Malcolm Friedberg

How can DealHub accelerate your strategic GTM plan? Here is what Moran Laufer, CFO at Factorial has to say about their approach…. * Generate company-wide operational efficiency * Manage the entire Quote-to-Revenue lifecycle around one source of truth * Standardize execution across every GTM line-of-business Kudos to Jonathan Angel for creating an exciting partnership with our customer – resulting in outstanding success. #GTM #finance #strategy

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Learn how you can generate a 1-click marketing report in #RCM platform. Check out this quick demo by Greg Kaiser, Director of Strategic Accounts at #LightBoxRE, to see how you can easily create a customized marketing report showcasing your deal marketing efforts for your sellers! ▶️ Watch here: https://lnkd.in/e-QTYS95 Learn more: https://lnkd.in/eF8DCrVj #CRE #commercialrealestate #capitalmarkets #realcapitalmarkets #investmentsales #propertymarketing

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Real product market fit is evident when you see consistent signups and inbound interest, even without active marketing efforts.   In this clip from Founders Only Podcast Season 4: Episode 2, Adam Robinson, Founder of Retention.com & RB2B, explains that your product must be valuable and the offer must be compelling enough to your shared audience with affiliates to get their commitment to promote it. Watch the full episode on YouTube or tune in on Spotify, Apple, and Amazon Podcasts. Click the link in our comments! #productmarketfit #affiliatemarketing #entrepreneurship #b2b #saas #podcast #podcastshow #podcasting #businessowner

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🤝 As an agency, you don't have to go it alone. Building mutually beneficial partnerships is an effective and reliable way to create revenue for your team - and for your partner's. Learn more in the full conversation with Tom Nassr and Trevor Longino here: https://lnkd.in/eCZfrZYN

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Join ZoomInfo’s Kaitlin Sanders, an ABX expert and Go-to-Market strategist on May 1st as they shed light on the practical approaches adopted by industry experts to measure the real impact of ABM campaigns. Kaitlin will delve into key topics including: - Redefining ABM Today: What is the current definition of ABM today and its significance in shaping modern marketing strategies? - Key Metrics for ABM Success: Identify essential metrics for evaluating the effectiveness of ABM campaigns and how to communicate the impact of ABM initiatives to stakeholders. - Future Advancements in ABM: How technology and predictive analytics are revolutionizing how organizations measure the success of ABM campaigns. Don't miss it ➡️ https://bit.ly/3UedVng #Ad #Webinar #ABM #ABMMetrics

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The Tale of the B2B GTM Team Lost in the ICP Wilderness 📖 Meet XYZ Corp, a fast-growing B2B company with a stellar product and a GTM team full of promise. But there was one big problem—they couldn’t nail down their Ideal Customer Profile (ICP). Every week, their sales reps wasted hours chasing unqualified leads, reaching out to companies that either didn’t need their solution or weren’t ready to buy. It was frustrating. Their time wasn’t spent closing deals; it was spent searching for answers. Morale dipped, and their pipeline suffered. The Head of GTM, Sarah, knew the team needed a better way to focus their efforts on prospects actively searching for their solution. That's when SalesIntel came to the rescue. With our firmographic and technographic data, XYZ Corp. could finally define their ICP with precision. Our CS team taught them what data to look for and how to leverage it. Using VisitorIntel, they identified companies already visiting their site and matched this behavior to firmographic insights like industry, size, and revenue. Suddenly, their GTM team wasn’t just busy—they were effective. They knew exactly who to target and when to act. Now, they only spends time talking to prospects actively searching for their solution, saving hours each week and driving higher close rates. Ready to stop wasting time and start closing deals? Book a demo today -> https://hubs.ly/Q02_7BLh0 #icp #revenue #sales #marketing #b2b

