Melissa Palardy

🎬 Live "Short Take" with Mark Bard and Tim White! In a unique session from our DHC Summit, Mark Bard hosted a live “Short Take” conversation with Timothy White during the Opening Remarks. This session offered a fast-paced look into current trends and insights that are shaping healthcare marketing. If you missed it live, check it out to gain fresh perspectives on industry innovation! 🔗 Watch the session here: https://lnkd.in/eBTFEkqs #HealthcareInnovation #IndustryInsights #PharmaMarketing

4

A/B testing isn't just about tweaking subject lines it's about uncovering what truly resonates with your patients. 👉 Why? Because every healthcare email has the potential to improve someone's wellbeing. Let's make each one count. Here are the A/B testing best practices that will set you apart: 🏥 Test Meaningful Elements Go beyond subject lines. Test content that addresses patient concerns, educational materials, or appointment reminders. 🏥 Personalize for Patient Groups Segment your audience based on health conditions, age, or care stage. What works for diabetes patients might not resonate with expectant mothers. 🏥 Ensure Statistical Validity Use a sample size of at least 1000 recipients per variation to get reliable results. In healthcare, accuracy is everything. 🏥 Consider Timing Sensitivities Test send times that align with patient routines. Morning for medication reminders? Evening for wellness tips? 🏥 Track Health-Focused Metrics Look beyond open rates. Monitor appointment bookings, health resource downloads, or patient portal logins. Ready to revolutionize your healthcare email marketing? 📌 Crafting HIPAA-Compliant Test Variations 📌 Designing Tests That Improve Patient Outcomes 📌 Interpreting Results Through a Healthcare Lens 📌 Scaling Insights Across Different Patient Populations 📌 Balancing Innovation with Medical Ethics Want to become a healthcare email testing champion? ---------------------------------------------------- Subscribe on LinkedIn https://lnkd.in/d2v2bsUm Join the Star Advertizing family for exclusive tips on boosting your business and inspirational content every day! #staradvertizing #digitalmarketingagency #healthcaremarketing #healthcarebranding #healthcarestrategy #medicalmarketing #healthcareindustry #healthcareadvertising #healthcaredigitalmarketing #facebook #emailmarketing #ai #aimarketing

4

Reacquiring patients is costly and is an expense that can be avoided with a few simple strategies. Justin Dearborn and Jared Johnson sat down with Colin Hung from Swaay.Health Marketing Community to discuss how experience orchestration helps health systems avoid the hidden costs of poor patient engagement. Key Takeaways: 1. Engage patients between visits. Create a reason for patient to engage with your organization when they are not within your four walls. Sharing validated and useful health information is an effective tactic. 2. Personalization is critical for fostering patient loyalty. Rather than messaging large cohorts, we use personalized data to offer customized, relevant information, making patients feel known and valued. 3. Patients expect seamless digital experiences. It is frustrating to enter your personal information multiple times for the same provider or have to authenticate multiple times when logging into different applications (ie: portal vs online app). Watch the full interview: https://lnkd.in/gUs2Qv-S

