“Marci was always willing to give advice and marketing direction in my business. She was always a cut above the competition and was a great leader. I enjoyed her creativity and ideas. She helped me tremendously with growing the marketing side of my business through several networking and media channels.”
Marci Kleinsasser, CFE
Pompano Beach, Florida, United States
4K followers
500+ connections
About
Award-winning Marketing leader with over 30 years of proven success for start-ups to…
Contributions
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How can you manage franchisees who are not meeting sales goals?
Effective turnaround strategies for underperforming franchisees begin by securing commitment to improvement. It's crucial for the franchisee to acknowledge their performance issues. The process involves analyzing objective data like reports and P&Ls, setting KPIs related to sales processes, and focusing on 1-3 KPIs for gradual improvement. Regular meetings should be set to monitor progress and ensure accountability. Start with frequent meetings, then decrease as the owner gains confidence and include their team in the process. As improvements are seen, the owner can transition to less frequent meetings and share their success with others and include their team. Celebrating small wins is essential throughout this journey.
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How can you work collaboratively in Franchising?
Working collaboratively requires effective communication, and in franchising nothing is more important than communication - open, clear, often - between franchisor, franchisee, suppliers and staff. In addition to communication, effective collaboration requires active listening, and in franchising, this may be as important, if not MORE important than communication at times; two ears, one mouth. Listen to your franchisees and you just may learn something and avoid mistakes you can't take back. Franchise growth is ALL about collaboration with your franchisees.
Activity
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Another great story from Gisela Williams about unique hotel experiences including Acre Resort in Cabo! Anybody who wants to check it out, let me know…
Another great story from Gisela Williams about unique hotel experiences including Acre Resort in Cabo! Anybody who wants to check it out, let me know…
Liked by Marci Kleinsasser, CFE
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Check out booth #1651 at #mufc2025. Sign up to be a guest on #thefranchising360show or the #franchising101podcast FranCoach is here to help…
Check out booth #1651 at #mufc2025. Sign up to be a guest on #thefranchising360show or the #franchising101podcast FranCoach is here to help…
Liked by Marci Kleinsasser, CFE
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#MUFC keynote, Daymond John, was AWESOME! It’s the 4th time in my I career I had the opportunity to see him speak and each was more incredible than…
#MUFC keynote, Daymond John, was AWESOME! It’s the 4th time in my I career I had the opportunity to see him speak and each was more incredible than…
Liked by Marci Kleinsasser, CFE
Experience
Education
Licenses & Certifications
Organizations
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International Franchise Association
Member - Women's Franchise Committee | Co-Chair South Florida Women's Franchise Network and Franchise Business Network
- Present -
Chief
Member
-I'm a member of Chief, a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for the most powerful women executives to strengthen their leadership, magnify their influence, and pave the way to bring others with them.
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Discover ways to keep mold at bay as temperatures rise. Our blog shares practical tips and insights to ensure your home stays healthy and mold-free…
Discover ways to keep mold at bay as temperatures rise. Our blog shares practical tips and insights to ensure your home stays healthy and mold-free…
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Water 💦 leaks are never expected. But coming home 🏠 to this is shocking! This situation calls for an expert! Our work here included removing wet…
Water 💦 leaks are never expected. But coming home 🏠 to this is shocking! This situation calls for an expert! Our work here included removing wet…
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Here, here to this! Legacies are built over time and with treasured teams along the way. So proud to be building, creating, challenging, and…
Here, here to this! Legacies are built over time and with treasured teams along the way. So proud to be building, creating, challenging, and…
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Kicking off Franchise Update Media Multi-Unit Conference in the best way with the best franchisees! MY SALON Suite , Camp Bow Wow , FASTSIGNS® and…
Kicking off Franchise Update Media Multi-Unit Conference in the best way with the best franchisees! MY SALON Suite , Camp Bow Wow , FASTSIGNS® and…
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In the latest episode of The Art of Franchise Marketing, Brooke Janousek 🌱, CMO of GarageExperts®, discusses the power of brand research in building…
In the latest episode of The Art of Franchise Marketing, Brooke Janousek 🌱, CMO of GarageExperts®, discusses the power of brand research in building…
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Looking to own your own business with a proven model? Franchise with Kitchen Tune-Up! With a low startup cost, home-based or retail locations, and a…
Looking to own your own business with a proven model? Franchise with Kitchen Tune-Up! With a low startup cost, home-based or retail locations, and a…
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It's never too late to pursue entrepreneurship. If you are looking for that next step, franchising could be the option for you. Don’t miss out…
It's never too late to pursue entrepreneurship. If you are looking for that next step, franchising could be the option for you. Don’t miss out…
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