Michael Ni

Have you read the executive summary for our 2024 Communications Benchmark Report? Find out what communicators really think about AI + other key insights: https://lnkd.in/gNV8diGm

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SiteSpect integrates seamlessly and is designed for collaborative campaign management — so all of your teams can innovate confidently across platforms. If you’re looking for a testing framework that’s efficient and designed to scale, we can help you make the most of your A/B testing program. Get the full guide to hybrid experimentation today. ➡️ https://hubs.la/Q02N0CKz0 #hybridexperimentation #hybridtesting #abtesting #hybridabtesting

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Ahrefs has the BEST email newsletter we read, by a mile. We’re catching up with this great overview of content marketing tactics. What approaches have been most effective for you?

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At Expedia Group, we take pride in using our data and insights to understand what's trending and inspire travelers to explore the world. We've just unveiled our latest travel trends in Unpack '25, which we launched in 18 countries, and there's a lot to get excited about! Expedia: 🌎 Goods Getaways: Travel to new places and bring back trending products, from French butter to Korean skincare. I personally stocked up on skincare in South Korea and recently grabbed some trending Swedish candy in NY! 🌎 Detour Destinations: Avoid the crowds and truly immerse yourself in the local culture by taking a detour from popular tourist hotspots. Hotels.com: 🌎 All-Inclusive Era: Not just for the free-flowing drinks and all-you-can-eat buffets anymore. Hotels are stepping up their game and attracting more guests. 🌎 Hotel Restaurant Renaissance: One of my favorite hotels, Hotel del Coronado, is getting a Nobu! Vrbo: 🌎 Phenomena List: People continue flocking to experiences like the Northern Lights and eclipses—this trend is here to stay! 🌎 JOMO (Joy of Missing Out) Travel: Embrace the joy of missing out and enjoy some serene escapes. Other Hot Trends: 🌎 Set Jetting: Always a favorite, and it's still going strong. 🌎 One Click Trips: Who doesn’t love booking a trip based on trusted recommendations? This trend inspired us to create Travel Shops. What trend are you excited about in '25? Travel and creating memories is one of the best gifts! 🚀

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AI is a game-changer in content marketing, but it comes with serious pitfalls. Whether you’re new to AI or refining your approach, our free Marketer’s AI Playbook offers essential insights to make your content resonate with your audience. Get your free guide here: https://hubs.li/Q02CQpmQ0 #MarketersAIPlaybook #AI #AIPlaybook #marketing #marketingplaybook #AIinmarketing #GovExec #governmentmarketing #contentmarketing

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Quiz funnels are a must-have for every marketing strategy. Our latest guide looks at how you can create engaging quiz funnels that convert. Whether you want to boost audience engagement, grow your email list, or increase sales and leads, quiz funnels are the way to go. Find out more by clicking the link. 🔗

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20% of tradeshow revenue comes from event sponsors, making it crucial to build a loyal sponsor community to maximize event ROI. Here are a few tips on how.

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New Guide out today! If targeted, hyper-personalized messaging is your goal, it all starts with accurate customer data flowing across all of your platforms. Learn how to effectively integrate your data & optimize digital marketing.

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📚 Introducing the Modular Content Playbook Is your content strategy keeping up with the demands of modern marketing? Our latest eBook dives deep into the world of modular content, providing you with a step-by-step guide to: 🔧 Build content that’s adaptable and reusable ⏱ Save time and resources by eliminating duplication 🌍 Deliver personalized experiences at scale Whether you're a marketer, content strategist, or brand manager, this playbook is your go-to resource for creating smarter, more efficient content strategies. 👉 Download the eBook today: https://bit.ly/4gePpf6 #ContentMarketing #ModularContent #DigitalTransformation #censhare #DAM #CMS #PIM #ContentManagement #Martech

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Setting the right ticket price can make or break your events. Download our *NEW* Ultimate Ticket Pricing Guide to learn 7 event ticket-pricing strategies that maximize attendee satisfaction and help you reach your revenue goals.

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Learn why striking the right balance between technology and human expertise is the key to making informed decisions that drive real results for communications teams. To watch the full webinar, "Predictive Analytics in a Polarized World", visit the Public Relations Society of America (PRSA) site > https://lnkd.in/erVmbdd4

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🚀 Scale Your ABM Strategy with Precision and Impact 🚀 Discover how Account-Based Marketing at Scale can help marketing leaders lower customer acquisition costs while increasing lifetime value. This guide dives deep into dynamic personalization, actionable insights, and best practices for navigating the complexities of ABM in today's competitive landscape. Stay ahead of the curve and learn how to build scalable, high-impact ABM strategies to unlock greater revenue and customer engagement. Read more to transforming your ABM approach: https://lnkd.in/eXMtYMa4 #ABM #MarketingStrategy #B2BMarketing

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