Megan Julian

The newest SportsLine mock draft in the #FantasyFootball PPR format includes a reminder that you can never fully predict what will happen in the first round - https://lnkd.in/gpzE9p74

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Soccer fandom is evolving at an incredible pace. Understanding the fan or consumer is complex….. There are a million ways to measure fandom so we (@forsoccer) took a crack at creating some of our own fan profiles that better represent modern fandom. Download the United States of Soccer report on Forsoccer.com #soccermedia #sportsmedia #sportsbusiness #soccermarketing #sportsmarketing #grassrootssoccer

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"We want to be a leader in the game and we want to be on the front foot." - Ali Curtis, MLS SVP of Sporting Development. MLS and MLS NEXT Pro are doing just that, as evidenced by the rules we have implemented to increase focus on player health and safety and to decrease time wasting. Today's article gives a great look at the rules and their impact. Take a look: https://lnkd.in/eJwPhtTq

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WNBA Motion Tracking, whether through R packages such as "trackR", or even Adobe After Effects, can help determine defensive double-team rates on certain positions. Can then correlate those rates with archetypes of the opposing players, such as height, weight or box score stats. Further improving analytics to aid in sports wagering.

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To truly understand how your marketing efforts pay off, you need reliable reporting and accurate attribution. Elly provides a single source of truth for full-funnel marketing analytics, helping you make better business decisions.

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Counting down 2024’s Top 10 Sports Sponsored Content - Part 1️⃣ 🎤 #10: Pittsburgh Penguins x DICK'S Sporting Goods This post convinced me that with the right execution, in-venue activations can thrive on social media as sponsored content. Results: 2.4M impressions, 113K engagements, 4.7% rate. 😴 #9: Philadelphia Eagles x Sleep Number Corporation In the sleep and fitness categories, many teams settle for a basic post about a player’s workout/recovery routine, the Eagles flipped the script, creating content that held fans’ attention and seamlessly delivered brand messaging. Results: 838K YouTube views Stay tuned and follow along for the rest of the top 10. #sportsbusiness #sportsmarketing #sponsorship

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Could Bronny James be the key to luring LeBron James to a new team in free agency? Several NBA teams are eyeing Bronny as a first-round draft pick, and it could have major implications for the league. Read the full story to find out more! #NBA #LeBronJames #BronnyJames #NBADraft"

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The weight room isn’t just about chasing PRs or moving heavy bars. It’s about mastering how you move—building stability, improving range of motion, and unlocking explosive power that translates directly to your game! Read more in my new blog: https://lnkd.in/eEudVKpX

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📢 𝐂𝐚𝐥𝐥𝐢𝐧𝐠 𝐚𝐥𝐥 𝐓𝐞𝐚𝐦 𝐅𝐨𝐮𝐧𝐝𝐚𝐭𝐢𝐨𝐧𝐬!⁣⁣⁣ 🚨 ⁣⁣⁣ Team Foundations have an unparalleled opportunity to drive fan engagement while raising critical funds for their causes. Recently, teams like the Boston Red Sox, Seattle Mariners, and Arizona Diamondbacks have shown the success of these approaches—and Jays Care Foundation took it to the next level. During this year’s charity auction, Jays Care exceeded its fundraising target by 25% through a blend of strategic promotions and a dynamic Marketplace.⁣⁣⁣ ⁣⁣⁣ Here’s how they achieved it:⁣⁣⁣ ⁣⁣⁣ 🏟️ 𝐈𝐧-𝐒𝐭𝐚𝐝𝐢𝐮𝐦 𝐈𝐭𝐞𝐦 𝐕𝐢𝐞𝐰𝐢𝐧𝐠: Giving fans the chance to physically interact with the auction items sparked immediate engagement.⁣⁣⁣ 📱 𝐌𝐞𝐝𝐢𝐚 𝐀𝐦𝐩𝐥𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧: Commentators crafted content specifically for social media and TV, building buzz around the auction.⁣⁣⁣ 📺 𝐋𝐢𝐯𝐞 𝐓𝐕 𝐈𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐢𝐨𝐧: Sportsnet featured select auction items above the score during live broadcasts, bringing the action directly into viewers’ homes. ⁣⁣⁣ 🤳 𝐉𝐮𝐦𝐛𝐨𝐭𝐫𝐨𝐧 𝐐𝐑 𝐂𝐨𝐝𝐞𝐬: In-stadium fans had direct access to the auction by simply scanning on-screen QR codes during the game, making it simple for anyone to get involved.⁣⁣⁣ 🤖 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐀𝐜𝐜𝐞𝐬𝐬 𝐭𝐨 𝐀𝐥𝐥: The Jays Marketplace allowed anyone—inside the stadium or at home—to view and bid on items.⁣⁣⁣ ⁣⁣⁣ The success hinged on one key factor: 𝐭𝐡𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐩𝐥𝐚𝐜𝐞. This platform connected all touchpoints, creating a seamless experience for fans and simplifying participation.⁣⁣⁣ ⁣⁣⁣ By leveraging the full potential of these promotional channels, Jays Care Foundation exceeded expectations. For any team Foundation looking to enhance its fundraising strategy, this is the playbook to follow. 📍bluejays.auctions.mlb.com

