Lori Alsterberg

FIVE REASONS ITS TIME TO INVEST IN MARKET RESEARCH: Are you missing critical insights about your audience? 🤔 Learn how to spot the signs your business needs market research—and why acting now can set you apart. https://hubs.la/Q02ZqMtv0 #ConsumerInsights #MarketResearch

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Looking to make informed, data-driven decisions for your business? Dive into "The Ultimate Guide to Market Research." Learn how #market #research can shape your strategy and how to get started. Get the guide. https://hubs.ly/Q02FFwvz0

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It’s #Workshare Wednesday and we’re focused on account-based marketing. #ABM is a powerful tool that allows brands to target and engage audiences of one, few, or many. April Six creates account-centric ABM programs that combine AI-driven dynamic segmentation with innovations for advanced delivery & reporting. Visit https://bit.ly/3VhcyWF to learn how we’ve leveraged ABM to help B2B brands understand & connect with prospects. And watch for the next case study post showcasing how we helped semiconductor leader AMD transform its acquisition of new accounts through ABM. #agencylife #digitalmarketing

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One Statistica survey notes that a majority of Americans have more than one email address. How can you guarantee that your marketing emails are delivering to the right inbox? Learn More: https://lnkd.in/eFF3YmEi #blog #emailmarketing

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🎯 High-quality survey responses lead to smarter business decisions. So, how can you drive thoughtful engagement? It may come down to how you're framing your questions. The right balance between open- and closed-ended questions can yield better insights. 🤿 Let's go for a deep dive. https://hubs.ly/Q02x0cmm0 #marketresearch #mrx

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This article argues that B2B brands often focus too much on the customer journey without addressing customer problems before they start seeking solutions. It says bridging this gap is important for positioning brands for the buyer's consideration. https://bit.ly/3YUhSzT

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Marketing wisdom wanted! 🎓 AI is powerful, but it's no silver bullet. Theresa Kushner's article explores how a healthy dose of marketing knowledge can keep your AI on the straight and narrow. Get the wisdom you need to leverage AI effectively. https://lnkd.in/ezGPKyGw #marketing #marketingtechnology #AI

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Struggling to understand what your audience really care about or current market trends? Digital Marketing Insights (DMI) are what helps you gain insights into valuable data from public sources. The latest blog post from our amazing sponsors Gray Dot Company will help you learn how to uncover your untapped customers, what resonates with your audience, or new products or services you should develop using DMI knowledge. Read full article here https://bit.ly/3UP7Ezp

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New Post: The Dark Side of Market Research: Overcoming Confirmation Bias in Idea Validation - https://lnkd.in/gwt5XmJy Uncover hidden pitfalls in market research and learn strategies to neutralize confirmation bias for successful innovation.

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This is #marketresearch that rocks! Cornerstone Research surveys radio listeners and asks their opinions about songs or even hooks. Then, this market research firm enables the radio industry to sort, filter, and categorize survey results so they can find trends. Read the case study today: https://lnkd.in/gYzEHgcG

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This is #marketresearch that rocks! Cornerstone Research surveys radio listeners and asks their opinions about songs or even hooks. Then, this market research firm enables the radio industry to sort, filter, and categorize survey results so they can find trends. Read the case study today: https://lnkd.in/gYzEHgcG

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Marketing leaders’ jobs are becoming harder than ever. Hear about the top challenges CMOs are facing and how #artificialintelligence tools can help teams produce content at scale in this report. Download your copy here: ➡ https://bit.ly/4ew0EyV #marketing #AI #DAM #digitalassetmanagement #socialmediastrategy

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