David Mackay

Member of the Month June 2024: Maria Trysla 🎉 🌟 Member Since: February 2024 🚀 MTP: Transforming SaaS and technology brands to their true revenue potential 🔍 Why ExO Matters to Maria: Introduced to OpenExO by Dr. Robin Rise, Maria found the ExO methodology instrumental in identifying inefficiencies within global and mid-market companies, enhancing her consultancy for fast-growing tech firms with tools like 'staff on demand'. Her participation in various ExO initiatives, such as the AI-Ready Assessment Co-Branding subcommittee, has enriched her perspective and fueled her commitment to continuous learning and improvement. 🌍 Background Insight: Maria is a former CEO who led two SaaS companies to achieve 65% revenue growth and successful exits. She now serves as a CMO advisor or fractional CMO for technology and SaaS companies that need refined branding and go-to-market strategies to align with their business goals, focusing on companies with investments up to $200M.

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Learn how G2 helps organizations with its review-to-revenue flywheel from Godard Abel, the co-founder and CEO, as he joins #theCUBE at the NYSE Pacific studio for exclusive #DF24 coverage. “We want all those vendors to leverage the G2 review to revenue flywheel. It starts with reviews. Let's say you have 100 good reviews and enough customer voice. The question is, ‘What do you do with that to turn it into revenue?’ One of the best methods is to use our intent signals, as we have over 2,000 categories of software on G2,” Abel shares. “If you miss a deal, you might not get another chance for five or 10 years. That's where using our intent to target at the right time is important. The second thing we give them is the right message… If somebody pings me, like, ‘Hey, Marc in Salesforce loved my app, here's why,’ I will definitely take the call and listen. On G2, we have hundreds of peer reviews,” he adds. 📰 More: https://lnkd.in/gBdw2Uae #EnterpriseTechNews #CloudComputing #Dreamforce Brian J. Baumann

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🎙️ New Podcast Episode! 🎙️ Tune in as Portnox CEO, Denny LeCompte joins Dan Balcauski at SaaS Scaling Secrets to dissect the Acquirer’s Playbook. 📊💡 From navigating acquisitions to scaling for success, Denny shares his expert insights and experiences leading Portnox to new heights. Whether you're a founder, leader, or just curious about scaling strategies, this episode is packed with valuable takeaways! 🚀 🎧 Listen here: https://hubs.ly/Q02PkQzd0 #Podcast #SaaS #BusinessGrowth #ScalingSecrets #Portnox #Leadership #Cybersecurity #Acquisitions #GrowthHacking

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Catch up on Adam Robinson's journey on The Force & Friction Podcast as he discusses scaling a SaaS company from $20M towards $50M ARR. Watch the full episode here: https://bit.ly/46yeoXf "It’s a game of different rules at each stage". #ForceAndFrictionPodcast #RevOpsLife #GTM #SaaS #B2BGrowth #EntrepreneurJourney #ScalingUp

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🎙Episode 95: Busting The Storytelling Myths of B2B SaaS In this episode of #TheGTMPack podcast, we interview Doug Landis, Chief Executive Officer at DL ADVISORY based in San Francisco, CA. Doug is a legend in the B2B SaaS world, having worked with huge brands like Oracle & Salesforce, as well as startups like Box — & he was even a VC at Emergence Capital. Today, he helps early-stage founders & go-to-market teams tell their company, customer, & personal stories! In this conversation, we dig into: 💡 Myths about storytelling at early-stage companies & large established brands 💡 How to approach developing your company, customer, & personal stories 💡 What SaaS brands should do to develop a MOAT & more! Check out the full episode using the links in the comments below 👇🏾 #revenue #b2b #gtm #sales #cmo #video #storytelling #leadership #personalbranding #marketing #productmarketing #pmm #messaging

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In today's “do more with less” business environment, revenue operations (RevOps) has become an integral part of aligning sales, marketing, and customer success teams to streamline processes and maximize revenue growth. However, many organizations struggle with the cost and complexity of hiring and maintaining a full-fledged RevOps team. This is where the concept of fractional RevOps steps in. Fractional RevOps offers businesses a flexible and cost-effective solution to access high-caliber expertise without the full-time commitment. Let’s explore how fractional RevOps can transform your organization. https://lnkd.in/gvwy9cTM #revops

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In the latest episode of Pulse by Intuji, Julian Wallis, CEO of Intuji, and Erik Jacobson, CEO of Hatch, discuss the importance of starting early in content creation for B2B success. Erik shares, "One really easy way to win is just to start before most other companies in your category start... And don't stop. Being early is a strategy, and it's very clear that this strategy works." Julian echoes this sentiment, emphasising the need for persistence and strategic adjustments along the way. 🎧 Want to hear the full conversation? Catch the full episode and others at the links below, or find us wherever you listen to your favourite podcasts - ➕ YouTube - https://buff.ly/4cB1E4N ➕ Spotify - https://buff.ly/3J3MQxV ➕ Apple Podcasts - https://buff.ly/4cCnRiZ ➕ Deezer - https://buff.ly/3J3MQOr Also, give us a follow on the platforms below to keep up with the latest from Pulse by Intuji - 👉 LinkedIn - https://buff.ly/4c5mIiu 👉 YouTube - https://buff.ly/4cB1E4N 👉 TikTok - https://buff.ly/4aIF3S9 👉 Instagram - https://buff.ly/4bWe85F 👉 X/Twitter - https://buff.ly/3J3MQ0T 👉 Website - https://buff.ly/4aIF3l7 #GoToMarket #B2B #ContentMarketing #PersonalBranding #BusinessStrategy #PulseByIntuji #Leadership