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With 40+ GTM workshops – where do you start? Here’s an overview of the Centrae PE Revenue Acceleration Framework. Some people call it a “PE Portfolio Company Playbook” or a “Toolkit”. Either way, it’s a proven approach to growing revenue for lower middle market companies. We start with an assessment, then guide the company through a learning plan to leverage the right workshops for their business. Here are just a few: 1.   Market Research -TAM/SAM -Ideal Customer Profile -Buyer Persona -Buying Process Maps -Value Proposition 2.   Sales Fundamentals -Sales Revenue & Budget -Sales Org Design -Talent Hiring & Onboarding -Territory Design -Compensation & Quota -Pricing Strategy -Channel Strategy -Sales Leadership -Customer Success 3.   Marketing Fundamentals -Lead Management -Strategic Brand Direction -Marketing Org Design -Campaign Strategy -Content Strategy -Digital Strategy -Product Naming 4.   Sales Execution -Prospecting -Opportunity Management -Deal Desk -Configure, Price & Quote -Channel Optimization -Sales Operations -Technology Stack -Key Account Enablement -Win Strategies -Sales Plays & Playbooks 5.   Marketing Execution -Buyer & Competitive Positioning -Lead Management -Content Development -Product & Marketing Launch -Campaign Build -Customer Marketing -Account Based Marketing -Field Marketing -Agency Marketing -Marketing Operations Any other Commercial/GTM/Revenue Growth in your toolkit?

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🚨 New podcast alert 🚨 If you are looking to redefine your ABM strategy and use intent data to boost your performance, new podcast by Andrei Zinkevich and Vladimir Blagojević is something for you. Tune in to learn: ✅ How to select and prioritize target accounts in ABM programs, ✅ How to do a timely personalized outreach with the examples. Sounds interesting? Sign up to get your access using the link below 👇

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Struggling to attract the right audience? Tip: Create personalized content that speaks directly to your audience’s needs and interests. Curate custom messages and offers to attract the right audience, making them more likely to engage and become customers. At Yodelpop, Inc., we specialize in customizing content to attract the right leads. Our tailored approach ensures your messages resonate with your target audience, driving engagement and conversions. Ready to elevate your content strategy? Let’s connect! Visit us at www.yodelpop.com #content #tip #marketing #audience

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🚀 Ready to transform your marketing strategy into a personalized experience, at scale? Join Aviv Cohen, CMO at Pentera as he shares how you can turn ABM from a buzzword into an execution powerhouse. 💡💼 In this session, you'll learn how to align your strategy across the organization—from understanding your audience 👥 and leveraging 6sense intent data 🔍 to effective SDR outreach 📞. Discover how ABM brings these elements together to generate demand within target accounts 🎯 and secure high-value deals 💰. 🎟️ Get your tickets here: https://hubs.ly/Q02Nzltx0

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🚀 The rise of Asset Management for Scaling SaaS Businesses 🚀 In the fast-paced world of SaaS, creating hundreds of creative assets monthly isn't just a task—it's an art form. Design teams are bombarded with requests, producing everything from social media graphics to comprehensive presentations. But, the real challenge isn't just creation; it's managing the growing catalog of assets effectively. Why is asset management critical for your SaaS business? From maintaining brand consistency across multiple channels to increasing the findability and reach of your marketing materials, effective asset management can significantly impact your bottom line. 🔗 Get the lowdown on asset management in our latest blog post where we unpack the ins and outs of creative asset management, explore how it benefits teams beyond just creatives, and why it's essential for every scaling SaaS company. 👉 https://lnkd.in/eXpF_t5S #AssetManagement #SaaS #BrandConsistency #CreativeDesign #MarketingStrategy #ThisIsPerpetual

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Looking to align your sales, marketing, and other teams seamlessly? Tune into the latest episode of the OnBase Podcast with Kyle Lacy, CMO of Jellyfish, as he shares expert strategies for achieving cross-functional harmony and driving measurable growth in B2B. 💬 "If you’re not aligned with the sales leader and not looking at the same numbers, eventually it’s going to break." Catch this episode for more of Kyle’s insights on fostering alignment and boosting impact. Listen now: https://bit.ly/3C3QQhK #OnBasePodcast

