Mary Ann O'Brien

Great proof of the outcomes that Data Axle data can create.

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WEBINAR: Fuel Your Fundraising Using Behavioral Principles Weds, May 15, 2 PM (EDT) Tap into behavioral science and behavioral economic principles that have been shown to motivate people to take action. From connecting with your audience to crafting your appeals, you’ll gain a deeper understanding of the forces that shape people’s thinking and have the tools for motivating them to support your organization. This session is designed to give you techniques that you can put into practice right away. https://lnkd.in/eYqnacdb

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Drew shares an innovative approach where agencies adopt a nonprofit for a year, treating them like a regular paying client. This strategy allows for a significant and sustainable impact on the nonprofit organization. Click here to listen to the full episode: https://lnkd.in/gD96wjnG

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Your nonprofit's website is often the first point of contact for potential supporters. Is yours telling your story effectively? Discover the key elements of a successful nonprofit website at boldcitywebdesign.com #nonprofitmarketing #websitedesign #boldcitywebdesign

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Your nonprofit's website is often the first point of contact for potential supporters. Is yours telling your story effectively? Discover the key elements of a successful nonprofit website at boldcitywebdesign.com #nonprofitmarketing #websitedesign #boldcitywebdesign

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Do you work at a nonprofit or serve on the board of a nonprofit? Is your nonprofit leveraging available ad grants? If so, are they being used to their full potential? I invite you to learn how we use our targeted marketing superpowers to help nonprofits raise awareness, increase number of donors, frequency of donations, and size of donations. #nonprofits #donors #gifts #foundations #nonprofit

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How do we approach a name change for a nonprofit? As you know, one of the most difficult challenges when considering a new name is achieving unity and buy-in from board members, executive leadership and major investors. In a recent renaming effort we presented to the leadership foundational ways of thinking about a new name. It was as simple as explaining how you can either be very literal or aspirational. Examples of literal names are Coca-Cola, St. Judes, Habitat for Humanity, (note that they chose distinct words) and Feeding America. Aspirational names are among the most iconic brands in the world, the most obvious example is Nike, named after the Greek goddess of flight. Aspirational names can also be a harder sell to board members and leadership. It initially feels more risky. But when the name truly represents the heart and essence of your mission it can be the most emotionally enduring choice. It becomes the initial spark of inspiration that attracts others of like mind to want to learn more about you. Please also remember that the name doesn’t need to do too much. It needs to be one simple idea that comes to light. This idea is illuminated with storytelling, design and supporting messaging. #nonprofits #nonprofit marketing #branding

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Storytelling is an essential component of effective nonprofit marketing. But how do you craft a compelling narrative that resonates with your audience? Get expert guidance at boldcitywebdesign.com #nonprofitmarketing #storytelling #boldcitywebdesign

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Storytelling is an essential component of effective nonprofit marketing. But how do you craft a compelling narrative that resonates with your audience? Get expert guidance at boldcitywebdesign.com #nonprofitmarketing #storytelling #boldcitywebdesign

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Storytelling is an essential component of effective nonprofit marketing. But how do you craft a compelling narrative that resonates with your audience? Get expert guidance at boldcitywebdesign.com #nonprofitmarketing #storytelling #boldcitywebdesign

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Sponsorship and fundraising may seem similar, but their goals are fundamentally different. Sponsorship focuses on a commercial return—like brand recognition or audience access—while fundraising is about supporting a cause. Knowing the distinction can transform how you communicate with potential partners. https://lnkd.in/gGummsQX Are you aligning your pitch with their goals?

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Marketing Directors, CMO’s, and CEO’s, how do you cut through the noise of online advertising? Consider media sponsorship.  View our opportunities at https://lnkd.in/gH86Yj2u #JanetteBurke #Sponsorship #MedeeaSponsorship #OnlineAdvertising #JanettesTVPodcast 

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Tip of the Day: "Collaborate with local businesses! Partner with businesses that share your values and offer mutual benefits, such as sponsorships or joint events. #LocalPartnerships #NonprofitTips"

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"FB mikestoneallstateagency IG mikestoneagency LI mikestone4336 🚨You're being USED. 🚨 Let me break it down for you: advertising is powerful because it taps into our subconscious. Mountain Dew doesn’t spend $7 million on a Super Bowl ad to make a quick sale the next day—they’re embedding their brand in your mind. So when you’re standing at the gas station, staring at the drink cooler, your brain says, “Oh yeah, Mountain Dew!” That’s not an accident—that’s intentional branding. This isn’t just for billion-dollar companies. As agents, small business owners, or entrepreneurs, the same principles apply. You’re not just selling today; you’re building trust and familiarity for when your audience is ready to buy. Social media is your Super Bowl ad—it’s your chance to be top of mind. Post consistently, engage authentically, and show up in your audience’s feed so when they’re ready to make a decision, your name is the first that comes to mind. It’s not about being pushy; it’s about staying present. Want to learn more about how to master the art of branding and make advertising work for you? Check out this episode of The Sales Factory podcast with Mike Stone where we dive into the strategies that keep your business thriving. 🔗 Do the smart thing - watch now at https://lnkd.in/eJdMpbQ3 #TheSalesFactory #Podcast #MikeStone #MountainDew #SuperBowl #AdvertisingTips #CoachCarroll #BrandBuilding #MarketingTips #TopOfMindAwareness #SmallBusinessSuccess"

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Need a little inspiration or help with your #nonprofit #marketing work? We've got you. Join us for free on June 18th. We're on a mission to help you expand your reach, grow your revenue and better tell your story. Details below if you're interested. #marketingstrategy #webinar #nonprofitmarketing

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