Michael Haswell

Love this article about how "Conversational Commerce Makes Dollars and Sense" in InformationWeek. 🛍️🤖 "One huge advantage of GenAI in retail is the ability to provide mass personalization. " Thanks Xun Wang. https://lnkd.in/e7PtSnWq #conversational #commerce #personalization #ai

5

ZI Labs is headed to Seattle and Chicago this week—are you around? Join us this week for two amazing events: 1) Seattle: GTM Plays Cooking Class Wednesday Oct 16th, 6 pm PT Millie Beetham and I believe in the power of signals and storytelling in GTM, much like a classic recipe. Just as cooking requires the right ingredients, timing, and techniques to create a memorable dish, a successful go-to-market strategy demands the same attention to detail.  Join us for an amazing evening of cooking, dinner and learning. We’ve got 12 amazing GTM Leaders signed up from Stripe, Outreach, Highspot, Airtable, Salesforce and more!  Have one more spot. Who is in Seattle we should know about? 2) Chicago: AI + GTM Masterclass (and then dinner), Thursday Oct 17th, 3:30 pm CT Join us this Thursday for an AI + GTM Masterclass, where we’ll explore how to blend AI into your strategy. We’ll create a recipe for success that fosters innovation and connection, moving beyond just AI copywriting. Discover how AI can save time for your sellers, brainstorm opportunities within your territory, and streamline your team’s GTM efforts. What You’ll Learn: 🔍 AI’s Impact: Discover how AI is reshaping the B2B arena and how you can leverage its power. 🛠️ Blueprint for Success: Develop a comprehensive AI readiness framework to assess your capabilities, identify gaps, and implement effective strategies. 🤝 Network & Collaborate: Connect with like-minded leaders from the Chicago area, sharing experiences and insights in a dynamic environment. 2 spots left, so don’t miss out! DM me or tag someone in Seattle or Chicago if they should join us. Let’s unlock the potential of AI together! #AIMasterclass #GTM #AI

25

4 Comments

Founder intuition eats unit economics for breakfast. Yet, understanding go-to-market fundamentals is necessary before raising and deploying capital. A helpful question to ask is "how much do we spend per $1 new ARR?” (Screenshot is from our dashboard at Unloc) It's a useful metric that indicates how a business will likely perform after raising capital, and more importantly that helps founders calibrate spend. But beware: Spreadsheets are only theoretical and never capture reality. Founder intuition is the true leading indicator. Founder mode all the way.

50

7 Comments

The retail data market continues to expand. DoorDash announced this week at CES that they're partnering with The Trade Desk to make their data available in a privacy-safe way to CPGs and other companies...all to drive more ad precision and closed-loop measurement.

121

1 Comment

Great insights from Ash Lomberg, Chargebee's Vice President, GTM EMEA, on the benefits of Apple's recent move to discontinue the Apple Pay Later service! By using third-party BNPL providers and alternative payment methods, Apple can streamline payment processing and avoid the complexities of managing multiple gateways, allowing the tech giant to focus on what it does best. That’s the power of strategic partnerships – they enable you to allocate resources towards improving your product and services while leaving the complex financial operations to the experts! 🤝 Read the full article here: https://chrge.be/46ji4vM

12

Founders know Rippling is where to go. Where to go to build your business from seed stage to IPO, but also where to go as a former founder if you want high accountability, runway, and an opportunity to build something big. Thanks for the shoutout Garry Tan! Let’s build together!👷🏼‍♂️🚀😀 https://lnkd.in/guAtia7i

16

Black Friday Alert: Massive Proxy Deals for 2024! https://lnkd.in/giTy8-GV Just dropped a comprehensive guide on the best proxy discounts this season. Catch incredible offers like SOAX's 50% OFF on all proxy types Proxy-Seller –  40% OFF – any Residential Proxy plan (Discount code: BFPRIVATEPROXYREVIEWS) Bright Data's - $500 deposit with a $500 bonus  and more Smartproxy IPRoyal Proxy-Seller Proxy-Cheap ScraperAPI ..... Some deals expire soon - don't miss out! Check out my latest article for all the discount codes and detailed breakdowns. #BlackFriday2024 #ProxyDeals #CyberSecurity #WebScraping #TechDeals Want to learn more?

5

Right now, thousands of merchants are staring at blank screens prepping for BFCM trying to figure out: ➝ What offers to run ➝ What their emails should say ➝ How to actually set it all up At Privy, we’ve taken the guesswork out of all of it. Not with "best practices" or theoretical advice, but with 5 resources that are proven to work: 1) Our BFCM Calendar Your complete roadmap. Every critical moment mapped out. Not just Black Friday and Cyber Monday, but every single opportunity to drive revenue. 2) Swipe Files 100s of proven examples ready to use:  ➝ Pop-ups that convert  ➝ Emails that drive sales  ➝ Texts that get clicked  ➝ Small Business Saturday campaigns  ➝ Giving Tuesday inspiration 3) Strategy Blog Posts In-depth articles that break down exactly what's working right now and what has worked in the past for merchants. 4) Click-to-Copy SMS Templates 70+ SMS templates you can grab with a single click. No more staring at a blank screen. 5) On-Demand Tutorials Step-by-step guides on everything from list growth to audience warming to goal setting. Stop stressing about creating the perfect campaign this Holiday season. Go grab our calendar. Browse our swipe files. Pick something that speaks to you. And let's make this BFCM your best one yet. https://www.privy.com/bfcm

