one trusts copy-paste BS. No one cares about recycled tips they’ve seen a hundred times. Consistency isn’t about quantity—it’s about quality. → Post once a day. → Tell the truth. → Share bold opinions. Content has substance? → People notice. Authentic content? → People trust you. That’s how you get that “Oh wow, this is actually working!” feeling. ... Did this post call you out?

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Innovators are primed to transform healthcare with AI technology. However, applying tech to the right problems is critical, so every field should prioritize areas where AI might be beneficial. Behavioral healthcare should focus on two crucial deficiencies—access to care and Measurement-Based Care (MBC)—where low-hanging fruit waits. Brief visits with therapists in the primary care setting will be vital to improving care access. Patients value these visits because the setting is non-stigmatized, the contact is limited, and a non-judgmental, empathic listener is hard to find.  Yet, outcomes will benefit from extending the work virtually. AI-driven tools could direct patients to targeted local and digital resources. MBC needs help getting patients to complete brief clinical measures. Clinicians and their staff absorb the burden of this administrative process today.  AI products currently exist to engage and query consumers on many topics, and similar tools could automate MBC interactions. AI could direct the process from data collection and analysis to clinician alerts on high-risk patients. AI could leverage MBC’s ratings of clinical risk in other ways, such as prioritizing behavioral interventions.  Indeed, AI’s targets are coming into better focus—healthcare’s many inefficient systems. See more 200-word essays on my website: https://lnkd.in/gUZHDmxK

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The Best Marketing Strategy? Happy Patients. As a healthcare professional, I've seen firsthand how patient satisfaction can make or break a medical practice. The secret to attracting new patients and growing your practice lies in the simple yet powerful concept of happy patients. Research shows that satisfied patients are more likely to: Remain loyal to your practice Refer friends and family Leave positive online reviews Engage with your marketing content In other words, happy patients are your greatest advocates. By prioritizing their experience, you can organically grow your patient base and reputation. 3 Tips for Delighting Your Patients Enhance the Patient Experience: Focus on making every interaction - from booking appointments to follow-up care - seamless and enjoyable. Communicate Effectively: Keep patients informed, address their concerns, and build genuine relationships. Leverage Patient Feedback: Use surveys and reviews to identify areas for improvement and showcase your commitment to quality care. Happy patients influence not just their own healthcare decisions, but also the choices of their friends, family, and communities. This organic, trust-based influence is the most potent marketing strategy you can cultivate. Invest in building genuine connections with your patients, and watch your practice thrive on the power of happy patients. Follow Dr. Mangala Devi for more ------------------------------------------ #patientcare #marketing #healthcare #medicalpractice #patientdevotion

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When things sound too good to be true... they usually are.... REACH ACO's claimed $1.6B in savings is case in point. This is going to get a little dense, but please stick with me. When we look at financial results of the REACH model, there are significant differences between the reported savings relative to benchmarks (what is being reported here) and what evaluation findings may ultimately show. These discrepancies center on the distinction between the benchmarked financial results—used in CMS’s public reporting—and the evaluation-based findings, which are designed to assess actual spending changes using comparison groups and broader market controls (actual savings). Benchmarked financial results are based on targets set for each ACO at the start of the performance year, adjusted for risk factors like patient demographics and historical spending patterns. These targets serve as spending goals, but their adjusted nature can make them relatively generous, enabling ACOs to show “savings” against these targets without necessarily reducing real-world spending. By comparison, evaluation findings attempt to control for market-wide trends, offering a more conservative picture of savings by isolating changes driven specifically by ACO interventions. This method often results in much lower, sometimes even negative, savings figures, as broader market effects—such as rising healthcare costs—are taken into account. We don't have to look back far to see exactly how different these results are. In PY 2022 CMS reported $855.6 million in savings relative to benchmarks. The evaluation for that same year later revealed $632.2 million in net losses. That's over a $1.5 swing from CMS's public savings number to the evaluation data. For PY 2023, CMS has reported net savings of $694.6 million, yet the final evaluation in 2025 may reveal a more conservative or even contradictory picture of actual cost reduction. This delay between benchmark-based reports and evaluation findings effectively creates a lag in accountability, with the public receiving a best-case scenario in real-time, only to find out later if those savings held up under scrutiny. Why the discrepancy? Benchmarks may be inflated, especially for certain high-needs populations or new entrants, making it easier to demonstrate savings. Evaluations, however, typically use comparison groups and more cautious adjustments. Evaluation results control more stringently for patient demographics, healthcare needs, and external market dynamics. Given the PY 2022 gap between benchmarked and evaluated savings, I wouldn't take CMS's projected savings to the bank. Marty Makary M.D., M.P.H.Jeffrey HoganPatient Rights AdvocateGe BaiDavid BalatCora OpsahlLee LewisStacey RichterAnn LewandowskiAnn KempskiDutch RojasHannah AndersonThe Cicero InstituteShawn GremmingerGuy D'Andrea Darren Fogarty Eric Bricker, MD Dave Chase, Health Rosetta-discovering archaeologist NASHP | National Academy for State Health Policy

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Is your chiropractic practice still relying on outdated, server-based systems? In this clip, Josh Nation from TurnCloud explains the game-changing benefits of switching to a cloud-based EHR. Say goodbye to constant updates, hardware failures, and backups. With TurnCloud, you can manage your practice from anywhere, giving your team the flexibility they need in today’s business landscape. Discover how cloud-based EHRs simplify workflow and keep your practice running smoothly! https://www.turncloud.com/