Matt Wasserlauf

Can't wait to talk about the power of content strategy at next week's Sirius Media Company's Marketing Event 2024 ⤵️ Join in to hear how strategy powered by the human voice elevated a client's national footprint — and how AI + ongoing conversations continue to fuel the brand's future! 💯 #ContentStrategy #HumansFirst #AIforTheFuture

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New Open Market episode featuring Jay Friedman, CEO of Goodway Group. This one’s packed with insights for anyone in ad tech, agencies, or media. Key Highlights: -Why Jay believes marketing belongs at the top of the boardroom agenda. -Goodway Group's incredible 95-year history and evolution. -How Jay’s perspective on remote work has shifted. -The critical role of incrementality in proving marketing’s value. -Smart advice for ad tech CEOs on how to effectively sell to agencies. As always, expertly guided by Joe Zappa. Check it out—link in comments.

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Why Implementation Matters for Fractional CMOs https://lnkd.in/evfzMSVM . #fractionalcmo #digitalmarketingagency #bostondigitalmarketing #brickmarketing #nickstamoulis

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📺 TV advertising has evolved dramatically, shifting from age-and-gender targeting to advanced audience-based buying. Alison Levin, NBCUniversal’s president of advertising and partnerships, discusses this transformation on the latest AdExchanger Talks episode. Discover how advanced targeting improves ad relevance over traditional demo-based methods. Tune in to hear more!🎧

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Our hands-on strategy, collaborative planning, and data-rich dashboards allow you to see your marketing ROI more quickly and clearly than ever. Bypass the ambiguity with New York Ave 👇 https://ny-ave.com/ #NewYorkAve #FullService #MarketingAgency #DigitalMarketing #CentralFlorida #BrandDevelopment #WebsiteDesign #SocialMediaManagement #EmailMarketing #MediaProduction #SEO #SearchEngineOptimization #ManagedMarketing #OutsourcedMarketing #MarketingServices

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Digital video ad spend is becoming more performance-driven, with tangible metrics like sales, store visits, leads and website actions now the most important KPI for determining success with digital video. #mediaplanning #mediabuying

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Good news for us #B2C marketers out there! And super interesting... wonder how many other institutions might follow suit... and if this is a long or just short-term workaround to third-party data restrictions. 🤔 #digitalmarketing #datatracking #marketing

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Catch Randy Kessler, Digital Advertising Director of Informa Markets/Labels & Labeling and I, as we share expert insights on Making Email Marketing More Effective. Don’t miss this chance to enhance your email strategies and drive better results in your campaigns! #EmailMarketing #DigitalAdvertising #MarketingStrategy #InformaMarkets #LabelsAndLabeling #MarketingTips #BusinessGrowth

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🔴 Are you attending DeviceTalks Boston!? I would love the opportunity to connect with you! At The Aebli Group, we understand the unique challenges and opportunities facing the medical device sector. Our team specializes in crafting tailored marketing strategies that drive growth, enhance brand visibility, and maximize ROI. Whether you're a startup looking to make a splash in the market or an established player aiming to reach new heights, we're here to help! From digital marketing and branding to lead generation and content creation, we offer a comprehensive suite of services designed to propel your business forward. 🗓 If you're attending Device Talks Boston and would like to learn more about how The TAG Team can help you achieve your marketing goals, we'd love to meet with you! Let's schedule a time to connect and discuss your specific needs and objectives. #devicetalks #devicetalksboston #devicetalks2024 #medtech #medical #technoloby #innovation #marketing #marketingagency #ceo #cmo #coo #surgery #roboticsurgery #digitalhealth #wearables #medtechnews  #DTBoston2024 #startup #productdevelopment #lifesciences #engineering #clinical #medicaldevice #healthcare #womenshealth #neurotech #digital #medicalinnovation #ai