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Our 2024 SaaS Benchmarks Report shows that companies with high NRR grow 2.5x faster than their peers. Curious where your company stands? Check out our latest blog by High Alpha Partner and CFO Blake Koriath for key insights: https://lnkd.in/gyRvHnYb P.S. The full report link is in the comments. 👇

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The enterprise buyer is inundated with pitches. It creates an interesting AI conundrum for SaaS enterprise sales. Need insights for better success? Join us for a must-attend webinar for organizations producing AI solutions. 🎙️ Alex Baranpuria, Co-Founder of Ivy Exec and Scott Swigart, SVP of AI Innovation & Technology here at Shapiro+Raj will dive deep into the real-world struggles and challenges organizations face with AI adoption. You'll gain valuable insights on: ✅ The tug-of-war between established vendors and AI-first startups ✅ The rapid evolution of AI technology ✅ In-house AI solutions ✅ AI missteps in large enterprises ✅ Never-ending pitches and opportunities Discover how our comprehensive, adaptive approach to AI buyer research can enhance your strategy and deliver for enterprise buyers. 🎁 Attendees will receive exclusive offer for joining live! Don't miss this opportunity to navigate the AI conundrum with confidence and gain actionable strategies to meet the market opportunity. Register now! https://hubs.ly/Q02xCn4g0

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Vertical SaaS is taking the tech world by storm, with trailblazers like ServiceTitan and Auditboard gearing up for public debuts in 2024. The market is expected to skyrocket, boasting a CAGR of 12.6% and exceeding $400B in total addressable market (TAM) by 2032. But why haven't we fully tapped into this immense potential? From my experience, the culprits are fear, uncertainty, and execution challenges. 🚧 Despite strong tailwinds, not all vertical SaaS companies are thriving. The challenge? End customers are demanding more comprehensive, end-to-end solutions rather than juggling multiple point solutions. This puts pressure on vertical SaaS firms to enhance their core offerings without a clear path to optimal pricing. Stay tuned with Parachute Advisory over the coming weeks as we dive into strategies for successfully monetizing payments to overcome this challenge. We will share how to deploy these strategies to achieve meaningful processing volume and attach rates. Or, reach out to us for a free assessment of your payments opportunity or access to our Embedded Payments Playbook. #embeddedpayments #paymentsmonetization #saasgrowth #revenuegrowth #verticalsaas

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#GTM2024 may be over, but the insights are still flowing! If you missed Hayes Davis’ talk on “Unreasonable Efficiency,” check out our round-up blog in the comments below for key trends like scaling efficiently, RevOps as the glue for GTM alignment, and why best-in-class tools are winning over all-in-one solutions. 💡 Plus, we’re excited to announce our new AI-powered Account Research tool, now available! Mention GTM when booking a demo and get 5,000 free credits to try it out. Learn more here: https://lnkd.in/g52xBPKT #GTM2024 #GradientWorks #SalesEfficiency #AI

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For many companies, pinpointing the accounts with the highest propensity to buy is a guessing game. See how HG Insights empowers Informatica with account segmentation, prioritization, and targeting to identify sales and marketing opportunities in this video: . . . #sales #marketing #accountsegmentation #accountprioritization #accounttargeting

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Catch up on Adam Robinson's journey on The Force & Friction Podcast as he discusses scaling a SaaS company from $20M towards $50M ARR. Watch the full episode here: https://bit.ly/3WQTShi "It’s a game of different rules at each stage". #ForceAndFrictionPodcast #RevOpsLife #GTM #SaaS #B2BGrowth #EntrepreneurJourney #ScalingUp

