Megan Hively

Want to master Meta paid ads and maximize your ROI? 🚀 In this video, I reveal the top strategies we use at our 7-figure agency. Learn how conversion-focused campaigns, specific audiences, creative testing, and lookalike audiences can transform your ad performance! 🔄 And don’t forget the power of retargeting to capture those hot leads who visited your site! Want to multiply your results? Follow for tips on scaling, client retention, and lead generation! 📲 #marketing #stealth #whitelabelmarketing #onlinebusiness #metaads #seo #onlinemarketing #marketingdigital #marketingstrategy #marketingtips #instagram #socialmedia #digitalmarketingagency

7

Looking for new shows to drive campaign performance? The Optimization tab in Magellan AI's measurement dashboard analyzes your campaigns and recommends high-potential podcasts you haven’t advertised on yet. • Discover new opportunities: Data-backed recommendations to expand your reach. • Gain data-driven insights: Suggestions based on conversion rates, response rates, genre, and more. • Drive growth: Continuously identify and test high-performing podcasts. Watch the overview video to see how it works - or reach out for a customized demo: https://lnkd.in/eHprzaFQ

9

📺 Ready to take your advertising game to the next level? Discover why Connected TV (CTV) is rapidly outpacing linear TV and streaming giants! 📈 Our ultimate CTV guide reveals the secrets to advanced targeting and in-flight optimization, helping you master the art of CTV advertising. Unlock the strategies to win in today's complex omni-channel landscape. Don't miss out!📖 READ IT NOW! #ctv #connectedtv #advertising #marketingtips #digitalmarketing #omnichannel #2024trends #casestudy

5

1 Comment

Are you paying attention to ad performance? 🔍 When advertisers plan and programmatically bid based on attention instead of viewability, campaigns get better results, including: 🔹8X higher conversions  🔹21% higher return on ad spend  🔹5X higher CTR 🔹52% lower CPM  🔹110% higher view time Want to learn more? Download Lumen's attention performance guide to see nine different campaign examples from clients that saw higher performance with attention-first advertising! ⬇⬇⬇ https://lnkd.in/eXGiT4-f

17

Advertisers can now utilize Walmart's data for targeted ads on Hulu and Disney+ programmatically, enabling improved ad targeting and attribution insights. https://lnkd.in/gJMqWVSw #retailmedia #programmatic #datatargeting #attribution

13

The best way to boost conversions? Reach *fewer* people. Hear us out. With critical segmentation data at your fingertips, you can aim targeted ads at smaller-but-higher-intent audiences. It’s an incredibly powerful CDP use case that delivers two major benefits: First, you maximize conversions by reaching exactly the right people at precisely the right time.  Second, you reduce overall ad spend by isolating ONLY the customers most likely to act on your offer. Tap to learn more about driving revenue growth with optimized conversions.

16

1 Comment

Maximizing Efficiency with Programmatic Advertising Programmatic advertising is transforming the way businesses engage in ad buying. By automating purchases, companies save time and resources, with a remarkable 88.8% of US digital display ads now transacted programmatically (eMarketer). For B2B marketers, the impact is clear: a 20% boost in engagement and a 15% increase in lead generation have been noted by those using programmatic strategies (Forrester). This highlights the crucial role of programmatic advertising in enhancing overall marketing effectiveness. Embracing automation not only streamlines operations but also provides a competitive advantage in targeting audiences. Have you integrated programmatic advertising into your strategy? Share your experiences and insights! Read more here: https://shorturl.at/pjemf #ProgrammaticAdvertising #B2BMarketing 🚀📈

1

Google Ads Study: RSA, ETA & Demand Gen creative trends from 1M+ Ads: Study of 1M+ Google Ads reveals surprising trends in ad creative, challenging common beliefs about optimization strategies.