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This MLB season, the Los Angeles Dodgers have been a powerhouse 🚀 in the value they're driving for their partners. Assets of theirs currently claim the top 9 spots. But here’s one interesting fact for the 10th place asset in baseball: When we factor in earned media—exposure from other teams, the league, and media outlets—the New York Yankees' Outfield wall signage for State Farm jumps from 10th to 5th overall. Earned exposure accounts for nearly half of all the exposure generated by this outfield sign. Earned media exposure generally reaches a more national audience than exposure driven from owned sources alone. Understanding this split quantitatively can help brands and properties optimize their strategy and asset mix to best fit the needs of each partnership as some brands are specifically looking for national audience while others are more focused on assets that will drive local exposure in specific markets! Below is an example where the Yankee's sign is picked up from an earned source in a post from an MLB league account. I used our Benchmarking tool at Blinkfire here to quickly research all this information for this post!

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If you build it…

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Next level event promotion. Create your organization. Schedule events. All of your followers get your events on their calendar. #camps #clinics #games #practice #speakers #influencers #podcasters #eventplanners

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📢 Facing a PR crisis? Introducing our guide: "15 Steps for Effective PR Crisis Management" Master the art of turning challenges into opportunities with Perceptica's expert tips. 🛡🔥 ✅ Download our comprehensive checklist to navigate through every step of PR crisis management. From initial assessment to strategic response, we've got you covered. Download now & turn crises into triumphs with Perceptica by your side: https://bit.ly/4c0JB7q #CrisisRespons #MediaMonitoring #SocialListening

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The "WOW" factor. It's not just reserved for sports. "sell the sizzle" What are YOU providing as the "WOW" factor. Let me know in the comments. (Also, read the whole thing for some trash talk) Surprisingly, the "WOW" factor does indeed go beyond great product and service. Every industry can benefit. From staff uniforms, the look of branding and graphics, to (like the Las Vegas Raiders) the packaging of a product, you can be making a difference. - For chefs at Levy Restaurants, it's the model of "you eat with your eyes first" - One of my favorites is Foot Locker, all employees wore referee uniforms - Perhaps the "WOW" factor is making sure your wrapped company cars aren't rusted, dented or wrecked (not going to lie, a big pet peeve of mine) All of these are ways to sell the "sizzle" on top of the steak. Great product and great service is something we all must provide, but what are we doing beyond that. What is the thing that resonated in customers minds in a world where our competitors (lets be honest here) are also providing great product and service. For the Raiders, the simple creative packaging of their season tickets is driving the hype train. They are truly selling the SIZZLE (the packaging) and not the steak. Because lets be real, For the Raiders, the on-field performance isn't enough (shots fired. I had to. Go Buffalo Bills). Shoutout to Front Office Sports for a great highlight here. I'd love to know your take. What do you consider your SIZZLE. What is your "WOW" factor. Let me know. #Marketing #SportsMarketing #SportsBusiness #CustomerService

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From no line changes after penalties to stiffer penalties for hits to the head, the #PWHL is making a few adjustments to the rule book this year. Also, the trade deadline is set for March 2. Read more in my latest for DailyFaceoff.com https://lnkd.in/eMdH3t7s

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🚘 Conversations with Myself. 📌 Technically incompetent influencer?? 📌 Win or Lose - Drink it all in! 📌 Audit the Sacrifice. 📌 Consistency breeds Excellence. #read #highperformancehabits #sportscience #basketball #nba #nfl #mlb #mls #nhl #sports #athleticperformance #athletes #athleticdevelopment #highperformance

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