19

1 Comment

Hey Do It Yourself owners and managers of healthcare practices, want to drive more visibility, patients served, and revenue? Here are some creative and effective ways to build a keyword list to do exactly that: 1. Brainstorm patient conversations - Jot down common topics, questions, and concerns that patients frequently discuss with your providers. - Include key services and treatments your practice offers. 2. Leverage Google's tools - Use Google Keyword Planner to research search volumes and discover related keywords. - Explore Google Trends to identify seasonal patterns and rising search terms. 3. Analyze competitor websites - Search for your target keywords and examine the top-ranking competitor sites. - View their source code to see what keywords they're using in their title tags. 4. Consider keyword variations - Include plurals, synonyms, and common misspellings of your keywords. - For example, "children's doctor" and "childrens doctor" (without apostrophe). 5. Incorporate descriptive and action words - Add modifiers like "affordable," "dependable," or "low-cost" to your keywords. - Use action verbs such as "find," "locate," or "guarantee" at the beginning of phrases. 6. Target localities - Include your practice's location and any local slang terms. - For example, "Philly" vs. "Philadelphia" or "SoCal" vs. "Southern California". 7. Explore patient questions - Visit Yahoo! Answers and type in your keywords to see frequently asked questions. - Formulate keywords as questions, e.g., "Where can I find a general practitioner in Atlanta?" 8. Use keyword classification - Categorize keywords by patient intent: Find, Evaluate, and Decide. - This helps target different stages of the patient selection process. 9. Leverage online tools - Try tools like Wordtracker in addition to Google Keyword Planner. - These can provide alternative data sets and keyword ideas. 10. Consider content types - Think about keywords that align with different content formats like videos, infographics, or blog posts. - This can help you plan a diverse content strategy around your keywords. Remember, the goal is to create a comprehensive list of keywords that accurately reflects how potential patients search for your services. By implementing these creative strategies, you'll develop a keyword list that can drive your healthcare practice's online marketing efforts. Too busy to do this yourself? (most practices are) Don't have the in-house expertise and/or bandwidth to do it? Margin Ninja offers a free audit for revenue generation. We'll help you identify the most effective keywords for your practice, analyze your current rankings, and provide actionable recommendations to improve your online visibility. Interested in boosting your practice's revenue potential? Just comment "FREE AUDIT" below or send me a DM to get started.

3

📢 Reactions from #HMPS24: The stakes are higher than ever in healthcare marketing! Here's what we learned: 📉 Budgets are flat or declining—time to get creative! 👨‍⚕️ No primary care access—let's find innovative solutions! 💼 ROI is critical, but proving it isn't easy—challenge accepted! At LionShare, Inc., we're ready to tackle these challenges head-on and help you achieve your marketing goals. Let's strategize and elevate your game together! 💪 #HMPS24 #HealthcareMarketing #ROI  

8

2 Comments

A strong online presence is essential for healthcare providers. We're thrilled to share how we helped South Boston Community Health Center improve its visibility and reach more patients. Interested in seeing how SEO can transform your business? Drop a comment below! #HealthcareMarketing #SEO #DigitalTransformation #healthcare #seoservices #needseoexpert #seoexpert #clientsatisfaction #seoexpert #digitalmarketing #rankings #googleranking #tips #seotips #googletips #industries #healthindustry #healthmarketing #healthseo #searchengineoptimization

3

Successful ACOs are focused on closing care gaps and optimizing patient care before the year ends. But with limited time and resources, how do you ensure you're focused on the right patients and making the biggest impact?   Join Dr. Luke Hansen, Arcadia's chief medical officer, and Zachary Bredl, CareJourney's senior product director, for the first session of our upcoming webinar series to discover: ✔ How leading ACOs are identifying key opportunities within their data ✔ Strategies to prioritize newly diagnosed conditions and close the most impactful care gaps ✔ Ways to guide care managers toward meaningful goals Reserve your spot now to help your ACO finish the year confidently: https://lnkd.in/eW6ve36S

6

Marketing healthcare services today is more than just sharing patient stories; it’s about navigating distinct challenges to reach, engage, and retain patients effectively. Here’s a breakdown of six common obstacles and how to tackle each one: Standing Out: With countless providers, personalization helps establish a unique connection that resonates with patients. Building Trust: Highlight patient testimonials and genuine expertise to foster credibility. Regulatory Hurdles: Stay compliant by focusing on educational content rather than personal patient details. Digital Evolution: Use digital platforms but blend them with traditional tactics for a balanced approach. Tech Trends: Start small with automation like appointment reminders for impactful results. Patient Retention: Loyalty programs and regular engagement maintain long-term relationships beyond appointments. Navigating healthcare marketing demands a thoughtful strategy. Connect with us to build a tailored plan that addresses these challenges and strengthens your brand presence in meaningful ways. #Healthcare #Healthcaremarketing

