Maya Mirt

This is a worthwhile watch, great overview and discussion on how important designing with purpose is and the impact it can have on driving your business forward.

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Retailers are pushing the limits of their RMNs, but many hit a ceiling when trying to scale. 🚧 The challenge for #retailmedia? Reaching more advertisers—especially mid-market and non-endemic ones. Take it from Renee Caceres! That's where StackAdapt steps in. We simplify the process, unlocking new demand and growth opportunities for growing retailers.

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In 2023, CPG #PrivateLabels grew dollar and unit sales thanks to the unique confluence of retailers investing in their own brands and consumers facing high inflation 📈🛒. Mary Ellen Lynch, principal of Circana's center store solutions practice, discusses private brand shoppers and what they’re looking for in this new #GrowthInsights episode. 🎧 Listen to the full episode!

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Lots of action in CPG world right now. Many brands are experiencing volume declines as consumers respond to inflation. Private label competition is up. A lot. Smaller, digitally native DTC brands are chipping away at the share of legacy brands. And there's tremendous pressure to improve outcomes with smarter advertising and promotional strategies. Here's one: Don't forget about the stores. Most of them are now digitally enabled and you can access these massive audiences at scale as easily as any other digital channel - just without the fear of wasting impressions on shady MFA sites or other places where the audiences are less engaged in commerce activity at best, and not even human at worst 🤖 Take a look at the media plan. Anything looking stale? Could it make sense to reallocate some portion of that budget to get closer to people as they shop in the physical stores where 85%+ of your sales occur? Yes - Reach them while they watch TV on the couch. Yes - Reach them while they are scrolling social. Yes - Speak to them while they are walking the dog and listening to a podcast. Yes - Put your brand in front of them with sponsored product listings. But why go silent on them once they arrive at the actual store? Remind them. Get that additional imprint on their memory at the final moment of truth. It's getting complicated out there. But maybe taking advantage of digital in-store media is part of the solution? https://lnkd.in/eD6gHBV7

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"Diversity" is on the tip of everyone’s tongue these days. But what does diversity mean when it comes to marketing? And why is it important? I'll be answering those questions in my upcoming webinar on Wednesday, May 1st with NAWBO Sacramento Valley Chapter. Register now: https://hubs.la/Q02tYv6p0 See you there! #Diversity #DEI #DiverysityEquityInclusion #DiversityInMarketing #Marketing #MarketingTips #Webinar #NAWBO

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The Mars Agency's Lindsey Simcik and Kristin Wall joined over 800 practitioners last week for the Salsify Digital Shelf Summit in Nashville, Tennessee, to network and gain insights into the evolution of the omnichannel space. Across the different sessions, five themes emerged: 🧠 Artificial Intelligence 📋 Product Quality ⚖️ Data Governence 📊 Measurement 🌱 Digital Transformation Get their key takeaways here 👇

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iROAS! iROAS! iROAS! Have you seen this lately all over Linkedin? It's something that's been heralded as the next great thing. Skai, as we do, is advancing iROAS With an Ensemble Approach for Retail Media Incrementality. It's not a one size fits all, and its not something that should be off the shelf ready to go. Every client is different and has different needs. Skai addresses those agnostically, and with incrementality first and foremost in mind around things including, above and beyond ROAS.

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MYTH BUSTING ALERT 🤯 I see posts and articles everyday about the how the "loss of signal" means digital measurement is going away. I'm sharing this article to tell you that is NOT true and in fact it will be better than ever. Most of the data signals we have used for digital advertising measurement for the last 20 years relied on "exhaust" that were never great quality. They were the best we had and we learned from them. IP, Cookie and device based attribution was never great measurement. AND these "signals" often created a lot of copies of personal data making it almost impossible to comply with increasing regulation and consumer consent. To say it simply - get over it and get on with it. The future of privacy first measurement is here now in clean rooms. The use of 1P data from everyone involved will clean up measurement as we know it forever. Don't believe me??? Read on for details.

