Malik Shamsuddin

If you are a software or service provider in eCommerce today it is a non negotiable that you deliver incremental value in excess of your costs. The best way to do that is to help brands save money on their largest expenses. In order of opportunity those things are: 1. COGS (~40% of revenue) 2. Marketing Efficiency (~25% of revenue) 3. Payroll (~12% of revenue) 4. Fulfillment (~10% of revenue) Any supporting margin innovation in these areas is going to win. Examples in the first comment:

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#agency folks - make it clear how you impact at least one of these buckets. For example, your marketing efficiency improvements might have an impact on not only marketing costs, but ALSO COGs (more sales, more inventory orders, lower price?) and PAYROLL (does your agency replace 1,2 or 3 staffers (not unusual…)?) The value of an #agency isn’t just platform ROAS - your impact in on THE BUSINESS, not the just the sales…

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Startups looking for SEO help… Longtail is looking at offering just monthly content and link building packages. If you could wave a wand what would you want that package to look like? How many content pieces and backlinks? Share in the comments.👇 If you are interested in trying it out let me know.

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You need to see this if your product pages feel "stuck." ❌ After analyzing top DTC brands, I found 33 elements that actually drive conversions: 1. Upsell bundles below the main CTA to increase AOV 2. Use visuals and layout to make content engaging 3. Compare product to competitors' offerings 4. Show "fair pricing" vs traditional retailers 5. Include shipping & returns near CTA 6. Display product shots of models using the item 7. Design product pages like landing pages (visuals + selling points) 8. Communicate key info early 9. Show how the product fits into your customer's life 10. Indicate servings per container for consumables 11. Clearly state benefits with icons, not just bullet points 12. Dedicate a detailed section to ingredient information 13. Emphasize social proof near CTA (awards, reviews) 14. Showcase product customization with animation 15. Include lifestyle images of the product in use 16. Feature customer testimonial near product name 17. Offer complementary add-ons before CTA 18. Make features visually appealing 19. Create engaging experiential page design 20. Address usage doubts with video content 21. Write descriptive product descriptions 22. Give each feature its own detailed section + images 23. Distribute images throughout the page 24. Allow easy add-ons to increase AOV 25. Provide illustrations for common concerns 26. Include product texture videos 27. Use clickable size boxes vs dropdowns 28. Offer "fit tips" for sizing clarity 29. Show videos of products being made 30. Infusethe brand's unique personality 31. Avoid straight-dividing content lines 32. Use wavy lines to encourage scrolling 33. Highlight easy installation for complex products Save this. Implement it. Watch your conversions grow. 🚀 Follow me for more CRO knowledge.❌

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Here are some of the benchmarks you should aim for if you’re a DTC brand: - Conversion Rate: 2-5% - Bounce Rate: 45-55%     - Cart Abandonment Rate: 68-75%     - Average Order Value (AOV): $50-$200     - Customer Lifetime Value (CLV): 3-5x Average Order Value         These are just some of the more prominent ones. Would you like more? I have a doc with benchmarks/KPIs for e-commerce brands that we use as our north star when evaluating results. If so, comment “ benchmarks “ and I’ll send it to you for free.

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👉Again we're coming with California results----- Let me give you the Calculation of $1335👇👇 🔶The Cost Per Accusation is less than $95🤑 🔶At $12 CPL, I know it's still high we will definitely try to reduce it by single digit dollar 😉 🔶22% Self-booked appointment ratio for this client and a 55% total appointment ratio for this client.😂 🔶Got 14 deals already😉 🔶Fun Fact Closed 9 out of 14 deals from Self-booked appointments. 🙄Don't you think I we have a solid self booked system🥲

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👉Again we're coming with California results----- Let me give you the Calculation of $1335👇👇 🔶The Cost Per Accusation is less than $95🤑 🔶At $12 CPL, I know it's still high we will definitely try to reduce it by single digit dollar 😉 🔶22% Self-booked appointment ratio for this client and a 55% total appointment ratio for this client.😂 🔶Got 14 deals already😉 🔶Fun Fact Closed 9 out of 14 deals from Self-booked appointments. 🙄Don't you think I we have a solid self booked system🥲

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First Call Solutions (FCS) leverages affiliate marketing to drive growth for businesses by implementing a comprehensive and strategic approach. Here’s a breakdown of how FCS works on affiliate marketing: 1. Understanding Affiliate Marketing Affiliate marketing is a performance-based marketing strategy where businesses reward affiliates for bringing in customers through their marketing efforts. FCS focuses on creating a win-win scenario for both the business and the affiliates. 2. Key Components of FCS Affiliate Marketing Strategy Affiliate Network: FCS connects businesses with a wide range of affiliates through a robust network. This network includes influencers, bloggers, and other digital marketers who can promote the business’s products or services. Website Optimization: Ensuring the business website is optimized for conversions is crucial. FCS helps in designing and managing websites that are user-friendly and geared towards maximizing affiliate-driven traffic. Promotion: Effective promotional strategies are developed to increase visibility and attract potential customers. This includes content marketing, social media campaigns, and email marketing tailored to reach the target audience. Clients: FCS works on building strong relationships with clients, understanding their needs, and ensuring the affiliate marketing strategy aligns with their overall business goals. Earnings: Tracking and maximizing earnings for both the business and affiliates is a key focus. FCS uses advanced analytics to monitor performance and optimize campaigns for better revenue generation. 3. The Affiliate Marketing Cycle The visual diagram in the post highlights the cyclical nature of affiliate marketing: Affiliate: FCS recruits and manages affiliates who will promote the business’s offerings. Ad Network: They utilize ad networks to reach a broader audience, leveraging various online advertising platforms. Website: The business’s website acts as the conversion hub where potential customers are directed. Promote: Affiliates and FCS promote the business through diverse channels. Clients: Engaged and satisfied clients drive the business forward, providing data and feedback for continuous improvement. Earnings: The ultimate goal is to generate earnings, benefiting both the business and the affiliates. Sure, here are some relevant hashtags for the post: #AffiliateMarketing #LeadGeneration #DigitalMarketing #MarketingStrategy #BusinessGrowth #FCSMarketing #FirstCallSolutions #AffiliateNetwork #MarketingExperts #OptimizeEarnings #ClientSuccess #PromoteYourBusiness #CostEffectiveMarketing #PerformanceMarketing #MarketingOptimization