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Julian Wallis, CEO of Intuji, and Marcus Sheridan, Author of "They Ask, You Answer" and a renowned marketing strategist, discuss the critical importance of trust and brand recognition in Episode #5 of Pulse by Intuji. Marcus quotes; "We talk about everything, man. We do not hold back. That's what makes us the most trusted voice, the most known voice in our market." "And folks, if you're listening to this, the idea of trust and becoming known in your market, that is the lifeline of your business." "That’s your lifeline. If you ain't got that, you ain't got nothing." "It doesn't matter what happens with AI, it doesn't matter what happens with the economy, you're going to find a way to keep going." In this insightful discussion, Marcus underscores the vital role of trust and visibility in ensuring business sustainability. He highlights that having a reputable and well-known brand can safeguard businesses against fluctuations in technology and economic conditions, providing a steady foundation for enduring success. 🎧 Want to hear the full conversation? Catch the full episode at the links below, or find us wherever you listen to your favourite podcasts - ➕ YouTube - https://buff.ly/4cB1E4N ➕ Spotify - https://buff.ly/3J3MQxV ➕ Apple Podcasts - https://buff.ly/4cCnRiZ ➕ Deezer - https://buff.ly/3J3MQOr Also, give us a follow on the platforms below to keep up with the latest from Pulse by Intuji - 👉 LinkedIn - https://buff.ly/3J5Pu6u 👉 YouTube - https://buff.ly/4cB1E4N 👉 TikTok - https://buff.ly/4aIF3S9 👉 Instagram - https://buff.ly/3J3MPKn 👉 X/Twitter - https://buff.ly/3J3MQ0T 👉 Website - https://buff.ly/4aIF3l7 #BusinessStrategy #TrustInBusiness #IndustryLeadership #PulseByIntuji #DigitalMarketing #BusinessResilience #MarcusSheridan #MarketingStrategy

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🔋 #TodayinVC - All of the biggest deal announcements in venture capital - October 15th, 2024. Sourced from Litquidity's Exec Sum. · Logik.io, an AI-enabled CPQ platform, raised a $25M Series B from Emergence Capital, High Alpha, and more · Liner, a Korean global AI search startup, raised a $20M Series B2 led by Atinum Investment and InterVest capital partners · ApertureData, a multimodal AI database, raised an $8.2M seed round led by TQ Ventures · Aerleum, a startup converting CO2 to cargo fuel, raised a $6M seed round led by 360 Capital and HTGF | High-Tech Gründerfonds  · Concretene, a nanotech firm decarbonizing the concrete industry, raised a $3.8M round led by Molten Ventures  · Dreamwell AI, a startup automating influencer marketing, raised a $2.5M pre-seed round led by Draper Associates Congrats to all teams! Follow for daily #venturecapital news! 📆

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🔄 Transitioning to CAS isn't always smooth sailing. Discover how the Dillons navigated client attrition and found success in their new business model. Get the full scoop: https://lnkd.in/gxYYCrmm

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How do you build a commerce team that not only meets today's market demands but is agile enough to face tomorrow’s challenges? Join us at the upcoming Kibo Connect Client Summit to explore this vital topic. Echidna's President, Mike Pierce, and mutual client Jelly Belly's VP of Global eBusiness, Brandon Finch will share experiences and insights into creating future-ready commerce strategies. With a rich background that spans climbing to CIO within a decade and navigating the on-premise data center era, Mike has spearheaded significant technological advancements and cultural shifts towards sustained innovation. Now, shifting to the service sector Mike aims to guide organizations in leveraging as-a-service innovations through tech modernization. 🤝 Don’t miss this invaluable in-person panel discussion on Wednesday, April 24th, where you'll gain actionable insights and strategies from industry veterans at the forefront of technological evolution. Learn more 👉 https://lnkd.in/e-zsTRjp #KiboConnect #DigitalCommerce #Leadership #Innovation #TeamBuilding #EchidnaLeadership #Kibo #eCommerce #CIO #CEO #CTO #WinTogether

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Will your GTM strategy survive the next AI wave? The stakes are high, and AI is reshaping the playing field faster than ever. If you think GTM strategies in 2025 will be business as usual, think again. Doug Landis is stepping up to the AI Summit: Forecast ‘25 stage on Nov 12 at 11:30 am PT to ask the questions that every executive, strategist, and builder should be losing sleep over. Join us free, online, and virtual: https://lnkd.in/dDAXvk8s Inside the Discussion: • The Real GTM Problems of 2025 — What major shifts are just over the horizon? Which obstacles do you need to see now to stay ahead? • The Role of AI — New, AI-first tech vs. tried-and-true tools: Where do you put your chips, and how do you know it’s the right move? • Profitability vs. Growth — What’s being replaced in 2025 to strike that delicate balance between efficient growth and profitability? • Beyond the AI Hype — In 2024, we saw the hype but not the adoption. What will it take for AI to become a true GTM driver in 2025? • AI Efficiency Gains — Where will AI streamline operations in ways that actually matter? Joining Doug are GTM leaders who are no strangers to transformation: • Marilee Bear, CRO, Gainsight • Rohan Suri, Founder & Sales Leader, Nooks • Manisha Raisinghani, Founder & CEO, SiftHub • Heath Barnett, VP Revenue, Mixmax • Benjamin Samuels, CRO, 1mind, Ex-WeWork CRO This isn’t a “sit back and listen” event; it’s a deep dive into what’s coming next for GTM in an AI-driven world, with some of the brightest minds in the field leading the way. Prepare for 2025. Secure your spot now to be part of the GTM evolution. Gainsight | Vivun | Expandi.io | LeanData | Nooks | Mixmax | SiftHub | Salespeak.ai | Forecastable | Tofu | Discern | Substrata | Cloudlead.co #AISummit

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