25

1 Comment

Getting Paid on Health-Related Social Needs: How Community Care Hubs Can Make Their Case With Payers Understanding the finer points of payer negotiations is becoming crucial, especially for Community Care Hubs (Hubs). These organizations play a pivotal role in addressing Health-Related Social Needs (HRSNs) but often face challenges in showcasing their value in a language that payers understand. Here's how mastering this skill can transform the potential of Hubs and similar organizations. Do you speak “healthcare?” This question might sound a bit unusual, but it's extremely important in securing funding and demonstrating value. Negotiating with payers is not just about asking for support; it's about presenting your case convincingly, backed by robust evidence that highlights the clinical and social impacts of your services. It's about speaking their language. To get a real picture of what’s going on in a population you have to look at the Combined Risk (Clinical + Social) of a member population or service area. Being able to show how social risk impacts clinical risk is one key to proving a Hub’s worth to payers. Let’s face it, the biggest risk – and rewards – often lie in the most vulnerable populations where social risks such as a lack of housing, transportation, or food are just as harmful as chronic clinical disease. You need demonstrable and quantitative proof of impact. The key to successful negotiations with a payer lies in the evidence. Gathering and highlighting both clinical and social evidence is critical in these discussions. With this data, you can effectively demonstrate how your services lead to better health outcomes, reduced hospital readmissions, and overall cost savings—metrics that are highly valued by payers. Understanding the financial language and the metrics that matter to payers is just the first step. What comes next is building a sustainable relationship based on the demonstrated value of your services. By aligning a Hub’s outcomes with a payer’s goals, you create a partnership that goes beyond mere transactions. Are you trying to enhance your Hub’s ability to negotiate and secure better contracts? Let's connect and explore how you can empower your Hub to not only meet but exceed payer expectations. Proving that your services support quantifiable and reimbursable outcomes can reinforce your Hub's value. Request our free Community Care Hub Contracting Guide by leaving a comment below, or feel free to share what’s working for your Hub to transform the way you secure funding and sustainable revenue streams with payers. #HealthcareInnovation #CommunityCareHubs #Aging #SocialDeterminantsOfHealth #PayerNegotiations #HealthRelatedSocialNeeds

7

Let’s see what Chat GPT has to say. We tend to agree. This is a transformative moment for HCBS providers. One size does not fit all. Homecare is evolving rapidly into well defined segments. HCBS is our segment and nobody does it better. Should providers consider paying more for value add person centered software solutions built for HCBS DSP use over generic home care solutions? Chat GPT Yes, providers should consider investing in software solutions specifically designed for Home and Community-Based Services (HCBS) and Direct Support Professionals (DSPs) that prioritize person-centered care, even if these solutions might cost more than generic home care software. Here’s why: 1. **Tailored Functionality**: HCBS-specific software is tailored to the unique needs of community-based settings, which often require more personalized and flexible care models. Generic software might not address specific challenges faced by DSPs, such as coordinating with multiple care providers and managing diverse client needs in community settings. 2. **Enhanced Quality of Care**: Person-centered software can improve the quality of care by focusing on the individual needs and preferences of clients. This leads to better client satisfaction, improved health outcomes, and potentially lower healthcare costs in the long run due to more effective management and preventive care. 3. **Compliance with Specialized Regulations**: HCBS programs often have specific regulatory requirements that differ from other types of care settings. Software that is specifically designed for HCBS can help ensure compliance with these regulations more effectively than generic solutions, reducing the risk of penalties and helping secure funding. 4. **Improved Staff Efficiency and Satisfaction**: Software that is easy to use and specifically designed for the workflow of DSPs can significantly increase efficiency, reducing time spent on administrative tasks and allowing more time for client care. This can also improve job satisfaction and reduce turnover among staff, which is a significant issue in the HCBS field. 5. **Data-Driven Decision Making**: Advanced HCBS software can offer better data collection, analysis, and reporting tools tailored to the specifics of community-based services. This data can be crucial for continuous improvement, funding justification, and adapting services to meet the evolving needs of clients. 6. **Long-Term Savings**: While the initial cost of specialized software may be higher, the long-term benefits of improved care quality, compliance, efficiency, and staff retention can lead to significant savings. These savings can offset the higher upfront costs. 7. **Competitive Advantage**: Offering high-quality, person-centered care can provide a competitive advantage in the marketplace. Providers that invest in superior HCBS software solutions may attract more clients and funding by demonstrating their commitment to best practices and high standards.