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We decreased CPL by 53%, improved lead conversion by 55%, and increased ROAS by 92% YoY for Yardzen. …and it got featured on Meta’s showcase. Here’s how: We implemented a conversions API solution for leads going to their website. That’s because initially, they were focused on generating leads. However, a bunch of leads don’t mean anything without conversions. So we wanted to shift towards focusing on actual qualified leads. They were getting a bunch of users in the door… But it was clear from the data that these weren’t leads that had a chance at buying. So to improve on this quality per lead, the #1 focus was pushing all of their data back to Meta that it wasn’t aware of. That way every time a user would schedule an appointment with them, and convert… Meta could take that data (which it didn’t have access to) and send it back to the campaign. Once that occurs, it uses that data to get smarter, going out and finding more people like that user who just converted. So every conversion we drove for them on Meta was powering the algorithm to find the next user that would convert. All that in mind, we were able to decrease CPL YoY by 53%. But more interesting than that… Their lead conversion went up by 55%, and that directly led to a 92% increase in ROAS YoY. NOT a 92% increase in return on leads. Return on ad spend. On cold hard revenue. And that’s all because we were able to tie things back to actual business outcomes and leverage data for more than just lead gen.

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10 steps to generate your own leads before the FCC clamps down on 3rd party lead gen as we know it: 1. Targeted traffic sources: test as many as you can 2. Build top notch, relevant landing pages with built-in long forms 3. Optimized "Next Steps" pages 👊 Bill Rice 4. Retarget those who convert (and those who don't) 5. Lead scoring and analysis on propensity to close (optional but could be highly valuable info if you can get it) 6. Personalized, multi-channel follow-up and nurture based on #5 7. Strong salespeople: relationship builders who act as advisors and close deals 8. SOP and automation to get reviews and referrals from deals you closed (and those you didn't) 9. Retention strategy and systems 10. Feed it all back into #1; optimize every step of the way Need help with this stuff? Click the link in the comments below or DM me to connect with our team. #mortgage #insurance #leadgeneration #digitalmarketing #rebeliQ

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🚀 Leveraging SMS Marketing for High Conversion Rates 🚀 SMS marketing is an often underutilized tool that can yield high conversion rates. - Timely Updates: Use SMS for flash sales, restocks, and exclusive offers. - Personalized Messaging: Segment your audience and send tailored texts that resonate. - Customer Support: Two-way messaging helps answer queries and provides assistance instantly. Results: Higher open rates compared to emails, with direct calls-to-action leading to faster conversions. Takeaway: SMS, when used right, can become a valuable asset in your D2C marketing strategy. #SMSMarketing #HighConversions #D2CBrands #DirectMarketing #CustomerEngagement #ecommerceagency #ecommerceads #performancemarketing #digitalmarketingagency

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📢 Amazon launched an update to Sponsored Display Campaigns. You can now add negative product targeting to weed out non-performers. No more wasting budget on irrelevant products. Here's how to leverage this feature: ⤷ Analyze the Matched Targets Report to identify the ASINs that aren't converting. ⤷ Add these duds as negatives at the ad group level. ⤷ Negate entire brands if needed. ⤷ Stick to CPC campaigns for now - negative targeting isn't available for vCPM yet. Cut the waste and get laser-focused on products that actually drive sales. More efficient ad spend.  More profits. It’s that simple. 

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97% of consumers use search engines to find local businesses. Fail at local SEO and your franchise locations become invisible. But mastering local search at scale is no small feat. Franchisors must navigate a complex web of challenges, including: - Maintaining brand consistency while allowing for local variations - Wrangling hundreds of local listings and profiles - Encouraging franchisees to actively participate in local SEO efforts The solution lies in developing a comprehensive, scalable local SEO strategy. This means creating a centralized system to manage key elements like Google Business Profiles, local citations, review generation, and localized content creation across all locations. By leveraging the right mix of tactics, tools, and automation, franchisors can efficiently optimize for local search at scale. 💰 The payoff? Dramatically increased visibility, traffic, and revenue for your franchisees in their individual markets. A rising tide that lifts all boats. ⛵

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Start making money with TrafficWave today! Create a residual income stream by leveraging the power of automated marketing. #residualincome #automatedmarketing #onlinemoney #trafficwave https://lnkd.in/gQaW-328

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The first 6 months of an SEO campaign I worked on: • NOV: $0 • DEC: $0 • JAN: $21.98 • FEB: $247.98 • MAR: $388.11 • APR: $2,651.70 But after 13 months, it was $142,453.05. SEO can take time. And those who trust the process reap the benefits. #digitalmarketing #seo #ecommerce #shopify #ecommerceseo #shopifyseo

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Here’s a strategy with Amazon posts you’re probably not fully utilizing. Using Posts to A/B test product images. Amazon Posts are a great, free, and low-risk way to share images and content about your products to see how the market reacts. ↳ Are you thinking of adding a new image or two to your PDP? Test it in posts first. ↳ Are you looking for ideas for your next Amazon DSP ad? Test it in posts first. ↳ Do you want to refresh the product copy but are curious about how customers will react? Test it in posts first. 

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