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🗣️ Back in December, I moderated a CommerceNext webinar "Cyber Week Recap Lessons Learned and Advice for 2025" where retail leaders shared their insights on holiday retail trends. However, we went beyond time-bound trends to also discuss the broader retail landscape. Joe Milano, SVP Digital Ecommerce at Tapestry shared, "The key to success has been meeting the customer with the right product set, prices and marketing." Joe emphasized how ensuring a smooth journey for consumers with the right product, the right marketing and the right experience can help ensure positive results for retail brands. This strategy of tailoring all your strategies based on a complex understanding of the customer journey helps to fulfill consumers’ missions. 🙌 To learn more, watch the full webinar here: https://lnkd.in/drqntaxR #MarketingTipMonday #Retail #Innovation

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Grocery chain Hy-Vee inks deal with Grocery TV to sell in-store ads through The Trade Desk (Adweek): By Kathryn Lundstrom. Advertisers can buy in-store inventory programmatically. The grocery chain has partnered with Grocery TV, an Austin, Texas-based company that has built out a network of digital screens across more than 5,000 retail stores across the U.S. The deal allows Hy-Vee to plug its in-store digital screens into that network. Advertisers will be […] #DOOH #digitalbillboards #digitalsignage

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Seattle businesses, are you ready to elevate your brand? Discover how social media marketing can help you connect with your audience and grow your business. From optimizing profiles to creating engaging content, learn proven strategies to thrive. https://lnkd.in/gtUMSWc3 Contact Hoopla Digital Marketing today and let’s create your success story! #SeattleBusiness, #SocialMediaMarketing, #DigitalMarketing, #SeattleWA, #MarketingTips, #LocalBusiness, #GrowYourBrand, #SeattleEntrepreneur, #SocialMediaStrategy, #HooplaDigitalMarketing, #BusinessGrowth, #SeattleSmallBusiness, #OnlineMarketing, #MarketingForSuccess, #SeattleLife

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"It's Complicated..." To kick off this week, I had the privilege of participating in the BRAVE COMMERCE Podcast Live Executive Summit with some of the sharpest minds across CPG. The event was hosted by two absolute bad asses Sarah Hofstetter and Rachel Tipograph and their incredible teams. Sarah said it well in her closing remarks... the Digital Commerce environment is "Complicated," but its also progressing, growing, and evolving into a superpower. My top 3 take aways from the day: 1. People Matter In a conference filled with AI, Digital, and Tech, what blew me away was the people in the room. Such brilliant minds, all working through similar issues, but willing to give their time, energy, and ideas to help each other. 2. AI AI alone will not replace jobs. But people that understand and can harness practical uses of AI will replace those that cannot. Its not AI for AI's sake but rather how can we implement technology to shift focus on more value added work. 3. Power of Team The ability to navigate the intersection of so many functions can get "messy," at times. So many case studies of success that were shared came down to teams being able to prioritize amongst all of the noise and execute together. So while "it's complicated," I'm grateful for the opportunity to learn and grow with so many others in NYC. #bravecommerce

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The AI conversation in retail often gets stuck on automation, but here's what excites me: AI's potential to create intensely personal, human experiences at scale. It's not just about efficiency - it's about crafting those meaningful moments that make customers feel truly seen and understood. 🤝 Michele Fitzpatrick nails it in this Retail Today roundtable - it's about using AI to transform digital interactions into deeply personal connections. Think less 'robot efficiency' and more 'digital empathy.' This piece beautifully breaks down how retailers can harness AI to create those magic moments that turn shoppers into loyal advocates. Great read for anyone passionate about using technology to deliver intensely personal human experiences in retail. The future of retail isn't just automated - it's authentically and personally connected. 🎯 #RetailInnovation #RetailTechnology #AIinRetail #RetailStrategy #FutureOfRetail #CustomerLoyalty #AI #MarketingAutomation

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Is your media measurement all grown up? 🌱 Take LiveRamp's quick 5-minute assessment to find out where your strategy stands—and unlock tips that’ll help you boost ROAS, engage your audience, and fill in the gaps.https://https://lnkd.in/gMnrmKhC

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LiveRamp CFO Lauren Russi Dillard joined the PYMNTS "Day in the Life of a CFO" series to discuss why financial leaders should forge more strategic partnerships across the enterprise to navigate today's complex business environment. “We exist for our customers, and if we take care of our customers, the rest falls from there. The finance team’s customer is the business itself. It is a constant that has only become more important.” Watch Lauren's interview to learn more about how CFOs can excel by remaining nimble and leaning into data:

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So enjoyed this conversation with Jessica Srinivas on the challenges and opportunities we're facing in the e-commerce space. Just this week someone on our team asked me which was more important: something we were trying to achieve that day or something that would pay off down the line? An impossible question without a standard answer. Finding the balance between what the business needs today and what it needs long term, especially when those factors can be at odds with each other, is a muscle that leaders need to flex regularly in today's environment. #ecommerce #leadership #dtcbrands

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