1

NEW BLOG ALERT! 2024 reshaped the healthcare landscape, driving progress in value-based care and setting the stage for the future. Key takeaways include: 🌟 ACO Expansion: 40 new ACOs joined MSSP, serving 13.7M beneficiaries. Care coordination and analytics are now must-haves. 🤖 AI Adoption: 75% of leading healthcare companies embraced generative AI, highlighting the need for unified data systems. 🌍 SDOH in Focus: While SDOH influenced 80% of health outcomes, better integration into clinical workflows remains critical. 🛡️ Preventive Care: CMS policies advanced chronic disease management and whole-person care, emphasizing scalable solutions. How ACUITYnxt Helps: Our platform enables healthcare organizations to streamline care coordination, harness automation intelligence, integrate SDOH, and scale preventive care programs efficiently. As the shift to value-based care accelerates, the question is: Is your organization ready? Let’s connect and explore how ACUITYnxt can help you thrive in this evolving healthcare landscape. https://lnkd.in/dCZYw_wJ #ValueBasedCare #HealthcareInnovation #SDOH #PreventiveCare #ACUITYnxt

9

In today's complex healthcare landscape, patients face critical moments where they may struggle to make informed decisions about their health. How can marketers help guide them through these pivotal points? In this MM+M article, Healthline Media’s Berkeley Bethune explains the concept of decision utility — a way for marketers to move beyond simple education to truly empower patients. Learn how to help consumers take confident steps toward better health outcomes: https://lnkd.in/eeZXjQMk #HealthlineMedia #PatientJourney #HealthcareMarketing #Personalization

10

Introducing the world's first patients & provider-friendly platform to start bringing pricing transparency data into the point of care! Transparency isn’t just a buzzword; it’s what patients demand from their healthcare providers. Our platform is designed not only for practices, care systems, and payers to generate insights from pricing data but also for providers and patients to understand charges such as charges in hospitals and care providers across their region. By accessing cost information, including standard service costs, cash prices, and insurance-specific rates, you have a proactive approach toward leveraging these insights into fair pricing standards for your practice and your patients. With our platform clinicians can confidently communicate their pricing structure, advocate for their patients, and show how their practice cost offerings and savings can differ from the rest of the practices around them, helping patients make informed decisions about their healthcare beyond the scope of medical decisions. In a market that values honesty, let your transparency lead the way to greater patient trust and loyalty. Schedule a demonstration with SumHealth today! More information at: https://www.sumhealth.org/. #pricingtransparency #CMS #transparencyincoverage #medicare #medicaid

2

Empathy isn't just a feeling—it's a powerful marketing tool. 💡 From understanding patient needs to crafting compelling donor stories, discover how empathy fuels trust, engagement, and results, especially in healthcare and nonprofit sectors. Read our blog to explore practical tips and real-world examples of empathy-driven marketing strategies. ⬇️ #nonprofitmarketing #marketingtools #healthcaremarketing

2

In our recent poll, healthcare marketers said that providing seamless telehealth solutions to clinicians was one of their lowest priorities. But here’s why you shouldn’t brush it off. Seamless telehealth solutions are crucial for clinician productivity and patient satisfaction. Here’s why healthcare marketers should prioritize them: 1️⃣ Enhanced Access to Care: Telehealth breaks down geographical barriers, ensuring patients in remote areas receive care, especially during adverse conditions. 2️⃣ Increased Patient Satisfaction: Telehealth offers convenience, leading to higher satisfaction and retention. 3️⃣ Boosted Clinician Productivity: Telehealth helps manage schedules efficiently, reduces no-shows, and ensures continuous care. Key Takeaways for Marketers: - Promote Accessibility: Telehealth ensures uninterrupted care, improving patient loyalty. - Leverage Data: Use success stories to show telehealth’s impact. - Educate: Ensure your audience understands telehealth’s full potential. 📚 Case in Point: UAMS The University of Arkansas for Medical Sciences (UAMS) effectively used telehealth during a severe winter storm in January 2023. Check out their incredible results: https://bit.ly/uams-dialer Telehealth isn’t just a trend—it’s a critical component of modern healthcare. Understanding and promoting its value can make a significant difference in patient care and clinician productivity. #HealthcareMarketing #Telehealth #PhysicianEngagement #DoximityExperts #PatientSatisfaction #ClinicianProductivity