1

Not sure if your upper-funnel strategies are driving results down the funnel? Try Amazon Marketing Cloud (AMC) on for size. AMC provides detailed insights into how upper-funnel media impacts your business from awareness to purchase. It also helps identify the conversion paths and ad tool combinations that most effectively drive consumer purchases. Check out the case study below, where AMC's reach and purchase rate data encouraged a GO client to employ DSP and OLV full-time. For more details on this case study, visit: https://lnkd.in/gq8tgxKv #amazon #amazonagency #casestudy #amazonmarketingcloud

10

Stay ahead of the game with the latest PPC trends! 📈 Here’s what’s driving success in 2024: Embrace Automation: Utilize AI-driven bidding strategies to optimize your ad spend and maximize ROI. Personalized Ad Experiences: Tailor your ads to individual user preferences for higher engagement. Leverage Video Ads: Capture attention with compelling video content that drives conversions. Audience Segmentation: Break down your audience into specific groups to target ads more effectively. Optimize for Voice Search: Prepare your PPC campaigns for the increasing use of voice-activated devices. Implement these cutting-edge trends to supercharge your PPC campaigns and stay ahead of the competition! 💪 … #PPC #AdTrends #DigitalAdvertising #PPC2024 #MarketingTrends #VideoAds #AudienceSegmentation #VoiceSearch #AIinPPC #MarketingStrategy #FYP2024 #explore2024 #feed2024 #foryou2024

1

When’s the last time you conducted a funnel analysis? 🧐 77% of consumers say their top priority when transacting online is quickly accomplishing what they set out to do. Analyzing how users flow through your funnel and interact with your platform can help your product team evaluate how intuitive it is. 🚦 Conducting a funnel analysis allows you to: ❇️Find drop-off and friction points ❇️Optimize user experiences ❇️Reveal technical errors ❇️Make iterative improvements and data-led decisions ​​❇️Understand visitor demographics ❇️Refine your messaging ❇️Validate your designs Learn how to select the right tool to complete your funnel analysis ➡️ https://lnkd.in/gsG-RXzn

5

Maximize profits with SEO, lead the market with MaxPoint Media! Learn more at MaxPoint Media

1

🚨 Is Your Agency Making This Common Google Ads Mistake? Managing Google Ads accounts isn’t just about setting up campaigns—it’s about ongoing optimization and strategy. Watch this short video to uncover one of the biggest mistakes agencies make and how to avoid it. 👉 Want expert management? Visit stubgroup.com

1

Thought I’d share this informative conversation around the growing mid-market access to extensive reach capabilities via #automation at #Disney. “Rather than waiting for next campaign, we can measure results and optimize in real time to adjust performance and deliver on the KPIs clients are looking for.”

2

1 Comment

70% of US marketers and agencies say social video is a “must-buy,” while 69% say the same about CTV (Source: IAB & Advertiser Perceptions) This shows the growing importance of integrating BOTH formats into your marketing strategy. 📱 Social Video is great for short, attention-grabbing content on platforms like Instagram and TikTok. These ads drive quick engagement, shares, and interactions, making them ideal for building brand awareness. 📺 CTV (Connected TV) is perfect for delivering longer, immersive ads to highly engaged audiences on streaming platforms like Netflix or Hulu. CTV ads allow precise targeting and measurable results, offering deeper engagement and higher ROI. 💡 By combining the real-time engagement of social video with the immersive reach of CTV, you can create a powerful, cross-platform strategy that reaches your audience wherever they are. 🚀 Stay ahead in the advertising game—follow @NewRoadAdvertising for more expert insights and strategies! #NewRoadAdvertising #DigitalAdvertisingAgency : : #OTTAdvertising #VideoAdvertising #CTVmarketing #SocialMediaMarketing #StreamingAds #GeoTargeting #StreamingTrends #AVOD #OTTads #OTT #OTTStrategy #VideoROI #VideoCampaigns #OTTads #BusinessTips #MarketingTools #MarketingStrategy #BusinessTrends #MarketingDigital #DigitalMarketing101 #GrowYourBusiness #LocalMarketing #DigitalMarketingAgency #MarketingTips #DigitalMarketingExpert #ContentMarketing #MediaTrends #MarketingTrends

3