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Google 🍪 announcement + Oracle 💰 settlement signal a shift to Consumer-centric advertising. The recent #adtech developments at #Google and #Oracle may seem disconnected at first, but they signify a significant shift towards consumer-centric advertising. Alongside Apple, these tech giants are embracing privacy concerns and strategically repositioning themselves by prioritizing consumers. This move aims to reduce risks and drive growth by empowering consumers, advocates, and next-gen companies to innovate new approaches in place of legacy adtech. The ripple effect is evident, with companies like Amazon and Meta expected to follow suit to mitigate the legal and financial risks highlighted in the coverage of Oracle's recent settlement. I transitioned from retail and ecommerce to adtech two decades ago with a vision to revolutionize advertising by attacking the inefficiencies of offline methods adopted in the digital realm. Seemed like an easy fix but it turned out to be a long slog. I also saw the inherent risk from cookies that hold adtech together to this day. Now it seems the consumer is finally getting a seat at the advertising table, and they don't like cookies or spam. For advertising and publishing businesses, the time is ripe to pivot towards alternative strategies in alignment with this evolving landscape. Seeking expert guidance to navigate these transformations could be the key to staying ahead in this dynamic environment. DM me for a chat or simply to chew the fat :) Google announcement - https://lnkd.in/gu9a-wba Oracle coverage- https://lnkd.in/gA9H-Fey My take from 2013 - https://lnkd.in/gB8QCjF

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I enjoyed writing this article for Convince & Convert: Small Businesses’ Struggle for Marketing Confidence in Turbulent Times https://lnkd.in/eNuAayaj with Constant Contact & Ascend2 research.

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Affiliate Summit #NYC for the next 3 days talking all things TV advertising for brands looking to expand their customer acquisition channels. Meet with myself and Jeremie Vaught if you have want to explore how Keynes Digital can help increase your brand's affiliate channel percentage of overall business. Streaming advertising, aka CTV advertising is the most cost-effective and scalable way to grow a brand outside of search and social. #CTV + #AffiliateMarketing = Brands Winning. #ASE #ASE24 #StreamingAds #StreamingTV #PerformanceTV #TVAds #Ads #TVAdvertising #PerformanceMarketing #PerformanceMedia #OTT #ConnectedTV #CTVAds Marriott International Marriott Hotels New York Marriott Marquis

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Listen to Randy Kessler, Digital Advertising Director of Informa Markets /Labels & Labeling and I, as we share insights on “What is a CRM and Why is it beneficial to use one!” #EmailMarketing #DigitalAdvertising #MarketingStrategy #InformaMarkets #LabelsAndLabeling #MarketingTips #BusinessGrowth

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GREAT Content Disrupted episode with Skyword EVP, Dan Baptiste and NPR CMO, Michael Smith where they discuss that a brand’s voice isn’t just a stylistic choice—it’s a critical market differentiator. AND, overreliance on GenAI risks diluting this voice, resulting in content that, while plentiful, lacks the emotional impact and authenticity essential for audience engagement and trust. Take a listen and let me know if you agree.

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In a metaverse of unlimited options, brands and their messages are easier to switch off than ever. As a brand, you have to create something consumers want to engage with. #BBASmart wearebast.com https://loom.ly/9js9g6A

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For the first time, we’re uniting Business Profiles + Consumer Profiles to create a complete view of a real person—only at BRIDGE. ✅ Unmatched clarity ✅ People-based precision ✅ Data-safe and transparent The future of marketing is here. Let’s connect with real people like never before: https://hubs.ly/Q02ZRVH80 #B2P #AudienceInsights #DataInnovation

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Adtech M&A is certainly heating up. Last week Digiday reported that Teads is exploring various sale options. This kind of news piques our Quo Vadis curiosity. So we did our best to puzzle together a fundamental valuation model. As imperfect as it may be, our model tells us that $2.2 billion is close to the magic number. Get the details and see how we get there: https://lnkd.in/ee6wEyXM Subscribe to Quo Vadis to follow this very interesting adtech valuation story! #adtech #programmatic #radicaltransparency

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Unlock Your Business Potential with a Fractional CMO: Big Results Start with a Bold Marketing Strategy https://wix.to/lEL2ZZH

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