26

In healthcare marketing, authenticity and positivity are both crucial but serve different purposes and can sometimes be at odds. AUTHENTICITY Pros: Trust building: Authentic marketing helps build trust with patients. Transparency about treatments, outcomes, and potential side effects can foster a sense of reliability. Patient empowerment: Providing accurate and comprehensive information empowers patients to make informed decisions about their healthcare. Brand Loyalty: Authentic communication can lead to long-term patient loyalty and positive word-of-mouth referrals. Cons: Complexity: Authentic messages can sometimes be complex and less appealing, especially when they include information about risks and uncertainties. Potential negativity: Highlighting all aspects of a treatment, including potential side effects, might create fear or hesitation among patients. POSITIVITY Pros: Attraction: Positive messaging is more attractive and can draw in more potential patients. Highlighting successful outcomes and positive patient stories can inspire hope and confidence. Emotional connection: Positivity can create an emotional connection, making patients feel more optimistic and inclined to choose a particular healthcare provider or service. Brand image: A positive image can enhance the overall perception of a healthcare brand. Cons: Perceived inauthenticity: Overly positive messages can sometimes come off as inauthentic or misleading, leading to a loss of trust if patients feel the reality does not match the marketing. Oversimplification: Simplifying complex health issues into purely positive messages can omit important details that patients need to make informed decisions. BALANCING AUTHENTICITY and POSITIVITY Transparent storytelling: Use real patient stories that highlight both the challenges and successes of treatments. This approach maintains authenticity while still delivering positive, relatable content. Clear information with positive framing: Provide all necessary information, including risks and side effects, but frame it in a way that emphasizes the healthcare provider's expertise and commitment to patient care. Honest success rates: Share realistic success rates and outcomes, coupled with patient testimonials and case studies that offer a balanced view. Focus on patient-centered care: Emphasize the provider's dedication to personalized and compassionate care, which can be both authentic and positively reassuring to potential patients. #HighPrecision #HealthcareMarketing #InnovareHP

1

🌟 Today is the Day!! Final Webinar of 2024: Maximizing Impact in Social Healthcare and Setting Community Based Organizations up for Success to Serve Over 7 Million Medicaid Members Across New York 🌟 📅 Date: 12/18/2024 🕒 Time: 11AM est - 12PM est 📍 Location: https://hubs.la/Q02-zpDN0 Speakers include: 🎙️ Johanne Morne Executive Deputy Commissioner, New York State Department of Health 🎙️Marilyn Fraser MD Chief Executive Officer, Arthur Ashe Institute for Urban Health 🎙️Dorella W. Chief Business Development Officer, God’s Love We Deliver ✴️ As the holiday season approaches and the rollout of the New York 1115 Medicaid Waiver begins, Blooming Health invites you to an exclusive webinar designed for organizations and individuals driving change in social healthcare. This is your last opportunity this year to connect with leaders and peers in the field, ask questions, and prepare for the transformational changes coming in January.✴️ What You'll Gain: ✔ Clarity on the New York 1115 Medicaid Waiver – Understand what it means for your organization and the communities you serve. ✔ Actionable Insights – Learn how community-based organizations (CBOs) can maximize their role in shaping impactful, sustainable healthcare solutions. ✔ Expert Panel Discussions – Hear from top leaders in New York’s vibrant CBO network. ✔ Engagement Opportunities – Discover how your organization can play a pivotal role in 2025 and beyond. Why You Can’t Miss This: Community engagement is key to unlocking the full potential of the NY 1115 Medicaid Waiver. Whether you're a seasoned leader or new to the space, this session will equip you with the tools and connections to thrive. 📢 Let’s prepare together for a healthier, more equitable New York in 2025. 👉 Register Now: https://hubs.la/Q02-zpDN0 Spots are limited, so secure your seat today and help shape the future of community-centered healthcare! #HealthcareInnovation #CBOImpact #MedicaidWaiver2025 #CommunityEngagement #Innovation

3