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Elevate your brand visibility with Amazio's all-in-one marketing platform. Streamline your marketing efforts, drive measurable results, and position your business for success. Take the first step toward growth. book your demo today and lead the market with confidence. 𝗕𝗼𝗼𝗸 𝗬𝗼𝘂𝗿 𝗙𝗿𝗲𝗲 𝗗𝗲𝗺𝗼 𝗛𝗲𝗿𝗲 : https://lnkd.in/gV5Z8utn #BrandVisibility #MarketingSolutions #DigitalMarketing #AmazioPlatform #BusinessGrowth #USAmarket #MarketingStrategy #StreamlineSuccess #CorporateMarketing #AllInOnePlatform #MarketingInnovation #ROI #ProfessionalMarketing #BrandSuccess #MarketLeaders #BoostYourBrand #DigitalSolutions #BusinessExcellence #MarketingSimplified #LeadTheMarket #MarketingTools #GrowthStrategy #VisibilityMatters #BusinessEfficiency #MarketingMadeEasy

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We've seen many SaaS companies fall into the GTM Death Spiral. Why? Early-stage SaaS companies (seed to Series A) often lack a clear, detailed GTM strategy and instead focus on the wrong tactics. 📉 What are these wrong tactics? Based on our experience as a consultancy, we've identified the common mistakes and shared what actually works in our latest blog post. https://lnkd.in/dQGMbQGW

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Ep. 137 - Why SaaS Companies Should Unify GTM under the CRO Consolidating sales and marketing into the office of the CRO might be a controversial topic, but it can be healthy for demand and sales functions to become enmeshed. In this episode of the SaaS Backwards podcast, our guest ☁️ Cliff Simon, CRO of Carabiner Group, explains how aligning demand and sales functions can create a more cohesive and effective go-to-market strategy. Cliff shares his belief that companies need to have a unified leader at the very top of everything go-to-market. He breaks down how sales and marketing are two sides of the same coin, and why looking at everything through a revenue lens is critical for success. We also discuss Cliff’s collaboration with Nick Toman, author of The Challenger Customer and Carabiner Group’s Chief Product and Strategy Officer. Cliff highlights Nick’s expertise in market research, referencing his latest report, "Commercial Success in 2025 Hinges on GTM Strategy." Topics covered in this episode include the evolution of enterprise sales as SaaS companies scale, achieving capital efficiency in go-to-market strategies, and measuring progress in enterprise sales. Looking for ways Carabiner Group can boost your Revenue Operations? Check out the GTM Tech Stack Audit and Analysis Workbook—a valuable resource for mapping the relationship between your GTM strategies and technology stack. Key takeaways from this episode: 🔹 Advantages of combining sales and marketing under the office of the CRO 🔹 The state of go-to-market and insights on how to achieve capital efficiency 🔹 How to measure progress in the enterprise sale https://lnkd.in/eTtSMxBS

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💡 The role of SDRs in GTM motions is evolving as AI begins to take on some of their functions. But what does this mean? AI tools are boosting human efficiency without fully replacing us. Companies are automating workflows like never before, thanks to fast LLMs and no-code workflow builders. According to the State of GTM Efficiency report, revenue teams are investing in platforms that: 🤖 Automate sales communication with AI 🤖 Create targeted content on the fly 🤖 Apply buyer intent data 🤖 Remove friction from the customer journey 🤖 Engage customers across channels While AI is expected to impact SDR functions the most, high-consideration B2B purchases still need excellent human interaction. As Brian Birkett, Chief Sales Officer at LeanData says: "People buy from people." Ready to learn more? Check out the full Report 📚 https://bit.ly/3KFKJB7 #StateofGTM #Efficiency #AI

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What is your agency's set offense? Can you clearly articulate the differences of your agency vs. everybody else? Are your pipelines overflowing? If any of those answers are "No", you may be falling into Good Results Trap #2, which we cover on today's Agent Leader podcast.   In this episode, ⁠Brent Kelly⁠ continues the Good Results Traps 7-part series by covering the “trap” of doing good despite having No Unique Sales Approach. Learn how to easily avoid the traps and lead your agency to its Best Version Possible now. #insurancepodcast #insuranceagency #insurancesales #salesgrowth #salesplan #SitkinsistheSolution

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