12

6 Comments

As WW VP of EQ Champions Affinity group at Amazon, I talk to leaders all over the world about how to inspire and connect with their people. I'm often asked about an EQ tip to improve their teams, and additional ways to improve one's EQ. Here's one that makes a difference 🌟 The Power of a Smile: Why Smiling is Contagious and Beneficial in Work and Life 🌟 Ever noticed how a simple smile can brighten up your day? 😊 Smiling isn't just a natural response to feeling happy; it has a profound impact on our interactions and overall well-being. 🔗 Here’s why smiling is contagious and beneficial: Creates a Positive Environment: A genuine smile can light up a room, making it more inviting and warm. This positivity can foster a collaborative and productive atmosphere at work. Builds Trust and Rapport: People who smile often are perceived as more approachable and trustworthy. In professional settings, this can lead to stronger relationships with colleagues, clients, and stakeholders. Reduces Stress: Smiling releases endorphins, the body’s natural feel-good chemicals. This not only lifts your mood but also helps reduce stress, making it easier to navigate challenging situations both at work and in personal life. Boosts Productivity: A positive attitude, reflected through frequent smiling, can enhance creativity and problem-solving abilities. It’s easier to tackle tasks and overcome obstacles when you’re in a good mood. Enhances Communication: Non-verbal cues like smiling play a crucial role in effective communication. A smile can convey confidence, openness, and willingness to engage, leading to more meaningful interactions. So, next time you’re in a meeting or just passing by a colleague, remember to smile. It’s a small gesture with a big impact, helping to spread positivity and improve your work and personal life. Keep smiling! 😁 #Positivity #WorkplaceWellness #SmileMore #ContagiousHappiness #ProfessionalGrowth #eqwitheric #eq #leader #selfmanagement

11

1 Comment

Are you working in experimentation / conversion optimization? Come to the flagship industry event Experimentation Live (formerly CXL Live), Oct 10-11 in Austin TX It's an event designed mostly for networking and peer-to-peer sharing, but also has a killer lineup: — Diana Jerman, Director of Product Experimentation at Disney Streaming — Stewart Ehoff, Head of Experimentation at RS Group — Luke Mortensen, Senior Director of Experimentation at Capital One — Chad Sanderson, CEO at Gable — Melissa Weiss, Director of Product at Eventbrite — Lukas Vermeer, Director of Experimentation at Vista — Sidhant Bakhru, Director of Growth, Product, Marketing, and Experimentation at Hulu — Shanelle Mullin, Experimentation and Analysis at Shopify Even the workshops (on the day before) are rocking: 1 — Ron Kohavi: Advanced topics in practical A/B testing (P-values misconceptions, power and false positive risk, why give positive results a haircut, when and how to correctly peek). 2 — Various practitioners: Application of AI in experimentation (how to use AI for ideation, hypothesis, problem statement and exploration, discovery). Early bird tickets end this month. Get 35% off early bird coupon — 'earlybird35'.

14

3 Comments

While the frustrations of Uber and Lyft drivers are understandable, relying on state government intervention seems unlikely to yield a meaningful solution. Historically, such actions have rarely prompted the types of changes drivers are looking for, and in fact, they can be counterproductive. Furthermore, it is worth considering whether the use of 19th and 20th-century union-led labor tactics is effective in the platform economy and truly in drivers' best interests in the long run. As we see it, long-term solutions to the work-related problems experienced by drivers require a positive, collaborative relationship with customers—a relationship that the “gig economy strikes” and similar actions may undermine. https://lnkd.in/e7WwH3uf

5

4 Comments

I’ve got to share one of my favorite case studies, especially as it highlights something so many brands still overlook: the power of conversion partners in driving true incrementality. When we teamed up with a leading wine retailer, they were able to achieve a 43% increase in new customer orders and generate over $1.6M in affiliate sales in just one quarter. What made it possible? A mix of data-driven insights, exclusive partner incentives, and TM+ bidding. What's impressive isn’t just the volume—it’s how they managed to hit those numbers while staying on budget and meeting their profit goals. So many brands are still missing out on this type of growth by not tapping into the right conversion partners and insights. It’s a game-changer. Check out the full story here: https://lnkd.in/eGeTtNtv

8

Some great insights from our VP of Product, Chris Allsopp on building a platform designed for a diverse set of users. "...We implemented a consistent design language across the platform while allowing for customizable views and access levels. We've created a fluid platform where actions on one side seamlessly influence another." This quote from Chris does a great job encapsulating one of our core values at Growthware of creating a fluid platform. Click the link in the comments to read the full article. #ui #ux #saas

16

2 Comments

DoorDash has been making bold moves lately, and it’s hard not to notice their innovation. Partnering with Lyft in the U.S. and offering two years of free DashPass to Amazon Prime members in Australia are not just strategic but also very smart. They are tapping into massive ecosystems to grow their user base without huge acquisition costs. Having worked with DoorDash on UA campaigns back in 2015-2016, I could already see that their approach to performance marketing was different. They weren’t just throwing budgets at ads - they were strategic, data-driven, and focused on building loyalty. Fast forward to now, and they own 67% of the U.S. food delivery market, with over 50% of their users subscribing to DashPass. And it’s not just partnerships. Their recent grocery list integration and revamped search options show how they’re constantly finding ways to add value to their platform. Last quarter, they reported $2.71 billion in revenue, up 25% year-on-year. That kind of growth doesn’t happen without constantly evolving and staying ahead of competitors. It’s exciting to see how they’ve grown from a small startup to a market leader in just 11 years. Curious to see what they’ll do next, because with their track record, it’ll be something worth watching. #DoorDash #growthstrategy #partnerships #innovation #performanceMarketing #Lyft #AmazonPrime #FoodDelivery 

5

Today, Upshift is reinventing car ownership. This is the day I’ve been looking forward to for years. Today, Upshift is reinventing car ownership with a PERSONALIZED fractional car subscription. Now you can create your own plan uniquely tailored to your needs. Choose 4, 8 or 12 days/month. Pick 250, 500, or 750 miles per month. Opt-in for delivery - or pick it up yourself from a central San Francisco lot. It's all up to you now! And we have a new signup flow that helps you choose what’s best for you. Best part? Plans now start at just $149/month for 4 days/month of car access! That's HALF the price of our former plans! Perfect for a hybrid work commuter driving into the office 1-3 days/week or a weekend warrior getting out of the city regularly. With Upshift car subscriptions, everything is included in one monthly plan - even insurance. We do everything for you- we refuel, clean and handle service and repairs. And we guarantee availability. Your car can be conveniently delivered and parked near your home- clean, gassed, and ready when you are. Unlock and drive via our app. When done, park legally anywhere in our San Francisco service zone. We eliminate the worries of car ownership and leave you truly free to enjoy the ride. Imagine having a hybrid Toyota Corolla or AWD Honda CRV hybrid SUV that appears when you need one and disappears whenever you're done. Now stop imagining. Click here to build your personalized fractional car subscription and have your new car at your doorstep today! #carsubscription #carleasing #carrental #carshare #mobility #transportation #EV #AV #autonomousvehicles #autotech #startups #vc #venturecapital #climatetech #insurtech

113

35 Comments

Everyone, meet Joe - the new owner of a $1,000,000 profit business Some numbers for you… Years in business: 50 Employees: 23 Clients: 60+ ebitda: $1M+ The business: Point B Communications - a full-stack digital agency in Chicago. Here’s Joe’s story... Joe grew up in Provo, Utah and was basically born to hustle. Back in college at BYU, he started his first business—a marketing agency. After graduating, Joe took a detour into corporate life. He spent nearly 10 years in medical device sales and led some big teams. Then he grabbed his MBA at Indiana University and worked at Fortune 500 companies in marketing and pricing. But corporate wasn’t his endgame. Joe's always been obsessed with design and entrepreneurship. In 2019, he made his first move, buying a design agency  SONNY+ASH. That was his first acquisition… and man, he crushed it. Even through COVID, he grew the business year-over-year. Fast forward to this year, Joe decided to go even bigger. He started hunting for another agency and found Point B Communications, a 50-year-old legend in the space with: - An in-house production studio (super rare in this space) - Deep relationships in traditionally old-fashioned industries like senior living, hospitality, and apparel - outstanding customer relationships Joe deal closed with financing via: - SBA 7(a) loan - Investor equity - A seller’s note - And equity from his firm, Oak Tree Group. In July 2024, the deal officially closed. And now Joe’s stepping into the driver’s seat, ready to lead Point B into its next phase with the assistance of the precious ownership. I can’t wait to see what Joe does next with Point B. If you'd like to read the full article, check out the link below. And, if you're a searcher or operator, you should checkout our company Mainshares and see why even experienced acquirers like Joe choose to work with us. link below! Joseph Soelberg's acquisition of Point B Communications was sponsored by Main Street Securities LLC. Brokerage services are offered by Main Street Securities LLC, an affiliate of Mainshares, and is an SEC-registered broker-dealer and member of FINRA/SIPC. For additional information, please contact your licensed securities representative of Main Street Securities LLC or visit FINRA’s BrokerCheck.

71

8 Comments

The most popular #analytics and #attribution solution for Shopify is now available on BigCommerce 🚀 https://lnkd.in/dYja2z7G The pace of innovation at 🐳🐳🐳 is increasing every week

26

Check out the latest #TheGTMPack episode below 👇🏾 Al Sargent is a tenured #ProductMarketing leader who gives us leadership insights. It's never easy taking over an existing team as a new leader, figuring out how to measure PMM effectiveness, & creating an environment that gets the best out of your team. #gtm #b2b #pmm

8